Programming Store

What Programming Store does

Programming Store (legal entity OOO PROSTO) is a private Russian IT outsourcing firm founded in 2014 and headquartered in Izhevsk, with a second engineering office in Naberezhnye Chelny and developer presence in Kazakhstan and Turkey. The company operates a dual business: (1) developer outstaffing and outsourcing services primarily for Microsoft Dynamics AX/365, plus adjacent stacks including Python, Java, and iOS/Android mobile development, billed at hourly rates of $29-$40, with minimum engagements of 80 hours and a 40-hour no-prepayment trial; and (2) two proprietary AI-adjacent products — ZOOL.AI, an intelligent video analytics system for monitoring enterprise business processes via CCTV, and FaceReg, a facial-recognition/QR-code employee time tracking system that integrates with ZOOL.AI. Customers include Russian retail and contact-centre enterprises (e.g., a federal distributor of alcoholic products with USAIS/EGAIS compliance, household chemicals retailer integrated with 1C:Enterprise 8) plus international startups (Jiobit, Graava, Lightpack.tv). The company is self-funded with no disclosed outside investment, positions itself against Western European competitor rates via Russian operating cost structure, and reports a workforce of 52-200+ developers across its three countries depending on the page cited.

Name

Programming Store

Legal name

OOO PROSTO

Website

https://programstore24.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Programming Store is a private Russian IT outsourcing firm providing Microsoft Dynamics AX/365, Python, Java, and mobile developer outstaffing alongside two proprietary AI products (ZOOL.AI video analytics and FaceReg time tracking) to enterprise and startup clients across Russia, CIS, and selected international markets.

Ownership category

akta.pro rank

Product category

IT Outsourcing & Software Development Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• IT outsourcing services
• Developer outstaffing
• Video analytics platform
• Time tracking software
• Dynamics AX development

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Outstaffing Services: Providing developer time - clients hire developers for specific calendar periods (minimum 80 hours/2 weeks) at hourly rates. Developers work under client supervision 8 hours/day on client tasks exclusively.
2. Outsourcing Services: Solving development tasks - clients describe development tasks separately, company estimates in hours and fixes cost at start. Payment is for task completion.
3. ZOOL.AI Video Analytics: Sale of AI-based video analytics system for enterprise business process monitoring, including implementation and integration services.
4. FaceReg Time Tracking: Time tracking system with face recognition or QR-code for employee attendance. Offered with free 7-day access trial.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Programming Store provides IT outsourcing and developer outstaffing services with specialization in Microsoft Dynamics AX/365, Python, Java, and mobile application development, delivered by a 200+ developer team based in Russia, Kazakhstan, and Turkey. The company also develops and sells two proprietary software products: ZOOL.AI, an intelligent video analytics system for monitoring business processes via CCTV, and FaceReg, a facial recognition-based employee time tracking system integrated with 1C and Asterisk.

Product overview

Programming Store is an IT outsourcing company providing both proprietary AI-powered products and developer outstaffing/outsourcing services. Their core products are ZOOL.AI (intelligent video analytics for enterprise business process monitoring) and FaceReg (facial recognition-based time tracking system), which integrate with each other. Their development services cover Microsoft Dynamics AX/365, Python, Java, and Mobile App development (iOS/Android), offering both outstaffing (providing developers' time) and outsourcing (solving specific tasks). The company operates internationally since 2014 with over 200 developers.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourcing Development Services Project-based outsourced software development delivered by Programming Store's team of 200+ developers, encompassing requirements analysis, design, implementation, testing, and support. Aimed at implementation centers, consulting firms, and enterprises that need to delegate full development tasks.
• Outstaffing Developer Services Dedicated developer leasing where individual specialists (with 5+ years experience) are embedded in the client's team on a monthly basis. Targets implementation centers and companies with internal IT departments needing additional capacity without full-time hiring.
• ZOOL.AI Intelligent Video Analytics Proprietary AI-based video analytics platform that monitors employee actions, business process compliance, and technology operations via existing CCTV infrastructure. Provides 30+ ready business scenarios for industries such as oil and gas, retail, catering, logistics, medicine, and construction.
• FaceReg Time Tracking System Proprietary employee time tracking system using facial recognition to record clock-in and clock-out events. Integrates with 1C:Enterprise for payroll, with access control systems, and with Asterisk telephony. Designed for companies using or planning to use time tracking systems.
• Microsoft Dynamics AX/365 Development Development services for Microsoft Dynamics AX and Dynamics 365 delivered by certified Microsoft developers, available through both outstaffing and outsourcing engagement models. Aimed at implementation partners and enterprises deploying or extending Dynamics ERP environments.

Quantifiable outcome

• Cost savings of up to 50% compared to full-time developer staff costs
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Altoros: IT outsourcing and outstaffing firm with development centers in Eastern Europe, focused on cloud, AI/ML, and custom software development. Comparable in service model (outstaffing/outsourcing) and technology stack overlap (Python, Java, AI).
• Relevant Software: Eastern European custom software development and outstaffing provider offering dedicated development teams across modern stacks. Direct peer in the dedicated team / staff augmentation segment serving similar mid-market and enterprise clients.
• Turing: AI-based platform matching companies with pre-vetted remote software developers from emerging markets. Turing competes directly in the remote developer staffing category with similar cost-arbitrage value propositions and technology stack coverage.
• Itransition: Custom software development company with offices in Eastern Europe providing dedicated development teams and outstaffing services. Direct peer in IT staff augmentation with overlapping Microsoft, Python, and Java capabilities.
• Toptal: Premium freelance platform for vetted software developers. Toptal is a direct competitor in the high-end developer staffing space, with overlapping target customers (companies needing Python, Java, and mobile developers) and a similar marketplace-style positioning.
• Andela: Markets itself as a global talent marketplace for engineers from Africa and emerging markets. Andela is a direct peer in offshore/nearshore developer staffing, with comparable pricing and enterprise customer focus.

Regional players

• Softline: IT services and software licensing company with strong presence in Russia and CIS. Regional peer with overlapping Microsoft enterprise ecosystem focus, though Softline is more weighted to licensing and infrastructure services.

Broad incumbents

• Luxoft (DXC Technology): Global IT services firm with Russian/CIS heritage, specializing in enterprise application development including Microsoft, Java, and emerging tech. Broad incumbent peer given shared regional origins, enterprise application focus, and global delivery model.
• GlobalLogic (Hitachi Group): Large digital product engineering services firm owned by Hitachi, with significant Eastern European delivery centers. Broad incumbent peer in IT services and outstaffing, with overlapping enterprise application and custom development capabilities.
• EPAM Systems: Large global IT services firm with origins in Belarus/CIS region, offering custom development across enterprise stacks. EPAM is a broad incumbent peer given shared CIS roots, similar Microsoft/.NET/Java/Python service offerings, and global enterprise client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/programming-store

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Programming Store