Primark Projects

What Primark Projects does

Primark Projects is a Hyderabad-based residential real estate developer founded in 2009, specializing in gated community apartments with 2 and 3 BHK configurations. The company constructs projects using RCC framed structures designed to Bureau of Indian Standards specifications with earthquake force provisions, integrating amenities such as clubhouses, swimming pools, STP/WTP, rainwater harvesting, and solar perimeter fencing. HMDA approvals and Vaastu compliance are standard across developments.

The company currently operates four ongoing projects — DESTATURE (416 units, 5 acres, Bahadurpally), ECONEST (410 units, 5 acres, Gundlapochampally), INSPIRA (884 units, 6 acres, Miyapur), and NORTHWAVE (1,026 units, 13.5 acres, Bahadurpally-Kompally) — representing a combined pipeline of 2,736+ residential units. All four projects are TS RERA registered and HMDA approved. The company has previously delivered 20+ completed projects between 2011 and 2020 across Hyderabad, Tirupati, and Vijayawada.

Primark is a privately held, family-owned business led by Managing Director Sambasiva Rao Borra with Directors Sai Krishna Borra and Vamsi Borra, employing 11-50 staff. Revenue is generated through one-time apartment sales to individual homebuyers, with unit pricing ranging from approximately ₹50 lakhs for budget configurations to over ₹1 crore for premium units. The company sells directly to consumers via its corporate office in Kondapur (Hyderabad), phone-based sales, website enquiry forms, and social media channels. Project financing is facilitated through a partnership with Bajaj Housing Finance Ltd, and lifts are sourced from KONE. The company is a member of CREDai (Confederation of Real Estate Developers' Associations of India).

Name

Primark Projects

Legal name

Primark Projects

Website

https://primarkprojects.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Residential Apartment Sales: One-time sale of residential apartments (2 BHK and 3 BHK units) in gated community projects. Revenue is generated through the outright purchase of apartment units by end consumers. The company develops gated communities and sells individual units to homebuyers.
2. Project Financing: Primark partners with Bajaj Housing Finance Ltd for financing property purchases, enabling buyers to secure mortgages. This facilitates higher transaction values and customer reach.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Primark Projects develops and sells premium gated residential community apartments (2 and 3 BHK configurations) across four ongoing projects in Hyderabad — DESTATURE (416 units, Bahadurpally), ECONEST (410 units, Kompally), INSPIRA (884 units, Miyapur), and NORTHWAVE (1,026 units, Bahadurpally-Kompally). The company sells individual apartment units directly to end-consumers through its corporate office, website enquiry forms, and phone sales, with financing facilitated through Bajaj Housing Finance Ltd. Units are priced per square foot, ranging from ₹50 Lakhs to ₹1 Crore across budget and mid-range tiers.

Product overview

Primark Projects is a real estate construction company offering premium residential apartments across multiple projects in Hyderabad. The company operates a portfolio of four ongoing projects: DESTATURE (luxury gated community, 5 acres, 416 units in Bahadurpally), ECONEST (premium gated community, 5 acres, 410 units in Gundlapochampally), INSPIRA (highrise towers, 6 acres, 884 flats in Miyapur), and NORTHWAVE (luxury gated community, 13.5 acres, 1026 units in Bahadurpally-Kompally). Each project offers 2 & 3 BHK apartment configurations with shared amenities including clubhouses, sports facilities, and landscaping. The company also has 19 completed projects spanning 2011-2020 in Hyderabad, Vijayawada, and Tirupati.

Differentiator

Problem solved

Functional benefit

Products and services

• DESTATURE Premium luxury gated community of 2 & 3 BHK apartments in Bahadurpally, Hyderabad. Features 6 independent blocks with cellar, stilt, and 8 floors across 5 acres, comprising 416 units with sizes ranging from 1145 to 2085 SFT. TS RERA No: P02200002514.
• ECONEST Premium luxury gated community of 2 & 3 BHK apartments in Gundlapochampally, Kompally. Features 5 independent blocks with cellar, stilt, and G+10 floors across 5 acres, comprising 410 units with a 20,000 SFT clubhouse. TS RERA No: P02200003576.
• INSPIRA Highrise community of 884 2 & 3 BHK apartments across 4 towers with 17 floors on 6 acres in Miyapur. Features a 9-storeyed clubhouse. TS RERA No: P02400006151.
• NORTHWAVE Colossal luxury gated community for 1,026 families in Bahadurpally-Kompally. Features 14 blocks with 9 floors across 13.5 acres, offering 100+ amenities and 2 clubhouses (Club Ivory and Club Ryse). TS RERA No: P02200007723.

Quantifiable outcome

• Thousands of families served with completed residential projects
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

One partnership is on record.

• CREDai (Confederation of Real Estate Developers' Associations of India)coreOthersPrimark Projects is a member of CREDai, a recognized industry body for real estate developers in India. Located at 3rd Floor, Artham's Arcade, Raghavendra Colony, Kondapur, Telangana-500084.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DLF Limited: India's largest listed real estate developer with a pan-India portfolio of premium residential townships and apartments. Comparable gated-community product positioning but with national footprint, institutional investors, and far greater scale than Primark.
• Lodha Group: One of India's largest residential developers, with premium apartment projects across major metros. Overlaps with Primark in 2/3 BHK gated-community apartment product but operates at vastly larger scale and primarily Mumbai-focused.
• Mahindra Lifespace Developers: Listed Indian residential developer with premium apartment and township projects across metros. Comparable to Primark in premium residential positioning, though operating at substantially larger scale with institutional backing.
• Godrej Properties: Pan-India listed residential developer with a broad portfolio of premium apartments and townships. Comparable product offering to Primark but at significantly larger scale, with national brand recognition and institutional capital access.

Direct peers

• Brigade Group: South-India focused residential developer with a portfolio of premium apartment projects. Similar to Primark in product type and reliance on gated-community configurations, with somewhat larger scale and broader South-India geography.
• Prestige Group: Large Indian residential developer delivering premium apartments and gated communities across major metros. Comparable to Primark in core product offering (mid-premium 2/3 BHK apartments) and direct-to-consumer sales model, but at significantly larger scale and pan-India footprint.
• Sobha Limited: National residential developer known for in-house construction execution and premium apartment communities. Comparable in product (2/3 BHK gated apartments) and quality positioning, though at substantially larger scale than Primark.
• My Home Group: Hyderabad-based real estate developer with a portfolio of premium residential projects in Telangana. Comparable to Primark on geography and gated-community apartment product, though typically operating at a larger scale.
• Aparna Constructions and Estates: Hyderabad-headquartered residential developer offering gated-community apartments and villas across Telangana and Andhra Pradesh. Directly comparable to Primark in product (2/3 BHK apartments), geography (Hyderabad focus), and mid-premium price band.
• Kolte-Patil Developers: Mid-size Indian residential developer focused on premium apartments and townships. Comparable to Primark in mid-premium positioning and apartment product mix, though geographically anchored to Pune/Mumbai rather than Hyderabad.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/PrimarkProjects
• YouTubeyoutube.com/channel/UCONDlyZaQw7hQPuwk5QxDDA
• Facebookfacebook.com/primarkprojects
• LinkedInlinkedin.com/company/primark-projects
• Instagraminstagram.com/primarkprojects

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primark Projects