Matter of Taste

What Matter of Taste does

Matter of Taste (operating as Taste) is an Amsterdam-based catering and events company founded in 1988 (with one source citing 1993). The firm delivers high-end culinary experiences and full-service event coordination for both private individuals and corporate clients, with an event-scale envelope spanning intimate gatherings of 10 guests to productions of 10,000+ attendees. Its core offerings include Catering Services (sustainable, local, seasonal cuisine), Event Planning & Organization, Wedding Services, Corporate Event Services, and Private Event Services, all delivered through a tailor-made quote model.

The business operates without proprietary technology. There is no software platform, no API, no app, and no disclosed AI capabilities. Distribution and customer acquisition run through a bilingual (Dutch/English) website (taste.nl), an email newsletter, and direct sales — customers initiate contact via online quote requests specifying event type, guest count, venue preference, and timing. The commercial model is professional-services-based: revenue is generated per event, priced individually based on guest count, menu selection, venue, styling, and service level.

A central pillar of the business is its exclusive venue partnership network spanning approximately 10 monumental and historic Amsterdam locations, including De Westerkerk, Het West-Indisch Huis, Het Vondelparkpaviljoen, De Duif, Posthoornkerk, Het Grachtenmuseum, SugarCity, NDSM Loods, Molen van West, and Vondelkerk. The firm is led by Managing Partner Teun Vermaas and Executive Chef Raoul Adelaar, supported by a sales, operations, and event-management team. The company is privately held, independently owned, headquartered at Herenmarkt 99, Amsterdam, and reports 11-50 employees.

Name

Matter of Taste

Legal name

Taste

Website

https://taste.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Matter of Taste is an Amsterdam-based catering and events company founded in 1988, delivering high-end culinary experiences and full-service event coordination for private and corporate clients through exclusive partnerships with monumental Amsterdam venues, spanning events from 10 to 10,000+ guests.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Catering Services: Provides high-end culinary catering for events including walking dinners, drinks receptions, and multi-course dinners. Revenue is generated per event based on guest count, menu selection, and service requirements.
2. Event Venue Partnerships: Operates in partnership with unique historic and monumental venues across Amsterdam (churches, industrial spaces, canal houses). While venues are partner-operated, Taste provides catering exclusivity and coordinated event services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Matter of Taste is an Amsterdam-based catering and event management company that delivers high-end culinary experiences and full-service event coordination at unique historic and monumental venues. The company provides catering for events ranging from intimate dinners of 10 guests to large-scale productions of 10,000+ attendees, including weddings, corporate meetings, launches, conferences, private celebrations, and condoleances, using sustainably sourced local and seasonal ingredients.

Product overview

Matter of Taste is a catering and events company operating in Amsterdam with over 30 years of experience. The company offers a unified service portfolio centered on high-end catering, event planning, and venue coordination. Core offerings include Catering Services (sustainable, local, seasonal cuisine), Event Planning & Organization (end-to-end coordination), Wedding Services, Corporate Event Services, and Private Event Services. These services are delivered in partnership with a network of iconic Amsterdam venues including historic churches, industrial warehouses, and canal-side buildings. The company also provides a Tailor-Made Quote Service to create customized proposals. The business operates on a service-based model rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Catering Services
• Event Planning & Organization
• Wedding Services
• Corporate Event Services
• Private Event Services
• Venue Partnership Network

Quantifiable outcome

• Events range from intimate gatherings of 10 guests to large-scale productions of 10,000+ attendees

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IDFA (International Documentary Film Amsterdam)minorStrategic or Co-development PartnerIDFA provides high-tech support for film events in De Spiegel cinema hall at Het Vondelparkpaviljoen. This partnership enables Taste to offer cinema and film event capabilities at the venue, with IDFA delivering professional documentary and film event technology services.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Great Performances: NYC-based catering and event company specializing in weddings, corporate events, and cultural venue hospitality. Comparable to Taste in serving both private and corporate segments with venue partnerships and bespoke culinary offerings.
• Albron: Major Dutch food service provider offering catering and venue hospitality across corporate, leisure, and event segments. Comparable to Taste in event catering capabilities, though operating at significantly larger scale with broader service portfolio.
• Maison van den Boer: Large Dutch catering company offering high-end catering for corporate events, weddings, and private gatherings across the Netherlands. Comparable to Taste in its premium positioning and full-service event execution, though operating at larger nationwide scale.
• Vermaat Group: Leading Dutch hospitality and food service company providing catering, on-site restaurants, and event services. Comparable to Taste in delivering high-quality culinary experiences at distinctive venues, with similar corporate and private client focus.
• Hutten Catering: Major Dutch food service and catering group serving corporate, healthcare, and event clients. Comparable to Taste in providing bespoke catering and event experiences, with broader geographic reach and larger operational scale.
• Patina Restaurant Group: Specialized event catering and restaurant group operating at cultural venues, sports facilities, and premium events. Comparable to Taste in combining venue partnership with high-end catering and event execution.
• Centerplate: Event hospitality partner for major sports venues, convention centers, and premium events. Comparable to Taste in delivering high-volume, high-quality catering at distinctive venues, focused on large-scale event execution.

Broad incumbents

• Aramark: Global leader in food, facilities, and uniform services with significant sports, convention, and premium event catering operations. Comparable to Taste in delivering high-end culinary experiences at iconic venues.
• Compass Group: World's largest food service company operating across multiple sectors including event catering and hospitality. Comparable to Taste in premium event catering offerings, though at vastly larger scale and broader market diversification.
• Sodexo: Global food services and facilities management company with significant event catering and corporate hospitality offerings. Comparable to Taste as a competing provider in the corporate event catering space, though broader portfolio and global presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/matteroftasteamsterdam
• LinkedInlinkedin.com/company/a-matter-of-taste

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matter of Taste