Battlegrounds Mobile India
Battlegrounds Mobile India (BGMI) is a free-to-play, India-exclusive mobile battle royale game operated by KRAFTON, Inc., serving over 260 million downloaded Indian mobile gamers with cosmetic microtransactions, esports, and brand-integrated content updates.
- Company typePrivate
- Founded2021
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Battlegrounds Mobile India does
Battlegrounds Mobile India (BGMI) is a free-to-play mobile battle royale title operated in India by South Korean publisher KRAFTON, Inc. Launched in 2021 as the localized replacement for PUBG Mobile after its 2020 ban in India, BGMI has accumulated over 260 million downloads and is distributed exclusively within India via Google Play, the Apple App Store, and an official direct-APK storefront. The product is built on Unreal Engine, supports Android and iOS, and offers the standard battle royale loop alongside cosmetic customization, redeem code reward drops, seasonal battle passes, and rotating thematic updates (versions 4.2, 4.3, 4.4 through 2026). A growing layer of branded in-game content — such as the January 2026 Royal Enfield motorcycle integration — adds partnership-driven variety to the game surface.
Battlegrounds Mobile India firmographics
Firmographics- Name
- Battlegrounds Mobile India
- Legal name
- KRAFTON, Inc.
- Website
- https://battlegroundsmobileindia.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Battlegrounds Mobile India (BGMI) is a free-to-play, India-exclusive mobile battle royale game operated by KRAFTON, Inc., serving over 260 million downloaded Indian mobile gamers with cosmetic microtransactions, esports, and brand-integrated content updates.
- Ownership category
- akta.pro rank
Battlegrounds Mobile India industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Amusement Parks and Arcades (7131), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industry
- Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)
Keywords
Where Battlegrounds Mobile India is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Markets served
Battlegrounds Mobile India business model
Business model- GTM type
- B2C
- Offering type
- Software
Revenue model
- Unknown Cash (UC) Currency Sales: Players purchase UC (Unknown Cash), the in-game virtual currency, to buy cosmetic items, character skins, and other in-game assets. UC can be purchased through official partners Swag.gg and UniPin. This is a consumption-based model where players spend virtual currency acquired with real money.
- In-Game Cosmetic Microtransactions: Direct purchases of cosmetic items including weapon skins, backpack cosmetics, outfit sets, and character customization. These are one-time purchases using UC currency, representing a major revenue stream for the free-to-play title.
- Royal Enfield Brand Partnership: Brand collaboration featuring Royal Enfield motorcycles as in-game vehicles. This represents a partnership-based revenue stream where the brand pays for integration into the gaming experience.
- Seasonal Battle Pass: Time-limited seasonal passes offering exclusive rewards, items, and progression benefits for players who want accelerated access to premium content and cosmetics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | UC (Unknown Cash) currency packages |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Battlegrounds Mobile India product offering
Product offeringCore offering
Battlegrounds Mobile India (BGMI) is a multiplayer battle royale mobile game operated by KRAFTON, Inc. exclusively for Indian consumers. The free-to-play title offers competitive multiplayer gameplay with cosmetic items, weapon skins, and seasonal reward drops, monetized through in-game virtual currency (Unknown Cash / UC) purchases. BGMI is supported by an integrated esports ecosystem featuring tournaments such as the BGMI India Series (BGIS) and the BGMI International Cup.
Product overview
Battlegrounds Mobile India (BGMI) is KRAFTON India's flagship battle royale mobile game serving as a single unified product platform with integrated features. The core offering includes the main BGMI game, supported by a virtual currency system (UC purchasable via Swag.gg and UniPin), a robust redeem codes promotional system for cosmetic rewards, and an esports ecosystem encompassing BGIS tournaments and the BGMI International Cup. Recent updates (4.2 and 4.3) introduced new gameplay modes like Primewood Genesis with Royal Enfield vehicle collaborations and an 'Evolving Universe' theme. The product has achieved over 260 million downloads and generated 930+ million esports views in 2025.
Differentiator
Problem solved
Functional benefit
Brands
- BGMI Esports: The official esports platform for Battlegrounds Mobile India, hosting tournaments including BGMI India Series (BGIS) and the BGMI International Cup.
- BGMI Redeem Codes
Products and services
- Battlegrounds Mobile India (BGMI) A multiplayer battle royale mobile game and the flagship title of KRAFTON India. Available on Android and iOS, it offers combat gameplay, cosmetic items, weapon skins, and seasonal reward drops for individual mobile gamers in India.
- Unknown Cash (UC) Premium in-game virtual currency used for purchasing cosmetics, character skins, weapon skins, and other customization items. Available for purchase through authorized partners Swag.gg and UniPin.
- BGMI Esports Comprehensive esports ecosystem including the Battlegrounds Mobile India Series (BGIS), BGMI Pro Series, and BGMI India Open tournaments. Recorded 930+ million views in 2025 with 201% year-over-year growth.
- BGMI International Cup Inaugural international esports tournament bringing elite teams from South Korea and Japan to compete in India, part of KRAFTON India's broader esports investment strategy.
- Battlegrounds Mobile India Series (BGIS) Flagship BGMI esports tournament series. BGIS 2026 became the most-watched mobile esports event in Indian history with 600,000+ peak concurrent viewers, 360+ million total views, and 420+ million impressions.
- Primewood Genesis Mode Fantasy game mode introduced in the BGMI 4.2 update featuring novel PvE gameplay elements including the Tree of Life mechanic and Corrupting Flower hazard, expanding beyond traditional battle royale combat.
Quantifiable outcome
- 260+ million downloads establishing BGMI as India's most popular mobile game
- +2 more outcomes
Companies that use Battlegrounds Mobile India
Customer profileSegments1 record
Battlegrounds Mobile India technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Battlegrounds Mobile India partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Royal EnfieldcoreRoyal Enfield collaboration introduced authentic Royal Enfield 350 and Continental GT 650 motorcycles as rideable vehicles in BGMI starting January 19, 2026. This brand partnership represents a unique collaboration bringing real-world motorcycle brand into the gaming experience, featuring brand-accurate vehicle designs and physics.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Battlegrounds Mobile India competitors and assessment
Company assessmentEmerging players
- Wild Rift (League of Legends: Wild Rift): Riot Games' mobile competitive multiplayer title with strong India engagement and dedicated esports programming. Directly comparable F2P mobile competitive model and serves an overlapping young Indian mobile-gamer demographic that BGMI also targets.
- Clash Royale: Supercell's mobile competitive multiplayer title with comparable live-ops cadence, esports league (Clash Royale League), and India audience presence. A useful peer for benchmarking in-game cosmetic monetization and seasonal content economics in mobile.
- Apex Legends Mobile: EA's mobile battle royale that attempted to compete directly with BGMI in South Asia before global sunset, demonstrating the difficulty of the segment. Relevant as a category peer on mechanics and mobile esports integration, even though it is no longer competing in market.
Direct peers
- Mobile Legends: Bang Bang: Moonton's mobile MOBA-battle title that competes with BGMI for the same wallet share across South/Southeast Asia. Comparable F2P-and-cosmetics revenue model, similar tournament-heavy GTM, and similar reliance on localized content and regional esports IP.
- Garena Free Fire: Sea Limited's mobile battle royale title and BGMI's primary head-to-head competitor across South and Southeast Asia. Comparable in target market (India-led user base), F2P cosmetics monetization, and aggressive esports ecosystem - Free Fire was previously banned in India, reshaping BGMI's competitive position.
- Call of Duty: Mobile: Activision-published mobile shooter (developed with Tencent's TiMi Studios) directly competing for the same Indian mobile shooter audience. Operates on equivalent F2P with cosmetic and battle pass monetization and runs its own competitive India tournament circuit.
- Fortnite Mobile: Epic Games' battle royale offering that pioneered F2P mobile battle royale monetization. Highly comparable on live-ops content cadence, cosmetic/IP collaboration model (which BGMI is increasingly mirroring via Royal Enfield), and player engagement mechanics, though Epic is not currently focused on India.
- PUBG Mobile (Global): BGMI's global sibling under the same KRAFTON parent, sharing core Unreal Engine battle royale gameplay, monetization systems, and esports infrastructure. Most directly comparable product in terms of mechanics, content cadence, and player base, with BGMI representing the India-specific localized version.
Broad incumbents
- Genshin Impact: HoYoverse's landmark mobile/open-world game that redefined mobile game live-ops and cosmetic monetization at scale. Comparable on F2P cosmetic-led revenue intensity, regular content updates, and brand-style collaborations - though in a different genre, it shapes the upper bound of what mobile titles in this market can earn.
- Honor of Kings / Arena of Valor: Tencent's flagship mobile multiplayer titles with massive global and Asian user bases. Comparable as mobile competitive multiplayer at scale, with similarly heavy investments in esports and live-ops content. Honors of Kings in particular is the dominant Asian mobile multiplayer title by revenue.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Battlegrounds Mobile India social profiles
Digital presenceBattlegrounds Mobile India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Battlegrounds Mobile India leadership team
Management profileNumber of profiles
Battlegrounds Mobile India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Battlegrounds Mobile India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Battlegrounds Mobile India
What does Battlegrounds Mobile India do?
Battlegrounds Mobile India (BGMI) is a multiplayer battle royale mobile game operated by KRAFTON, Inc. exclusively for Indian consumers. The free-to-play title offers competitive multiplayer gameplay with cosmetic items, weapon skins, and seasonal reward drops, monetized through in-game virtual currency (Unknown Cash / UC) purchases. BGMI is supported by an integrated esports ecosystem featuring tournaments such as the BGMI India Series (BGIS) and the BGMI International Cup.
Is Battlegrounds Mobile India a public or private company?
Battlegrounds Mobile India is a private company. It is classified as corporate owned and is currently operating.
When was Battlegrounds Mobile India founded?
Battlegrounds Mobile India was founded in 2021. It employs 11 to 50 people.
Where is Battlegrounds Mobile India based?
Battlegrounds Mobile India is headquartered in New Delhi, India, in the Asia region.
How does Battlegrounds Mobile India make money?
Four revenue lines are on record. Unknown Cash (UC) Currency Sales are the primary driver. The others are in-Game Cosmetic Microtransactions, royal Enfield Brand Partnership and seasonal Battle Pass.
Who are Battlegrounds Mobile India's main competitors?
Emerging players on record are Wild Rift (League of Legends: Wild Rift), Clash Royale and Apex Legends Mobile. Direct peers are Mobile Legends: Bang Bang, Garena Free Fire, Call of Duty: Mobile, Fortnite Mobile and PUBG Mobile (Global). Broad incumbents are Genshin Impact and Honor of Kings / Arena of Valor.
Does Battlegrounds Mobile India have an API?
No public API is recorded for Battlegrounds Mobile India.
What industry is Battlegrounds Mobile India in?
Battlegrounds Mobile India's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of MPAFAJAC, Billing, Subscription & Entitlement Management (IAP orchestration). Its NAICS code is 7131 and its SIC code is 7900.