Peppermint Cycling

What Peppermint Cycling does

Peppermint Cycling Co. is a privately held, founder-led women's cycling apparel company founded in 2015 and based in Quebec, Canada. The company designs, manufactures, and sells technical performance cycling clothing built specifically for women cyclists, with three core product ranges — Road, Gravel, and Mountain Bike — plus a small off-bike casual line. Product construction relies on premium Italian eco fabrics (RoadLite Eco, EnduraSoft, Light Woven Stretch, Drirelease ECO) with Bluesign and Oeko-Tex certifications, Elastic Interface/CyTech chamois pads, and YKK zippers, with features including UPF 50+, four-way stretch, water repellency, and women-specific athletic fits across a catalog of roughly 30+ SKUs priced from approximately $20 (socks) to $290 (Signature Cargo Bib).

The business operates a multi-channel model: direct-to-consumer e-commerce via a Shopify storefront (peppermintcycling.com) shipping to Canada, the US, and Europe, a physical boutique called Le Chalet Peppermint in Chamonix, Quebec, and an authorized retailer/dealer network for independent cycling shops. Monetization is unit-priced retail with bundle discounts (10-15% off combos), a Pro Program offering 30-50% off for cycling industry professionals, and a Crash Replacement program (40% off damaged apparel within warranty). Marketing is community-led across Instagram, TikTok, Facebook, and a Strava Club, supplemented by journal storytelling, ambassador-style event rides, and selective partnerships such as a Crankworx MSA promotion.

The company is small (11-50 employees), has no disclosed institutional funding or revenue, and operates as an independent DTC brand with a niche but loyal women-cyclist community. No AI/ML capabilities are disclosed; technology is concentrated in fabric sourcing, fit engineering, and sustainable material certification rather than software.

Name

Peppermint Cycling

Legal name

PEPPERMINT Cycling Co.

Website

https://peppermintcycling.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Peppermint Cycling is a Quebec-based, founder-led DTC apparel company that designs and sells women-specific technical cycling clothing across Road, Gravel, and Mountain Bike categories, distributed via its own Shopify storefront, a Quebec boutique, and an authorized retailer network across Canada, the US, and Europe.

Ownership category

akta.pro rank

Product category

Women's Cycling Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Women's cycling apparel
• Cycling jerseys
• Cycling bibs and shorts
• Mountain bike apparel
• Performance sportswear

Headquarters

HQ city

Mont-tremblant

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through peppermintcycling.com, offering full product catalog with multiple cycling apparel categories including jerseys, shorts, bibs, base layers, sports bras, and accessories.
2. Retail Store Sales: Boutique retail store 'Le Chalet Peppermint' in Chamonix, Quebec offering in-person sales and customer service with 30-day return policy for in-store purchases.
3. B2B Dealer/Retailer Distribution: Wholesale distribution through authorized retailers. Contact email [email protected] for retailer inquiries, building a network of independent cycling shops carrying Peppermint products.
4. Pro Program Discounts: Professional discount program offering 30-50% off for eligible cycling industry professionals including guides, instructors, bike shop employees, athletes, and first responders, with annual $2000 MSRP purchase limit.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Peppermint Cycling Co. designs and manufactures technical cycling apparel specifically for women cyclists, spanning Road, Gravel, and Mountain Bike disciplines. The product portfolio includes jerseys, bibs, shorts, pants, overalls, sports bras, base layers, and accessories built around women-specific fits and sustainable Italian eco fabrics (Bluesign/Oeko-Tex certified), sold primarily through its own e-commerce site and a Quebec boutique.

Product overview

Peppermint Cycling Co. is a women's cycling apparel company designing and manufacturing technical cycling clothing in Quebec, Canada. The product portfolio consists of three core product ranges: Road, Gravel, and Mountain Bike, each with specialized apparel designed for performance, versatility, and comfort. The main product lines include Signature Jerseys and Bibs (premium Italian eco fabric collection), Peak Jerseys (sustainable Drirelease fabric), Trail MTB Jerseys (recycled mesh), Classic Jerseys (relaxed fit casual), and MTB-specific apparel including Tech Shorts, Pants, and Overalls. Supporting products include cycling sports bras, base layers, arm warmers, caps, socks, and gilets. Off-bike casual wear includes Balance Hoodies, Tees, and Long Sleeve Tees made from organic cotton. The company also offers Performance Racing line (Courage Bib and Skinsuit), Bundle packages for convenience savings, and Gift Cards. Peppermint positions itself as women-specific cycling apparel focused on sustainability with eco-friendly fabrics and recycled materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Jersey Premium women's road cycling jersey made with Bluesign-certified RoadLite Eco Italian fabric (85% recycled polyester, 15% elastane, 115 GSM) with women-specific regular fit, breathable mesh underarm panels, UPF 50+ protection, anti-slip silicone waistband, three rear pockets plus a secure zip pocket, and reflective details. Priced at $200.
• Signature Bib Women's high-waisted cycling bib with softer compressive EnduraSoft Italian fabric, signature drop-seat feature, and women-specific CyTech chamois pad rated for 7 hours of performance.
• Signature Short Women's high-waisted cycling short in EnduraSoft compressive Italian fabric, designed for comfort during road and gravel riding.
• Signature Cargo Bib Women's performance cargo bib with gravel-focused CyTech chamois, two cargo pockets in Light Woven Stretch fabric, mesh back pocket, reflective details, and Road Endura Eco fabric (78% recycled nylon).
• Signature Cargo Short Women's cycling cargo short with soft elastic back waistband and cargo pockets for storage during rides.
• Signature Long Sleeve Jersey Women's long-sleeve cycling jersey with Italian eco fabrics, women-specific regular fit, UPF 50+, Oeko-Tex certified, anti-slip silicone waistband, three rear pockets plus zip pocket, and reflective details.
• Signature MTB Tech Short Women's mountain bike technical short in Light Woven Stretch fabric with 4-way stretch, quick-drying, water-repellent finish, adjustable side waist tabs, large elastic back panel, two side zipped pockets, and one zipped back pocket.
• Signature MTB Pant Women's mountain bike pants for extended seasons with side waist adjustment tabs, knee pad compatibility, large elastic back band, and Heavy Eco Woven Stretch fabric for durability.
• Signature MTB Overall Women's mountain bike overalls in Heavy Eco Woven Stretch fabric for durability, flexibility, and sustainability on rugged trails.
• Signature Sports Bra Women's lightweight, flexible, breathable athletic sports bra with moisture-wicking and quick-drying fabric, designed for A-B cup cycling.
• Signature High-Neck Bra Women's medium-support sports bra in compressive fit with soft elastic underband and breathable back mesh panel.
• Signature Lightweight Shirt Women's performance shirt in buttery-soft recycled RideLite Woven fabric with 4-way stretch, side zipped pocket, and antimicrobial properties.
• Signature Knitted Socks Women's knitted cycling socks in moisture- and sweat-wicking yarn with compression fit and 7-7.5 inch height.
• Classic Jersey Women's casual cycling jersey with relaxed fit and Road Eco Classic fabric with anti-slip silicone elastic waistband and UPF protection.
• Classic Bib Women's timeless bib with slightly longer fit for comfortable everyday road and gravel riding.
• Peak Short-Sleeve Jersey Women's versatile trail jersey in sustainable Drirelease ECO fabric with antimicrobial, quick-dry, wicking, and antibacterial properties.
• Peak Long-Sleeve Jersey Women's long-sleeve trail jersey in sustainable Drirelease ECO fabric with softness, breathability, quick-drying, and antimicrobial performance.
• Trail Short-Sleeve Jersey Women's mountain bike jersey in recycled MTB Eco Mesh that is lightweight, breathable, quick-drying, moisture-wicking, and offers 50+ UPF protection.
• Backroads Crop Mesh Women's cropped stretch mesh top for warm rides, wicking moisture and drying quickly.
• Backroads Crop Tee Women's cropped tee in breathable RideLite fabric with a relaxed fit for hot weather.
• Balance Hoodie Women's everyday hoodie in soft cotton blend with brushed back interior for warmth.
• Balance Tee Women's casual tee in 100% organic cotton with bio wash and relaxed loose fit for everyday wear.
• Balance Long Sleeve Tee Women's off-bike long sleeve tee in 100% organic cotton with soft bio wash.
• Courage Bib Women's slim-fit racing bib for improved aerodynamic efficiency in race and performance settings.
• Courage Skinsuit SS Women's race skinsuit with slim fit and high breathability for competitive cycling.
• Explore Jersey Women's gravel cycling jersey in ultra-soft sustainable fabric mix with quick-drying properties.
• Arm Warmers Women's packable cycling arm warmers that fit in a jersey back pocket for cool or sunny conditions.
• Cap Women's adjustable everyday cap for cycling and outdoor activities.
• Cycling Gilet Women's wind-resistant cycling gilet that packs into a jersey back pocket for variable weather.
• Base Layer Tank Women's technical base layer tank for regulating body temperature in warm or cold conditions.
• Gift Card Digital gift card redeemable on peppermintcycling.com.
• Pro Program (Pro Deal Program) Tiered discount program offering 30-50% off Peppermint Cycling apparel for cycling industry professionals including guides, instructors, bike shop employees, athletes, active military, and first responders, with a $2,000 MSRP annual purchase cap.
• Bundle Packages Convenience bundles combining favorite pieces (such as the SS26 collection) with savings of up to 15-20%.
• Crash Replacement Program Customer service offering 40% discount on replacement apparel for damaged gear within the warranty period.

Quantifiable outcome

• Products shipped plastic-free for conscious performance
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rapha: Premium cycling apparel brand with a strong women's range, DTC-led model, and global clubhouse retail footprint. Highly comparable premium positioning and multi-channel GTM, but at much larger scale and with a broader men/women portfolio.
• Castelli: Heritage Italian cycling apparel maker with deep women's line including road, gravel and MTB technical pieces. Comparable on premium Italian fabrics and women-specific chamois engineering.

Direct peers

• MAAP: Australian performance cycling apparel brand with strong women's line, premium technical fabrics, and DTC + wholesale distribution. Direct competitor in the women-focused premium cycling apparel space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/peppermintcycling
• Instagraminstagram.com/peppermint_cycling
• TikToktiktok.com/@peppermintcycling?lang=en
• LinkedInlinkedin.com/company/peppermint-cycling-co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peppermint Cycling