Eindhoven City

What Eindhoven City does

Eindhoven City tourism operations are managed by Stichting Eindhoven365, a Dutch nonprofit foundation (stichting) headquartered at Begijnenhof 4-6, Eindhoven, Netherlands, operating under the DBA "This is Eindhoven" and "Eindhoven365." The foundation runs the official Eindhoven visitor platform at thisiseindhoven.com, a multi-language (Dutch and English) responsive website built on Sanity CMS and supported by an analytics stack including Google Analytics, Google Search Console, Google Tag Manager, HotJar, Semrush, SharpSpring, Thirdlight, Clear, and Meltwater. The platform aggregates 1,762+ location and content items covering attractions, dining, accommodation, transportation, events, and cultural venues, and is GDPR/AVG compliant with SSL-secured infrastructure.

The foundation's business model combines destination promotion—generating tourism traffic that benefits local businesses and the regional economy—with direct merchandise sales through the "THE VIBE" branded clothing line at the physical This is Eindhoven store in de Heuvel. The organization coordinates and promotes signature annual events including Dutch Design Week (2,600+ designers, the largest design event in Northern Europe), the GLOW light art festival (~35 artists), and the Lichtjesroute (22km heritage route). Primary customer segments are leisure tourists (weekend getaways, design tourism, event attendance), with secondary audiences of students at TU/e and Fontys, and new residents relocating to Eindhoven's tech ecosystem anchored by High Tech Campus and ASML. Distribution is multi-channel: globally accessible website, physical visitor center, social media (@eindhovencity on Instagram and X), email newsletter, and strategic partnerships with NS rail, FlixBus, and shared mobility providers.

The entity is a private nonprofit foundation with no disclosed parent company, subsidiaries, funding rounds, M&A activity, management team roster, or regulatory actions. Revenue is not publicly disclosed, and there are no named AI/ML capabilities, patents, or trademarks beyond operational brand assets.

Name

Eindhoven City

Legal name

Stichting Eindhoven365

Website

https://thisiseindhoven.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Stichting Eindhoven365 is a Dutch nonprofit foundation that operates the official Eindhoven tourism website (thisiseindhoven.com) and physical visitor center, promoting the city as a design and culture destination to leisure tourists, students, and new residents through curated content, signature events, and branded merchandise.

Ownership category

akta.pro rank

Product category

Tourism Marketing & Destination Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• City tourism marketing
• Visitor information services
• Destination marketing
• Event promotion
• Branded merchandise

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourism Promotion & Visitor Services: Core function of Stichting Eindhoven365 - promoting Eindhoven as a destination through the official tourism website, visitor information center (This is Eindhoven store), and city marketing initiatives. Revenue is derived from increasing tourism traffic to the city, which benefits local businesses and the regional economy.
2. THE VIBE Merchandise Sales: Sale of branded merchandise including clothing items through the This is Eindhoven store and potentially online. The clothing brand THE VIBE represents the city's brand identity in wearable form.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Stichting Eindhoven365 operates the official "This is Eindhoven" tourism platform and visitor services for the city of Eindhoven, providing curated, multi-language visitor information covering attractions, events, dining, nightlife, accommodation, transportation, and practical trip planning. The foundation runs a physical visitor center/store where it sells branded merchandise (THE VIBE clothing line and Eindhoven souvenirs) and books group tours, while coordinating the promotion of major annual events such as Dutch Design Week, GLOW, and Lichtjesroute.

Product overview

This is Eindhoven is a unified tourism information platform serving as the official visitor website for Eindhoven city. The platform provides comprehensive visitor information covering attractions, events, dining, nightlife, shopping, accommodation, transportation, and practical travel guidance. The offering is a single integrated destination website managed by Stichting Eindhoven365, featuring curated content about the city's districts, cultural venues, restaurants, hotels, and activities. The platform incorporates location-based discovery tools, event calendars, trip planning features, and practical information services for tourists visiting Eindhoven.

Differentiator

Problem solved

Functional benefit

Products and services

• This is Eindhoven (Official Visitors Website) Official multi-language tourism website for Eindhoven providing comprehensive visitor information on attractions, events, dining, accommodation, transportation, neighborhoods, and practical trip planning tools for domestic and international visitors.
• This is Eindhoven Store (Visitor Center) Physical visitor information center in de Heuvel, Eindhoven, where visitors can obtain tourist information, book group tours, and purchase branded merchandise and Eindhoven souvenirs.
• THE VIBE Merchandise Line Branded merchandise collection sold at the This is Eindhoven store, including clothing and Eindhoven-themed souvenirs that translate the city's brand identity into wearable and giftable items for visitors.

Quantifiable outcome

• 1,762 locations and content items across the platform
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Google (Analytics, Search Console, Tag Manager)coreTechnology or IntegrationEindhoven365 uses Google's suite of analytics and tagging tools to measure website performance, track user behavior, and optimize search visibility. Google Analytics, Search Console, Google Tag Manager are among the analytical tools used to measure website usage as part of reporting obligations on website function.
• NS (Nederlandse Spoorwegen)coreStrategic or Co-development PartnerNS is the primary train operator connecting Eindhoven to major Dutch cities and international destinations. The website promotes train travel via NS.nl, NS Internationaal for international bookings, and highlights Eindhoven's two stations (Centraal and Strijp-S) as key entry points.
• HotJar, Semrush, SharpSpring, Thirdlight, Clear, MeltwatersupportingTechnology or IntegrationAdditional analytics and marketing tools used by Eindhoven365 to measure website performance, conduct SEO research, manage customer relationships, asset management, and media monitoring.
• FlixBussupportingChannel Partner/ Reseller/ DistributorFlixBus connects Eindhoven with European cities via affordable intercity bus service. The halte (stop) is located outside Centraal Station at John F Kennedylaan 2, with buses to/from major European destinations.
• Greenwheels, Mywheels (Car Sharing)supportingChannel Partner/ Reseller/ DistributorElectric shared cars from Greenwheels (partnered with NS) and Mywheels are promoted as sustainable transportation options within Eindhoven, supporting the city's green mobility goals.
• TIER, Felyx, Check (E-Scooter Sharing)supportingChannel Partner/ Reseller/ DistributorElectric scooter sharing services TIER, Felyx, and Check are promoted as fast, eco-friendly transportation options for getting around Eindhoven, with real-time availability visible through their apps.
• 9292 (Public Transit Planner)supportingTechnology or Integration9292 is the recommended public transit trip planning tool for navigating Eindhoven's bus network, with connections to NS trains from Centraal Station.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tripadvisor: Global travel content and review platform. Indirect competitor for tourist attention and content discovery, serving as the broader incumbent in destination information services.
• Netherlands Board of Tourism & Conventions (NBTC): National-level DMO for the Netherlands promoting 'Holland' as a destination. Functions as a parent-level incumbent coordinating regional DMOs including Eindhoven365 for international campaigns.

Others

• Lonely Planet: Travel content and guidebook publisher. Adjacent peer in destination content, sharing audience overlap with city DMO content libraries but operating as a commercial publisher rather than a municipal marketing org.

Direct peers

• Visit Berlin: Berlin's official tourism marketing organization operating visitBerlin.de. Comparable European mid-size city DMO running content platform, events promotion, and B2B visitor services.
• Rotterdam Partners: Official city marketing organization for Rotterdam, promoting tourism, business attraction, and resident relocation. Closest Dutch peer given similar scale, mandate, and cultural positioning.
• Wonderful Copenhagen: Official tourism and convention bureau for Copenhagen. Comparable European city DMO combining destination marketing, event promotion, and sustainability-led positioning similar to Eindhoven's 15-minute narrative.
• Turisme de Barcelona: Barcelona's official tourism board managing city marketing, events, and visitor information. Comparable in operating a multi-channel destination platform with cultural and design focus.
• amsterdam&partners: Official city marketing organization for Amsterdam, operating iamsterdam.com and the I amsterdam brand. Direct peer as a Dutch city DMO promoting tourism, events, and visitor services in a competing destination.

Emerging players

• GetYourGuide: Online platform for booking tours, activities, and experiences. Emerging player in the trip-planning and experience-discovery space that competes for the same visitor journey moments Eindhoven365 serves.

Regional players

• Visit Flanders: Regional tourism organization for Flanders/Belgium. Comparable as a neighboring Benelux DMO with cultural-tourism focus, though operating in a different national jurisdiction.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EindhovenCity
• Instagraminstagram.com/eindhovencity
• Facebookfacebook.com/eindhoven
• LinkedInlinkedin.com/company/eindhoven-city

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eindhoven City