New
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
New firmographics
Firmographics- Name
- New
- Legal name
- New Inc.
- Website
- https://newinc.ca
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
New industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- B2B/ABM Creative Agencies (MPAAAAAI), Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where New is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
New business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Design Services and Branding Projects: New Inc generates revenue through custom design and branding projects for enterprise clients in the hospitality, retail, and luxury sectors. Projects include logo identity, business cards, promotional materials, environmental graphics, signage programs, event branding, and collateral design. Revenue is project-based with no recurring component.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
New product offering
Product offeringCore offering
New Inc. is a Toronto-based B2B design studio that delivers custom branding, identity, environmental graphics, signage and wayfinding, hotel collateral, event/promotional design, and custom art installations for enterprise clients. Engagements are project-based and serve luxury hotel chains, high-end retailers, premium restaurants, and luxury real estate developments across North America, Europe, Asia, the Middle East, and Latin America.
Product overview
New Inc. is a Toronto-based design studio offering comprehensive branding, identity, and environmental graphics services primarily for the luxury hospitality and retail sectors. The company's portfolio spans logo identity and branding, event and promotional design, environmental graphics, signage and wayfinding systems, hotel collateral design, and custom art installations. Services are delivered on a project-by-project basis rather than as a software platform, with clients including major hotel chains (Four Seasons, W Hotels, Shangri-La), luxury retailers (Bergdorf Goodman, Yabu Pushelberg projects), restaurants, and condominiums across North America, Europe, Asia, and the Middle East.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Identity & Logo Design Custom brand identity and logo design services for enterprise clients in luxury hospitality, retail, restaurants, and design firms. Deliverables include logo marks, business cards, brand guidelines, and identity systems.
Quantifiable outcome
- Successfully opened 20+ Four Seasons properties worldwide with consistent branding solutions
- +1 more outcomes
Companies that use New
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
New technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Yabu PushelbergcoreOngoing collaborative partnership with internationally renowned design firm Yabu Pushelberg. New Inc frequently works alongside YP on major projects for their shared clients, including hospitality branding, event graphics, cover designs, and promotional materials. Projects span New York, Toronto, Kuwait City, Jakarta, and other locations.
- BurdifilekcoreInterior design partnership with Burdifilek, a Toronto-based design firm. Collaborated on multiple projects including TA-ZE premium Turkish olive oil store branding and W Atlanta custom window treatment. New Inc provides graphic design and branding elements while Burdifilek handles interior design.
- James Robertson Art ConsultantcorePartnership with art consulting firm for hotel art installations. Collaborated on W Hotel Guangzhou lenticular art series and W Taipei YEN Bar custom art installation. JRAC serves as art consultant bringing New Inc into projects for their hotel clients.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
New competitors and assessment
Company assessmentDirect peers
- Manual: Manual is a creative agency focused on brand strategy, identity, and environmental design for hospitality, retail, and lifestyle clients. It is directly comparable to New Inc. as both serve premium enterprise clients with integrated branding and spatial design offerings.
- Pentagram: Pentagram is a globally recognized partner-led design firm offering branding, identity, and environmental graphics across luxury, hospitality, and cultural sectors. It is directly comparable to New Inc. as both deliver integrated, multi-disciplinary creative services for premium enterprise clients.
- Civilization: Civilization is a New York design studio offering brand strategy, identity, and experience design for cultural and consumer clients. It is directly comparable to New Inc. in boutique positioning and premium B2B creative services.
- Gretel: Gretel is a New York branding and design studio serving luxury, hospitality, and cultural clients with brand systems, identity, and environmental design. It is directly comparable to New Inc. in focus on premium clients and integrated creative services.
- Collins: Collins is a design and strategy firm delivering brand identity, experience design, and environmental graphics for major enterprise clients. It is directly comparable to New Inc. in providing integrated creative services to premium global brands across hospitality and retail.
- Mucca: Mucca is a New York-based branding and design studio specializing in identity, packaging, and environmental design for premium consumer and hospitality brands. It is directly comparable to New Inc. in scope, client caliber, and multi-disciplinary creative delivery model.
- &Walsh: &Walsh is a creative agency specializing in brand identity, art direction, and design for fashion, hospitality, and lifestyle brands. It is directly comparable to New Inc. in boutique scale, premium client focus, and integrated brand design offering.
Others
- Yabu Pushelberg: Yabu Pushelberg is an internationally renowned interior design firm and New Inc.'s primary strategic partner, often bringing New Inc. into shared client engagements. While not a direct competitor (YP focuses on interior architecture), it is thematically adjacent as both serve the same luxury hospitality and premium retail clientele.
Emerging players
- Order Design: Order Design is a smaller creative studio focused on brand identity and environmental graphics for hospitality and lifestyle clients. It is comparable to New Inc. as a boutique emerging player in the same niche of premium hospitality branding.
Broad incumbents
- Landor & Fitch: Landor & Fitch is a global brand consulting and design firm operating broadly across hospitality, retail, and consumer sectors. It is comparable to New Inc. as a larger incumbent offering overlapping brand identity and environmental design capabilities for premium enterprise clients.
Market position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New social profiles
Digital presenceNew financial estimates
Financial estimateRevenue estimate
Valuation estimate
New leadership team
Management profileNumber of profiles
New funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New
What does New do?
New Inc. is a Toronto-based B2B design studio that delivers custom branding, identity, environmental graphics, signage and wayfinding, hotel collateral, event/promotional design, and custom art installations for enterprise clients. Engagements are project-based and serve luxury hotel chains, high-end retailers, premium restaurants, and luxury real estate developments across North America, Europe, Asia, the Middle East, and Latin America.
Is New a public or private company?
New is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New founded?
New was founded in 2015. It employs 1 to 10 people.
Where is New based?
New is headquartered in Toronto, Canada, in the North America region.
How does New make money?
One revenue line is on record: design Services and Branding Projects.
Who are New's main competitors?
Direct peers on record are Manual, Pentagram, Civilization, Gretel, Collins, Mucca and &Walsh. Yabu Pushelberg is listed as an others. Order Design is listed as an emerging player. Landor & Fitch is listed as a broad incumbent.
Does New have an API?
No public API is recorded for New.
What industry is New in?
New's product category is Brand Design Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 541430 and its SIC code is 7311.