Fuel Asset Finance

What Fuel Asset Finance does

Fuel Asset Finance Pty Ltd is an Australian finance broker headquartered in Queensland that arranges asset, vehicle, personal, and debtor finance for individuals, SMEs, and business owners through a panel of over 35 Australian bank and alternative lenders. The company operates as a Credit Assistance Provider under Australian Credit Licence 515914 held by aggregator Connective Credit Services, with a separately disclosed entity-level ACL 530846. Its four core products are Automotive Finance (secured vehicle loans and novated leases across cars, light commercials, caravans, motorhomes, bikes, boats, jetskis, and trucks), Business & Asset Finance, Debtor Finance (invoice-based working capital), and Personal Loans (unsecured consumer credit).

The business runs without a proprietary technology platform; loan origination, lender matching, and assessment are conducted manually by the principal broker, Chad Arenson, supported by a small team (1–10 employees) across three Queensland offices in Kenmore, Toowong, and Eagle Farm. Customer acquisition is delivered through direct phone and email enquiry (1300 936 660), an online enquiry form, organic social channels (Facebook, Instagram), a Google Business Profile, the 'Fuel 4 Thought' content blog, and a third-party referral network comprising accountants, financial planners, and motor resellers who are paid referral fees. There is no app, no public API or SDK, and no AI-driven decisioning.

Revenue is generated exclusively from lender-paid broker commission rather than customer fees. Settlement commissions range from 0% to 10% of the net amount financed (plus GST) depending on the finance type, supplemented by monthly volume bonuses of 0% to 2.5% on aggregate volume introduced to a credit provider. The company is privately held by its founder, with no institutional investors, parent company, subsidiaries, funding rounds, acquisitions, or material leadership changes disclosed.

Name

Fuel Asset Finance

Legal name

Fuel Asset Finance Pty Ltd

Website

https://fuelassetfinance.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fuel Asset Finance is an Australian finance broker that arranges vehicle, personal, business, and debtor finance for individuals and SMEs by matching customers to a panel of 35+ Australian lenders, earning lender-paid broker commission on settled loans.

Ownership category

akta.pro rank

Product category

Asset Finance Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industries

Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD), Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Asset finance brokerage
• Vehicle finance
• Business loans
• Personal loans
• Debtor finance

Headquarters

HQ city

Dinmore

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Broker Commission: Fuel Asset Finance earns commission from credit providers (lenders) after a loan is settled. Commission is calculated based on the net amount financed plus GST and ranges from 0% to 10% depending on the type of finance sought. Volume bonuses of 0% to 2.5% are also paid based on aggregate volume introduced to a credit provider over a monthly period. No commission is charged to the customer directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fuel Asset Finance is an Australian finance brokerage that arranges secured and unsecured loans, commercial loans, leases, and novated leases for individuals and businesses. The broker matches customers to a panel of 35+ Australian banks and alternative lenders across four product lines: automotive finance (cars, light commercials, caravans, motorhomes, bikes, boats, jetskis, trucks), business and asset finance, debtor finance, and personal loans.

Product overview

Fuel Asset Finance operates as a finance broker offering a portfolio of four core financing products: Automotive Finance (secured vehicle loans and novated leases), Business & Asset Finance (business loans and debtor financing), Debtor Finance (invoice-based working capital), and Personal Loans (unsecured consumer loans). The company connects customers with a panel of 35+ Australian banks and alternative lenders to provide tailored financing packages across personal and business asset categories including vehicles, equipment, and operational capital.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Finance Secured motor vehicle financing solutions allowing customers to use their vehicle as collateral for favourable rates. Covers new cars, light commercial vehicles, caravans, motorhomes, bikes, boats, jetskis, and trucks, with options including novated leases. Targeted at individuals and SMEs purchasing vehicles.
• Business & Asset Finance Business loans and debtor financing facilities designed to provide capital for business expansion, innovation, and operational needs. Tailored solutions for startups and established enterprises seeking growth funding for commercial assets.
• Debtor Finance Cash flow solution that converts outstanding invoices into immediate working capital by advancing a percentage of invoice value based on debtor creditworthiness assessment. Targeted at business owners needing working capital.
• Personal Loans Unsecured personal loans providing quick access to funds for unexpected expenses, medical emergencies, home repairs, education, debt consolidation, and holidays without requiring collateral. Targeted at individual consumers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fox Symes: Fox Symes is an Australian finance broker arranging personal loans, asset finance, and debt solutions through a panel of lenders. Comparable as a multi-product consumer/SME finance broker with similar commission-based economics.
• Capital Finance Australia: Capital Finance Australia is an Australian finance broker offering personal, car, and business asset finance across a lender panel. Comparable as a sub-scale, broker-led Australian finance intermediary in a similar niche.
• Stratton Finance: Stratton Finance is an Australian asset and vehicle finance broker arranging loans across cars, equipment, and business assets through a multi-lender panel. Directly comparable in product mix (auto, business asset, equipment finance) and broker-led model.
• Car Finance Australia: Car Finance Australia is an Australian vehicle finance broker connecting customers to lenders for car, truck, and equipment finance. Directly comparable in focusing on automotive and asset finance brokerage with a panel of lenders.
• Vehicle Finance Australia: Vehicle Finance Australia is an Australian broker specialising in car, truck, and equipment finance. Directly comparable in customer segment (individuals and SMEs seeking vehicle/asset finance) and multi-lender panel model.

Broad incumbents

• Mortgage Choice: Mortgage Choice is an ASX-listed (since acquired by REA Group) broker brand arranging home and personal loans through a panel of lenders. Comparable as an established Australian retail-facing loan broker with multi-lender access.
• Loan Market Group: Loan Market is one of Australia's largest mortgage and finance broker aggregators. Comparable in business model (broker-led, multi-lender panel) though much larger in scale across consumer and asset finance.
• Australian Finance Group (AFG): AFG is an ASX-listed mortgage and asset finance aggregator with thousands of brokers across Australia. Comparable as a scaled competitor/aggregator that connects brokers to a large lender panel across consumer and commercial credit.
• Connective (Connective Home Loans / Connective Credit Services): Connective is Australia's largest mortgage and finance aggregator and is also the ACL holder under which Fuel Asset Finance operates as an authorised credit representative. Comparable as the upstream aggregator and compliance layer that brokers like Fuel depend on.
• Aussie Home Loans: Aussie is a major Australian retail mortgage and finance broker with a national branch network. Comparable in arranging consumer and asset finance through a multi-lender panel at significantly greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fuelassetfinance
• Instagraminstagram.com/fuelassetfinance
• LinkedInlinkedin.com/company/fuel-asset-finance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuel Asset Finance