Twelve Oaks Mall

What Twelve Oaks Mall does

Twelve Oaks Mall is a physical retail and dining destination located in Novi, Michigan, serving the Metro Detroit area. Owned and operated by Simon Property Group, Inc. (NYSE: SPG), one of the largest publicly traded retail real estate investment trusts in the United States, the mall features more than 170 stores and restaurants spanning luxury (Burberry, Ferragamo, Hugo Boss, Philipp Plein, Tod's), athletic (Nike, adidas, New Balance), and mainstream categories (Coach Outlet, Guess Factory, Michael Kors, Tommy Hilfiger). It operates as a multi-tenant retail center and functions within Simon's broader digital ecosystem, which includes the ShopSimon e-commerce marketplace, the Simon+ loyalty and cashback program, a Simon Mobile App (iOS and Android), a 3D interactive mall map, and the Simon SAID lifestyle content platform. The mall also supports multilingual site access (English, Japanese, Spanish) and is currently open with regular center hours of 10:00 AM to 8:00 PM.

Revenue at the property level is generated primarily through commercial real estate rental agreements with its 170+ retail tenants, following a recurring lease/subscription-style revenue model. The mall is operated under Simon Media Properties, LLC for its digital properties, with trademarks including "Twelve Oaks Mall®" held as registered brand identity. The mall's go-to-market approach is event-driven, leveraging promotional sweepstakes (e.g., the adidas match ball giveaway), seasonal campaigns, and the Simon+ loyalty program to drive foot traffic and repeat visits across its social channels (Facebook, Instagram), email newsletter, and the Simon SAID content platform. There is no publicly disclosed pricing for individual lease arrangements, and property-level revenue, tenant rent rolls, and headcount data are not available in the source material.

Name

Twelve Oaks Mall

Legal name

Simon Media Properties, LLC

Website

https://shoptwelveoaks.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Twelve Oaks Mall is a Simon Property Group-owned shopping center in Novi, Michigan, featuring 170+ retail stores and restaurants serving Metro Detroit consumers. It operates within Simon's digital ecosystem, including ShopSimon e-commerce, Simon+ loyalty program, and a mobile app for omnichannel retail engagement.

Ownership category

akta.pro rank

Product category

Shopping Center

NAICS

General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Mid-Tier Department Stores (Mall-Based Chains) (CRAGACAH)

Keywords

• Shopping center operations
• Retail lease management
• Commercial real estate
• Mall property management
• Tenant leasing services

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Tenant Rentals: Revenue generated from leasing retail space to tenant stores and restaurants. As a Simon Property Group mall, Twelve Oaks generates revenue through commercial real estate rental agreements with its 170+ retail tenants.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Twelve Oaks Mall is a physical shopping center in Novi, Michigan, housing 170+ retail stores and restaurants that serve as Metro Detroit's shopping and dining destination. The mall leases retail space to a diverse tenant mix including luxury brands (Burberry, Ferragamo, Hugo Boss), athletic brands (Nike, adidas, New Balance), and mainstream retailers, and is supported by Simon Property Group's digital ecosystem including ShopSimon e-commerce, Simon+ loyalty program, and a mobile app.

Product overview

Twelve Oaks Mall operates as a physical shopping destination featuring 170+ retail stores and restaurants, supported by digital platforms including ShopSimon (e-commerce), Simon+ (loyalty rewards), and mobile applications. The mall is managed by Simon Property Group and functions as a multi-tenant retail center rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• ShopSimon Simon Property Group's e-commerce platform enabling online shopping from mall retailers, offering curated collections, brand browsing, and daily deals across Simon mall locations for consumers seeking 24/7 access to mall tenants.
• Simon+ Loyalty Program Simon's loyalty and rewards program offering exclusive offers, cash back, and personalized rewards for mall shoppers to drive repeat visits and customer retention.
• Simon Mobile App Mobile application available on Apple App Store and Google Play providing mall navigation, deals, store directory, and shopping features for shoppers at Simon malls.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Simon Property GroupcoreStrategic or Co-development Partner · 1 January 2026Simon Property Group is the owner and operator of Twelve Oaks Mall. As a Simon Property, the mall benefits from the Simon ecosystem including ShopSimon e-commerce platform, Simon+ loyalty program, and Simon's nationwide media and advertising network.
• adidasminorGTM or Marketing PartnerPromotional partnership for sweepstakes campaign offering a limited-edition boxed set of 15 adidas match balls ($2,500 value) plus a $5,000 shopping spree at the mall. Joint marketing initiative to drive customer engagement.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Somerset Collection: Upscale enclosed mall in Troy, MI serving the same Metro Detroit market with a comparable mix of luxury brands (e.g., Saks Fifth Avenue, Louis Vuitton). It is the most direct competitive comparable to Twelve Oaks for premium retail shoppers and luxury tenant relationships.
• The Mall at Partridge Creek: Open-air lifestyle center in Clinton Township, MI serving Metro Detroit. It targets a similar upper-middle demographic with a mix of premium retail and dining in an experiential format, directly competing for the same shopper base.
• King of Prussia Mall: Tier-A Simon Property Group mega-mall in Pennsylvania. Comparable as a flagship Simon destination with a similar luxury/premium tenant mix and physical retail experience, useful for cross-Simon-portfolio benchmarking.
• Briarwood Mall: Simon Property Group enclosed mall in Ann Arbor, MI serving the broader Metro Detroit/Southeast Michigan market. Same operator (Simon) with similar tenant mix and operational model, providing a directly comparable Simon asset in the same regional ecosystem.

Broad incumbents

• Brookfield Property Partners: Major global retail real estate operator with a portfolio of tier-A malls in the US and abroad. Comparable as a competing owner/operator of upscale shopping destinations with similar luxury tenant relationships.
• CBL & Associates: Mall REIT operating a portfolio of regional malls across the US. Comparable as a competing retail real estate owner with an overlapping mall operating model and similar lease structures.
• RPT Realty: Shopping center REIT focused on open-air and grocery-anchored retail. Comparable as a broader retail real estate peer with overlapping landlord-tenant dynamics, though operating in different physical formats than enclosed malls.
• Macerich: US mall REIT operating a portfolio of regional and super-regional malls. Comparable as a competing operator with overlapping luxury and premium retail tenant relationships and mall operating model.
• Unibail-Rodamco-Westfield: Global owner and operator of premium shopping destinations including flagship US malls. Comparable as a broad incumbent with significant luxury retail real estate exposure and a competing mall operating platform.
• Taubman Realty Group: Mall REIT historically focused on tier-A upscale shopping centers (now merged into Simon Property Group). Its portfolio strategy directly parallels Twelve Oaks' positioning as a luxury-anchored regional destination.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/twelveoaksmall
• Instagraminstagram.com/twelveoaksmall/?hl=en
• LinkedInlinkedin.com/company/fine-touch-tailoring

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twelve Oaks Mall