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Botanic Gardens and State Herbarium

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Namestring
Botanic Gardens and State Herbarium
Legal namestring
Botanic Gardens and State Herbarium of South Australia
Company typeenum
Private
Founded yearint
1855
Descriptiontext

The Botanic Gardens and State Herbarium of South Australia is a statutory authority of the South Australian Government, operating under the Department for Environment and Water, that manages four distinct public sites: Adelaide Botanic Garden, Mount Lofty Botanic Garden, Wittunga Botanic Garden, and Botanic Park/Tainmuntilla. Established in 1855, it functions as the official State Herbarium of South Australia and custodian of the state's botanical collections, including the South Australian Seed Conservation Centre, Museum of Economic Botany, and herbarium specimen library. The organization holds heritage infrastructure of international note — notably the 1875 Palm House imported from Germany (the only one of its kind still in existence) and the 1988 Bicentennial Conservatory (largest single-span conservatory in the Southern Hemisphere) — alongside thematic botanical collections spanning over 2,700 roses across 350+ cultivars and rare Australian and South African flora.

The business model rests on free public entry to all four sites, with revenue generated from nine distinct streams: ticketed exhibitions and events (e.g., Chihuly in the Botanic Garden, Night Visions at $30-$48/person), venue hire for corporate and private events managed by exclusive on-site partner Blanco Horner, fee-based nature-wellbeing workshops ($10-$95), retail at the Diggers shop, monthly plant sales, commercial filming permits, on-site hospitality tenants (Botanic Lodge, Evergreen Deli), donations and philanthropy, and government appropriations through the Department for Environment and Water. Customer acquisition is event-driven and content-led via Botanic Gardens Week, Illuminate Adelaide's Night Visions, WOMADelaide, and Moonlight Cinema, with distribution through the official website, monthly e-newsletter, and organic social channels on Facebook, Instagram, LinkedIn, and YouTube.

The organization serves a hybrid audience of general public visitors, schools and educational institutions, conservation researchers, corporate and wedding clients, First Nations cultural-tourism audiences (via Bookabee Australia, Kumarninthi, Southern Cultural Immersion), and health-and-wellbeing seekers. Strategic positioning blends conservation science (Kangaroo Island habitat restoration, seed banking of rare species), cultural programming (Chihuly exhibition, Illuminate Adelaide partnership), and tourism excellence (SA's top major tourist attraction 2025; Garden of Global Excellence award from World Federation of Rose Societies, 2022). Leadership comprises Presiding Member Judy Potter, Director Michael Harvey, Chief Botanist Prof. Michelle Waycott (joint with Adelaide University), and Deputy Director Living Collections Leonie Scriven.

Short descriptiontext

The Botanic Gardens and State Herbarium of South Australia is a state-government statutory authority that manages four public gardens (Adelaide, Mount Lofty, Wittunga, Botanic Park), serves as the official State Herbarium, and operates heritage glasshouses, seed conservation, exhibitions, venue hire, and wellbeing programs for residents, tourists, schools, and researchers.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersAdelaide, Australia
HQ citystring
Adelaide
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices5 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
botanic garden management, plant conservation services, heritage glasshouse architecture, botanical research services, horticultural education programs
Industry4 codes
1Parks, Gardens & Botanical Attractions
CodeTHAJACAHPrimaryYes
2Seasonal Color, Planting & Horticultural Services
CodeBPABADALPrimaryNo
3Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses)
CodeAFAGAHAFPrimaryNo
4Native, Pollinator & Drought-Tolerant Garden Installations
CodeHSAIAFALPrimaryNo
NAICS code2 codes
  • Zoos and Botanical Gardens71213
  • Nature Parks and Other Similar Institutions71219
SIC code1 code
  • Retail-Building Materials, Hardware, Garden Supply5200
Product category
Public Gardens & Conservation Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model9 records
1Public Entry and General Admission
TypeSubscription Recurring
Description

Entry to all gardens is free for the public, positioning the gardens as accessible public spaces funded by government appropriation.

botanicgardens.sa.gov.au
2Ticketed Events and Exhibitions
TypeOne Time License
Description

Revenue from special exhibitions like Chihuly in the Botanic Garden and Night Visions (Illuminate Adelaide) with ticket prices ranging from $10-$48 per person.

botanicgardens.sa.gov.au
3Venue Hire and Functions
TypeProfessional Services
Description

Rental of spaces including Noel Lothian Hall (up to 100 people lecture style or 50 seated), Rose Garden Pavilion/Marquee (up to 400 cocktail), and Goodman Building meeting rooms. Managed by exclusive on-site partner Blanco Horner.

botanicgardens.sa.gov.au
4Educational Workshops and Programs
TypeProfessional Services
Description

Fee-based nature-based wellbeing workshops, children's activities, and educational programs including tea blending ($95), mindfulness ($25), nature dough ($20 per child), and seed science workshops (from $10).

botanicgardens.sa.gov.au
5Filming and Photography Permits
TypeTransaction Fee
Description

Commercial filming and photography requires purchase of permits, with fees based on crew size, gear, access requirements, and staff supervision needs.

botanicgardens.sa.gov.au
6Retail Sales
TypeHardware Sales
Description

On-site retail including Diggers shop for plants and gardening books, merchandise, and partner-operated cafes and restaurants including Botanic Lodge and Evergreen Deli.

botanicgardens.sa.gov.au
7Plant Sales
TypeTransaction Fee
Description

Monthly plant sales at Mount Lofty Botanic Garden featuring plants cultivated by the Friends Growing Group, with proceeds supporting conservation, education and horticultural work.

botanicgardens.sa.gov.au
8Donations and Philanthropy
TypeAffiliate Referral
Description

Donations from visitors and supporters, including major gifts such as Dr Pamela Wall OAM's donation for Dale Chihuly's Glacier Ice and Lapis Chandelier.

botanicgardens.sa.gov.au
9Wedding and Private Event Coordination
TypeManaged Services
Description

Weddings and private events managed by exclusive on-site catering and event partner Blanco Horner, with coordination fees for ceremony and photography permits.

botanicgardens.sa.gov.au
Marketing channels12 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels11 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Pricing details12 tiers
1Garden Entry - Free
ModelFreemiumBilling cadencePay-as-you-go
Notes

Entry to Adelaide Botanic Garden, Mount Lofty Botanic Garden, and Wittunga Botanic Garden is free for all visitors every day of the year including public holidays.

botanicgardens.sa.gov.au
2Night Visions (Illuminate Adelaide) - $30-$48
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Ticketed evening event from 1 July 2026 to 19 July 2026, 18:00-21:00. Prices range from $30-$48 per person. Allow at least 1 hour.

botanicgardens.sa.gov.au
3Botanical Tea Blending Workshop - $95
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

3-hour nature-based wellbeing workshop includes light morning refreshments, tea container, wooden spoon, and take-home tea blend. Located at Goodman Building Lecture Theatre.

botanicgardens.sa.gov.au
4Mindfulness in the Gardens - $25
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

1.5-hour nature-based wellbeing session to reduce stress and improve health and well-being.

botanicgardens.sa.gov.au
5Nature Dough Children's Workshop - $20
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

2-hour children's workshop recommended for ages 5+. Children can take dough home or create ornaments. Adults accompany but do not pay.

botanicgardens.sa.gov.au
6Climate Smart Gardening - Free with donation
ModelFreemiumBilling cadencePay-as-you-go
Notes

Free registration with donations welcome. 1.5-hour tour of Mediterranean Garden.

botanicgardens.sa.gov.au
7Secrets of the Seed Workshop - From $10
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Adult workshop suitable for ages 10+. Includes 1km trail walk and native paper daisy seed to take home.

botanicgardens.sa.gov.au
8In Conversation (Climate Readiness) - Free
ModelFreemiumBilling cadencePay-as-you-go
Notes

Free registration, donations welcome. 1.5-hour conversation with experts.

botanicgardens.sa.gov.au
9Noel Lothian Hall Venue Hire
ModelUnit PricingBilling cadenceMulti-year contract
Notes

Indoor venue accommodating up to 100 people lecture style or cocktail service, or 50 seated. Enquiries through form.

botanicgardens.sa.gov.au
10Rose Garden Marquee - Corporate Events
ModelUnit PricingBilling cadenceMulti-year contract
Notes

Fully set exclusive venue seating 200 for dining or up to 400 for cocktail events. Available September-April. Managed by Blanco Horner.

botanicgardens.sa.gov.au
11Commercial Filming Permits
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Fees depend on crew size, gear, access requirements, day/time, and whether staff supervision required. Weekend and after-hours rates apply.

botanicgardens.sa.gov.au
12Plant Sales at Mount Lofty
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Fourth Sunday of each month. Cash and card accepted. Plant prices vary. Proceeds support Botanic Gardens conservation work.

botanicgardens.sa.gov.au
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Botanic Gardens and State Herbarium is a South Australian Government statutory authority operating four garden/park sites (Adelaide Botanic Garden, Botanic Park/Tainmuntilla, Mount Lofty Botanic Garden, Wittunga Botanic Garden) with free public entry. It maintains living botanical collections, the State Herbarium specimen repository, and the South Australian Seed Conservation Centre, while generating revenue through ticketed events (Night Visions, Chihuly exhibition), workshops, venue hire, filming permits, plant sales, retail, and donations.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 120,000 average visitors during autumn colours period at Mount Lofty
+3 more records
Product overview1 text field

The Botanic Gardens and State Herbarium operates as a unified organization managing four distinct garden/park locations (Adelaide Botanic Garden, Mount Lofty Botanic Garden, Wittunga Botanic Garden, and Botanic Park/Tainmuntilla) offering free entry to the public. The organization provides visitor experiences including architectural features (Palm House, Bicentennial Conservatory, Amazon Waterlily Pavilion), themed botanical collections (International Rose Garden, Mediterranean Garden, National Rose Trial Garden), scientific facilities (State Herbarium, South Australian Seed Conservation Centre, Museum of Economic Botany), and nature-based wellbeing programs. The product portfolio spans core garden experiences, educational workshops, venue hire services, and ticketed exhibitions including the Chihuly in the Botanic Garden art exhibition and Night Visions light experience. Additional offerings include guided walks, cultural tours, plant sales, and filming permits, all delivered through partnerships with organizations such as Blanco Horner (events), Humanitix (ticketing), and First Nations tour providers.

Product and service20 records
1Adelaide Botanic Garden
CategoryCore garden site
2Mount Lofty Botanic Garden
CategoryCore garden site
3Wittunga Botanic Garden
CategoryCore garden site
4Botanic Park / Tainmuntilla
CategoryCore garden site
5South Australian Seed Conservation Centre
CategoryScientific and conservation facility
6State Herbarium
CategoryScientific and research facility
7International Rose Garden
CategoryBotanical collection
8National Rose Trial Garden
CategoryBotanical collection
9Palm House
CategoryHeritage architectural feature
10Bicentennial Conservatory
CategoryHeritage architectural feature
11Amazon Waterlily Pavilion
CategoryHeritage architectural feature
12Mediterranean Garden
CategoryBotanical collection
13Museum of Economic Botany
CategoryMuseum
14Chihuly in the Botanic Garden Exhibition
CategoryTicketed exhibition
15Night Visions (Illuminate Adelaide)
CategoryTicketed event
16Botanical Tea Blending Workshop
CategoryEducational workshop
17Mindfulness in the Gardens
CategoryEducational workshop
18Nature Dough Children's Workshop
CategoryEducational workshop
19Secrets of the Seed Workshop
CategoryEducational workshop
20Climate Smart Gardening Tour
Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership14 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-11-01
Description

Joint hosting of ICOM NATHIST 2026 Annual Conference (International Council of Museums - International Committee for Museums and Collections of Natural History). Conference titled 'Collections for a Changing World' will be held November 9-11, 2026 at National Wine Centre, with facilitated sessions, workshops, and regional excursions. Both institutions recognized for collective leadership in collections stewardship, research excellence, and public engagement.

Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2024-09-01
Description

Supporting project partner for 'Chihuly in the Botanic Garden' exhibition. JamFactory operated a shop in the Museum of Economic Botany for the exhibition duration.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

First Nations tour provider offering cultural garden tours of Adelaide Botanic Garden, telling stories of how native plants have been used throughout Aboriginal culture.

4Kumarninthi
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

First Nations tour provider offering cultural garden tours of Adelaide Botanic Garden, telling stories of how native plants have been used throughout Aboriginal culture.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

First Nations tour provider offering cultural garden tours of Adelaide Botanic Garden, telling stories of how native plants have been used throughout Aboriginal culture.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Vegetation Specialist Shaun Kennedy from SA Water contributed to Mediterranean Garden video content about waterwise gardening and using waterwise native plants.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Rode nursery donates thousands of rose plants and provides pelletised and liquid fertiliser plus fertigator services to support International Rose Garden.

8Rose Society of South Australia
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Volunteers support International Rose Garden including dead-heading and pruning, providing thousands of volunteer hours over past decade.

botanicgardens.sa.gov.au
9Friends of the Botanic Gardens of Adelaide
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Volunteer organization supporting gardens through guided walks, Growing Group plant cultivation, and self-guided walk resources for all three gardens. Monthly plant sales raise funds for conservation, education and horticulture.

botanicgardens.sa.gov.au
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Exclusive on-site catering and event partner managing weddings, private events, Noel Lothian Hall, Rose Garden Pavilion, and corporate events. Coordinates wedding photography permits at botanicgardenweddings.com.au.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Night Visions after-dark light experience exclusively conceived and produced by Illuminate Adelaide, featuring local and international artists with Botanic Gardens as venue.

12Kangaroo Island Private Landholders
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Private landowners Janine Mackintosh, Richard Glatz, Bec Mussared, and Andrew Schofield collaborated with SASCC scientists on endangered KI Narrow-leaved Mallee habitat restoration, planting 2,000+ seedlings.

botanicgardens.sa.gov.au
Strategic tierCoreTypeOthers
Description

Government parent department providing oversight and support. Botanic Gardens and State Herbarium operates under this department with Board governance.

Strategic tierMinorTypeOthers
Description

International Council of Museums - International Committee for Museums and Collections of Natural History. Conference hosted in Adelaide November 2026.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Singapore Botanic Gardens
TypeBroad incumbent
Description

UNESCO World Heritage botanic garden combining heritage National Orchid Garden, free public access, conservation programs, and event hosting. Comparable as a globally significant tropical/subtropical botanic garden.

TypeBroad incumbent
Description

Major US botanic garden with extensive research programs (Center for Conservation, Sustainability), free public access, and ticketed special exhibitions (similar Chihuly partnership model). Comparable in combining science, conservation, and visitor experiences.

TypeBroad incumbent
Description

Major US cultural attraction combining botanical gardens, art collections, and research library. Comparable in combining heritage assets, free/paid hybrid entry, education programs, and major ticketed exhibitions.

TypeDirect peer
Description

Australian state government-operated botanic garden with similar statutory authority structure, free public access, multiple sites, conservation programs, and venue hire operations. Directly comparable in mandate, scale, and funding model.

TypeBroad incumbent
Description

Large US botanic garden with extensive plant trials, education programs, venue hire, and ticketed exhibitions (Light exhibitions comparable to Illuminate Adelaide Night Visions). Comparable operating model with strong events programming.

TypeDirect peer
Description

Trust-managed botanic garden with heritage glasshouses (Palm House, Tropical Centre), free public access, scientific research (herbarium), and education programs. Closest Australian peer in terms of heritage infrastructure and institutional mandate.

TypeBroad incumbent
Description

Major US public garden with extensive glasshouses, ticketed entry model, light exhibitions, and event programming. Comparable in event-driven monetization (Night Visions parallels Longwood's fountain shows and light displays).

TypeDirect peer
Description

Australian Commonwealth Government-operated botanic garden in Canberra focusing on native flora. Directly comparable in statutory authority operating model, conservation focus, and free public access.

TypeBroad incumbent
Description

Major US botanic garden with 250-acre site, glasshouses, herbarium, and extensive education/research programming. Comparable in operating model combining conservation, education, events, and venue hire.

TypeBroad incumbent
Description

Global leader in botanic garden operations with UNESCO World Heritage status, world's largest herbarium, and major conservation programs. Comparable in scientific mandate, collections scale, and educational programming though much larger and more globally focused.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers18 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment9 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile6 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles7 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Botanic Gardens and State Herbarium

Public Gardens & Conservation Servicesbotanicgardens.sa.gov.au

The Botanic Gardens and State Herbarium of South Australia is a state-government statutory authority that manages four public gardens (Adelaide, Mount Lofty, Wittunga, Botanic Park), serves as the official State Herbarium, and operates heritage glasshouses, seed conservation, exhibitions, venue hire, and wellbeing programs for residents, tourists, schools, and researchers.

What Botanic Gardens and State Herbarium does

The Botanic Gardens and State Herbarium of South Australia is a statutory authority of the South Australian Government, operating under the Department for Environment and Water, that manages four distinct public sites: Adelaide Botanic Garden, Mount Lofty Botanic Garden, Wittunga Botanic Garden, and Botanic Park/Tainmuntilla. Established in 1855, it functions as the official State Herbarium of South Australia and custodian of the state's botanical collections, including the South Australian Seed Conservation Centre, Museum of Economic Botany, and herbarium specimen library. The organization holds heritage infrastructure of international note — notably the 1875 Palm House imported from Germany (the only one of its kind still in existence) and the 1988 Bicentennial Conservatory (largest single-span conservatory in the Southern Hemisphere) — alongside thematic botanical collections spanning over 2,700 roses across 350+ cultivars and rare Australian and South African flora.

The business model rests on free public entry to all four sites, with revenue generated from nine distinct streams: ticketed exhibitions and events (e.g., Chihuly in the Botanic Garden, Night Visions at $30-$48/person), venue hire for corporate and private events managed by exclusive on-site partner Blanco Horner, fee-based nature-wellbeing workshops ($10-$95), retail at the Diggers shop, monthly plant sales, commercial filming permits, on-site hospitality tenants (Botanic Lodge, Evergreen Deli), donations and philanthropy, and government appropriations through the Department for Environment and Water. Customer acquisition is event-driven and content-led via Botanic Gardens Week, Illuminate Adelaide's Night Visions, WOMADelaide, and Moonlight Cinema, with distribution through the official website, monthly e-newsletter, and organic social channels on Facebook, Instagram, LinkedIn, and YouTube.

The organization serves a hybrid audience of general public visitors, schools and educational institutions, conservation researchers, corporate and wedding clients, First Nations cultural-tourism audiences (via Bookabee Australia, Kumarninthi, Southern Cultural Immersion), and health-and-wellbeing seekers. Strategic positioning blends conservation science (Kangaroo Island habitat restoration, seed banking of rare species), cultural programming (Chihuly exhibition, Illuminate Adelaide partnership), and tourism excellence (SA's top major tourist attraction 2025; Garden of Global Excellence award from World Federation of Rose Societies, 2022). Leadership comprises Presiding Member Judy Potter, Director Michael Harvey, Chief Botanist Prof. Michelle Waycott (joint with Adelaide University), and Deputy Director Living Collections Leonie Scriven.

Botanic Gardens and State Herbarium firmographics

Firmographics
Name
Botanic Gardens and State Herbarium
Legal name
Botanic Gardens and State Herbarium of South Australia
Website
https://botanicgardens.sa.gov.au
Company type
Private
Founded year
1855
Operating status
Operating
Short description
The Botanic Gardens and State Herbarium of South Australia is a state-government statutory authority that manages four public gardens (Adelaide, Mount Lofty, Wittunga, Botanic Park), serves as the official State Herbarium, and operates heritage glasshouses, seed conservation, exhibitions, venue hire, and wellbeing programs for residents, tourists, schools, and researchers.
Ownership category
akta.pro rank

Botanic Gardens and State Herbarium industry classification

Industry
Product category
Public Gardens & Conservation Services
NAICS
Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (71219)
SIC
Retail-Building Materials, Hardware, Garden Supply (5200)
akta.pro primary industry
Parks, Gardens & Botanical Attractions (THAJACAH)
akta.pro secondary industries
Seasonal Color, Planting & Horticultural Services (BPABADAL), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)

Keywords

  • Botanic garden management
  • Plant conservation services
  • Heritage glasshouse architecture
  • Botanical research services
  • Horticultural education programs

Where Botanic Gardens and State Herbarium is headquartered

Location

Headquarters

HQ city
Adelaide
HQ country
Australia
HQ region
Oceania

Offices5 records

Markets served

Botanic Gardens and State Herbarium business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

  1. Public Entry and General Admission: Entry to all gardens is free for the public, positioning the gardens as accessible public spaces funded by government appropriation.
  2. Ticketed Events and Exhibitions: Revenue from special exhibitions like Chihuly in the Botanic Garden and Night Visions (Illuminate Adelaide) with ticket prices ranging from $10-$48 per person.
  3. Venue Hire and Functions: Rental of spaces including Noel Lothian Hall (up to 100 people lecture style or 50 seated), Rose Garden Pavilion/Marquee (up to 400 cocktail), and Goodman Building meeting rooms. Managed by exclusive on-site partner Blanco Horner.
  4. Educational Workshops and Programs: Fee-based nature-based wellbeing workshops, children's activities, and educational programs including tea blending ($95), mindfulness ($25), nature dough ($20 per child), and seed science workshops (from $10).
  5. Filming and Photography Permits: Commercial filming and photography requires purchase of permits, with fees based on crew size, gear, access requirements, and staff supervision needs.
  6. Retail Sales: On-site retail including Diggers shop for plants and gardening books, merchandise, and partner-operated cafes and restaurants including Botanic Lodge and Evergreen Deli.
  7. Plant Sales: Monthly plant sales at Mount Lofty Botanic Garden featuring plants cultivated by the Friends Growing Group, with proceeds supporting conservation, education and horticultural work.
  8. Donations and Philanthropy: Donations from visitors and supporters, including major gifts such as Dr Pamela Wall OAM's donation for Dale Chihuly's Glacier Ice and Lapis Chandelier.
  9. Wedding and Private Event Coordination: Weddings and private events managed by exclusive on-site catering and event partner Blanco Horner, with coordination fees for ceremony and photography permits.

Pricing tiers

ModelBillingPrice
FreemiumPay-as-you-goGarden Entry - Free
One time/ perpetual licensePay-as-you-goNight Visions (Illuminate Adelaide) - $30-$48
One time/ perpetual licensePay-as-you-goBotanical Tea Blending Workshop - $95
One time/ perpetual licensePay-as-you-goMindfulness in the Gardens - $25
One time/ perpetual licensePay-as-you-goNature Dough Children's Workshop - $20
FreemiumPay-as-you-goClimate Smart Gardening - Free with donation
One time/ perpetual licensePay-as-you-goSecrets of the Seed Workshop - From $10
FreemiumPay-as-you-goIn Conversation (Climate Readiness) - Free
Unit PricingMulti-year contractNoel Lothian Hall Venue Hire
Unit PricingMulti-year contractRose Garden Marquee - Corporate Events
Transaction based/ take ratePay-as-you-goCommercial Filming Permits
Unit PricingPay-as-you-goPlant Sales at Mount Lofty

Go-to-market motion1 record

Distribution channels11 records

Marketing channels12 records

Botanic Gardens and State Herbarium product offering

Product offering

Core offering

Botanic Gardens and State Herbarium is a South Australian Government statutory authority operating four garden/park sites (Adelaide Botanic Garden, Botanic Park/Tainmuntilla, Mount Lofty Botanic Garden, Wittunga Botanic Garden) with free public entry. It maintains living botanical collections, the State Herbarium specimen repository, and the South Australian Seed Conservation Centre, while generating revenue through ticketed events (Night Visions, Chihuly exhibition), workshops, venue hire, filming permits, plant sales, retail, and donations.

Product overview

The Botanic Gardens and State Herbarium operates as a unified organization managing four distinct garden/park locations (Adelaide Botanic Garden, Mount Lofty Botanic Garden, Wittunga Botanic Garden, and Botanic Park/Tainmuntilla) offering free entry to the public. The organization provides visitor experiences including architectural features (Palm House, Bicentennial Conservatory, Amazon Waterlily Pavilion), themed botanical collections (International Rose Garden, Mediterranean Garden, National Rose Trial Garden), scientific facilities (State Herbarium, South Australian Seed Conservation Centre, Museum of Economic Botany), and nature-based wellbeing programs. The product portfolio spans core garden experiences, educational workshops, venue hire services, and ticketed exhibitions including the Chihuly in the Botanic Garden art exhibition and Night Visions light experience. Additional offerings include guided walks, cultural tours, plant sales, and filming permits, all delivered through partnerships with organizations such as Blanco Horner (events), Humanitix (ticketing), and First Nations tour providers.

Differentiator

Problem solved

Functional benefit

Products and services

  • Adelaide Botanic Garden
  • Mount Lofty Botanic Garden
  • Wittunga Botanic Garden
  • Botanic Park / Tainmuntilla
  • South Australian Seed Conservation Centre
  • State Herbarium
  • International Rose Garden
  • National Rose Trial Garden
  • Palm House
  • Bicentennial Conservatory
  • Amazon Waterlily Pavilion
  • Mediterranean Garden
  • Museum of Economic Botany
  • Chihuly in the Botanic Garden Exhibition
  • Night Visions (Illuminate Adelaide)
  • Botanical Tea Blending Workshop
  • Mindfulness in the Gardens
  • Nature Dough Children's Workshop
  • Secrets of the Seed Workshop
  • Climate Smart Gardening Tour

Quantifiable outcome

  • 120,000 average visitors during autumn colours period at Mount Lofty
  • +3 more outcomes

Companies that use Botanic Gardens and State Herbarium

Customer profile

Named customers18 records

Segments9 records

Ideal customer profiles6 records

Botanic Gardens and State Herbarium technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature8 records

Botanic Gardens and State Herbarium partnerships and signals

Strategic signal

Partnerships

14 partnerships are on record, tiered core and minor.

  • South Australian MuseumcoreStrategic or Co-development Partner · 1 November 2026Joint hosting of ICOM NATHIST 2026 Annual Conference (International Council of Museums - International Committee for Museums and Collections of Natural History). Conference titled 'Collections for a Changing World' will be held November 9-11, 2026 at National Wine Centre, with facilitated sessions, workshops, and regional excursions. Both institutions recognized for collective leadership in collections stewardship, research excellence, and public engagement.
  • JamFactoryminorGTM or Marketing Partner · 1 September 2024Supporting project partner for 'Chihuly in the Botanic Garden' exhibition. JamFactory operated a shop in the Museum of Economic Botany for the exhibition duration.
  • Bookabee AustraliaminorChannel Partner/ Reseller/ DistributorFirst Nations tour provider offering cultural garden tours of Adelaide Botanic Garden, telling stories of how native plants have been used throughout Aboriginal culture.
  • KumarninthiminorChannel Partner/ Reseller/ DistributorFirst Nations tour provider offering cultural garden tours of Adelaide Botanic Garden, telling stories of how native plants have been used throughout Aboriginal culture.
  • Southern Cultural ImmersionminorChannel Partner/ Reseller/ DistributorFirst Nations tour provider offering cultural garden tours of Adelaide Botanic Garden, telling stories of how native plants have been used throughout Aboriginal culture.
  • SA WaterminorStrategic or Co-development PartnerVegetation Specialist Shaun Kennedy from SA Water contributed to Mediterranean Garden video content about waterwise gardening and using waterwise native plants.
  • NeutrogminorGTM or Marketing PartnerRode nursery donates thousands of rose plants and provides pelletised and liquid fertiliser plus fertigator services to support International Rose Garden.
  • Rose Society of South AustraliaminorChannel Partner/ Reseller/ DistributorVolunteers support International Rose Garden including dead-heading and pruning, providing thousands of volunteer hours over past decade.
  • Friends of the Botanic Gardens of AdelaidecoreChannel Partner/ Reseller/ DistributorVolunteer organization supporting gardens through guided walks, Growing Group plant cultivation, and self-guided walk resources for all three gardens. Monthly plant sales raise funds for conservation, education and horticulture.
  • Blanco HornercoreChannel Partner/ Reseller/ DistributorExclusive on-site catering and event partner managing weddings, private events, Noel Lothian Hall, Rose Garden Pavilion, and corporate events. Coordinates wedding photography permits at botanicgardenweddings.com.au.
  • Illuminate AdelaidecoreStrategic or Co-development PartnerNight Visions after-dark light experience exclusively conceived and produced by Illuminate Adelaide, featuring local and international artists with Botanic Gardens as venue.
  • Kangaroo Island Private LandholdersminorStrategic or Co-development PartnerPrivate landowners Janine Mackintosh, Richard Glatz, Bec Mussared, and Andrew Schofield collaborated with SASCC scientists on endangered KI Narrow-leaved Mallee habitat restoration, planting 2,000+ seedlings.
  • Department for Environment and WatercoreOthersGovernment parent department providing oversight and support. Botanic Gardens and State Herbarium operates under this department with Board governance.
  • ICOM NATHISTminorOthersInternational Council of Museums - International Committee for Museums and Collections of Natural History. Conference hosted in Adelaide November 2026.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Botanic Gardens and State Herbarium competitors and assessment

Company assessment

Broad incumbents

  • Singapore Botanic Gardens: UNESCO World Heritage botanic garden combining heritage National Orchid Garden, free public access, conservation programs, and event hosting. Comparable as a globally significant tropical/subtropical botanic garden.
  • Missouri Botanical Garden: Major US botanic garden with extensive research programs (Center for Conservation, Sustainability), free public access, and ticketed special exhibitions (similar Chihuly partnership model). Comparable in combining science, conservation, and visitor experiences.
  • Huntington Library, Art Museum, and Botanical Gardens: Major US cultural attraction combining botanical gardens, art collections, and research library. Comparable in combining heritage assets, free/paid hybrid entry, education programs, and major ticketed exhibitions.
  • Chicago Botanic Garden: Large US botanic garden with extensive plant trials, education programs, venue hire, and ticketed exhibitions (Light exhibitions comparable to Illuminate Adelaide Night Visions). Comparable operating model with strong events programming.
  • Longwood Gardens: Major US public garden with extensive glasshouses, ticketed entry model, light exhibitions, and event programming. Comparable in event-driven monetization (Night Visions parallels Longwood's fountain shows and light displays).
  • New York Botanical Garden: Major US botanic garden with 250-acre site, glasshouses, herbarium, and extensive education/research programming. Comparable in operating model combining conservation, education, events, and venue hire.
  • Royal Botanic Gardens, Kew (UK): Global leader in botanic garden operations with UNESCO World Heritage status, world's largest herbarium, and major conservation programs. Comparable in scientific mandate, collections scale, and educational programming though much larger and more globally focused.

Direct peers

  • Royal Botanic Gardens Melbourne: Australian state government-operated botanic garden with similar statutory authority structure, free public access, multiple sites, conservation programs, and venue hire operations. Directly comparable in mandate, scale, and funding model.
  • Royal Botanic Garden Sydney: Trust-managed botanic garden with heritage glasshouses (Palm House, Tropical Centre), free public access, scientific research (herbarium), and education programs. Closest Australian peer in terms of heritage infrastructure and institutional mandate.
  • Australian National Botanic Gardens: Australian Commonwealth Government-operated botanic garden in Canberra focusing on native flora. Directly comparable in statutory authority operating model, conservation focus, and free public access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Botanic Gardens and State Herbarium social profiles

Digital presence

Botanic Gardens and State Herbarium financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Botanic Gardens and State Herbarium leadership team

Management profile

Number of profiles

Profiles7 records

Botanic Gardens and State Herbarium funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Botanic Gardens and State Herbarium M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botanic Gardens and State Herbarium

What does Botanic Gardens and State Herbarium do?

Botanic Gardens and State Herbarium is a South Australian Government statutory authority operating four garden/park sites (Adelaide Botanic Garden, Botanic Park/Tainmuntilla, Mount Lofty Botanic Garden, Wittunga Botanic Garden) with free public entry. It maintains living botanical collections, the State Herbarium specimen repository, and the South Australian Seed Conservation Centre, while generating revenue through ticketed events (Night Visions, Chihuly exhibition), workshops, venue hire, filming permits, plant sales, retail, and donations.

Is Botanic Gardens and State Herbarium a public or private company?

Botanic Gardens and State Herbarium is a private company. It is classified as state government owned and is currently operating.

When was Botanic Gardens and State Herbarium founded?

Botanic Gardens and State Herbarium was founded in 1855.

Where is Botanic Gardens and State Herbarium based?

Botanic Gardens and State Herbarium is headquartered in Adelaide, Australia, in the Oceania region.

How does Botanic Gardens and State Herbarium make money?

Nine revenue lines are on record. Public Entry and General Admission is the primary driver. The others are ticketed Events and Exhibitions, venue Hire and Functions, educational Workshops and Programs, filming and Photography Permits, retail Sales, plant Sales, donations and Philanthropy and wedding and Private Event Coordination.

Who are Botanic Gardens and State Herbarium's main competitors?

Broad incumbents on record are Singapore Botanic Gardens, Missouri Botanical Garden, Huntington Library, Art Museum, and Botanical Gardens, Chicago Botanic Garden, Longwood Gardens, New York Botanical Garden and Royal Botanic Gardens, Kew (UK). Direct peers are Royal Botanic Gardens Melbourne, Royal Botanic Garden Sydney and Australian National Botanic Gardens.

Does Botanic Gardens and State Herbarium have an API?

No public API is recorded for Botanic Gardens and State Herbarium.

What industry is Botanic Gardens and State Herbarium in?

Botanic Gardens and State Herbarium's product category is Public Gardens & Conservation Services. Its primary akta.pro industry code is THAJACAH, Parks, Gardens & Botanical Attractions, with a secondary code of BPABADAL, Seasonal Color, Planting & Horticultural Services. Its NAICS code is 71213 and its SIC code is 5200.

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