What The Nova Method does

The Nova Method is a privately held B2B strategic marketing communications and public relations agency headquartered in Denver, Colorado, formed in 2026 through the merger of Boston-based PerkettPR, Inc. (d/b/a Mindfull Marketing + PR) and Denver-based Moxie + Mettle. The firm is co-led by CEO Christine Perkett and COO Michelle Baum and serves growth-minded organizations across B2B technology, healthcare and life sciences, financial services, education, and mission-driven verticals, with marquee client logos including Webex, Simplisafe, Constant Contact, Workhuman, Graylog, and Hack The Box. Services span marketing, corporate communications (including crisis and M&A), public relations, digital marketing, and sales enablement, organized around a proprietary "Assimilate → Align → Activate" audience-first methodology.

The firm's flagship technology product is the NovaSight AI System, launched January 2026, comprising two modules: Perception Index, which diagnoses how AI models such as ChatGPT and Gemini perceive, cite, and describe a brand using proprietary LLM Citation Index (LCI) and Semantic Accuracy Score (SAS) metrics; and SiteOptimizer, which delivers technical recommendations for AI-readable website structure including schema markup, AEO structured data, and knowledge graph architecture. The agency also distributes The Resonance Lab podcast and the co-authored eBook "The New Age of Influence" as thought leadership channels.

The business operates on a professional services model: integrated communications engagements are delivered as custom projects or retainers at undisclosed, quote-based pricing, with an intake form that surfaces monthly client budget tiers ranging from under $1,000 to $100,000+. Revenue is supplemented by a subscription-adjacent productized AI offering (NovaSight) and an ecosystem of seven strategic partners (Transmyt for GEO, PRPR for UK/EU extension, ALC for sales enablement, Bubble Agency for events, Edwin Advertising for creative, Arcbound for executive branding, Soleado Marketing for content). The firm is founder-owned with no disclosed outside funding and operates with a small delivery team of 1–10 employees.

Name

The Nova Method

Legal name

The Nova Method

Website

https://thenovamethod.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

The Nova Method is a privately held B2B marketing communications and public relations agency serving growth-minded organizations in technology, healthcare, financial services, education, and nonprofit verticals, with a productized AI-visibility offering (NovaSight) and integrated services spanning PR, digital marketing, corporate communications, and sales enablement.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Communications Services: Full-service marketing communications and PR agency providing integrated services including marketing, corporate communications, digital marketing, PR, and sales enablement. Revenue is generated through project-based engagements and retainer contracts with B2B clients.
2. NovaSight AI System: AI visibility and optimization platform offering Perception Index diagnostics and SiteOptimizer guidance for CMOs seeking AI-driven brand discovery control.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

The Nova Method is a B2B strategic marketing communications and PR agency delivering integrated services across marketing, corporate communications, public relations, digital marketing, and sales enablement for growth-minded organizations. The firm also sells NovaSight, a proprietary AI visibility and optimization platform comprising Perception Index and SiteOptimizer, which helps brands understand and improve how AI systems such as ChatGPT and Gemini perceive and surface them. Engagements are delivered as integrated programs with custom, quote-based pricing.

Product overview

The Nova Method is a full-service strategic marketing communications and PR agency offering an integrated suite of services organized around its proprietary Assimilate→Align→Activate framework. The core service portfolio includes Marketing Services, Corporate Communications, Public Relations, Digital Marketing, and Sales Enablement. The company also offers NovaSight AI System as its flagship AI-powered product, comprising two modules: Perception Index (diagnoses AI brand presence and perception across LLM models) and SiteOptimizer (optimizes website structure for AI readability). Supporting content products include The New Age of Influence eBook and The Resonance Lab podcast. The NovaSight platform represents the company's distinct technology-enabled offering within its broader communications services.

Differentiator

Problem solved

Functional benefit

Brands

• NovaSight: AI visibility and optimization platform for marketing and communications leaders, including Perception Index and SiteOptimizer tools that help brands understand how AI perceives and surfaces their company information.
• Perception Index
• SiteOptimizer
• The Resonance Lab

Products and services

• Marketing Services Full suite of integrated marketing services including Account-Based Marketing, Channel Marketing, Content Marketing, Event Planning, Lead Capture & Nurture Strategies, and Retargeting Campaigns, designed to drive measurable business growth for B2B organizations.
• Corporate Communications Services Strategic communication programs covering Strategic Planning, Brand Development, Crisis Communications, M&A Communications, and Internal Communications, designed to build and maintain trust and credibility with stakeholders for B2B organizations.
• NovaSight AI System AI visibility and optimization platform for CMOs and marketing/communications leaders that ensures AI tools (ChatGPT, Gemini, etc.) accurately see, understand, and recommend a brand. The system combines the Perception Index module, which diagnoses AI brand presence, measures LCI (LLM Citation Index) and SAS (Semantic Accuracy Score), and benchmarks competitors, with the SiteOptimizer module, which delivers technical recommendations for AI readability including AEO structured data, schema markup, and knowledge graph architecture.
• Public Relations Services PR services including Media Relations, Media Training, Analyst Relations, Thought Leadership, Awards & Recognition, Speaking Engagements, and Influencer Marketing, designed to manage brand reputation through strategic storytelling for B2B organizations.
• Digital Marketing Services Digital marketing services encompassing Social Media Marketing, Website Design & Optimization, SEO, Paid Advertising, Podcasts & Video Content, and Lead Capture Landing Pages, designed to engage target audiences and build brand loyalty for B2B organizations.
• Sales Enablement Services Sales support services including Product Collateral & Presentations, Email Nurture Campaigns, CRM Integration, and Playbooks, designed to equip B2B sales teams with the tools and content needed to communicate value and close deals.

Quantifiable outcome

• Clients can see campaign lift or stakeholder engagement improvements in just a few weeks
• +1 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• TransmytcoreTechnology or IntegrationDigital marketing and web engineering partner. Together with The Nova Method, Transmyt rebuilds sites for Generative Engine Optimization (GEO) and aligns analytics to PR and demand programs. They contribute the chapter 'The New Role of Websites in the Era of AI: Mastering the Evolution into 2026' to the eBook.
• PRPRcoreChannel Partner/ Reseller/ DistributorUK-based PR firm specializing in cybersecurity. PRPR acts as The Nova Method's UK/EU extension for international campaigns. They contribute the chapter 'PR, Trust, and AI: Authenticity Wins Where AI Falls Short' to the eBook.
• ALC, Inc. (Autumn Land Company)supportingTechnology or IntegrationLed by Craig Hodges, ALC connects AI + sales enablement with influence—helping companies modernize quoting, ICP targeting, and automation. They contribute the chapter 'Influence Doesn't Stop at Awareness' to the eBook.
• Bubble AgencysupportingGTM or Marketing PartnerFounded by Sadie Groom, Bubble is a global PR, marketing, and events firm specializing in entertainment tech, sports, security, and AV. Together they create experiences that capture attention and build community. They contribute the chapter 'Running Compelling Events in an Age of Waning Attention' to the eBook.
• Edwin AdvertisingsupportingStrategic or Co-development PartnerCreative partner for campaigns and brand systems that cut through the noise. They contribute the chapter 'Why Creativity Matters in a World of AI' to the eBook.
• ArcboundsupportingStrategic or Co-development PartnerExecutive personal-branding experts. Partnership enables scaling leadership voices across LinkedIn, press, and podcasts. They contribute the chapter 'Building Effective Executive Personal Brands in an Impersonal World' to the eBook.
• Soleado Marketing (Noelle Abarelli)supportingStrategic or Co-development PartnerContent strategy partner balancing AI acceleration with human storytelling. They contribute the chapter 'AI and Content Development – Strategy First, Tech Second' to the eBook.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Walker Sands: Mid-sized B2B technology-focused integrated marketing and PR agency serving growth-stage SaaS, tech, and professional services clients with services spanning PR, demand generation, and content — directly comparable offering to The Nova Method's B2B tech focus.
• Inkhouse: Tech-forward public relations and integrated marketing agency serving enterprise technology, cybersecurity and healthcare clients — directly comparable in vertical mix, agency-of-record engagements, and B2B narrative storytelling.
• PAN Communications: Integrated marketing and PR agency specializing in B2B technology and healthcare, with similar vertical concentration, retainer-based engagement model, and thought-leadership content engine to The Nova Method.
• Finn Partners: Integrated marketing and communications firm with a strong technology and healthcare practice offering PR, content, social, and digital marketing — a comparable integrated-services peer at a larger scale.
• Method Communications: Boutique B2B technology PR and communications agency with overlapping services in media relations, analyst relations and crisis comms — closely matched in size, vertical focus, and integrated marketing/PR offering.

Broad incumbents

• Edelman: Largest global PR and communications firm offering PR, digital, content, and analytics services to enterprise clients — comparable across service breadth but at significantly larger scale and broader vertical mix than The Nova Method.
• Ketchum: Global public relations and communications agency with broad B2B and B2C capabilities — overlapping corporate communications, crisis, and digital services but operating at much larger scale across multiple industries.
• Burson (Burson Cohn & Wolfe): Global communications agency formed by the merger of Burson-Marsteller and Cohn & Wolfe, offering integrated PR, public affairs, and digital services — comparable on the integrated agency model and merger-built scale.

Emerging players

• Scrunch AI: Generative engine optimization platform that helps brands track and improve their presence in AI search results — competes head-on with NovaSight on AI visibility diagnostics and optimization.
• Profound: Early-stage startup focused on AI/LLM brand visibility and answer-engine optimization for enterprise marketers — directly competes with NovaSight's Perception Index and SiteOptimizer products on AI brand citation analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-nova-method/posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Nova Method