What JCR Design Group does

JCR Design Group is a privately held, bootstrapped interior design firm founded in 2011 by Owner and Principal Designer Jenny Rapp. The firm is headquartered at 11622 Page Service Drive #103 within the Interior Design Center of St. Louis (IDC) in Missouri, and operates with a small team of 1-10 employees including two Senior Designers (Emily Koch, Natalia Box) and a Design Assistant (Olivia Ivory). The firm's core offering is comprehensive, custom interior design services for both residential and commercial clients, including space planning, kitchen and bath design, lighting design, material selections (plumbing, appliances, cabinetry, fabrics, paint, wallpaper, floor coverings), window treatments, custom furnishings, art and accessory selection, purchase and installation, and end-to-end project management from inception through punch list completion.

The business model is professional services revenue based on custom, project-by-project quotes; pricing is not standardized or publicly disclosed, and there are no SaaS, marketplace, or technology product revenue streams. Go-to-market is sales-led and consultative: the firm engages directly with clients via website contact form, phone, and in-person consultations at the IDC showroom. Customer segments are horizontally split across high-end residential homeowners (primary), commercial clients such as businesses, schools, and churches (secondary), and architect/builder collaborators (secondary). Geographic footprint is centered in St. Louis but extends to projects in Chicago, Boston, New York, and Florida, often driven by repeat clients with multi-location residences.

The firm has no proprietary technology, no app, no API, no AI/ML capabilities, no patents, and no external funding or institutional ownership. Distribution is direct only, with no retail, reseller, or marketplace channels. Marketing relies on a content-marketing website, organic social (Facebook, Instagram, Pinterest), BBB accreditation, and earned media through industry awards including multiple ASID 2025 Pinnacle Awards, a 2023 St. Louis Homes & Lifestyle Gold Award, and Best of Houzz distinction. The firm is entirely independently owned and operated without venture capital or private equity involvement.

Name

JCR Design Group

Legal name

JCR Design Group

Website

https://jcrdesigngroupstl.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

JCR Design Group is a privately held, bootstrapped interior design firm in St. Louis founded in 2011 by Jenny Rapp, serving high-end residential and commercial clients across the U.S. with full-service custom design and project management delivered by a small in-house team.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Interior design services
• Residential design
• Kitchen and bath design
• Space planning
• Commercial interior design

Headquarters

HQ city

Mansfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Interior Design Professional Services: Fees for comprehensive interior design services including space planning, design, material selections, project management, and installation supervision from project inception through punch list completion.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

JCR Design Group delivers full-service interior design for residential and commercial clients, encompassing space planning, kitchen and bath design, lighting design, material selections (cabinetry, plumbing, appliances, fabrics, wallpapers, flooring), custom window treatments, custom furnishings, art and accessory selection, purchase and installation, and comprehensive project management from concept through punch list completion. The firm serves affluent homeowners, businesses, schools, and churches across the Midwest, Northeast, and Southeast U.S.

Product overview

JCR Design Group is a service-based interior design firm offering a comprehensive suite of design services centered around a collaborative, client-centered approach. The core offering consists of interior design services including space planning, kitchen and bath design, lighting design, material selections, window treatments, and comprehensive project management. The company's portfolio is organized into distinct room categories spanning kitchens, bathrooms, living spaces, dining rooms, home offices, bedrooms, children's spaces, laundry rooms, outdoor living, and commercial projects. Services are delivered through their team of design professionals who work closely with clients from project inception through completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services Full-service interior design offering space planning, material selections, window treatments, furniture procurement, art and accessory selection, purchase and installation, and comprehensive project management for residential and commercial spaces from concept through punch list completion.
• Kitchen and Bath Design Specialized design services for kitchen and bathroom renovations, including cabinetry selection, fixture specifications, plumbing selections, and custom detailing for high-end residential projects.
• Lighting Design Lighting design services including lighting plans and fixture selections to complement interior aesthetics and functionality across residential and commercial spaces.
• Material Selections Specification and selection assistance for plumbing, appliances, cabinetry, fabrics, paint, wallpapers, and floor coverings as part of the firm's comprehensive design service.
• Window Treatments and Floor Coverings Custom window treatment design and floor covering selection services, including rugs and other soft goods, sourced through the firm's network of national and local showrooms and workrooms.
• Project Management Comprehensive project management from inception through punch list completion, including supervision of production and deliveries, coordination of tradespeople and craftsmen, and follow-up on outstanding issues to ensure the project is delivered as envisioned.

Quantifiable outcome

• Client testimonials consistently praise the firm's ability to save time and money through comprehensive one-stop-shop design services

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Havenly: Tech-enabled interior design platform offering online and in-person design services at scale across broad price points. Comparable to JCR as an interior design service provider, but operates a marketplace/platform model with a much larger designer network serving mass-affluent and entry-luxury segments.
• Modsy: Online interior design service using 3D visualization to deliver room designs remotely. Comparable to JCR in the core activity of interior design services, but addresses a broader and more price-sensitive customer segment via a digital, scaled delivery model.

Others

• Chairish: Online design marketplace for vintage and contemporary home furnishings with an interior design program. Adjacent ecosystem participant that overlaps with JCR on the affluent homeowner audience and serves as a potential sourcing channel rather than a direct competitor.
• 1stDibs: Online marketplace for luxury furniture, art, and home decor. Adjacent to JCR rather than directly competitive: it serves as a sourcing channel for the kinds of high-end furnishings JCR specifies for its clients, and overlaps in the affluent homeowner audience.

Direct peers

• Susan Ferrier Interiors: Established high-end residential interior design firm offering full-service design for luxury homeowners. Comparable to JCR in clientele (affluent residential), full-service engagement model (concept through installation), and reputation-driven positioning in the boutique luxury design market.
• Alison Victoria Interiors: Chicago-based high-end residential interior designer with broad public visibility through residential renovation media. Comparable to JCR in target affluent homeowner segment, full-home renovation scope, and Midwest geographic base.
• Nina Farmer Interiors: NYC-based high-end residential interior design firm with award-recognized portfolio and full-service project delivery. Comparable to JCR on luxury residential focus, design-award pedigree, and project-based professional services revenue model.
• Mark Sikes Interiors: Boutique interior design practice focused on high-end residential projects with a recognizable signature aesthetic. Directly comparable to JCR on residential-only focus, project-based professional services model, and brand-led positioning in the luxury design market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JcrDesignGroup
• Instagraminstagram.com/jcrdesigngroup
• Pinterestpinterest.com/jcrdesigngroup
• LinkedInlinkedin.com/company/jcr-design-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JCR Design Group