The Merino Group
The Merino Group is a Los Angeles-based public affairs and communications firm offering public relations, public affairs, and communications services to corporate, government, and non-profit clients, with a specialization in Latino community engagement across California.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Merino Group does
The Merino Group (also operating as TMG) is a privately held, founder-led public affairs and communications firm headquartered in Los Angeles, California. Founded in 2016 by Moises Merino, the firm delivers an integrated suite of professional services anchored by three core pillars—Public Affairs, Public Relations, and Communications—and supported by 13 specialized service modules including Reputation Management, Social Media, Digital Strategy, Advocacy Campaigns, Crisis & Litigation Support, Media Relations, Coalition Building, Media Training, Community Engagement, Marketing, Public Agency Services, Management, and Branding. The firm's competitive position is built on deep-rooted engagement with the Latino community in California, established relationships with elected officials, and access to Spanish-language and major television media networks.
The firm operates a sales-led, direct client engagement model targeting three primary customer segments: major corporate entities, government agencies (federal, state, and local), and non-profit organizations. Revenue is generated through project-based professional services engagements rather than product sales or licensing, with no publicly disclosed pricing. Distribution is regional, focused on California, though the firm's earned media presence extends to national outlets such as CNN, Univision, and Telemundo, and the firm's work was featured in CNN's Special Report 'Latinos in America'.
The team comprises six professionals with more than four decades of combined public affairs and communications experience. There is no evidence of institutional investment, M&A activity, subsidiaries, proprietary technology platforms, or AI/ML capabilities. The firm is owner-operated by Moises Merino (President/CEO), with no parent company, no public listing, and no disclosed institutional investors. Operating status is active as of the latest available source material.
The Merino Group firmographics
Firmographics- Name
- The Merino Group
- Legal name
- The Merino Group
- Website
- https://merinogrp.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Merino Group is a Los Angeles-based public affairs and communications firm offering public relations, public affairs, and communications services to corporate, government, and non-profit clients, with a specialization in Latino community engagement across California.
- Ownership category
- akta.pro rank
The Merino Group industry classification
Industry- Product category
- Public Affairs and Communications Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
- akta.pro secondary industry
- Litigation PR & Legal Communications (MPAAAOAH)
Keywords
Where The Merino Group is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Merino Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Strategic Communications Services: Professional consulting services for public affairs, public relations, and communications. Revenue is generated through client engagements for services including advocacy campaigns, coalition building, media relations, and community engagement.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Merino Group product offering
Product offeringCore offering
The Merino Group is a public affairs and communications firm that delivers strategic public affairs, public relations, and communications services to corporate, government, and non-profit clients in California. The firm specializes in community engagement, government relations, media relations, advocacy campaigns, and Latino community outreach through tailored engagement strategies. Core offerings include three main service pillars (Public Affairs, Public Relations, Communications) supported by specialized modules such as Reputation Management, Social Media, Digital Strategy, Crisis & Litigation Support, and Media Training.
Product overview
The Merino Group is a professional services firm offering an integrated suite of public affairs and communications services. The core offerings consist of three main service pillars—Public Affairs, Public Relations, and Communications—which are supported by specialized service modules including Reputation Management, Social Media, Digital Strategy, Advocacy Campaigns, Crisis & Litigation Support, Media Relations, Coalition Building, Media Training, Community Engagement, Marketing, Public Agency Services, Management, and Branding. The firm focuses on serving clients across California with expertise in Latino community engagement, government relations, and media strategy across Spanish-language networks.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Affairs Strategic service focused on building bridges between organizations and communities, cultivating mutual understanding and growth through informed dialogue and participation to shape public policy. Targeted at government agencies, corporate entities, and non-profit organizations.
- Public Relations Service that crafts compelling stories to resonate and elevate brands in the hearts and minds of the public, building bonds of trust through strategic communication. Designed for major corporate entities and organizations seeking brand elevation.
- Communications Service using effective mediums to advance conversations and help shape perspectives, promoting community, culture, and collaboration. Targeted at organizations across corporate, government, and non-profit sectors.
- Advocacy Campaign Services Campaign development and management to advocate for client causes and policy initiatives. Designed for non-profit organizations, government agencies, and corporate clients with policy or community advocacy goals.
- Crisis & Litigation Communications Crisis communications and litigation support services to manage public-facing issues and legal proceedings communications. Targeted at organizations facing reputational or legal challenges.
- Media Relations Building and managing relationships with media outlets and journalists to secure coverage and manage press interactions. Includes access to Spanish-language networks. Designed for corporate, government, and non-profit clients.
- Community Engagement Services Initiatives to foster meaningful connections between organizations and the communities they serve, with particular depth in Latino community engagement. Designed for government agencies, corporate clients, and non-profits.
- Media Training Training services to prepare spokespeople and executives for media interviews and public appearances. Targeted at corporate executives, public officials, and organizational leaders.
Companies that use The Merino Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Merino Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Merino Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
The Merino Group competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
The Merino Group social profiles
Digital presenceThe Merino Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Merino Group leadership team
Management profileNumber of profiles
Profiles6 records
The Merino Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Merino Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Merino Group
What does The Merino Group do?
The Merino Group is a public affairs and communications firm that delivers strategic public affairs, public relations, and communications services to corporate, government, and non-profit clients in California. The firm specializes in community engagement, government relations, media relations, advocacy campaigns, and Latino community outreach through tailored engagement strategies. Core offerings include three main service pillars (Public Affairs, Public Relations, Communications) supported by specialized modules such as Reputation Management, Social Media, Digital Strategy, Crisis & Litigation Support, and Media Training.
Is The Merino Group a public or private company?
The Merino Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Merino Group founded?
The Merino Group was founded in 2016. It employs 1 to 10 people.
Where is The Merino Group based?
The Merino Group is headquartered in Los Angeles, United States, in the North America region.
How does The Merino Group make money?
One revenue line is on record: strategic Communications Services.
Does The Merino Group have an API?
No public API is recorded for The Merino Group.
What industry is The Merino Group in?
The Merino Group's product category is Public Affairs and Communications Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of MPAAAOAH, Litigation PR & Legal Communications. Its NAICS code is 541820.