Team Edelstein

What Team Edelstein does

Team Edelstein is a residential real estate team headquartered in St. Paul, Minnesota, founded in 1974 by Tom Edelstein and now in its second generation of family leadership, with Henry Edelstein serving as Managing Partner. The firm operates as a team within Coldwell Banker Realty, providing buyer- and seller-side residential brokerage services across the Twin Cities metropolitan area. With 11 professionals and a reported 200+ combined years of agent experience, the team has closed more than 750 homes over the past five years and has been recognized as a nationally ranked Coldwell Banker team. Advanced industry designations (CRS, GRI) are held across the team, consistent with a senior, experienced producer base.

The team's offering combines traditional residential representation with embedded value-add services — notably in-house home staging — and a multi-channel marketing approach that integrates the Coldwell Banker Realty platform with Zillow-driven digital lead generation. Service delivery is relationship-led, with multi-generational client relationships and referral flow positioned as a structural feature of the book of business. There is no disclosed proprietary technology; the operating model relies on the parent brokerage's MLS, brand, and referral infrastructure layered with third-party digital channels.

Revenue is generated on a commission basis, with the team earning a percentage of each transaction's sale price and, where applicable, fees from ancillary services such as staging. Customer composition is exclusively individual residential buyers and sellers in the Twin Cities metro, with no institutional, commercial, or rental-segment exposure. The business is privately held and family-controlled, with no disclosed funding rounds, debt instruments, or institutional investors.

Name

Team Edelstein

Legal name

Team Edelstein Real Estate

Website

https://teamedelstein.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Team Edelstein is a second-generation, family-run residential real estate team affiliated with Coldwell Banker Realty, serving home buyers and sellers across the Twin Cities metro area from St. Paul, Minnesota.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAL

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property marketing
• Real estate staging

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Sales Commissions: Traditional real estate commission-based revenue from representing buyers and sellers in residential property transactions. Commissions are typically a percentage of the sale price, split between listing and buyer's agents.
2. Professional Services: Home staging services, professional photography, and marketing materials provided as part of the overall service offering to prepare homes for sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Team Edelstein is a residential real estate brokerage team affiliated with Coldwell Banker Realty that helps clients buy and sell homes in the Twin Cities metro area. Services include buyer representation, seller representation, complimentary home valuation, professional home staging with before/after transformations, high-quality property photography, and full transaction management from listing through closing. The team is based in St. Paul, Minnesota and serves the surrounding suburbs.

Product overview

Team Edelstein is a real estate brokerage operating as a Coldwell Banker Realty affiliated team, offering a unified set of services centered around residential real estate transactions. The core offerings include Buying a House and Selling a House services, supplemented by Home Valuation (complimentary market analysis) and Home Staging (with documented before/after transformations). The company also maintains Current Listings accessible to prospective buyers. These products work together as an integrated service model where the team guides clients through the full transaction lifecycle from valuation and staging through listing, negotiation, and closing.

Differentiator

Problem solved

Functional benefit

Products and services

• Buying a House Real estate buying services providing guidance for first-time buyers to experienced investors, including property search, market analysis, negotiations, and closing support in the Twin Cities metro area.
• Selling a House Real estate selling services including complimentary home value analysis, marketing plans, staging recommendations, professional photography, and full sales support from listing through closing.
• Home Valuation Complimentary analysis of a home's approximate present market value to help sellers set appropriate listing prices and prepare for sale.
• Home Staging Professional staging services with before/after transformations to prepare homes for market, including decluttering, paint, furniture arrangement, and professional photography.
• Current Listings Access to the team's current real estate listings in the Twin Cities metro area, featuring detailed property information for prospective buyers.

Quantifiable outcome

• 750+ homes bought and sold in past 5 years
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Coldwell Banker RealtycoreChannel Partner/ Reseller/ DistributorTeam Edelstein is affiliated with Coldwell Banker Realty as a premier real estate team. This partnership provides brand recognition, marketing resources, listing distribution, and access to Coldwell Banker's network of agents and clients across the real estate market.
• ZillowminorChannel Partner/ Reseller/ DistributorIndividual team members maintain Zillow agent profiles showcasing their listings, reviews, and transaction histories. Zillow serves as a lead generation and property listing distribution platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• RE/MAX: Global residential real estate franchise with strong presence in the Twin Cities via independent agent teams. Operates a comparable team/agent-network brokerage model focused on residential transactions.
• Coldwell Banker Realty: The parent franchise affiliation of Team Edelstein and a national residential brokerage brand. Operates at significantly larger scale across the US and shares the same commission-based, agent-driven model with full-service residential offerings.
• Compass: Tech-forward national residential brokerage competing in the same full-service, commission-based agent model with an emphasis on marketing, staging, and digital tools — a comparable product offering and target customer.
• Windermere Real Estate: West-Coast-rooted residential brokerage with an expanding national footprint, including agent teams in the Upper Midwest. Comparable full-service residential brokerage model serving similar home buyer/seller segments.
• Sotheby's International Realty: Luxury-leaning national residential brokerage with affiliated agents in the Twin Cities. Competes in higher-end segments of the same residential market Team Edelstein serves.
• Keller Williams Realty: Largest US residential real estate franchise by agent count, with multiple Twin Cities market centers. Competes on similar full-service, team-based brokerage offerings and agent-led model.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with regional presence in Minnesota. Competes with Team Edelstein in mid-to-upper-tier residential listings through affiliated agent teams.

Regional players

• Edina Realty: One of the largest residential real estate brokerages in the Twin Cities, with deep local market share and a comparable full-service, agent-network model. Directly competes with Team Edelstein in the same geography and customer segments.

Emerging players

• HomeSmart: Fast-growing residential brokerage with a tech-enabled, high-agent-count model that has expanded nationally. Competes for the same commission-based, agent-network residential business with a lower-cost platform approach.
• Redfin: Tech-enabled residential brokerage and listings platform with active Twin Cities operations. Competes for the same buyers and sellers with a lower-cost, technology-led model — directly pressures Team Edelstein's commission structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TeamEdelstein
• Facebookfacebook.com/teamedelstein
• LinkedInlinkedin.com/company/team-edelstein

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Edelstein