Golfbaan de Swinkelsche

What Golfbaan de Swinkelsche does

Golfbaan de Swinkelsche is a single-site, privately held golf club operator headquartered in Someren, North Brabant, Netherlands. The facility sits on approximately 95 hectares adjacent to the Strabrechtse Heide nature area and comprises an 18-hole Championship Course (Par 71), a 9-hole Par-3 course (Peelrijtbaan), and full practice amenities (driving range, putting, chipping, pitching, and bunker greens). The clubhouse and restaurant operate seven days a week from 08:30, and the course is engineered for 365-day year-round play on summer greens and tees. Members and guest golfers are supported by an on-site golf school (Golfschool de Swinkelsche), a pro shop, restaurant and horeca service, business club packages, and equipment rentals including EZI Golf Tourer electric caddies. The venue has earned independent recognition as #9 in the Netherlands and #77 in Golf World Top 100 Continental Europe (2025), and operates in mutual affiliation with sister venue Golfbaan de Golfhorst.

The company runs a multi-stream, direct-to-consumer revenue model anchored by recurring playing-rights subscriptions (full championship membership, Peelrijtbaan membership, registration membership, and corporate business club tiers) and complemented by usage-based streams: green fees (€75 visitor 18-hole rate), tournament entry fees (€10-95 depending on tier), lessons (€50-60 per 50-minute session), EZI Tourer rentals (€15-50 per flight), pro-shop merchandise, and restaurant spend. Tee-time booking and tournament registration are transacted through the E-golf4U platform, and member identification and handicap flow through the NGF GSN system and the GOLF.NL app - third-party integrations rather than proprietary IP. Distribution is regional: the website, E-golf4U, email newsletter, member referrals, and the Happen en Trappen cycling-route network drive acquisition, while special events (Swinkelsche Open, 't Vat Open with Royal Swinkels Family Brewers, Diva Dag, New Year's Competition) drive repeat engagement and tournament revenue.

Customer segments are diversified across full members, registration members, Peelrijtbaan-only members, guest green-fee players, business club corporate members, golf students, and restaurant-only visitors, reducing reliance on any single account. Headcount is reported in the 11-50 band; no parent company, venture financing, or M&A activity is disclosed. Strategic activity in 2024-2025 has centered on the reciprocal Golfhorst cross-affiliation, the Golfschool de Swinkelsche rebrand, and the refresh of the professional team (Kyan Bosch and Bart van der Wind), alongside a Greenfeecard trial-membership product that formalizes the guest-to-member funnel.

Name

Golfbaan de Swinkelsche

Legal name

Golfbaan de Swinkelsche

Website

https://golfbaandeswinkelsche.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Golfbaan de Swinkelsche operates a private 18-hole Championship Course and 9-hole Par-3 course in Someren, Netherlands, serving members, guest green-fee players, corporate business-club clients, and lesson students through subscriptions, tournaments, F&B, and equipment rentals.

Ownership category

akta.pro rank

Product category

Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course operations
• Golf membership services
• Golf instruction
• Clubhouse hospitality
• Corporate golf events

Headquarters

HQ city

Someren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Revenue from non-member visitors playing the 18-hole Championship Course or 9-hole Par-3 Peelrijtbaan. Prices vary for members, registration members, and guests.
2. Membership Fees: Annual membership fees for playing rights on the Championship Course and/or Peelrijtbaan. Includes benefits such as free play at Golfbaan de Golfhorst.
3. Tournament Entry Fees: Revenue from various tournaments including Swinkelsche Open, Cross Country, Matchplay Championships, and fun competitions. Entry fees range from €10-95 per person depending on membership status.
4. Restaurant/Horeca: On-site restaurant and clubhouse serving golfers and visitors. Open 7 days a week from 8:30 AM. Kitchen open 11:00-21:00.
5. Golf Lessons: Golf instruction provided by professionals Bart van der Wind and Kyan Bosch through Golfschool de Swinkelsche. Lessons available for beginners and advanced players.
6. Equipment Rental: Rental of EZI Golf Tourer electric golf caddies (€15-50 per flight depending on group size) and potentially traditional buggies.
7. Merchandise Sales: Golf merchandise sold at reception including gloves, balls, golf tees, umbrellas, towels, thermoses, and gift vouchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Golfbaan de Swinkelsche operates a 27-hole golf facility on roughly 95 hectares in Someren, the Netherlands, comprising an 18-hole Championship course and a 9-hole Par-3 course (Peelrijtbaan), together with a driving range, short-game practice areas, a covered academy, a clubhouse restaurant and Pro Shop. It sells green-fee play, golf club memberships, golf lessons and clinics, FootGolf, club-fitting, tournaments, and corporate hospitality packages through its Business Club.

Product overview

Golfbaan de Swinkelsche operates as a single-site golf resort offering an 18-hole Championship Course, a 9-hole Par-3 Peelrijtbaan, and extensive practice facilities including a driving range and multiple greens. The venue is complemented by Golfschool de Swinkelsche (golf instruction), an on-site restaurant and horeca services, and a Businessclub membership tier. Additional revenue streams include EZI Golf Tourer rentals, a pro shop selling golf merchandise, and a Greenfeecard trial membership. The course, spanning approximately 95 hectares near Someren, Netherlands, is open 365 days per year and is ranked 77th in Europe's Best Golf Courses by Golf World Top 100.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Year-round playability on summer greens and tees, even in winter months

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Golfbaan de GolfhorstcoreStrategic or Co-development PartnerStrategic partnership allowing members of Golfbaan de Swinkelsche to play free of charge at Golfbaan de Golfhorst in Horst America with their existing membership. This cross-affiliation adds value to both clubs' memberships and expands golfing options for members.
• Happen en TrappenminorStrategic or Co-development PartnerCycling route network partnership where various cycling routes pass through Golfbaan de Swinkelsche, bringing cyclists to the restaurant for refreshments. Routes include Mythen en Legenden Strabrechtse Heide (39km), Guitenroute (49km), and Laat je verleiden door de Strabrechtse Heide (59km).
• Finca Sueño de VidaminorGTM or Marketing PartnerGolf travel partner in Alhaurín de la Torre, Málaga, Spain offering discounted golf packages for members of Golfbaan de Swinkelsche and Golfbaan de Golfhorst. Packages include 7 nights with breakfast, green fees, and golf instruction. Special 20% discount available for club members.
• Royal Swinkels Family BrewerscoreGTM or Marketing PartnerLocal brewery partnership for the annual 't Vat Open tournament. Teams of Swinkelsche members compete against brewery representatives. This event has expanded to include a Ladies Edition ('t Vat Open Ladies Edition).

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hilversumsche Golf Club: Historic top-ranked Dutch golf club with a similar full-service members-and-guests model, practice facilities and tournament culture; directly comparable in operating format and service offering.
• Eindhoven Golf Club: Established Dutch golf club in the Eindhoven region of North Brabant, geographically overlapping with Swinkelsche's catchment area and competing for the same member and green-fee demand.
• Rosendaelsche Golf Club: Long-established Dutch golf club offering a full course, members, clubhouse/restaurant and tournaments; operates an equivalent member-anchored business model in the same country.
• Kennemer Golf & Country Club: Top-ranked Dutch links-style golf club with full member/guest services and tournament programming; directly comparable in scale and operating model and a fellow Golf World Top 100 Continent of Europe entry.
• Golfpark Rijk van Nijmegen: Regional Dutch golf park offering 18/27-hole layouts, practice facilities, F&B and lessons; directly comparable in single-site multi-course format and mid-sized operations.
• Golfbaan de Golfhorst: Sister/partner Dutch golf course with a mutual membership reciprocal agreement that lets members of either club play the other course; operates a similar dual-course value proposition in the same regional market as Swinkelsche.
• Koninklijke Haagsche Golf & Country Club: Premier Dutch golf and country club with membership tiers, on-site dining and event hosting; competes in the same top-tier Dutch market segment as Swinkelsche.
• The International (Amsterdamse Golf Club): Premium Dutch golf club with membership, high green-fee pricing and tournament calendar; competes with Swinkelsche for prestige positioning within the Netherlands.

Others

• Royal Swinkels Family Brewers: Not a competitor but a strategic partner and brand sponsor with deep ties to the Swinkelsche family/brewery heritage; co-creates the 't Vat Open tournament and supports F&B crossover opportunities.

Regional players

• Landgoed Bleijsterveld Golf: Dutch golf facility in Limburg adjacent to North Brabant; overlaps in catchment area with Swinkelsche and competes for member acquisition in the southern Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DeSwinkelsche
• LinkedInlinkedin.com/company/golfbaan-de-swinkelsche

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golfbaan de Swinkelsche