MAJA Sportswear

What MAJA Sportswear does

MAJA Sportswear is a Mexican outdoor and functional lifestyle apparel brand founded around 2019-2020 in Baja California and headquartered in Culiacán, Sinaloa. The company designs, produces, and sells men's and women's clothing — including shirts, polos, jackets, vests, and shorts — alongside accessories such as bags, backpacks, tumblers, towels, caps, and socks. Product is organized into activity-specific collections spanning Yoga, Fishing, Padel, Golf, and Hiking, with pricing across a $29-$150+ range that positions MAJA in the premium-mid segment of the Mexican market.

The underlying product technology is built around functional fabric attributes — 4-way stretch, UPF 50 sun protection, water-repellent finishes, quick-dry materials, ripstop construction, and strategic ventilation panels — applied across collections rather than a single proprietary platform. These are industry-standard functional treatments, and MAJA's differentiation is positioned primarily through Mexican heritage branding, athlete and lifestyle endorsements (notably a collaboration with Formula 1 driver Sergio 'Checo' Pérez), and co-branded partnerships with POLARIS and JEEP.

MAJA operates a hybrid go-to-market combining physical retail with digital and wholesale channels. The company sells through 120+ retail stores distributed across all 32 Mexican states, having roughly doubled its footprint from approximately 65 stores in roughly 12 months, and ships e-commerce orders into the United States. A dedicated B2B subsidiary, MAJA Corp, handles wholesale and institutional sales. The company is privately held with a headcount of 51-100 employees, indicating an asset-light retail model (likely franchise- or consignment-heavy) that supports rapid door expansion without proportional headcount growth.

Name

MAJA Sportswear

Legal name

MAJA Sportswear

Website

https://majasportswear.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

MAJA Sportswear is a Mexican outdoor and functional lifestyle apparel brand offering men's and women's clothing across activities including fishing, golf, yoga, padel, and hiking through 120+ retail stores across Mexico and US e-commerce shipping.

Ownership category

akta.pro rank

Product category

Outdoor and Activewear Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industries

Athletic / Performance & Activewear Brands (CRAAAAAD), Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

Keywords

• Outdoor apparel
• Activewear clothing
• Sportswear retail
• Performance outdoor wear
• Functional lifestyle clothing

Headquarters

HQ city

Culiacán

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Direct Product Sales: MAJA generates revenue through direct sales of outdoor and functional lifestyle apparel and accessories via company-owned retail stores across Mexico and e-commerce platform shipping to the United States. The company sells men's, women's, and accessories categories with products ranging from technical performance wear to casual outdoor lifestyle clothing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

MAJA Sportswear designs, manufactures, and retails outdoor and functional lifestyle apparel and accessories for men, women, and active lifestyle consumers. The catalog spans performance shirts, polos, t-shirts, jackets, vests, hoodies, pants, joggers, shorts, boardshorts, swimwear, leggings, plus accessories (backpacks, tumblers, towels, caps, socks, belts), organized into activity-specific collections for yoga, fishing, padel, golf, and hiking. Products are sold through 120+ company-owned retail stores across Mexico and a direct-to-consumer e-commerce storefront shipping to the United States.

Product overview

MAJA Sportswear is a Mexican outdoor and functional lifestyle clothing company offering a comprehensive portfolio of apparel and accessories. The core product lines include Men's Outdoor Clothing (shirts, t-shirts, polos, rashguards, jackets, vests, windbreakers, hoodies, pants, joggers, shorts, boardshorts, swimwear) and Women's Outdoor Clothing (shirts, t-shirts, polos, jackets, vests, hoodies, sports tops, skirts, joggers, pants, swimwear, leggings, shorts). Activity-specific collections include Yoga, Fishing, Padel, Golf, and Hiking modules with specialized apparel and gear. The accessory portfolio includes bags/backpacks, tumblers/bottles, towels, caps, socks, and belts. The company also offers branded collaborations including the Checo Pérez x MAJA limited edition collection. Products are available through over 120 points of sale across Mexico and e-commerce in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• MAJA Men's Outdoor Clothing Complete line of men's outdoor and functional lifestyle apparel for outdoor activities and everyday wear, featuring performance fabrics with 4-way stretch, UV protection, and water-repellent finishes.
• MAJA Women's Outdoor Clothing Full range of women's outdoor and functional lifestyle apparel for active lifestyles, designed for outdoor activities and everyday wear.
• MAJA Accessories Outdoor and lifestyle accessories for travel, sport, and everyday use, including backpacks, sports bags, cooler bags, tumblers, sports towels, caps, hats, socks, and belts.
• MAJA Yoga Collection Activity-specific apparel and gear line for yoga practice including tops, leggings, sports bras, yoga mats, and accessories.
• MAJA Fishing Apparel Specialized fishing clothing and accessories including fishing shirts, gloves, sun protection gear, and outdoor hats designed for fishing and angling.
• MAJA Padel Collection Padel-specific sportswear including clothing, MAJA Captain Padel Racket, and accessories designed for padel players.
• MAJA Golf Collection Golf-specific apparel and accessories including polo shirts, pants, shorts, towels, caps, toiletry bags, and markers.
• MAJA Hiking Collection Hiking-specific clothing and gear including shirts, pants, shorts, jackets, vests, convertible pants-shorts, and accessories.
• Checo Pérez x MAJA Collaboration Collection Limited edition collaboration collection with Formula 1 driver Checo Pérez, featuring exclusive apparel items including the MAJA Grand Prix Shirt Checo Pérez Edition and MAJA Pilot Vest Checo Pérez Edition.
• MAJA Beach & Swimwear Beach and swim collection including men's boardshorts, swim trunks, women's swimwear, beach dresses, and beach accessories like towels and straw hats.
• MAJA Insulated Tumblers & Water Bottles Drinkware line including MAJA Instinto Sports Bottle (20 oz/600 ml), MAJA Onyx Tumbler (40 oz/1L), and MAJA Eco Tumbler (16 oz/400 ml) for hydration during outdoor activities.

Quantifiable outcome

• 85% infrastructure growth in 12 months
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Checo Pérez (Sergio Pérez)flagshipGTM or Marketing Partner · 1 August 2025Formula 1 driver Checo Pérez launched a marketing campaign titled 'Stay true to who you are' with MAJA Sportswear during the Hungarian Grand Prix weekend. The collaboration leverages Pérez's social media influence and brand appeal to reinforce MAJA's positioning as a disruptive Mexican outdoor apparel brand seeking international recognition. MAJA sells Checo Pérez Edition products including the Grand Prix Shirt and Pilot Vest.
• POLARIS | MAJAcoreGTM or Marketing PartnerStrategic collaboration collection with POLARIS brand, featuring co-branded outdoor apparel products. The partnership appears in the collaborations section of the MAJA website.
• JEEP x MAJAcoreGTM or Marketing PartnerCollaborative collection with Jeep brand, featuring co-branded outdoor apparel and lifestyle products. Visible in MAJA's collaborations and collections sections.
• AMVO (Asociación Mexicana de Venta Online)minorOthersAMVO is shown in the footer as an affiliate member, indicating membership in the Mexican Online Sales Association which supports e-commerce best practices and industry standards.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The North Face: Iconic outdoor apparel brand with broad assortment across hiking, trail running, and lifestyle, sold globally through company stores, wholesale, and D2C—directly competing in MAJA's hiking/outdoor category.
• Patagonia: Outdoor and active lifestyle apparel brand selling technical clothing (UV protection, ripstop, water-repellent) through own stores and D2C. Closely comparable on product positioning, technical fabric claims, and heritage storytelling.
• Columbia Sportswear: Outdoor and active lifestyle apparel company with hiking, fishing, golf, and trail product lines sold through wholesale, own retail, and D2C—closely mirrors MAJA's activity-specific collection strategy and price-point tiering.
• Decathlon: Global sporting goods and outdoor apparel retailer with multi-category assortment (hiking, yoga, fishing, running) sold through owned retail stores and e-commerce—directly comparable to MAJA's store-and-DTC model with similar breadth across activities.
• Under Armour: Performance athletic apparel brand offering training, running, and outdoor gear with proprietary fabric technology (moisture-wicking, stretch, ventilation)—comparable to MAJA's performance running/technical apparel lines.

Broad incumbents

• Lululemon: Global premium activewear and athleisure brand selling yoga, training, and lifestyle apparel through company-owned stores and D2C—comparable to MAJA's women's activewear and yoga collection positioning, though at a much larger scale.
• Adidas: Global sportswear leader with strong presence in Latin America and a broad active/outdoor assortment, comparable to MAJA as a competitor for active lifestyle apparel share in Mexico.
• Nike: Dominant global athletic and activewear brand with deep retail, D2C, and athlete endorsement infrastructure. Comparable as a broad incumbent competing across MAJA's training, running, and outdoor categories.

Emerging players

• Levi's (Levi Strauss & Co.): Heritage denim and casual apparel brand expanding into outdoor-inspired performance apparel with global retail distribution. Comparable as a brand expanding its functional lifestyle positioning into MAJA's adjacent outdoor casual segment.

Regional players

• Cotswold Outdoor / SportsShoes.com (or equivalent sporting-goods D2C): Multi-brand outdoor and sports footwear/apparel e-commerce retailer offering hiking, running, and lifestyle gear online. Comparable to MAJA's DTC channel on assortment breadth and digital-only model, though primarily serving European consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MajaSportswear
• Facebookfacebook.com/majasportswear
• LinkedInlinkedin.com/company/maja-sportswear

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAJA Sportswear