What Worksmart does

Worksmart, Inc. is a privately held, single-office subsurface imaging and underground locating service firm headquartered in Lawrence, Michigan, founded in 1998 by President & COO Michael P. McGarry. The company delivers Ground Penetrating Radar (GPR) and Surface Penetrating Radar (SPR) scanning services to detect metallic and non-metallic buried objects, utilities, voids, underground storage tanks, post-tension tendons, water leaks, and unoccupied cemetery plots. It serves an unusually broad customer base — from individual homeowners and small contractors to Fortune 500 companies, federal government agencies, municipalities, cemetery operators, and arborists — with engagements quoted on a project-by-project basis through phone, email, and website-driven outreach.

The technical backbone is a fleet of specialized, largely proprietary platforms: a heavily modified Kubota RTV-1100 large-area scanner (in service since April 2008 and used on nearly 1,000 projects), a custom Remote Operated Vehicle (ROV) carrying USRADAR 500 MHz or 250 MHz antennas for inaccessible terrain, an all-terrain Camoplast-tracked configuration, a custom underwater radar watercraft integrating SPR with Humminbird sonar, and a Yamaha snow machine configured for deep-snow GPR work including avalanche recovery. Core sensing is augmented by Whites Spectra V3 and PI-5500 metal detection, Metrotech and Radio Detection utility locators, and a custom down-hole pin pointer rated to ten feet depth. Worksmart has been ISO compliant since 2005, exclusively uses FCC-approved US Radar equipment, and carries a Lloyd's of London underwritten Errors and Omissions policy.

The business model is professional services: project-based GPR and SPR engagements delivered on-site by trained technicians, with PDF reports delivered shortly after field work, often same-day. The firm operates as an independent going concern — no disclosed funding rounds, no parent company, no subsidiaries, and no institutional investors. Distribution is direct enterprise field sales; there is no channel, marketplace, or recurring-subscription layer. Revenue, headcount (1-10), and growth indicators are not publicly disclosed.

Name

Worksmart

Legal name

Worksmart, Inc.

Website

https://worksmartinc.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Worksmart, Inc. is a privately held Michigan-based ground penetrating radar and underground locating service firm that delivers project-based GPR and SPR subsurface imaging to homeowners, contractors, Fortune 500 companies, and federal government agencies using a proprietary fleet of specialized scanning vehicles.

Ownership category

akta.pro rank

Headquarters

HQ city

Lawrence

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. GPR Survey Services: Professional Ground Penetrating Radar scanning services for subsurface imaging, utility locating, and underground object detection. Services are project-based and charged per engagement.
2. Specialty Scanning Services: Specialized GPR services including underwater radar location, large area scanning, snow radar scanning, all-terrain GPR, and concrete imaging. Each service type addresses specific customer requirements.
3. Safety and Compliance Scanning: Bore hole safety checks, concrete cutting safety checks, post tension tendon location, and underground storage tank detection for construction and excavation safety compliance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Worksmart provides professional Ground Penetrating Radar (GPR) and Surface Penetrating Radar (SPR) subsurface imaging and underground locating services for construction, environmental, government, and residential customers. The company deploys a proprietary fleet of specialized platforms including a modified Kubota RTV-1100 large-area scanner, a custom underwater radar watercraft, a Remote Operated Vehicle (R.O.V.), an all-terrain tracked vehicle, and a snow radar-equipped Yamaha snow machine to detect both metallic and non-metallic buried utilities, underground storage tanks, voids, post-tension tendons, and other subsurface objects.

Product overview

Worksmart, Inc. is a Ground Penetrating Radar (GPR) and underground locating service company offering subsurface imaging and detection services. The core offerings are Surface Penetrating Radar (SPR) for concrete structure scanning and Ground Penetrating Radar (GPR) for underground locating. These core radar services are augmented by specialized vehicle-mounted systems including the Kubota RTV-1100 Large Area Radar Scanner for rapid large-area surveys, the Remote Operated Vehicle (R.O.V.) for inaccessible areas, All Terrain GPR with Camoplast tracks for snow-bound or soft terrain, Underwater Radar Location boat with SPR and sonar, and Snow Radar Scanning using a modified Yamaha snow machine. Supporting detection technologies include metal detection services using Whites Spectra V3 and PI-5500 equipment. The company provides application-specific services including Post Tension Tendons surveys, Underground Storage Tank locating, Bore Hole Safety checks, Concrete Cutting Safety checks, Cemetery Plot Location, Under Slab imaging, Water Leak detection, and Utility Location. All services are delivered with ISO-compliant PDF reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Ground Penetrating Radar (GPR) Survey Subsurface radar scanning service using trolley-mounted USRADAR antennas to detect metallic and non-metallic buried objects, utilities, voids, and subsurface structures across varied ground conditions for construction, environmental, and government customers.
• Surface Penetrating Radar (SPR) Concrete Imaging High-frequency 1 GHz antenna radar service used to scan within concrete structures to locate and mark metal reinforcing, conduits, post-tension tendons, and other embedded objects with high resolution imaging for pre-cutting and pre-drilling safety checks.
• Private Utility Locating
• Underground Storage Tank Locating
• Post Tension Tendons Survey
• Bore Hole Safety Check
• Concrete Cutting Safety Check
• Thickness of Cover Analysis
• Cemetery Plot Location
• Under Slab On Grade Imaging
• Water Leaks & Saturated Soils Detection
• Metal Detection Services
• Underwater Radar Location Service
• Snow Radar Scanning Service
• Large Area Radar Scanning Service Large-area subsurface scanning service delivered via the proprietary Kubota RTV-1100 diesel-powered four-wheel drive vehicle fitted with Worksmart's custom ground penetrating radar system for rapid coverage of expansive project sites.
• All Terrain GPR Scanning Service All-terrain subsurface scanning service using the RTV-1100 equipped with Camoplast tracks to reach snow-bound, soft sand, and sensitive terrain inaccessible to conventional vehicles while reducing ground pressure.
• Arbor Scan
• Geotechnical Phase 2 Environmental Studies
• ISO Compliant GPR Reports

Quantifiable outcome

• Depth penetration up to 40 feet in clean dry sand with 250 MHz antenna
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• US RadarcoreTechnology or IntegrationManufacturer of Ground Penetrating Radar equipment used exclusively by Worksmart. US Radar is the only company to carry FCC approved radar systems as of February 2002. Worksmart uses US Radar 500MHz, 250MHz, and 1GHz antennas.
• MetrotechsupportingTechnology or IntegrationManufacturer of utility locating equipment used by Worksmart in conjunction with GPR to confirm all potential targets are identified.
• Radio DetectionsupportingTechnology or IntegrationManufacturer of utility locating equipment used alongside GPR and Metrotech units to confirm all potential targets are identified.
• Lloyd's of LondoncoreOthersPrestigious Lloyd's of London underwrites Worksmart's Errors and Omissions policy, providing unequaled insurance coverage in the GPR industry.
• ERA Technologies, London, EnglandsupportingStrategic or Co-development PartnerAdvanced studies graduate program in Surface Penetrating Radar (SPR) applications, methodology and subsurface radar sciences. Key personnel Michael McGarry completed advanced SPR training here.
• Accurate LocatorssupportingTechnology or IntegrationManufacturer of PI-5500 deep metal detector used by Worksmart for scanning large areas quickly looking for large targets buried up to 25 feet deep.
• CamoplastsupportingTechnology or IntegrationATV track system manufacturer. Worksmart added Camoplast tracks to their RTV-1100 vehicle in 2010 for all-terrain GPR capability over snow, sand, and sensitive terrain.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Multiview Inc. Private utility locating and subsurface imaging firm providing GPR, EM locating, and concrete scanning to contractors, utilities, and facility owners. Comparable to Worksmart in combining GPR with Metrotech/Radio Detection-style utility locators for comprehensive buried-target detection.
• Penhall Company: National concrete cutting, scanning, and GPR service company that operates a large branch network across the US. Closely comparable on concrete imaging, post-tension tendon locating, and pre-cut safety scanning services offered to general contractors and industrial clients.
• GPRS (Ground Penetrating Radar Systems): Largest US private GPR and concrete scanning service provider, offering utility locating, concrete imaging, and 3D mapping nationwide. Directly comparable to Worksmart on service scope, technology stack (US Radar and similar antennas), and customer base spanning construction, government, and enterprise.

Broad incumbents

• Badger Daylighting Inc. North American hydrovac excavation and broader underground infrastructure services provider. While not a pure-play GPR service, Badger overlaps with Worksmart in utility locating-adjacent and underground-asset services to industrial, utility, and municipal customers.

Emerging players

• StructureTec Group: Building diagnostics and non-destructive testing firm offering concrete scanning, GPR, and structural assessment services. Partially comparable to Worksmart on concrete imaging and embedded-object detection for facility owners and contractors.

Others

• US Radar Inc. Manufacturer of ground penetrating radar systems and FCC-approved antennas (500MHz, 250MHz, 1GHz) used by Worksmart. Comparable as the upstream technology partner whose hardware directly enables Worksmart's service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WorksmartIncGPR

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worksmart