Sea Change Brewing Co.

What Sea Change Brewing Co. does

Sea Change Brewing Co. is an Alberta-based craft brewery founded in 2017 and operated by a group of musicians, artists, and seasoned craft brewers. The company brews and packages a diverse lineup of beers including flagship SCUD (an ultra-dry lager positioned against mainstream lagers), Death Wave (light lager), The Wolf (hazy pale ale), Prairie Fairy (blackberry wheat ale), Man Crush (mandarin orange ale), Classic Blonde, Irish Red, Gremlin IPA, House Hippo (a low-ABV hazy IPA), and a non-alcoholic range (Straight Edge NA Pale Ale and Death Wave NA Lager). Production uses traditional brewing methods with modern hop-forward recipes, including an experimental brewhouse at the Edmonton flagship for small-batch and seasonal releases.

The company operates a multi-channel distribution model. Direct-to-consumer revenue is generated through three company-owned taprooms: the Edmonton OG Taproom (flagship, opened 2018), the Calgary Skelly Club (opened 2024), and the Beaumont BMNT Taproom, each co-located with food vendors (Mai Mai Viet Street Kitchen, FlatBoy Burgers) and the sister Shiddy's Distilling brand. Additional revenue comes from canned packaged beer sold through a network of "Official Launch Partners" liquor stores and bars across Edmonton, Calgary, Central, Northern, and Southern Alberta; year-round farmers market outposts; keg rentals (30L and 50L); private A/V Room bookings; and branded merchandise. Pricing is unit-based, with 30L kegs ranging from CAD $175 to $238 depending on style, and taproom pints at $5.50 during weekly happy hours.

Sea Change primarily serves two customer segments: Alberta craft beer consumers seeking approachable, locally-produced beer across styles including alcohol-free options, and Alberta liquor retailers and on-premise accounts stocking local craft. The brand is built around community-driven cultural identity, sustained through collaboration brews with other Alberta breweries (Phillips, Village, Alley Kat, Cabin, Ale Architect, Superflux), charitable partnerships (FruitLoop Society of Alberta), and extensive event programming including live music, trivia nights, and private bookings. The company remains privately held and founder-operated, with no disclosed external funding, no parent company, and no public financial filings.

Name

Sea Change Brewing Co.

Legal name

Sea Change Brewing Co.

Website

https://seachangebeer.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sea Change Brewing Co. is an Alberta craft brewery producing a diverse lineup of lagers, IPAs, ales, and non-alcoholic beers. It serves consumers through three company-owned taprooms, an extensive Alberta liquor retail and bar partner network, and farmers market outposts.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft brewery
• Craft beer
• Taproom beverages
• Beer distribution
• Keg rental services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Taproom Draft Sales: Direct on-site beer sales at three taproom locations with full bars, food partnerships, and event spaces. Premium pricing with weekly drink specials.
2. Keg Rentals: 30L and 50L keg rentals for events and retail, requiring 3-4 days notice. Deposits and party pump sales create ancillary revenue.
3. Packaged Beer (Cans): Canned beer sold through retail partners including 355ml and 473ml formats. Available at liquor stores across Alberta.
4. Merchandise: Online store selling branded merchandise with potential shipping delays for out-of-area customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Sea Change Brewing Co. is an Alberta craft brewery that produces a diverse lineup of craft beers including lagers, IPAs, wheat ales, pale ales, and non-alcoholic options. The company operates three company-owned taprooms in Edmonton, Calgary, and Beaumont, distributes canned and kegged beer through a network of Alberta liquor retailers and bars/restaurants, and runs farmers market outposts. Revenue is generated through direct taproom sales, packaged beer at retail, keg rentals, and branded merchandise.

Product overview

Sea Change Brewing Co. is an Alberta craft brewery producing a diverse lineup of craft beers. Its core portfolio consists of SCUD (flagship ultra-dry lager), Death Wave (light lager, including a non-alcoholic version), The Wolf (hazy pale ale), Prairie Fairy (blackberry wheat ale), Man Crush (mandarin orange ale), Classic Blonde (blonde ale), Irish Red Ale, Gremlin IPA, House Hippo (hazy miniature IPA), Straight Edge (non-alcoholic pale ale), and seasonal/limited releases like Death from Edmonton (collaboration with Superflux) and Tiger Bomb DIPA. The brewery operates three taproom locations (Edmonton OG, Calgary Skelly Club, and Beaumont BMNT), a seasonal farmers' market outpost network, and a keg rental service. It also partners with food vendors including Mai Mai Viet Street Kitchen and Flatboy Burgers, and offers a private bookable A/V room at its Edmonton taproom.

Differentiator

Problem solved

Functional benefit

Products and services

• SCUD (Sea Change Ultra Dry) Flagship super-dry craft lager with clean flavour, razor-dry finish, and approachable quality, made with premium malts and hops and packaged in cans for retail and kegs for on-premise.
• Death Wave Light Lager A 4.0% ABV light lager with a clean, light, crispy flavour, positioned as an everyday pre-game or lawn-mowing beer.
• Death Wave Non-Alcoholic Lager A 0.5% ABV non-alcoholic lager with a grainy, hay and honey aroma, balanced sweetness, and light bitterness reminiscent of a classic refreshing lager.
• The Wolf Hazy Pale Ale A 5.5% ABV New England-style hazy pale ale featuring juicy pineapple, passionfruit, and citrus flavours.
• Prairie Fairy Blackberry Wheat Ale A 5.0% ABV blackberry wheat ale that pours opaque pink with tart berry flavour; a portion of proceeds supports the FruitLoop Society of Alberta.
• Man Crush Mandarin Ale An orange-forward mandarin ale described as a juice bomb, bright and crisp like a mimosa, with a light body and clean finish.
• Classic Blonde Ale A 4.5% ABV Alberta-style blonde ale brewed with Alberta malts, described as subtle, easy-drinking, and suited for any get-together.
• Irish Red Ale A well-rounded and approachable red ale with soft toffee and caramel flavours and an unexpectedly light body for a darker style.
• Gremlin IPA A 6.2% ABV IPA blending classic lager drinkability with a fruit-forward modern hop approach and just enough bitterness to stay dry and crispy.
• House Hippo Hazy Miniature IPA A 3.6% ABV hazy miniature IPA with bright mandarin, grapefruit, and mild resin aromas and light hop bitterness.
• Straight Edge Non-Alcoholic Pale Ale A 0.5% ABV non-alcoholic pale ale with bright citrus notes, soft peach, passionfruit, and ripe orange flavours, medium-bodied with a crisp, hoppy finish.
• Death, from Edmonton Hazy IPA A limited release hazy IPA collaboration with Superflux Beer Company from BC, featuring Citra hop variants and Nelson Sauvin for bold tropical fruit aromas and flavours.
• Tiger Bomb DIPA A limited release double IPA with bold orange, lemon-lime, passionfruit, and tangerine flavours, low bitterness, and a soft, silky mouthfeel.
• Keg Rental Service Rental service providing 30L and 50L kegs of various Sea Change beers for events and gatherings, with party pumps available for $65 and a $100 deposit required.
• Edmonton OG Taproom The original flagship taproom opened in 2018, featuring an all-season patio, an experimental brewhouse for small-batch beers, the bookable private A.V. Room, Mai Mai Viet Street Kitchen food, and Shiddy's Distilling cocktails. Hosts weekly Trivia Tuesday.
• Calgary Skelly Club Taproom Calgary brewery and taproom featuring Shiddy's Distilling, FlatBoy Burgers food service, and the Gateway Series collaboration program with Calgary brewers.
• Beaumont BMNT Taproom Beaumont community taproom serving cold beer, Flatboy Burgers, live music, and Shiddy's Distilling cocktails and boozy sodas, with weekly specials (Man Crush Monday, Trivia Tuesday, Wolf Wednesday, Death Wave Thursday, Saturday live music, Sunday open mic).
• Markets and Outposts Year-round outpost locations at farmers markets across Alberta including 104th Street Downtown Market, Bountiful Market, Southwest Edmonton Farmers' Market, Old Strathcona Farmers' Market, and Crossroads Market in Calgary, selling to-go packaged beer.
• The A.V. Room Private Event Space A private, bookable room at the Edmonton OG Taproom with hand-painted murals and custom-built tables, suited for business, casual, or 'casual business' events with a $300 minimum spend and capacity of about 12 people for 2 hours.
• Sea Change Branded Merchandise Online store selling branded Sea Change Brewing Co. merchandise to consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Shiddy's DistillingcoreStrategic or Co-development PartnerSister distillery operated by the same group. Cocktails and boozy sodas served at all Sea Change taprooms. Represents diversification of beverage offerings under unified brand ownership.
• FlatBoy BurgerscoreStrategic or Co-development PartnerFood service partner at Beaumont BMNT taproom and Calgary Skelly Club. Provides burgers and food menu at taprooms to enhance customer experience and drive on-premise sales.
• Mai Mai Viet Street KitchencoreStrategic or Co-development PartnerVietnamese street food kitchen at Edmonton OG Taproom. Serves Banh Mi's, vermicelli bowls, spring rolls, salad rolls, wings, green onion cakes and more. Online ordering for pickup available.
• Calgary Beer Community (Gateway Series)minorStrategic or Co-development PartnerCollaboration series with established Calgary breweries welcoming Sea Change into the city. Limited Gateway series featuring collab brews with other Alberta brewers.
• Superflux Beer CompanyminorStrategic or Co-development PartnerCollaboration brew 'Death, from Edmonton' - a Hazy IPA created during trip to BC featuring absurd amounts of Citra hops.
• Ale ArchitectminorStrategic or Co-development PartnerCollaboration on Post-Pils West Coast Pilsner (May 2024).
• Village BreweryminorStrategic or Co-development PartnerCollaboration on Ice Cold IPA (November 2023).
• Phillips BrewingminorStrategic or Co-development PartnerCollaboration on Blastro Chimp Small 'N' Hazey Tropical IPA (November 2022).
• Alley KatminorStrategic or Co-development PartnerCollaboration on Mega SesH Hazy Session Ale (August 2022).
• Cabin BrewingminorStrategic or Co-development PartnerCollaboration on Beach House Frozen Fresh Hopped IPA (February 2023).
• Snake LakeminorStrategic or Co-development PartnerCollaboration on The Great American Pale American Pale Ale (March 2023).
• Sepps PizzaminorStrategic or Co-development PartnerCollaboration on Pegasus Pilsner Italian Pils (August 2021).
• FruitLoop Society of AlbertaminorOthersA portion of Prairie Fairy Blackberry Wheat Ale proceeds go to the FruitLoop Society of Alberta, supporting their mission.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Phillips Brewing & Malting Co. BC-based craft brewery with a hop-forward portfolio and a rotating limited-release program. Collaborated with Sea Change on Blastro Chimp Tropical IPA (2022); comparable on hazy/hop-forward SKU strategy and limited release cadence.
• Village Brewery: Calgary-based craft brewery with comparable Alberta distribution, taproom presence, and a portfolio of approachable core beers. Has collaborated with Sea Change (Ice Cold IPA, 2023), making it both a direct competitor and peer on operations and positioning.
• Superflux Beer Company: BC-based craft brewery focused on hazy IPAs and limited releases. Collaborated with Sea Change on Death, from Edmonton (2026) and shares the experimental, hop-forward product DNA that defines much of Sea Change's lineup.
• Blindman Brewing: Lacombe, Alberta craft brewery with taproom and broad Alberta distribution. Comparable craft positioning, multi-style portfolio, and competitor for the same Alberta craft consumer as Sea Change.
• Cabin Brewing Company: Calgary craft brewery operating its own taproom and retail distribution. Collaborated with Sea Change on Beach House Frozen Fresh Hopped IPA (2023) and competes for the same Alberta consumer and bar/restaurant accounts.
• Bent Stick Brewing Co. Edmonton craft brewery operating a taproom and distributing through Alberta liquor retailers. Directly comparable on size, geography, and core lager/IPA portfolio positioning against Sea Change.
• Tool Shed Brewing Company: Calgary craft brewery with comparable product breadth and taproom focus, distributing through the same Alberta retail and on-premise channels. Competes head-to-head on Calgary shelf and tap handle space.
• Half Hitch Brewing Company: Alberta craft brewery (Cochrane) with taproom and Alberta distribution. Competes for similar consumer occasions and shelf space; comparable scale and core/seasonal portfolio structure.
• Alley Kat Brewing Company: Edmonton-based craft brewery with a similar full-lineup strategy (lagers, IPAs, seasonals) and own taproom. Collaborated with Sea Change on Mega SesH Hazy Session Ale (2022), operating in the same hyper-local Edmonton craft scene.

Broad incumbents

• Collective Arts Brewing: Larger Ontario-based craft brewery with national Canadian distribution and a strong art/collaboration brand identity. Comparable to Sea Change on creative-brand positioning and hazy/IPA portfolio focus, but operates at materially larger scale across more provinces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/seachangebrewingco
• Xx.com/seachangebeer
• Facebookfacebook.com/seachangebrewingco
• LinkedInlinkedin.com/company/sea-change-brewing-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Change Brewing Co.