What Rush Development does

Rush Development (legal entity: Rush Technologies Incorporated) is a Dallas, Texas-based custom software development consultancy founded in 1998 by Fred Rush. The firm builds tailored business process applications, Microsoft SQL database solutions, websites, customized e-commerce storefronts (including WordPress/WooCommerce implementations), mobile-optimized digital experiences, and integrated SEO/internet marketing campaigns for mid-market and enterprise clients. Its stated technical differentiators are customizability, mobile-readiness, modern UI/UX design, and enterprise-class hosting delivered through a partner data center on Dell Premium servers. The company's portfolio also includes website and application hosting as a managed service alongside the core development work.

The business model is project-based professional services sold direct to clients via a consultant-first, sales-led approach: the firm analyzes value and business requirements before committing to development work, then delivers custom engagements under what it describes as a 'hyper agile' methodology. Rush Development operates as a privately held, founder-owned company with no disclosed external funding, acquisitions, or subsidiary activity, and serves a globally distributed client base from its Dallas headquarters with a secondary Venice, California contact office. In 2009 the company divested its original network and computer support business to focus exclusively on software development, and the firm currently operates with a headcount of 1–10 employees.

Name

Rush Development

Legal name

Rush Technologies Incorporated

Website

https://www.rushnow.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Rush Development is a Dallas-based custom software development consultancy founded in 1998, serving global mid-market and enterprise clients with tailored business process applications, Microsoft SQL database solutions, e-commerce, mobile, and internet marketing services.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Content Strategy & Planning (BPAFAIAG), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Custom software development
• Web application development
• E-commerce solutions
• Database development services
• Internet marketing services

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Custom Software Development: Building custom business process applications that allow companies to take control and optimize their operations. Revenue generated through project-based development engagements.
2. Website & E-Commerce Solutions: Implementing cost-effective storefronts and customized e-Commerce solutions, including WordPress/WooCommerce customizations.
3. Internet Marketing Services: SEO, Social Media, and Internet Marketing techniques integrated into business operations to drive sales.
4. Website & Application Hosting: Enterprise class server hosting through data center partner with Dell Premium servers for security, responsiveness and availability.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rush Development provides custom business process application development, database design and maintenance, website design and development, e-commerce solutions, mobile-ready applications, internet marketing services, and website and application hosting for business clients globally. The firm delivers full-stack custom software projects built on Microsoft SQL Server databases and Dell Premium server infrastructure, with a 99.9% uptime hosting guarantee via its data center partner. Each engagement is consultant-led and tailored to the client's specific operational requirements rather than sold as packaged, off-the-shelf software.

Product overview

Rush Development is a software development company offering a portfolio of professional services including Custom Business Process Applications, Database Development & Maintenance, Website Design & Development, E-Commerce Solutions, Mobile Solutions, Internet Marketing, and Website & Application Hosting. These services are delivered as custom development engagements rather than a packaged software platform. The company specializes in building tailor-made applications that optimize business workflows, implementing e-commerce storefronts (including customized WordPress/WooCommerce), and providing associated design, marketing, and hosting services to help businesses take control of their digital operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Business Process Applications Custom-built business process applications designed and developed to fit a client's specific operational workflow, delivered as a consultant-led bespoke software project for SMB and mid-market business clients.
• Database Development & Maintenance Design, development, and ongoing maintenance of Microsoft SQL Server databases for business clients, supporting the firm's custom application and hosting engagements.
• Website Design & Development Design and development of custom websites for business clients, including mobile-ready and WordPress-based implementations, intended to establish or refresh the client's web presence.
• E-Commerce Solutions Custom e-commerce storefront design, build, and launch for retailers and brand owners, including WordPress/WooCommerce-based online stores with mobile-ready checkout and browsing.
• Mobile Solutions Design and development of mobile-ready responsive web applications for business clients, enabling access from smartphones and tablets as part of custom application projects.
• Internet Marketing Online marketing services for business clients, including search and digital marketing bundled with website and e-commerce engagements to promote the client's web presence.
• Website & Application Hosting Recurring hosting of websites and custom applications on Dell Premium server infrastructure delivered through a data center partner, with a 99.9% uptime guarantee for business clients.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Data Center Partner (Unnamed)coreTechnology or IntegrationRush Development partners with an unnamed data center provider for enterprise class server hosting. The partner provides Dell Premium servers configured for applications where security, responsiveness and availability are critical. The hosting environment is described as one of the most reliable and stable server-side technologies available.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• ArcTouch: Custom software and mobile app development agency serving enterprises and startups with end-to-end product design, development, and modernization. Highly comparable to Rush Development on custom-application focus, mobile-first delivery, and project-based professional services model.
• Blue Label Labs: Custom digital product agency building mobile apps, web platforms, and e-commerce experiences for enterprise and mid-market clients. Directly comparable to Rush on integrated design + development + digital strategy delivery and small-team operating model.
• Fingent: Custom software development firm offering web, mobile, and enterprise application development with Microsoft and SQL Server expertise. Comparable to Rush on custom business application development, database specialization, and project-based delivery.
• Iflexion: Custom software development company providing web, mobile, and enterprise application services with full-lifecycle delivery. Comparable to Rush Development on custom application focus, database/enterprise back-end capabilities, and project-based consulting engagements.
• Dom & Tom: Full-service digital product agency delivering custom web, mobile, and e-commerce development alongside digital strategy. Directly comparable on integrated design/development/strategy services and similar size and target-customer profile as Rush Development.
• 10up: WordPress and digital experience agency specializing in custom CMS, e-commerce, and content platform builds for enterprise publishers and brands. Comparable to Rush on WordPress/WooCommerce customization and content-driven web delivery model.
• Coalition Technologies: Full-service digital agency offering custom web design, e-commerce development (including WooCommerce/Shopify), and SEO/internet marketing services. Directly comparable to Rush Development's combined e-commerce + SEO + custom web service portfolio.
• XWP: WordPress-focused digital agency specializing in enterprise WordPress builds, custom Gutenberg/block development, and WooCommerce customization. Comparable to Rush Development's WordPress/WooCommerce customization capabilities and mid-market client focus.

Broad incumbents

• WebFX: Larger full-service digital marketing agency offering SEO, web design, and internet marketing as an integrated platform. Overlaps with Rush's internet marketing and website design services but at substantially greater scale and with proprietary technology stack.
• Cognizant Softvision: Global enterprise digital engineering and custom software services firm owned by Cognizant. Competes with Rush for custom application development work but at vastly larger scale, serving Fortune 500 enterprise customers across industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rush-network-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rush Development