Soroush Plus
Soroush Plus is an Iranian cross-platform messaging and content super-app serving 42M+ registered users with encrypted messaging, voice/video calls, cloud storage, payment services, and government integrations across Android, iOS, and web.
- Company typePrivate
- Founded2018
- HeadquartersTehran, Iran
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Soroush Plus does
Soroush Plus (سروشپلاس) is a domestic Iranian cross-platform messaging and content super-app operated by Setak Houshmand Sharif Company, founded in 2018 and headquartered in Tehran. The platform is built on a proprietary communication protocol developed over three years of R&D, claimed to scale to 200 million users, and is delivered across Android, iOS (the first Iranian messenger with a native Apple-compliant iOS app), web, and PWA clients with unified cross-device synchronization. Core features include text, voice, and video messaging, WebRTC voice/video calls, dual-layer encryption, file sharing up to 500MB (1GB for Pro users), unlimited personal cloud storage, and integrated content services such as Vitrin video streaming, Postchin curated timelines, and a tax-payment bot for government services. The platform also offers niche services tied to Iranian cultural events, including Mokabb-yab (an Arbaeen pilgrimage map) and live-streams of Muharram ceremonies.
The company serves primarily Iranian consumers, with 42+ million registered users and 12+ million active users reported in its 1403 (2024-2025) annual report. Secondary segments include Iranian SMBs and e-commerce operators (channel/store owners using the platform for marketing and integrated payment services), government entities (e-government and tax payment integration), Iranians living abroad (now able to activate with non-Iranian phone numbers), and visually impaired users (served by a Persian TalkBack accessibility feature).
Monetization is multi-stream: advertising (with Sanbuk Agency appointed as exclusive ad sales partner), mobile operator data-traffic revenue share, the recently launched Pro subscription (ad-free, 1GB uploads, professional badges, multi-account support), payment and transaction fees from integrated SMB services, and revenue from government digital service integrations. The free tier with broad utility is the primary user-acquisition vehicle, distributed predominantly through Iranian Android marketplaces Cafe Bazaar and Myket, with iOS via TestFlight and web via web.splus.ir.
Soroush Plus firmographics
Firmographics- Name
- Soroush Plus
- Legal name
- Setak Houshmand Sharif Company (شرکت ستاک هوشمند شریف)
- Website
- https://soroushplus.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Soroush Plus is an Iranian cross-platform messaging and content super-app serving 42M+ registered users with encrypted messaging, voice/video calls, cloud storage, payment services, and government integrations across Android, iOS, and web.
- Ownership category
- akta.pro rank
Soroush Plus industry classification
Industry- Product category
- Consumer Messaging Software
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Prepackaged Software (7372), Telegraph & Other Message Communications (4822)
- akta.pro primary industry
- Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)
- akta.pro secondary industry
- Super-App Wallets & Mini-Program Payments (FSAMAEAE)
Keywords
Where Soroush Plus is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
Soroush Plus business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Advertising: Primary revenue stream including contracts with advertising agencies. Sanbuk Agency appointed as exclusive advertising agent for Soroush Plus to optimize advertising placements and improve service quality.
- Traffic/Operator Revenue Share: Revenue from data traffic consumption with mobile operators.
- Premium Pro Accounts: Paid Pro version offering ad removal, increased upload limits (1GB), special badges, additional accounts, and enhanced features for professional users.
- Payment Services: Integrated payment services for businesses enabling monetization on the platform.
- Digital Services Integration: Revenue from integrated government and commercial digital services including tax payment bots and e-government services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Standard Version - Core messaging and communication features at no cost |
| Subscription | Monthly | Pro Version - Premium features for professional users and power users |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Soroush Plus product offering
Product offeringCore offering
Soroush Plus is a fully Iranian cross-platform messaging application offering text, voice, and video messaging, encrypted voice/video calls via WebRTC, group and channel management, and unlimited personal cloud storage. It is available natively on Android, iOS, and as a Web/PWA application, with a freemium model supported by advertising and a paid Pro subscription tier offering ad removal, larger file uploads (1GB), and multi-account support. The platform also provides integrated content services (Vitrin for entertainment, Postchin for curated timelines), payment services for business channels, and government digital services such as tax payment bots.
Product overview
Soroush Plus (سروشپلاس) is a fully Iranian multi-platform messaging and content platform developed by Setak Houshmand Sharif Company. The core product is the Soroush Plus Messenger, available as a native Android app, a native iOS app, and a web/PWA version. These three client variants share a unified account and cloud storage layer, providing seamless cross-platform synchronization. The platform's product portfolio includes the core messenger (text, voice, and video messaging; encrypted communication; group and channel management), the Vitrin content service (video streaming, live broadcasts, and entertainment), the Postchin curated timeline, and the permanent unlimited cloud storage module. A Pro paid tier adds ad removal, increased upload limits, professional badges, and multi-account support. Additional services include a tax payment bot, the Mokabb-yab Arbaeen service map, and Persian TalkBack accessibility support. The new Soroush Plus technology — developed after three years of R&D — rewrites the messenger architecture and protocol, improving scalability to 200 million users, dual-layer encryption, and a filter-free communication experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Soroush Plus Messenger The cross-platform Soroush Plus Messenger available natively on Android, iOS, and as a Web/PWA application. It provides text, voice, and video messaging, WebRTC-based encrypted voice/video calls, group and channel management, file sharing up to 500MB, unlimited personal cloud storage, and simultaneous multi-device synchronization. The messenger integrates content services (Vitrin for entertainment, Postchin for curated timelines), business payment solutions, and government digital services. Designed for Iranian consumers, SMBs, content creators, and government entities seeking a secure domestic communication platform.
Quantifiable outcome
- 42+ million registered users, 12+ million active users
- +4 more outcomes
Companies that use Soroush Plus
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Soroush Plus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Soroush Plus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sanbuk Agency (آژانس سنبوک)coreSanbuk Agency appointed as the exclusive advertising agent for Soroush Plus messenger. This collaboration aims to optimize advertising placements and increase service quality. Services include messaging, video/movie streaming, online TV, payment services, and more.
Scale indicators17 records
Recent moves8 records
Expansion highlights7 records
Soroush Plus competitors and assessment
Company assessmentDirect peers
- Bale: Bale is one of the leading Iranian domestic messengers and Soroush Plus's most direct competitor, offering similar messaging, voice/video calls, channels, payment integration, and government services within Iran's regulatory framework.
- Eitaa: Eitaa is a major Iranian messenger with comparable features (messaging, channels, payments, content services), serving the same domestic Iranian market and competing directly for users, channels, and government integrations.
- Signal: Signal competes with Soroush Plus in the privacy-first messaging category, particularly relevant given Soroush Plus's dual-layer encryption and confidential communication positioning. Both target security-conscious users.
- Imo: Imo is widely used in Iran for voice and video calls and competes directly with Soroush Plus's WebRTC voice/video calling features. Both target Iranian users seeking reliable, low-bandwidth communication.
- Rubika: Rubika is a state-affiliated Iranian super-app combining messaging with content, payments, and government services. It is the closest direct competitor to Soroush Plus's super-app model and the primary threat for government service distribution.
Broad incumbents
- WhatsApp (Meta): WhatsApp is the global messaging leader and a direct category competitor. While restricted in Iran, it represents the primary foreign alternative and benchmark for Soroush Plus's feature development in messaging, voice/video calls, and end-to-end encryption.
- KakaoTalk: KakaoTalk is a messaging-first platform that expanded into payments, content, and government services, providing a comparable trajectory to Soroush Plus's super-app ambitions in a single-market context.
- Telegram: Telegram is the global messaging incumbent that Soroush Plus most directly replaces in Iran, with superior channels, bots, and content features. Soroush Plus's growth is partly policy-driven by Telegram filtering, making it the dominant alternative target for Iranian users.
- WeChat (Tencent): WeChat is the global benchmark for messaging-to-super-app evolution (messaging + payments + services + mini-programs). Soroush Plus's Vitrin, payment services, government bot, and developer capabilities mirror WeChat's super-app model.
Others
- Aparat: Aparat is Iran's leading video-sharing platform, complementary to Soroush Plus's Vitrin and Bebino content services. Both compete for Iranian user attention on video content, and Aparat's content library is a benchmark for Soroush Plus's in-app streaming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
Soroush Plus social profiles
Digital presenceSoroush Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soroush Plus leadership team
Management profileNumber of profiles
Profiles1 record
Soroush Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soroush Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soroush Plus
What does Soroush Plus do?
Soroush Plus is a fully Iranian cross-platform messaging application offering text, voice, and video messaging, encrypted voice/video calls via WebRTC, group and channel management, and unlimited personal cloud storage. It is available natively on Android, iOS, and as a Web/PWA application, with a freemium model supported by advertising and a paid Pro subscription tier offering ad removal, larger file uploads (1GB), and multi-account support. The platform also provides integrated content services (Vitrin for entertainment, Postchin for curated timelines), payment services for business channels, and government digital services such as tax payment bots.
Is Soroush Plus a public or private company?
Soroush Plus is a private company. It is classified as venture growth investor backed and is currently operating.
When was Soroush Plus founded?
Soroush Plus was founded in 2018. It employs 51 to 100 people.
Where is Soroush Plus based?
Soroush Plus is headquartered in Tehran, Iran, in the Middle East region.
How does Soroush Plus make money?
Five revenue lines are on record. Advertising is the primary driver. The others are traffic/Operator Revenue Share, premium Pro Accounts, payment Services and digital Services Integration.
Who are Soroush Plus's main competitors?
Direct peers on record are Bale, Eitaa, Signal, Imo and Rubika. Broad incumbents are WhatsApp (Meta), KakaoTalk, Telegram and WeChat (Tencent). Aparat is listed as an others.
Does Soroush Plus have an API?
No public API is recorded for Soroush Plus.
What industry is Soroush Plus in?
Soroush Plus's product category is Consumer Messaging Software. Its primary akta.pro industry code is BPAMAJAA, Video Streaming Platforms (SVOD/AVOD/TVOD), with a secondary code of FSAMAEAE, Super-App Wallets & Mini-Program Payments. Its NAICS code is 5171 and its SIC code is 7372.