Mahaka Group Media

What Mahaka Group Media does

Mahaka Group Media is a publicly listed Indonesian media company (idx:ABBA), founded in 1992, headquartered in Jakarta at Menara Imperium in the Kuningan business district. The company operates Gen 987 FM, a radio station self-positioned as 'Radio No. 1 di Jakarta' (Radio Number 1 in Jakarta), broadcasting on 98.7 MHz across the Jakarta metropolitan area. The product portfolio centers on FM radio with adjacent content formats including live online streaming, an on-demand podcast catalog, video content (live performance footage under #GENONTRACKLIVE), and a music chart ranking system called GANAS.

The technical platform is a conventional media distribution stack: an FM radio broadcast feed plus a website (gen987fm.com) hosting streaming, podcasts, and video. The architecture is a single media property with multiple content format extensions rather than a modular software platform. Programming includes scheduled shows (TULALIT, DJ SORE, OTW MALAM, PAP, GEN ON TALK) plus named announcer personalities that anchor audience identity. The GANAS chart tracks weekly top tracks and is featured as both an editorial product and a chart feature on the website.

The business model is advertising-led, with three named revenue streams: radio advertising (on-air spots, sponsored segments, promotional mentions), digital advertising (banner placements and sponsored content on gen987fm.com), and event sponsorship tied to owned events including the Gaia Music Festival and UNIFEST university festival. Pricing is quote-based via a rate card and is not publicly disclosed. The customer base is split between B2C listeners (Jakarta commuters, urban professionals, general population) and B2B advertisers seeking reach into the Jakarta metro; no advertiser logos or concentration data are disclosed. The company reports 1,001-5,000 employees and has remained publicly listed on the Indonesia Stock Exchange since 1992.

Name

Mahaka Group Media

Legal name

Mahaka Group Media

Website

http://www.mahakamedia.com/

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mahaka Group Media is a publicly listed Indonesian media company (idx:ABBA) that operates Gen 987 FM, a Jakarta-based radio station broadcasting on 98.7 MHz, with adjacent streaming, podcast, video, and live-event properties monetized primarily through advertising and event sponsorship.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radio Broadcasting Stations (4832), Services-Advertising (7310)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

Keywords

• Radio broadcasting
• Music entertainment
• Digital advertising
• Event sponsorship
• Media content

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising: Traditional radio advertising including on-air spots, sponsored segments, and promotional mentions during programs. Advertisers can purchase airtime slots across various shows and time slots.
2. Digital Advertising: Online advertising opportunities on the gen987fm.com website including banner placements, sponsored content articles, and promotional features on streaming pages.
3. Event Sponsorship: Revenue from sponsoring radio events, music festivals, and live performances. Events such as Gaia Music Festival and UNIFEST provide sponsorship opportunities for brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mahaka Group Media operates Gen 987 FM, a Jakarta-based radio station delivering live music, news, podcasts, video content, and event coverage. The company's core commercial offering is selling advertising airtime and sponsorships on its broadcast and digital platforms to brand advertisers and event partners.

Product overview

Mahaka Group Media operates Gen 987 FM, a Jakarta-based radio station branded as 'Radio No. 1 di Jakarta'. The product portfolio centers on the core radio broadcasting service with live audio streaming capabilities. Supporting products include the GANAS music chart ranking system, a podcast platform for on-demand content, a video content section featuring live performances and music videos, event coverage, and announcer profile pages. The station runs multiple scheduled programs (TULALIT, DJ SORE, OTW MALAM, PAP, GEN ON TALK) and offers advertising opportunities through its ratecard. The architecture is a single media platform with multiple content format features (audio, video, podcast) rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• GANAS: Music chart ranking program featuring top Indonesian and international music tracks

Products and services

• Gen 987 FM Radio Station Jakarta-based FM radio station broadcasting live music, news, and entertainment content; sells advertising airtime and sponsorships to brand advertisers and event sponsors reaching the Jakarta youth demographic.
• GANAS Music Chart Branded music chart program associated with Gen 987 FM that ranks popular tracks and is used as a sponsorship and promotional vehicle for music labels and advertisers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Prambors FM: Long-established Jakarta-based music radio station targeting the same urban, young-adult listener demographic as Gen 987 FM. Operates with a similar on-air, event, and digital-content model, making it the closest comparable in the same city.
• i-Radio: Jakarta music-focused FM radio station with comparable advertising-supported model, multi-platform content distribution, and audience targeting. Directly competes for the same Jakarta ad budgets and listener attention as Gen 987 FM.
• Trax FM: Indonesian contemporary music radio station with a similar format, ad-supported revenue model, and digital extensions. Competes for the same advertiser spend and youth-oriented urban audience.
• Hard Rock FM Jakarta: Jakarta-based music radio station with overlapping target demographic and advertising-supported model. Directly competes for entertainment and lifestyle ad budgets in the same Jakarta market.

Broad incumbents

• MNC Media (MNCN): Large Indonesian media conglomerate operating free-to-air TV (RCTI, MNCTV), radio, and digital platforms. Overlaps with Mahaka's broadcast media and advertising business but at a much broader scale and with multi-platform reach.
• Emtek (EMTK): Indonesian media and technology group operating SCTV, Indosiar, and digital platforms. Comparable as a diversified Indonesian media operator with advertising-supported content businesses that compete for the same brand spend.
• iHeartMedia: Largest US radio broadcasting company with parallel business model: terrestrial FM stations, digital streaming, podcasts, and event/live programming. Useful public-market benchmark for radio-led advertising economics.
• Cumulus Media: US-based radio broadcasting operator with comparable revenue model (on-air advertising, digital, events) and similar structural exposure to secular shifts in audio consumption.

Others

• Spotify: Global audio streaming platform that competes with Gen 987 FM for listener attention and increasingly for the same advertiser budgets, even though its core distribution model (on-demand streaming vs. broadcast) is different.
• Kumparan: Indonesian digital media platform that competes for a share of digital advertising budgets in the same Jakarta advertiser ecosystem, representing a structural competitor for ad spend rather than for listeners directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagramgen987fm.com/assets/img/instagram_img.png

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mahaka Group Media