Tiraje Shopping Center 2

What Tiraje Shopping Center 2 does

Tiraje Shopping Center 2 (مرکز خرید تیراژه2) is a multi-tenant brick-and-mortar retail shopping mall located in Tehran's District 7, on Imam Ali Expressway adjacent to Madani Metro Station. Founded in 2013 by parent company Tirajeh Gostaresh Kish Investment Company (شرکت سرمایه‌گذاری تیراژه گسترکیش), the mall is positioned as the largest shopping center in central and eastern Tehran, serving the most densely populated urban area of Tehran and Iran including Nobonabad, Pasdaran, Tehranpars, Narmak, Golboorg, Payroshodi, Afsariyeh, and Majidiyeh. The asset spans multiple floors with 800-vehicle parking capacity and combines traditional retail leasing with experiential amenities.

The mall's core offering is retail space leased to a mix of international and domestic tenants across fashion (H Mode, LC Waikiki, Defacto, Daniellee, Patan Jame), beauty and cosmetics (Yves Rocher, Viana, Wojooh), footwear (Ten Tak, Lescarp, Reno), watches and eyewear (Kish Behin, Multioptic), sports equipment (Hectaton, E-Sport), home goods (IKEA), and digital products (Apple Store). Anchor and amenity tenants include Hyperstar hypermarket, a multi-screen cinema, a multi-restaurant food court, a 3,000 square meter indoor amusement park (Factory of Happiness / Kakh-e Shadi with 100+ gaming devices on the sixth floor), and a car wash. Supporting services include a customer loyalty club (Bashgah-e Moshtarian), Telegram and Instagram channels, floor guide, and product catalog downloads.

The business model is primarily subscription/recurring retail space leasing to tenants, supplemented by event-driven marketing (seasonal festivals with prizes such as car giveaways and international travel packages targeting Nowruz, Christmas, and Yalda Night) to drive foot traffic. The center employs 51-100 staff and operates solely in Tehran, Iran, with no disclosed funding, revenue, or expansion activity beyond the existing single site. There is no documented AI/ML or proprietary technology infrastructure — the mall is a traditional physical retail real estate asset.

Name

Tiraje Shopping Center 2

Legal name

Tiraje Shopping Center 2 (مرکز خرید تیراژه2)

Website

https://tirajeh2.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Multi-tenant retail shopping mall in Tehran's District 7, owned by Tirajeh Gostaresh Kish Investment Company, leasing space to international and domestic fashion, F&B, and entertainment tenants serving eastern Tehran residents.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

Department Stores (4551)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping mall operations
• Retail space leasing
• Entertainment complex
• Dining destinations
• Retail real estate

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Retail Space Leasing: The shopping center generates revenue by leasing retail space to various brands and tenants including fashion, footwear, cosmetics, F&B, entertainment, and home goods stores. Tenants include international brands (LC Waikiki, Defacto, Yves Rocher, IKEA) and domestic Iranian brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Tiraje Shopping Center 2 is a multi-tenant physical shopping mall in District 7 of Tehran that leases retail space to international and domestic brands across fashion, footwear, cosmetics, F&B, electronics, home goods, and sports categories. The mall also directly operates customer-facing amenities including a Hyperstar hypermarket, a multi-screen cinema, a food court, and the Kakh-e Shadi indoor amusement park, supported by an 800-car parking facility and a registered-customer loyalty club.

Product overview

Tiraje Shopping Center 2 is a large shopping mall in Tehran, Iran, operated by Tirajeh Gostar Kish Investment Company. It opened in 2013 and is positioned as the largest shopping center in central and east Tehran. The center operates as a multi-tenant retail complex combining retail stores across multiple categories including fashion (H Mode, LC Waikiki, Defacto, Danili, Patan Jame), beauty and cosmetics (YvesRocher, Viana, Wojooh), footwear (Ten Tak, Lescarp, Reno), watches and eyewear (Kish Behin, Multioptic), sports equipment (Hectaton, E-Sport), home goods (IKEA), and digital products (Apple Store). The center also provides extensive amenities including Hyperstar hypermarket, a cinema complex on the third floor, a food court with multiple restaurants, Kakh-e Shadi amusement park (3,000 sqm with 100+ attractions on the sixth floor), car wash services, and various cafes. The shopping center offers additional services such as a customer loyalty club, product catalog downloads, and a floor guide system.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyperstar Hypermarket A large anchor hypermarket/supermarket operating inside the mall, offering groceries and a wide range of household consumer goods to shopping-center visitors.
• Cinema Complex Multi-screen movie theater facilities located on the third floor of the shopping center, providing film screenings to mall visitors.
• Food Court A food court area on the mall featuring multiple restaurants and fast-food outlets including Kokoorch, Apollo, Iranian Mazi Restaurant, Shahr Burger, and others.
• Kakh-e Shadi Indoor Amusement Park A 3,000 sqm indoor amusement park on the sixth floor with over 100 types of play equipment, two phases for different age groups from children to adults, plus fantasy makeup booths, photography studios, restaurants, coffee shops, gift shops, magic shows, and toys. Described as one of Iran's most modern indoor amusement parks.
• Car Wash Car wash service facility located in the parking area of the shopping center, available to mall visitors.
• Customer Loyalty Club A registered membership program (باشگاه مشتریان) that allows customers to access exclusive offers, compare products, and manage wish lists across the mall's retail tenants.
• Retail Space Leasing Leasing of physical retail space within the mall to international and domestic brands across fashion, footwear, cosmetics, F&B, electronics, home goods, and sports categories. Existing tenants include LC Waikiki, IKEA, Yves Rocher, Defacto, Hyperstar, Daniellee, and others.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tiraje Gostaresh Kish Investment Company (شرکت سرمایه‌گذاری تیراژه گسترکیش)coreOthers · 1 January 2013The developer and investor behind Tiraje Shopping Center 2. Established the mall in 1392 (Iranian calendar, 2013-2014) as part of their retail real estate portfolio. This is the parent/owner company of the shopping center.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Palladium Shopping Center: Premium Tehran shopping center hosting international fashion and lifestyle brands. Competes head-to-head with Tiraje 2 for the same international tenant set (e.g., LC Waikiki, Defacto) and eastern/central Tehran aspirational shoppers.
• Tehran Mall: Large Tehran shopping and entertainment complex with retail, F&B, and leisure components. Operates in the same multi-tenant shopping mall category as Tiraje 2 and targets overlapping Tehran consumers.
• Kourosh Mall: Major Tehran shopping and entertainment destination with a similar department-store-anchored multi-category retail model. Competes for international brand tenants and family-oriented shopping trips.
• Megamall (formerly Shahrvand Mall Chain): Iranian shopping mall chain with hypermarket anchors and multi-tenant retail formats comparable to Tiraje 2's Hyperstar-anchored multi-category model. Operates in the same broad retail real estate category in Iran.
• Iran Mall: One of the largest shopping malls in Tehran, offering a comparable mix of retail, F&B, entertainment, and international brand tenants. Directly competes with Tiraje 2 for premium retailers and aspirational consumers in the Tehran catchment.

Regional players

• Modir Mall: Tehran-based shopping center with a comparable multi-tenant retail and entertainment mix. Competes with Tiraje 2 for the same Tehran consumer base and international retail tenants.
• Kourosh Complex (residential + retail): Large mixed-use complex in Tehran combining retail with residential. While broader than a pure mall, it competes for footfall and tenant dollars in the Tehran market where Tiraje 2 operates.

Broad incumbents

• Emaar Malls: Large Middle East shopping mall operator (e.g., Dubai Mall) that shares the multi-category destination mall model with entertainment anchors. Useful as a regional benchmark for mall operating metrics and tenant economics.
• West Edmonton Mall: Globally recognized destination shopping and entertainment mall. Comparable as a model for entertainment-anchored mega-mall operations relevant to Tiraje 2's Factory of Happiness and cinema strategy.
• Majid Al Futtaim (operator of Hyperstar in Iran): Major Middle East retail and mall operator whose Hyperstar hypermarket brand is the anchor tenant at Tiraje 2. Comparable as a shopping-mall/retail-real-estate platform and provides strategic insight into the Hyperstar-anchored mall model Tiraje 2 uses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tirajeh2center/?hl=en
• LinkedInlinkedin.com/company/second-tirajeh-shopping-mall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiraje Shopping Center 2