Radboud Center for Decision Science

What Radboud Center for Decision Science does

The Radboud Center for Decision Science is an interdisciplinary academic research center established in 2021 at Radboud University in Nijmegen, Netherlands. It aggregates 56 faculty investigators from all 7 faculties of Radboud University — including Arts, Law, Medical Sciences, Science, Social Sciences, the Nijmegen School of Management, and the Donders Institute for Brain, Cognition and Behaviour — to study the mechanisms, processes, and consequences of human decision-making and to translate findings into public policy and practice.

Its primary outputs are research and dissemination rather than commercial products. The center runs a monthly Multidisciplinary Decision-Making (MDM) lunch series, publishes annual newsletters, produces the Split Decision podcast, and maintains an 'An Interview with…' blog. Its only consumer-facing product is DecisionWise, a mobile application available free on iOS and Google Play that delivers expert-curated decision tips via daily notifications and offers two customizable frameworks — a Pros & Cons tool for binary choices and a Decision Matrix tool for complex dilemmas, the latter synchronizing with the user's phone calendar.

The center is not a commercial entity. It is hosted and funded by Radboud University, supplemented by research grants including Donders Stimulation Grants for focus groups, and operates under the leadership of Center Director Alan Sanfey (Professor and Principal Investigator at the Donders Institute) and Program Manager Sarah Vahed. DecisionWise and all center resources are provided free of charge; there are no pricing tiers, no external investors, and no disclosed commercial revenue. Strategic partnerships include the City of Nijmegen for evidence-based local policymaking, and advisory relationships with Barbara Fasolo (LSE) and David Yokum (Brown University Policy Lab).

Name

Radboud Center for Decision Science

Legal name

Radboud Center for Decision Science

Website

https://centerfordecisionscience.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

The Radboud Center for Decision Science is an interdisciplinary academic research center at Radboud University in Nijmegen, Netherlands, founded in 2021 to study human decision-making across 7 faculties and translate findings into public policy. It serves researchers, policymakers, and the general public via the free DecisionWise mobile app, podcast, and community events.

Ownership category

akta.pro rank

Product category

Behavioral Science Research

NAICS

Scientific Research and Development Services (5417)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Policy, Regulatory & Public Affairs Research (BPAHALAF)

akta.pro secondary industry

Management Research Institutes & Doctoral (PhD/DBA) Programs (EDAHAHAO)

Keywords

• Decision science research
• Behavioral science
• Interdisciplinary research
• Cognitive neuroscience
• Public policy insights

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Research and Community Building: The center operates as an academic research unit at Radboud University, funded through university support, research grants, and Donders Stimulation Grants. The DecisionWise app is provided completely free of charge. No commercial revenue generation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Radboud Center for Decision Science is an interdisciplinary academic research center at Radboud University that studies the mechanisms, processes, and consequences of human decision-making across 7 faculties including neuroscience, psychology, economics, law, and AI. The center develops and disseminates research findings through publications, events, and the free DecisionWise mobile application, which delivers expert-curated decision-making tools and tips to the general public. It also engages with policymakers and practitioners to apply decision science insights to public policy questions.

Product overview

The Radboud Center for Decision Science operates as an interdisciplinary research center focused on human decision-making research and its applications to public policy and society. The center's primary consumer-facing product is DecisionWise, a mobile application offering decision-making tools (Pros and Cons tool and Decision Matrix tool) and expert-curated decision tips. The center also produces the Split Decision Podcast and hosts the Multidisciplinary Decision-Making (MDM) Lunch series as educational/outreach initiatives. DecisionWise is available on iOS (App Store) and Android (Google Play) platforms.

Differentiator

Problem solved

Functional benefit

Brands

• DecisionWise: A mobile application that delivers decision science expertise with tips and tools to help users understand, visualise and track their choices. Features expert-curated decision tips, pros and cons tools for binary choices, and a decision matrix tool for complex dilemmas.

Products and services

• DecisionWise Mobile Application

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Radboud University (7 Faculties)coreStrategic or Co-development Partner · 1 January 2021The center is hosted by Radboud University and brings together investigators from all 7 faculties including Faculty of Arts, Faculty of Law, Faculty of Medical Sciences, Faculty of Science, Faculty of Social Sciences, Nijmegen School of Management, and Donders Institute for Brain, Cognition and Behaviour.
• Donders Institute for Brain, Cognition and BehaviourcoreStrategic or Co-development PartnerThe Donders Institute is a key research partner, with many investigators affiliated with both the center and the Donders Institute. The center receives Donders Stimulation Grants for Focus Groups.
• City of NijmegencoreStrategic or Co-development PartnerThe center kicked off engagement with the City of Nijmegen to promote evidence-based policymaking at the local government level.
• Barbara Fasolo (London School of Economics)minorOthersBarbara Fasolo, Associate Professor at LSE, serves as an advisor to the center, bringing expertise in behavioural decision science and choice architecture.
• David Yokum (Policy Lab at Brown University)minorOthersDavid Yokum, Director of The Policy Lab at Brown University, serves as an advisor, contributing expertise in applying behavioral science to public policy.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Tinbergen Institute: Dutch-based research institute in economics and behavioral science, anchored near Radboud geographically; partial overlap on decision and behavioral research.
• Erasmus School of Economics Behavioral Economics group: Dutch economics faculty active in behavioral and decision research; comparable thematically though smaller and less interdisciplinary than Radboud Center.

Direct peers

• Donders Institute for Brain, Cognition and Behaviour: Donders is both a core research partner and a host institution for Radboud Center for Decision Science, sharing faculty and grants; comparable in its neuroscience-and-decision research mandate.
• Behavioural Insights Team (BIT): BIT is the world's leading applied behavioral science unit applying decision research to public policy - the same intersection Radboud targets, making it the most directly comparable peer.
• Centre for Decision Research at LSE: Barbara Fasolo (LSE Associate Professor) sits on Radboud's advisory board; the LSE centre runs interdisciplinary decision research with policy applications, directly mirroring Radboud's scope.
• The Policy Lab at Brown University: Brown's Policy Lab applies behavioral science to public policy and is represented on Radboud's advisory board; it is a direct US counterpart operating in the same niche.

Broad incumbents

• Harvard Decision Science Laboratory: Harvard's cross-faculty initiative studying decision-making; overlaps thematically with Radboud's interdisciplinary approach but operates at much larger scale.
• Center for Decision Research (University of Chicago Booth): University of Chicago Booth's CDR is a leading behavioural science research centre studying judgment and decision-making; comparable in academic depth and policy relevance.
• Max Planck Institute for Human Development: Established German research institute with a long history in decision research and behavioral economics; broader scope but overlapping mandate in decision science.

Emerging players

• BehaviourWorks Australia (Monash University): Monash-affiliated research centre applying behavioural science to public policy; comparable model of translating research into practice but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/decisioncenter
• LinkedInlinkedin.com/company/radboud-center-for-decision-science
• Facebookfacebook.com/decisioncenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Radboud Center for Decision Science