What PRO Alliance does

PRO Alliance is an Indonesian law firm founded in 2015 and headquartered at WISMA KODEL, 9th Floor, Jl. H.R. Rasuna Said Kav. B4, Jakarta Selatan. The firm operates as a privately held professional services practice with a team of approximately 20 professionals, including 12 lawyers, 7 senior lawyers, and 1 notary, distributed across more than ten Indonesian cities including Jakarta, Medan, Bandung, Batam, Padang, Mataram, Karawang, Tanjungpinang, Bekasi, and Depok. It is led by a four-person Board of Directors (President Director Bama Djokonugroho, and Directors Novi Pramita Rahmasari, Rizky Putra Pratama, Stefanny Oktaria Simorangkir, and Hadityo), all of whom were named Golden Alumni of top Indonesian law schools in 2025. The firm holds no external institutional investors and discloses no ownership structure, funding rounds, or revenue figures.

The firm offers eleven practice areas spanning commercial dispute resolution (litigation, arbitration, mediation, and negotiation), shipping and maritime law, aviation law, general corporate and M&A, energy and natural resources (mining, oil and gas), compliance and risk assessment, environmental law, criminal defense, land and property, state administrative disputes, tax and customs, and e-commerce/technology start-ups. Licensed advocates represent clients before all Indonesian court hierarchies including district courts, high courts, the Supreme Court, and the Tax Court, and certified mediators provide alternative dispute resolution. Services are delivered through direct enterprise engagement with corporate clients, government institutions, and multinational companies, including P&I clubs, insurers, charterers, and shipping companies; the firm offers free initial consultations at client convenience or via conference call.

The business model is professional services billing, with quote-based fees negotiated by case complexity and matter type. Marketing is primarily organic, executed through LinkedIn, Instagram, Twitter/X, and Facebook, supplemented by thought leadership in international legal publications (ICLG Shipping Law, Chambers' Global Practical Guide), a website blog/news section, and speaking engagements at Indonesia Maritime Week and ALB events. The firm has earned regional recognition including a Legal 500 Asia Pacific 2026 ranking in Shipping, Top 6 finalist for Maritime Law Firm of the Year at ALB SE Asia Law Awards 2025, Top 7 finalist status across three categories at ALB Indonesia Law Awards 2025, and Hukum Online Practice Leaders 2025 recognition.

Name

PRO Alliance

Legal name

PRO Alliance

Website

https://proalliance.id

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

PRO Alliance is an Indonesian law firm founded in 2015 with 20 professionals across 10+ Indonesian cities, specializing in commercial dispute resolution, shipping and maritime law, corporate/M&A, mining and energy, and regulatory compliance for enterprise, government, and multinational clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services: Professional legal services including litigation, arbitration, mediation, corporate advisory, regulatory compliance, and transactional legal work. Revenue generated through professional fees for legal representation and advisory services to corporate clients, government institutions, and multinational companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

PRO Alliance is an Indonesian law firm that sells professional legal services across 11 practice areas, including commercial dispute resolution (litigation, arbitration, mediation), shipping and aviation, corporate/M&A, energy and natural resources, compliance and risk assessment, criminal defence, tax and customs, and e-commerce/technology advisory. Its core deliverables are court representation, regulatory advocacy, transactional legal work, and risk-based advisory for enterprise clients, government institutions, and multinational companies operating in Indonesia.

Product overview

PRO Alliance is a law firm offering legal services across 11 practice areas. The firm operates as a unified legal practice with expertise spanning dispute resolution (commercial, criminal, state administrative), sector-specific advisory (shipping/aviation, energy/natural resources, e-commerce/technology), and regulatory compliance (tax/customs, land/property, environmental). Services range from litigation and arbitration to corporate transactions, risk assessment, and regulatory applications. The firm serves both domestic and international clients including multinational companies, state-owned enterprises, and Indonesian businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Dispute Resolution (Negotiation, Litigation, Arbitration & Mediation) Legal representation and assistance in commercial disputes including negotiation, litigation, arbitration, and mediation proceedings across Indonesian courts and BANI, targeting enterprises and individuals facing high-value commercial, shipping, or investment-related disputes.
• Transport (Shipping & Aviation) Legal representation and advisory services for shipping companies, charterers, insurers, P&I clubs, and cargo interests covering vessel sale and purchase, ship arrest, ship-to-ship transfers, compensation claims, and cargo claims, including aviation-law matters.
• General Corporate and M&A Legal advisory on contract drafting, negotiations, company acquisitions, business expansions, international trade, tax exposure, restructuring, labor and employment, and regulatory compliance for domestic and foreign corporations in Indonesia.
• Energy and Natural Resources Legal representation for mining companies (gold, coal) and oil & gas companies, including greenfield mine development, acquisitions, merger deals, and strategic regulatory and environmental compliance matters in Indonesia.
• Compliance and Risk Assessment Risk-assessment services for business units, helpline program development, compliance training, investigative work, and third-party background-check packages for companies needing proactive compliance and risk management in Indonesia.
• Environment Environmental legal services including regulatory-breach negotiations, AMDAL (Environmental Impact Assessment) applications, and environmental compliance matters for companies operating in Indonesia.
• Criminal Report/Defence Criminal legal services including investigation assistance, police-report filing, and defence representation for defendants in criminal trials, serving companies, government institutions, military entities, and individuals facing criminal allegations in Indonesia.
• Land/Property Legal representation in land-ownership disputes and large-scale land-acquisition matters, including those tied to mining, plantation, and infrastructure projects in Indonesia.
• State Administrative Dispute Legal representation in state-administrative dispute proceedings before Indonesia's State Administrative Courts, focused on retaining business permits, proprietary rights, and legal status for affected companies.
• Tax & Customs Tax legal services including representation in tax disputes against the Directorate General of Taxes, Tax Court proceedings, and Supreme Court tax cases for Indonesian taxpayers.
• E-Commerce & Technology Start-Up Legal advisory for technology companies including NFT projects, crypto exchanges, fintech, banking payment systems, and digital platforms operating in or entering the Indonesian market.

Quantifiable outcome

• Successfully represented clients winning USD 147 million compensation in Supreme Court ruling against Chinese company for pulp and paper manufacturer
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Association of Indonesian Shipping Law Practitioners (Asosiasi Praktisi Hukum Pelayaran Indonesia/Prahulayar Indonesia)coreOthers · 23 September 2025PRO Alliance President Director Bama Djokonugroho serves as the first Chairman of this newly established association for shipping law professionals in Indonesia. The association was declared at the 'Quo Vadis Hukum Pelayaran Indonesia' forum organized by PSHM IKAFH UNDIP on September 23, 2025.
• Center of Maritime Law Studies at Diponegoro University Faculty of Law Alumni Association (PSHM IKAFH UNDIP)coreOthersPresident Director Bama Djokonugroho serves as Chairman of PSHM IKAFH UNDIP. The firm actively collaborates with the university on maritime law research, regulatory advocacy, and professional development events.
• Indonesian Air Law Society (Masyarakat Hukum Udara/MHU)coreOthersPRO Alliance Director Stefanny Oktaria Simorangkir serves on the Management Board. The firm contributes to aviation law development and industry discussions in Indonesia.
• Indonesian Importers Association (Gabungan Importir Nasional Indonesia/GINSI)minorOthersPresident Director Bama Djokonugroho serves as member, providing legal expertise to support import industry regulatory and trade compliance matters.
• Indonesian Chamber of Commerce and Industry (KADIN)coreOthersPresident Director Bama Djokonugroho serves as Vice Chairman of Permanent Commission for Downstreaming Industry Governance and Strategy at KADIN, contributing to national economic policy discussions.
• Perhimpunan Advokat Indonesia Suara Advokat Indonesia (Peradi SAI)coreOthersPresident Director Bama Djokonugroho serves on National Leadership Board. Director Novi Pramita Rahmasari serves as Vice-Director of Art and Sports Committee. The firm maintains active involvement in the legal profession's national leadership.
• Indonesian Mediation Center (Pusat Mediasi Nasional)minorOthersPresident Director Bama Djokonugroho is a certified mediator registered with this institution, providing alternative dispute resolution services.
• Indonesian Mining Professionals Association (PERHAPI)minorOthersDirector Hadityo is an active member, contributing to mining law knowledge sharing and professional development in Indonesia's extractive industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Budidjaja International Lawyers: Indonesian law firm providing corporate, M&A, dispute resolution, and regulatory services to multinational and domestic enterprise clients. Comparable to PRO Alliance in serving cross-border mandates with Indonesian-law expertise.
• Makarim & Taira S. Top-tier Indonesian law firm with established expertise in corporate, M&A, dispute resolution, shipping, and natural resources. A direct competitor for the same multinational enterprise and Indonesian conglomerate mandates that PRO Alliance serves.
• KarimSyah Law Firm: Indonesian law firm focused on commercial dispute resolution, shipping, and corporate matters with a comparable client mix of multinationals and Indonesian corporates. Directly competes for shipping and commercial litigation mandates.
• Oentoeng Suria & Partners (in association with Ashurst): Indonesian affiliate of Ashurst with corporate, M&A, shipping, and dispute resolution capabilities. Competes with PRO Alliance for international and domestic enterprise mandates, including in the shipping and natural resources sectors.
• Hadiputranto, Hadinoto & Partners (HHP): Indonesian affiliate of Baker McKenzie with broad full-service coverage including shipping, corporate, energy, and disputes. Competes with PRO Alliance for multinational clients requiring coordinated cross-border Indonesian mandates.
• Siregar Setiawan Manik & Associates: Indonesian law firm with notable shipping, maritime, and commercial dispute expertise, frequently recognized in Legal 500 shipping rankings. Closest direct peer to PRO Alliance in the maritime-law niche within Indonesia.
• Hiswara Bunjamin & Tandjung: Established Indonesian law firm with significant M&A, corporate, energy and natural resources, and dispute resolution practices. Comparable to PRO Alliance in serving enterprise and state-owned enterprise clients in regulated sectors.
• Soemadipradja & Taher (S&T): Long-established Indonesian full-service law firm with broad practice coverage including shipping, corporate, and dispute resolution. Comparable to PRO Alliance as a domestic Indonesian firm competing for similar enterprise clients.
• Ali Budiardjo, Nugroho, Reksodiputro (ABNR): One of Indonesia's largest and oldest full-service law firms, with deep coverage of corporate/M&A, dispute resolution, shipping, mining, and tax. Directly comparable to PRO Alliance as a competitor for the same enterprise and government clients across overlapping practice areas.
• Assegaf Hamzah & Partners: Major Indonesian law firm with a strong corporate, dispute resolution, and shipping practice, serving multinational and Indonesian enterprise clients. Competes with PRO Alliance for marquee mandates and is similarly recognized in regional legal directories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/proalliance_
• Facebookfacebook.com/proalliance.id
• LinkedInlinkedin.com/company/pro-alliance-indonesia
• Instagraminstagram.com/pro_alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO Alliance