SEB International

What SEB International does

SEB International is a United Kingdom-based manufacturer and supplier of cable laying and handling equipment for power and telecommunications infrastructure projects. Founded in 1971 and headquartered in Kirkby In Ashfield (Sutton-in-Ashfield area), the company operates as a private limited company (SEB International LTD) with between 11 and 50 employees. Its product portfolio spans the full cable installation workflow, including cable drum trailers for transporting and dispensing cable drums, cable hauling winches for pulling cables through ducts and conduits, cable pushers, cable drum stands and lifting jacks, cable rollers, cable and duct pulling equipment, conduit rods and accessories, duct guides and equipment, cutting and measuring tools, underground utility avoidance tools, pit lifter keys, and generator set trailers. A separate second-hand and refurbished equipment line, exemplified by the Second Hand CD60 Cable Drum Trailer listing, extends the offering into the aftermarket segment. All trailer-mounted equipment is regulated by the UK Vehicle Certification Agency (VCA).

The company's commercial model is direct B2B equipment sales with quote-based pricing under multi-year contract cadence, supplemented by after-sales parts, refurbishment, and support services. Its customers are utility and telecommunications contractors performing underground cable installation, ducting, and network deployment. SEB International describes itself as serving customers 'around the world since 1971,' with global reach enabled through direct sales from the UK headquarters and an international agent network referenced on the company website. Distribution channels are predominantly direct sales (website, phone, email) targeting enterprise buyers in the utility and telecom infrastructure value chain. The company maintains a product brochure and basic content marketing via its website, with no app, API, or digital platform component to its offering. Ownership is private with no disclosed venture capital, private equity backing, or parent company affiliation, and no leadership team, M&A activity, funding rounds, or material corporate events are documented beyond the 1971 founding.

Name

SEB International

Legal name

SEB International LTD

Website

https://sebinternational.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

SEB International is a UK-based manufacturer of cable laying and handling equipment — including drum trailers, winches, cable pushers, and conduit rods — serving utility and telecommunications infrastructure contractors worldwide since 1971.

Ownership category

akta.pro rank

Product category

Cable Laying Equipment Manufacturing

NAICS

Other Electrical Equipment and Component Manufacturing (3359), Electrical Equipment Manufacturing (33531)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Cable Management & Support Systems (Trays/Ladders/Strut) (IMADAMAK)

akta.pro secondary industries

Power Cables & Conductors (LV/MV cables, flexible cables, bus wire, armored cable) (IMAGAEAC), Data, Communications & Fiber Optic Cable (IMADAMAD)

Keywords

• Cable laying equipment
• Cable drum trailers
• Underground cable installation
• Cable hauling winches
• Telecommunications infrastructure equipment

Headquarters

HQ city

Sutton In Ashfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Equipment Sales: One-time sales of cable laying equipment including trailers, winches, cable handlers, and accessories to utility and telecommunications contractors
2. Aftermarket Parts & Service: After sales support, parts, and refurbishment services for existing equipment including second-hand equipment sales

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SEB International manufactures and supplies a comprehensive range of cable laying and handling equipment for underground power and telecommunications infrastructure projects. Core offerings include cable drum trailers, cable hauling winches, cable pushers, conduit rods, cable rollers, drum stands, lifting jacks, duct equipment, and accessories, sold globally to utility and telecom contractors since 1971. The company also provides after-sales service, parts support, and refurbished second-hand equipment.

Product overview

SEB International is a manufacturer and supplier of cable laying equipment, operating since 1971. The company offers a comprehensive range of equipment for cable installation including Cable Drum Trailers, Winches (cable hauling), Cable Pushers, Cable Drum Stands, Cable Rollers, Cable Drum Lifting Jacks, Cable & Duct Pulling Equipment, Conduit Rods, Duct Equipment, Guides For The Duct, Cutting & Measuring tools, Avoidance Tools, Pit Lifter Keys, and Generator Set Trailers. The product portfolio also includes a second-hand/refurbished equipment line. The company provides equipment globally from its UK base, with after-sales support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Cable Drum Trailers

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Condux International: US-based manufacturer of cable installation equipment including cable pullers, blowing machines, conduit rodders, and rollers. Direct competitor to SEB serving utility and telecom contractors globally.
• General Machine Products (GMP): Long-established manufacturer of cable laying and placing equipment, including cable lashers, pullers, and reel trailers. Direct competitor to SEB with overlapping product lines for telecom and power cable installation.
• Plumettaz Technology: Swiss manufacturer of cable blowing/jetting machines and fiber optic cable installation equipment. Closest direct competitor to SEB's cable pushers and duct pulling equipment, focused on telecom fiber deployment.
• Katimex Cabelec: German manufacturer of cable pulling equipment, winches, and duct rod systems. Direct peer with similar product portfolio to SEB's winches, conduit rods, and cable drum handling equipment.
• Lancier (GmbH): German manufacturer specializing in cable blowing equipment and fiber optic cable installation machinery. Comparable to SEB's cable pusher and duct pulling equipment for telecom network deployment.

Regional players

• CB Supplies (Cable Blowing & Supplies): UK-based supplier of cable installation equipment including blowing machines, winches, and duct rods. Regional competitor to SEB in the UK market with overlapping product offerings.

Emerging players

• Dura-Line: Manufacturer of conduit and duct systems used in cable installation. Adjacent peer to SEB as their duct products are integral to the cable laying workflows that SEB's equipment supports.

Others

• VolkerWessels Telecom: Large European infrastructure contractor performing underground cable installation. Represents a customer-type peer who buys equipment like SEB's and may also produce proprietary cable laying tools.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SEBInternationalLtd
• LinkedInlinkedin.com/company/s.e.b.-international-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEB International