Les Ormes

What Les Ormes does

Les Ormes is a Jersey-based luxury self-catering resort founded in 1969 and wholly owned by The Bosdet Foundation, a local Jersey charity that channels resort profits into community projects, youth programmes, and charitable initiatives (over £300k annually). The operation is structured as a nonprofit social enterprise, headquartered in St Brelade, Jersey, with 11-50 employees per LinkedIn data.

The core product is a 68-unit, 142-bedroom self-catering accommodation estate offering 1- to 5-bedroom properties, many with hot tubs and saunas. This is complemented by an integrated leisure stack on a single site: the Jump Jersey inflatable adventure arena (trampolines, soft play, climbing walls), Les Ormes Padel (indoor padel courts serving over 1,000 players weekly), a 9-hole sea-view golf course, an outdoor heated swimming pool, a gym with monthly/annual memberships, a Wellness Studio launched February 2025 (yoga, pilates, sound baths), a restaurant and bar, a bike centre, and Pro Barbers. Revenue is generated across five streams: nightly/weekly accommodation (subscription_recurring), pay-and-play activities (usage_based), F&B transactions, gym/wellness memberships, and gift cards.

Distribution is exclusively direct-to-consumer through the resort's own website booking engine and on-site reception, supported by organic SEO, paid remarketing (Google AdWords, Twitter), blog content, and email. Marketing is multi-channel but asset-light, with reliance on Tripadvisor Travellers' Choice 2025, 5-Star Quality in Tourism, Green Relaxed F.A.R.E., and Booking.com recognition. Customer segments span families (primary), couples, corporate groups, activity enthusiasts, and pet owners, with no disclosed enterprise or B2B anchor accounts. Forward strategy is concentrated on the Sports & Leisure Hub: a new Wellness Studio is operational, a new premium product tier launched April 2025, and additional padel courts are scheduled for Summer 2026.

Name

Les Ormes

Legal name

Les Ormes Resort

Website

https://www.lesormesjersey.co.uk

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Ormes is a Jersey-based nonprofit luxury self-catering resort owned by The Bosdet Foundation, offering 142 bedrooms alongside on-site padel, golf, gym, wellness, F&B, and adventure facilities primarily to families, couples, and corporate guests.

Ownership category

akta.pro rank

Product category

Resort and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Recreational and Vacation Camps (except Campgrounds) (721214), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Luxury Wellness & Spa Resorts (THAGACAG), Resort-Style Extended-Stay Properties (THAGAEAL)

Keywords

• Self-catering resort
• Hospitality services
• Leisure facilities
• Holiday accommodation
• Family resort

Headquarters

HQ city

St. Helier

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Self-Catering Accommodation: Luxury self-catering holiday accommodation bookings ranging from 1 to 5 bedroom properties, including lodges with hot tubs and saunas. Revenue from nightly and weekly stays for families and couples.
2. Activity Bookings: Pay-and-play sports and activities including padel tennis courts, golf, Jump Jersey inflatable arena sessions, and holiday activities. Customers pay per session or activity.
3. Food & Beverage: Restaurant and bar sales including breakfast, lunch, dinner, entertainment events, and takeaway services. Guests staying at the resort and day visitors dine on-site.
4. Memberships: Gym and wellness monthly and annual memberships available for locals and resort guests, providing recurring subscription revenue.
5. Gift Cards: Gift cards sold for various resort experiences including eat & drink, wellness studio, padel tennis, Jump Jersey, golf, pro barbers, and bike centre.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Les Ormes is a luxury self-catering resort in Jersey offering 68 accommodation units (142 bedrooms) ranging from 1-5 bedrooms plus residential properties, complemented by extensive on-site leisure facilities. Core offerings include self-catering stays, Jump Jersey inflatable adventure arena, Les Ormes Padel tennis courts, a gym and wellness studio, a 9-hole golf course, an outdoor heated swimming pool, restaurant and bar, bike centre, and Pro Barbers, plus curated break packages and gift cards.

Product overview

Les Ormes is Jersey's leading luxury self-catering resort offering a unified hospitality experience. The core offering centers on self-catering accommodation (68 units with 1-5 bedrooms plus residential properties), complemented by extensive on-site leisure facilities. These include Jump Jersey (inflatable adventure arena), Les Ormes Padel (tennis courts with coaching), a gym and wellness studio, a 9-hole golf course, outdoor heated swimming pool, restaurant and bar, bike centre, and Pro Barbers. The resort also offers curated break packages, guest packages (themed rooms, meals), gift cards, and event hosting. All stays support The Bosdet Foundation, a local Jersey charity.

Differentiator

Problem solved

Functional benefit

Brands

• Jump Jersey: Inflatable adventure arena and activity centre for families and children.
• Les Ormes Padel
• Wellness Studio

Products and services

• Self-Catering Accommodation Luxury self-catering accommodations with space for families and groups, offering 68 units with 142 bedrooms ranging from 1 to 5 bedrooms plus residential properties, many featuring hot tubs and saunas, available for nightly and weekly stays.
• Jump Jersey Indoor inflatable adventure arena featuring trampolines, soft play, climbing walls, Ninja Warrior, Total Wipeout, and interactive wall games for children and families, available as pay-and-play sessions and parties.
• Les Ormes Padel Padel tennis facility with indoor courts offering adult, teen, and junior sessions, professional coaching, padel parties, and court bookings, attracting over 1,000 players weekly.
• Les Ormes Gym On-site gym facility with monthly and annual membership options for wellness and fitness activities, available to both resort guests and local members.
• Wellness Studio

Quantifiable outcome

• Over 1,000 padel players weekly
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Bosdet FoundationcoreOthersLes Ormes is wholly owned by The Bosdet Foundation, a local Jersey charity. The foundation invests over £300k annually into the local community, funding community projects, youth programmes and charitable initiatives. Every stay at Les Ormes directly supports local children and families in Jersey, making the resort a social enterprise.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Center Parcs UK: UK multi-activity self-catering forest resort operator. Closest direct peer to Les Ormes: bundled accommodation plus extensive on-site leisure activities (swimming, sports, adventure) targeted at families, with similar pricing and family-occasion demand drivers.
• Butlin's: UK family-focused resort operator offering accommodation with on-site entertainment, activities, and dining. Comparable to Les Ormes in target market (UK families on short breaks) and all-inclusive resort proposition, though at higher volume and larger scale.
• Haven Holidays: UK holiday park operator with self-catering accommodation and on-site leisure facilities. Shares Les Ormes' family holiday, school-break demand pattern and bundled activity model, though Haven serves a more mass-market price tier.
• The Atlantic Hotel: Luxury four-star hotel in St Brelade, Jersey. Direct local competitor sharing Les Ormes' Jersey geography and luxury family/couples customer base, though positioned as a hotel rather than self-catering resort.
• St. Brelade's Bay Hotel: Long-established luxury beachfront hotel in St Brelade, Jersey. Same parish as Les Ormes, comparable target customer (families and couples), and competes directly for premium Jersey leisure stays.
• Grand Jersey Hotel & Spa: Five-star Jersey hotel with spa and leisure facilities. Direct competitor in the luxury Jersey accommodation market with overlapping family, couple, and corporate guest segments.
• Warner Leisure Hotels: UK operator of activity-led hotel breaks with on-site leisure, dining, and entertainment. Comparable to Les Ormes' curated break packages and bundled experience model, though Warner focuses on adults-only.
• Hotel de France: Historic Jersey hotel with spa, restaurant, and meeting facilities. Local competitor in the Jersey luxury accommodation segment, targeting similar family, couple, and corporate groups.

Broad incumbents

• Pierre & Vacances: European self-catering resort and residence operator. Comparable self-catering resort model at much larger scale; relevant benchmark for unit economics and ancillary revenue strategy rather than direct customer overlap.
• Club Med: Global all-inclusive resort operator with bundled accommodation, sports, dining, and family programming. Relevant as an international comparable for the multi-activity premium resort model that Les Ormes operates at a smaller scale in Jersey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LesOrmesResort
• Facebookfacebook.com/lesormesjersey
• LinkedInlinkedin.com/company/lesormes
• Instagramlesormesjersey.co.uk/instagram

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Ormes