We Are Outliers

What We Are Outliers does

We Are Outliers is a private strategic and digital advisory firm headquartered in Winchester, United Kingdom, that targets pre-IPO companies and small-cap public listed issuers across global exchanges including CSE, TSXV, ASX, AIM, Frankfurt, and LSE. The firm serves sectors where it claims asset quality is undermined by weak market visibility — primarily mining and critical minerals, with additional exposure to biotechnology, healthcare/cannabis, and blockchain/real estate — and positions itself as a specialist in helping these issuers attract and retain digital-native retail investors.

The firm's core technology stack centers on AI-enabled processes and a proprietary "Pareto-Optimized Delivery" methodology, layered over conventional digital experience design, brand systems, content production, and emerging-tech (Web3, AI) advisory. Its differentiated distribution asset is a 10,000+ retail investor community managed on TradingView, which functions as a market intelligence and content distribution channel. Codified intellectual property includes a 40+ page Digital Strategy Pack sold via Gumroad, covering investor personas, journey maps, service blueprints, and digital implementation guides.

We Are Outliers runs a pure professional services model with custom, quote-based engagement pricing positioned at the higher end of the market, multi-year contract potential, and 6-8 week project delivery cycles via an enterprise field sales motion. Lead generation runs through content marketing, social channels, and a complimentary strategy call funnel; the firm declines unpaid RFPs and speculative pitches. Ownership is founder-controlled (Umar Rafique and Varun Phull), the company is bootstrapped with no disclosed funding or institutional investors, and revenue is not publicly disclosed.

Name

We Are Outliers

Legal name

We Are Outliers

Website

https://we-are-outliers.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

We Are Outliers is a UK-based strategic and digital advisory firm helping pre-IPO and small-cap public listed companies — primarily in mining, biotech, and emerging tech — attract digital-native retail investors through brand, digital presence, content, and Web3/AI advisory services.

Ownership category

akta.pro rank

Product category

Strategic Management Consulting

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

akta.pro primary industry

Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE)

Keywords

• Strategic advisory services
• Investor relations consulting
• Digital transformation consulting
• Capital markets advisory
• Brand strategy consulting

Headquarters

HQ city

Winchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Strategic Advisory Services: Custom consulting engagements where fees depend on scope and strategic depth required. No predefined packages sold. Positioned at the higher end of the market. Projects delivered within 6-8 weeks using agile, momentum-led process.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

We Are Outliers is a strategic communications and technology advisory firm that helps pre-IPO and small-cap public listed companies attract and retain digital-native retail investors. Core services span brand systems, mobile-first digital investor hubs, cinema-grade content production, distribution through investor communities, and digital experience design. The firm also sells a standalone Digital Strategy Pack (40+ page downloadable IP) via Gumroad.

Product overview

We Are Outliers is a strategic and digital advisory firm offering consulting services to pre-IPO and small-cap public listed companies across mining, biotech, and technology sectors. The company operates a product-plus-services model centered on its Digital Strategy Pack (a 40+ page downloadable intellectual property resource available on Gumroad), supported by a portfolio of service offerings including Brand Systems, Digital Investor Hubs, Content and Production, Distribution Services, and Strategic Advisory Services. These services are organized into four key practice areas: Digital Experience Design (brand, web, immersive experiences), Web3/AI & Future Readiness (product strategy, engineering, blockchain, AI-driven workflows), Growth Marketing & Community Development (campaigns, storytelling, multimedia), and Operations & Digitisation (automation, data integrity, reporting, integration). The company leverages its own 10,000+ retail investor community on TradingView for distribution and market insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Pack A 40+ page downloadable strategy pack revealing 200+ opportunities and behavioral insights on how modern companies can attract and retain digital-native retail investors. Includes investor personas, journey maps, service blueprints, and digital implementation guides; sold as a one-time purchase digital product via Gumroad.
• Strategic Advisory Services Strategic communications and technology advisory combining capital markets thinking, brand strategy, content production, and technology implementation for pre-IPO and small-cap public listed companies.
• Brand Systems Complete visual and verbal brand identity that signals credibility, ambition, and professionalism at every touchpoint for listed companies and pre-IPO organizations.
• Digital Investor Hubs Mobile-first investor relations websites built as conversion tools, featuring video, interactive project maps, and materials designed to convert investor curiosity into conviction.
• Content and Production On-site cinema-grade video production, photography, and written content creation across multiple platforms for capital markets storytelling.
• Distribution Services Content distribution through company platforms, networks, and investor communities including a 10,000+ retail investor community on TradingView.
• Digital Experience Design Digital ecosystem design including brand design, corporate web, immersive web experiences, audience insights, and experience design for investor engagement.
• Web3, AI & Future Readiness Emerging technology integration including product strategy, service design, prototyping, full stack engineering, and low-code development for blockchain and AI-driven workflows.
• Growth Marketing & Community Development Insight-led campaigns, storytelling, and community engagement including content strategy, brand storytelling, digital campaigns, multimedia production, and performance management.
• Operations & Digitisation Business process optimization including process automation, data integrity management, real-time reporting, and systems integration.

Quantifiable outcome

• 120+ components redesigned for platform (BiogenLinc case)
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ogilvy: Global creative and communications network with strong brand strategy, PR, and digital experience practices. Comparable on full-stack digital transformation, content production, and integrated marketing capabilities, though at substantially larger scale.
• Havas: Global advertising and communications group with brand, content, and media capabilities. Overlaps with WAO on integrated digital experience design, brand systems, and growth marketing for enterprise clients.
• Hill+Knowlton Strategies: Global public relations and communications agency with sector practices spanning financial services, technology, and energy. Overlaps with WAO on corporate communications and content production for listed and pre-IPO companies.
• FTI Consulting: Global business advisory with a substantial Strategic Communications segment serving corporates and regulated industries. Overlaps with WAO on IR and corporate communications work for public and pre-IPO clients, but operates as a much broader professional services platform.
• Edelman: Global communications marketing firm with financial services and capital markets practices. Comparable on content, brand, and digital capabilities, but serves a much broader client base at significantly larger scale.

Direct peers

• Prosek Partners: Independent financial communications and marketing firm serving public companies, private equity, and asset managers. Closest functional peer to WAO given its IR/PR focus on small and mid-cap public companies across financial services and adjacent verticals.
• Brunswick Group: Global strategic communications advisory with deep capital markets and listed-company expertise. Comparable on advisory positioning and senior-team-driven engagements, though at far larger scale and broader geographic footprint.
• Instinctif Partners: Specialist financial and corporate communications firm advising listed companies, particularly in technology and life sciences. Direct overlap with WAO's investor relations and capital markets communications mandate for small and mid-cap public issuers.
• The Capital Network: Investor relations and capital markets advisory firm focused on small-cap and growth-stage public companies. Closely comparable client profile and IR-centric service mix to WAO's small-cap public company target market.

Emerging players

• Influence&Co. Content marketing and thought-leadership firm that helps brands produce and distribute authoritative content. Comparable on the content-led, digital-first marketing stack WAO deploys, particularly for capital markets storytelling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/we_are_outliers
• LinkedInlinkedin.com/company/we-are-outliers
• Instagraminstagram.com/we_are_outliers

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Outliers