United Medical Fitness

What United Medical Fitness does

United Medical Fitness is a private, physician-led integrative medical fitness facility operating two clinical sites in Southern California — a flagship in Temecula (Inland Empire) opened in 2010 and a second location in Encinitas (North County San Diego) opened in 2025. The company combines clinical healthcare services with a traditional fitness facility under one roof, offering medically supervised weight loss programs, non-surgical bariatric procedures (Orbera intragastric balloon and Endoscopic Sleeve Gastroplasty using the Apollo ESG system, both performed at its own United Surgery Center in Temecula), outpatient orthopaedic and pelvic floor physical therapy, and standard gym services including personal training, semi-private training, and group exercise classes. Supporting services include registered dietitian consultations, metabolic and body composition testing, EKG, blood work, and B12 injections.

The business operates a hybrid monetization model: recurring monthly gym memberships (tiered subscription), one-time weight loss packages ranging from $199 (Starter) to $1,250 (Medical Weight Loss), and higher-ticket procedural packages anchored at $6,250 for Orbera and variable pricing for ESG. Physical therapy revenue is partially reimbursed through PPO insurance, Medicare, and Tricare, while higher-acuity procedures are largely cash-pay supported by Prosper Healthcare Lending and CareCredit financing. Customer acquisition runs through a multi-channel mix of physician referrals, paid search (Google/Yelp), social media, Nextdoor, print mailers, word-of-mouth, and self-serve booking via the MindBody platform.

The company is a subsidiary within the United Medical Doctors network (a Southern California physician practice network with nearly a dozen affiliated surgery centers), led by CEO John Hong, MD, MBA (board-certified in Obesity Medicine and Gastroenterology) with Jennifer Sinclair as Director. The value proposition rests on clinical integration: rather than referring patients between separate gyms, dietitians, and bariatric practices, United Medical Fitness delivers weight loss, fitness, rehabilitation, and ongoing accountability under a single medical umbrella, supported by specialists with credentials including board certification in Obesity Medicine, four consecutive years of Super Doctors recognition for its endobariatrics specialist, and fellowship training in gastroenterology.

Name

United Medical Fitness

Legal name

United Medical Fitness

Website

https://unitedmedicalfitness.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

United Medical Fitness is a physician-led integrative medical fitness facility in Southern California offering medically supervised weight loss (including Orbera and ESG procedures), outpatient physical therapy, and gym services to individual consumers across two locations in Temecula and Encinitas.

Ownership category

akta.pro rank

Product category

Medical Fitness Services

NAICS

Diet and Weight Reducing Centers (812191), Fitness and Recreational Sports Centers (713940), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Ambulatory Health Care Services (621)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Weight Loss & Body Transformation Training (HSADAAAC)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Medical weight loss
• Physical therapy services
• Non-surgical bariatrics
• Fitness memberships
• Pelvic floor therapy

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Memberships: Monthly membership options offering unlimited facility access, group exercise classes, and complimentary discovery sessions. Tiered membership levels with increasing benefits.
2. Medical Weight Loss Packages: Structured weight loss programs including Starter Package ($199), Baseline Package ($449), Trifecta Package ($699), and Medical Weight Loss Package ($1,250). These include personal training sessions, dietitian consultations, and medical testing.
3. Orbera Gastric Balloon Procedure: Comprehensive gastric balloon weight loss program priced at $6,250 including balloon insertion and removal, surgery center fees, personal training sessions, dietitian appointments, and 6 months of check-ins and facility access.
4. ESG Weight Loss Procedure: Endoscopic Sleeve Gastroplasty procedure with cost varying by patient. Includes physician fees, surgery center fees, 6 training sessions, 6 dietitian appointments, and 12 months of gym access and check-ins.
5. Physical Therapy Services: Outpatient physical therapy for orthopaedic and pelvic floor conditions. Accepts most major PPO insurances, Medicare, Tricare, and cash pay.
6. Individual Services: A la carte services including personal training sessions, dietitian consultations, B12 shots, blood work, EKG, and various medical testing procedures.
7. Group Fitness Classes: Instructor-led group fitness classes available in all skill levels throughout the week. Classes can be booked individually via MindBody app.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

United Medical Fitness is a physician-led integrative medical fitness facility that delivers medically supervised weight loss programs, non-surgical bariatric procedures (Orbera gastric balloon and Endoscopic Sleeve Gastroplasty), physical therapy (including pelvic floor and women's health), dietitian consultations, and traditional fitness services including personal training, semi-private training, group exercise classes, and gym memberships. The offering combines clinical-grade medical care with general fitness under one roof, with services available at standalone clinic locations in Temecula and Encinitas, California.

Product overview

United Medical Fitness is an integrative medical fitness facility run by doctors with locations in Temecula and Encinitas, California. The company operates as a platform-plus-services model combining healthcare and wellness under one roof. Core offerings include Medical Weight Loss Programs (featuring Orbera Gastric Balloon and Endoscopic Sleeve Gastroplasty procedures), Physical Therapy Services (including Pelvic Floor Physical Therapy), and comprehensive fitness services (Personal Training, Semi-Private Training, and Group Exercise Classes). Supporting services include Dietitian Consultations, Metabolic Testing, Body Composition Testing, EKG, Blood Work, and B12 Shots. The company also offers tiered gym memberships and structured weight loss packages (Starter, Baseline, Trifecta, Medical Weight Loss, Basic Orbera, and ESG Procedure packages) that bundle personal training, dietitian appointments, and gym access. Services are integrated through a MindBody App for scheduling and class management.

Differentiator

Problem solved

Functional benefit

Brands

• United Medical Weight Loss: Medical weight loss program offering customized and supervised weight loss programs including Orbera Gastric Balloon and ESG procedures.
• United Physical Therapy

Products and services

• Medical Weight Loss Program Physician-supervised weight loss program for adults seeking to lose weight under medical supervision, combining physician oversight, dietitian counseling, and kinesiology support. Sold as structured multi-visit packages.
• Orbera Gastric Weight Loss Balloon Non-surgical bariatric procedure using the Orbera intragastric balloon for adults seeking a minimally invasive weight loss intervention, performed in the on-site surgery center.
• Endoscopic Sleeve Gastroplasty (ESG) Non-surgical, endoscopic bariatric procedure using the Apollo ESG system to reduce stomach volume for adults seeking significant weight loss without invasive surgery.
• Physical Therapy Services Licensed physical therapy services for rehabilitation, recovery, and women's health, including general orthopedic PT and pelvic floor specialty therapy, for physician-referred and self-referred adults.
• Pelvic Floor and Women's Health Physical Therapy Specialized pelvic floor and women's health physical therapy delivered by a DPT-credentialed clinician, targeting conditions such as pelvic floor dysfunction in adult women.
• Personal Training One-on-one personal training sessions provided by fitness staff to individual members seeking guided exercise programming.
• Semi-Private Training Small-group semi-private training sessions offered to members who want coached exercise in a small cohort setting.
• Group Exercise Classes Group fitness classes offered as part of the gym membership, with class registration handled through the MindBody app.
• Gym Memberships Recurring monthly gym membership offered at tiered levels (Tier 1 and Tier 2), providing members access to the fitness facility and group classes.
• Dietitian Consultation One-on-one nutrition counseling with a Registered Dietitian Nutritionist, supporting members and medical weight loss patients with personalized dietary plans.
• Metabolic Testing In-clinic resting metabolic rate / energy expenditure testing for individuals seeking data-driven weight loss and nutrition planning.
• Body Composition Analysis In-clinic body composition analysis using bioelectrical impedance technology to measure body fat and lean mass for individual members and patients.
• EKG (Electrocardiogram) In-clinic electrocardiogram (EKG) screening for individuals undergoing medical weight loss evaluation or requiring cardiac monitoring.
• Blood Work On-site blood work and laboratory services supporting medical weight loss evaluation and ongoing health monitoring.
• B12 Shots Vitamin B12 intramuscular injection administered in-clinic as an individual wellness service for members and walk-in patients.

Quantifiable outcome

• Orbera patients lose 3.1x more weight than diet and exercise alone
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Apollo EndoscopycoreTechnology or IntegrationApollo ESG System is the device used to perform Endoscopic Sleeve Gastroplasty (ESG) procedures. It is the first and only device authorized by the FDA to perform the ESG procedure. United Medical Fitness uses this system for their incisionless weight loss procedures that reduce stomach size by 70-80%.
• Orbera (Apollo Endoscopy)coreTechnology or IntegrationOrbera is the world's leading intragastric balloon weight loss program. United Medical Weight Loss offers this FDA-approved, non-surgical weight loss tool which has been proven to help patients experience 3.1x more weight loss than diet and exercise alone. Nearly 300,000 Orbera balloons have been distributed worldwide.
• MindBodycoreTechnology or IntegrationMindBody is the scheduling and booking platform used by United Medical Fitness for class scheduling, appointments, and client reviews. Patients can book personal training, group classes, and consultations through the MindBody app.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Medi-Weightloss: National franchise of physician-supervised medical weight loss clinics offering customized programs, prescription medications, and nutritional counseling. Directly comparable as a medical weight loss clinic serving similar cash-pay patients seeking supervised weight management.
• Ideal Protein: Multi-clinic weight loss protocol franchise offering physician-supervised, coach-led programs using meal replacements and lifestyle education. Direct competitor with similar clinic-based cash-pay supervised weight loss model.
• Lindora Clinic: West Coast medical weight loss and wellness clinic chain combining physician-supervised programs with nutrition and behavior coaching. Highly comparable business model integrating clinical weight management with lifestyle support, primarily serving California patients.
• Profile by Sanford Health: Physician-supervised weight loss program with coaching, meal replacements, and ongoing support. Comparable as a membership-based medical weight loss offering that combines clinical oversight with structured lifestyle programming.
• Nuviva Medical Weight Loss: Multi-location medical weight loss franchise offering physician-directed programs, prescription therapies, and nutrition planning. Direct competitor in the cash-pay supervised weight loss category with similar customer acquisition approach.
• Health Management Resources (HMR): Physician-supervised weight loss program offering low-calorie meal replacement diets and lifestyle interventions in clinical and at-home settings. Comparable medical weight loss approach focused on intensive supervised intervention.

Broad incumbents

• Mayo Clinic Diet: Hospital-affiliated weight loss program combining clinical oversight with digital tools, meal plans, and behavior change support. Broader incumbent competing for medical credibility in the weight management space.
• Cedars-Sinai Weight Loss Center: Academic medical center offering comprehensive bariatric and medical weight loss programs including surgical and non-surgical options. Represents a broader incumbent with full hospital infrastructure that competes for the same high-acuity weight loss patients.
• Orangetheory Fitness: National fitness franchise combining group training with heart-rate-based technology and individual coaching. Adjacent incumbent in the premium fitness category serving similar health-conscious consumer base.
• Concentra Health Services: National outpatient provider of occupational health, physical therapy, and wellness services. Comparable as a multi-site ambulatory health operator with insurance-billed PT services and integrated wellness offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UnitedMedicalFitness
• LinkedInlinkedin.com/company/united-medical-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Medical Fitness