ZooParc Overloon

What ZooParc Overloon does

ZooParc Overloon is a privately held adventure-themed zoo and wildlife park located in Overloon, North Brabant, Netherlands, operated by Dierenpark Overloon Exploitatie B.V., a wholly-owned subsidiary of Libéma Exploitatie B.V. The park opened in 2015 and houses more than 80 animal species across eight themed expedition areas (Headquarter, Boulders Beach, Outback, Jangalee, Ngorongoro, Itampolo, Ngyuwe, and Madidi), including rare species such as the drill primate, fossa, white-faced saki, and Von der Decken's hornbill — with the drill found exclusively at ZooParc in the Netherlands. The park operates 366 days per year, serving individual families, Dutch primary schools, corporate groups, and conservation-minded visitors through walk-through enclosures, daily feeding presentations, and educational programming.

The business generates revenue through multiple streams: day tickets (online from €20, box office €25, summer deals at €19.50), annual subscriptions (€62.50 standalone or €82.50 combo with Eindhoven Zoo), food and beverage across five on-site outlets, merchandise and gift cards, premium experiences (Keeper for a Day at €195/person), group bookings and school trips (from €11.50/child), children's birthday parties, corporate consignation cards (€20/card, minimum 20-25 cards), animal adoption through Stichting Wildlife (from €25/year), and donations. The park uses standard hospitality technology including Worldline payment processing, Google Analytics, and LessonUp for curriculum-aligned educational materials for groups 3-8.

ZooParc is part of the Libéma group of leisure attractions (which also includes Safaripark Beekse Bergen, Dierenrijk, and Aquazoo Leeuwarden) and is a member of EAZA (European Association of Zoos and Aquaria, ~350 member parks) and NVD (Nederlandse Vereniging van Dierentuinen). Through the Stichting Wildlife foundation, the park coordinates 30 global wildlife conservation projects, supported by 48 volunteer guides, 84+ adoptive parents, and visitor donations. The foundation's scope includes species protection efforts in South Africa, Madagascar, the Congo, Cameroon, and the Sahara, with ZooParc coordinating the EEPs for white-faced saki and Von der Decken's hornbill. Recent strategic moves include the 2024 opening of the Ngyuwe expedition area featuring pygmy hippos and the 2024 attainment of Duurzaam Gastvrij Goud sustainability certification.

Name

ZooParc Overloon

Legal name

Dierenpark Overloon Exploitatie B.V.

Website

https://www.zooparc.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

ZooParc Overloon is a privately held adventure-themed zoo in North Brabant, Netherlands, housing 80+ animal species across eight themed expedition areas and serving families, schools, corporate groups, and conservation-minded visitors via ticketing, subscriptions, and premium experiences.

Ownership category

akta.pro rank

Product category

Zoo and Wildlife Park Attractions

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

akta.pro secondary industries

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Zoo park attractions
• Wildlife conservation
• Family day outings
• Educational school trips
• Animal experiences

Headquarters

HQ city

Overloon

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from entrance tickets sold online (from €20) and at box office (€25). Online tickets offer discounts up to €5. Summer deals at €19.50 drive visitation. Children under 3 enter free.
2. Annual Subscriptions: Annual pass providing unlimited access to the park with benefits including discounts on birthday parties, friend discounts, and reduced parking. Subscription costs €62.50/year individually or €82.50 for combi-pass with Eindhoven Zoo.
3. Food & Beverage: On-site catering through multiple outlets: Headquarter (full restaurant), BaseCamp (terrace with giraffe views), Bush Bites (new hospitality point in Ngyuwe area), Outpost (snacks), and Supply Shop (ice cream, candy). Combideals offer bundled snacks and drinks at €4-4.50.
4. Merchandise & Souvenirs: Souvenir shop at Headquarter selling expedition gear, plush animals, and memorabilia. Gift cards available in fixed denominations (€10, €25, €30, €62.50, €82.50, €195).
5. Keeper for a Day Experience: Premium experience program where participants work alongside animal caretakers for a morning or afternoon, feeding giraffes, sloths, monkeys and more. Priced at €195 per person, with proceeds partially supporting Stichting Wildlife conservation.
6. Group Bookings & Events: School trips, children's birthday parties (from €11.50 per child), and group excursions (from 10 persons) with exclusive tours and catering arrangements. Corporate consignation cards at €20 each (minimum 20-25 cards).
7. Animal Adoption Program: Visitors can adopt animals starting at €25 per year, with proceeds going to Stichting Wildlife to support 30 global conservation projects. Adoption includes category-specific benefits and certificates.
8. Donations & Mobile Recycling: Visitors can donate at donation stations, recycle old mobile phones (supporting gorilla conservation through coltan recycling), and donate bottle/can deposits to Stichting Wildlife projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

ZooParc Overloon is an adventure-themed zoo park in Overloon, Netherlands that sells day entry tickets, annual subscriptions, and themed experience packages. Visitors explore eight themed expedition areas (Headquarter, Boulders Beach, Outback, Jangalee, Ngorongoro, Itampolo, Ngyuwe, Madidi) housing more than 80 animal species including rare species like the drill. The park also offers premium experiences such as Keeper for a Day, school trips, children's birthday parties, group outings, on-site food and beverage outlets, gift shop merchandise, and an animal adoption program supporting conservation through Stichting Wildlife.

Product overview

ZooParc Overloon is an adventure-themed zoo in the Netherlands featuring expedition areas representing different global habitats. The core product is day entry tickets (online from €20) and annual subscriptions (€62.50 standalone or €82.50 combo with Eindhoven Zoo). Add-on experiences include Keeper for a Day (€195), school trips, children's birthday parties, and group visits. Additional offerings include gift vouchers, animal adoption programs, food & beverage outlets, and daily feeding presentations. The park houses over 80 animal species across 8 themed expedition areas including Ngyuwe, Madidi, Ngorongoro, and Jangalee.

Differentiator

Problem solved

Functional benefit

Products and services

• ZooParc Overloon Day Entry Adventure-themed zoo day ticket providing access to themed expedition areas featuring animals from various global habitats, including 80+ species. Open 366 days per year. Online tickets start from €20 per person (summer deal €19.50); box office €25 per person; children aged 0-2 enter free.
• Annual Subscription Annual pass providing unlimited park visits for one year at €62.50 (with 15% discount on automatic bank collection). Includes discounts on children's parties, friend discounts, and reduced parking at €5. Pays for itself after 3 visits.
• Combo Subscription (ZooParc and Eindhoven Zoo) Combined annual subscription for both ZooParc Overloon and Eindhoven Zoo at €82.50 per year, allowing visits to both Libéma-operated attractions.
• Keeper for a Day Behind-the-scenes premium experience where participants work alongside zookeepers for a morning or afternoon, helping feed animals including giraffes, capybaras, sloths, and monkeys. Priced at €195 per person.
• School Trips Educational school trips with expedition activities through themed areas. Includes free downloadable lesson packages for groups 3-8 aligned with Dutch curriculum, plus optional exclusive guided tours. Pricing from €11.50 per child.
• Children's Birthday Parties Adventure-themed birthday celebrations where children explore expedition areas and help feed animals. Pricing from €14 per child (with some add-ons starting at €11.50 per child).
• Group Visits Group visits with discounts starting from 10 people, with special arrangements available including exclusive guided tours or lunch packages.
• Gift Vouchers Gift vouchers in fixed denominations of €10, €25, €30, €62.50, €82.50, and €195, redeemable for entry tickets, subscriptions, souvenirs, and food services.
• Animal Adoption Program Adopt an animal through Stichting Wildlife starting at €25 per year to support 30 global conservation projects. Available in 7 categories with varying benefits including plush animals and certificates.
• Corporate Consignment Cards Bulk entry ticket cards for businesses to provide employees or customers with discounted zoo visits. Priced at €20 per card with minimum order of 20-25 cards; volume discounts for 100+ cards.
• Daily Zoo Program (Feeding Presentations) Daily feeding presentations by animal keepers including kangaroos (10:00), capybaras (11:00), lions and wild dogs (12:30), giraffes (13:30), cheetahs and fossas (14:00), drills (15:30), and penguins (16:00), included with park admission.
• Food and Beverage Combideals Pre-ordered snack and drink combo deals available at discounted rates, including sausage roll with hot drink (€4.50 online) and apple turnover with hot drink (€4.00 online).

Quantifiable outcome

• 30 global conservation projects supported through visitor donations and programs
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Stichting WildlifecoreStrategic or Co-development Partner · 1 January 1985Stichting Wildlife is the charitable foundation associated with ZooParc Overloon, established in 1985 (originally as Stichting Vrienden Safaripark Beekse Bergen). It coordinates 30 global wildlife conservation projects from North Brabant to South Africa, supporting species protection for animals from black bees to giraffes. The foundation receives proceeds from animal adoptions, donations, Keeper for a Day experiences, and visitor contributions. ZooParc's parent company Libéma also supports Aquazoo Leeuwarden and Dierenrijk through this foundation.
• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development PartnerEAZA is the European zoo association with approximately 350 member parks. ZooParc participates in EAZA Ex-situ Programs (EEPs) for endangered species management, coordinating breeding programs and animal exchanges in the interest of species conservation. ZooParc coordinates the EEPs for white-faced saki and Von der Decken's hornbill.
• NVD (Nederlandse Vereniging van Dierentuinen)coreStrategic or Co-development PartnerDutch Zoo Association representing Dutch zoos. ZooParc collaborates with 12 other Dutch zoos on the Madagascar Nature Restoration Project, planting 1 million trees across 250 hectares of rainforest. Membership provides quality assurance for conservation, education, and animal welfare standards.
• Giraffe Conservation Foundation (GCF)minorOthersGCF is the only organization focused exclusively on giraffe protection, conservation, and management in the wild across Africa. They work through physical protection (anti-poaching units), giraffe research and habitat studies, and local community education. Supported through ZooParc's Stichting Wildlife adoption programs.
• Red Panda NetworkminorOthersRed Panda Network protects red pandas and their habitat in the Himalayan mountains through Forest Guardians who provide education to local communities, creating awareness for panda and forest protection. Supported through ZooParc's Stichting Wildlife.
• IBREAM (Institute for Breeding Rare and Endangered African Mammals)minorOthersIBREAM contributes to conservation of endangered African mammals through research, advising conservation initiatives, and community education. ZooParc supports education projects about pygmy hippos in Côte d'Ivoire and trained detection dog Boyd using ZooParc animal scent samples.
• Okapi Conservation ProjectminorOthersSince 1987, this project has worked to conserve okapis and their habitat in the tropical Ituri forest in Congo. They protect nature while supporting local communities with education, healthcare, and employment. Supported through ZooParc's Stichting Wildlife.
• Lemur Rescue CenterminorOthersLemur Rescue Center in Madagascar rescues ring-tailed lemurs from pet trade and bushmeat trade. Animals receive medical care and are introduced to social groups, with the goal of releasing stable groups into protected forest areas.
• Sahara Conservation FundminorOthersSCF protects the unique Sahara landscape and adjacent Sahelian grasslands covering about one-third of the African continent. Goal is restoring healthy ecosystems where plants and animals can live naturally.
• IMPACT MadagascarminorOthersTogether with local communities, this organization combats illegal trade, poverty, and deforestation through a reforestation program with fast-growing trees, reducing pressure on slow-growing native trees.
• Limbe Wildlife CentrecoreOthersProject of the Year 2026. Located in Cameroon, this center rescues animals from poachers and those injured by falls. Focuses on drills (fewer than 4,000 remain in wild) with funds supporting new enclosures for post-recovery release to nature, veterinary care, and relocation to Mount Cameroon National Park.
• Libéma Exploitatie B.V.coreOthersLibéma is the parent company operating ZooParc Overloon (through Dierenpark Overloon Exploitatie B.V.), Safaripark Beekse Bergen, Dierenrijk, and Aquazoo Leeuwarden. Headquartered in Rosmalen, Libéma also operates vacation parks, trade fairs, and event venues. Privacy and cookie policies are governed centrally by Libéma.

Scale indicators10 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Safaripark Beekse Bergen: Libéma-owned safari park and ZooParc's sister attraction, also in North Brabant. Directly comparable as a wildlife-themed, day-visit destination sharing the same group, Stichting Wildlife foundation, and combi-pass distribution.
• Dierenrijk: Another Libéma-operated zoo in Nuenen, sharing group-level resources, conservation programs, and marketing infrastructure with ZooParc Overloon. Comparable in scale and family-day-trip positioning.
• Eindhoven Zoo: Regional zoo partnering on ZooParc's combi-pass (€82.50/year). Comparable as a mid-sized Dutch zoo with overlapping visitor catchment in North Brabant.
• Burgers' Zoo: One of the largest zoos in the Netherlands (Arnhem), operating themed eco-displays (Bush, Desert, Mangrove, Ocean). Comparable family attraction, EAZA member, and competitor for Dutch regional family day-trip spend.
• Ouwehands Dierenpark: Dutch zoo in Rhenen known for pandas and themed habitats; EAZA member. Comparable as a regional Dutch wildlife attraction targeting families and schools with annual subscriptions and educational programs.
• GaiaZOO: Wildlife and conservation-themed zoo in Kerkrade, Limburg. Comparable as a Dutch regional zoo with themed habitats and an explicit conservation/education narrative similar to ZooParc's positioning.
• Wildlands Adventure Zoo Emmen: Dutch zoo in Emmen with three themed 'worlds' (Jungola, Serenga, Nortica) mirroring ZooParc's expedition-area model. Closely comparable in immersive habitat design, EAZA membership, and family/education positioning.

Broad incumbents

• Artis (Royal Zoo Amsterdam): Historic Amsterdam zoo and EAZA member with broader species collection and urban-tourist catchment. Comparable as a Dutch zoo operator, but serves a wider urban/tourist market rather than ZooParc's regional family niche.
• Diergaarde Blijdorp: Large Rotterdam zoo with extensive species collection and EAZA programs. Comparable Dutch zoo operator competing for the same school-trip and family-day-trip wallet, but at significantly larger scale.

Regional players

• Pairi Daiza: Large Belgian zoo near the Dutch border with themed immersive habitats (similar to ZooParc's expedition areas). Comparable for cross-border family tourism from Limburg/North Brabant.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/zooparcoverloon
• Facebookfacebook.com/zooparcoverloon
• LinkedInlinkedin.com/company/zooparc-overloon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZooParc Overloon