Wiley's Wish Animal Rescue

What Wiley's Wish Animal Rescue does

Wiley's Wish Animal Rescue is a women-led 501(c)(3) nonprofit (EIN 882421419) founded in 2021 and headquartered in Santa Rosa, California, that rescues, rehabilitates, trains, and places dogs — primarily pulled from overcrowded and high-kill shelters across Sonoma, Tuolumne, Santa Clara, and Fresno Counties. The organization operates on a four-pillar model (Rescue, Rehabilitate, Train, Place) with a 5-step adoption process including trial adoption, supported by a foster network requiring minimum 3-month commitments, a volunteer program, and adoption events.

The core operational differentiator is Paws of Hope, a proprietary prison-based training program that pairs rescued dogs with incarcerated residents across three California state prisons — Soledad Correctional Training Facility (Veterans Hub, launched April 2022), Pleasant Valley State Prison (Second Chance Canine Program, launched February 2024), and Corcoran Substance Abuse Treatment Facility (Unleashed Rescue Academy, launched October 2024). Dogs undergo a 3-month structured curriculum and graduate with AKC Canine Good Citizen (CGC) certifications, while residents gain handling experience, AKC trainer certification pathways, and the option to earn an A.S. degree in Canine Studies and Behavior through an accredited university partnership. Cumulative outcomes include 1,000+ dogs saved, 350+ dogs trained and certified, and 120+ prison residents participating.

Revenue is generated through four streams: $650 per-dog adoption fees covering comprehensive veterinary care and training; tax-deductible donations (one-time and recurring subscriptions from $5 to $5,000+); a Shopify-based merchandise store selling branded apparel, drinkware, and gifts; and a Shelter Dog Coffee partnership contributing $5 per bag. The organization distributes via social channels (Facebook, Instagram, YouTube, TikTok), email newsletter, earned media, in-person events, and an Amazon Wishlist for supply donations.

Name

Wiley's Wish Animal Rescue

Legal name

Wiley's Wish Animal Rescue

Website

https://wileyswish.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Wiley's Wish Animal Rescue is a women-led 501(c)(3) nonprofit that rescues, rehabilitates, trains, and places dogs from California high-kill shelters, operating the proprietary Paws of Hope prison-based training program across three California state prisons where dogs earn AKC CGC certifications and residents gain vocational skills.

Ownership category

akta.pro rank

Product category

Animal Rescue Services

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Shelters & Rescue Operations (AFAEALAB), Foster & Volunteer Network Programs (BPAGAIAF)

Keywords

• Animal rescue services
• Dog adoption services
• Nonprofit animal welfare
• Rescue dog rehabilitation
• Prison-based dog training

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Adoption Fees: One-time adoption fees of $650 per dog covering pre-adoption services including wellness checks, vaccines, spay/neuter, microchip, flea/tick preventatives, and for AKC/CGC certified dogs, also includes training program costs.
2. Donations: Tax-deductible donations accepted as one-time or recurring (monthly, quarterly, semi-annual, annual). Donation amounts range from $5 to $5,000+ with all funds supporting rescue, rehabilitation, training and placement.
3. Merchandise Sales: E-commerce store selling branded merchandise including t-shirts, hoodies, caps, wine glasses, gift boxes, and ornaments. All purchases are tax-deductible with proceeds supporting rescue operations.
4. Coffee Partnership: Partnership with Shelter Dog Coffee where $5 from every bag purchased through Wiley's Wish page is donated directly to the rescue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Wiley's Wish Animal Rescue is a 501(c)(3) nonprofit that rescues dogs from high-kill shelters, rehabilitates them through a proprietary prison-based training program called Paws of Hope, and places them into adoptive homes. The organization sells branded merchandise, accepts donations, and partners with corporate sponsors to fund the rescue, training, and adoption pipeline for dogs primarily across California.

Product overview

Wiley's Wish Animal Rescue is a women-led 501(c)(3) nonprofit offering a dog rescue service built around four pillars: Rescue, Rehabilitate, Train, and Place. The core offering is the Dog Adoption Services (https://wileyswish.com/collections/dogs-for-adoption), which features adoptable dogs including AKC/CGC certified trained dogs from the Paws of Hope program. The Paws of Hope Training Program (https://wileyswish.com/pages/paws-of-hope) is a prison-based initiative operating in three California state prisons that trains dogs to earn AKC Canine Good Citizen certifications while providing vocational training to incarcerated residents. Supporting the rescue are the Foster Program, Volunteer Program, and Partner/Sponsor/Host Program. The organization operates a Donation Collection portal and a Merchandise Store (Wiley's Wish Store) for revenue generation, including branded apparel and the Shelter Dog Coffee partnership. All offerings work together to fulfill the mission of rescuing dogs from high-kill shelters, rehabilitating them, providing training through the Paws of Hope program, and placing them in loving forever homes.

Differentiator

Problem solved

Functional benefit

Brands

• Paws of Hope: Prison-based rescue dog training initiative that pairs rescued dogs with incarcerated residents who train them to earn AKC Canine Good Citizen (CGC) certifications. Operates in three California state prisons.

Products and services

• Dog Adoption Services Standardized adoption of rescue dogs for a fixed $650 fee; each dog is fully vetted, spayed/neutered, microchipped, and graduates from the Paws of Hope training program with AKC Canine Good Citizen certification before placement. Targeted at individual adopters and families.
• Paws of Hope Prison-Based Training Program Proprietary prison-based dog training and rehabilitation program delivered across three California prisons, in which rescue dogs are trained to AKC Canine Good Citizen standards. Provides the trained-dog pipeline that feeds the adoption program.
• Wiley's Wish Branded Merchandise Online store selling branded Wiley's Wish merchandise (apparel and accessories). All proceeds support the rescue's operations. Targeted at supporters and dog lovers.
• Shelter Dog Coffee Partnership Cause-marketing partnership with Shelter Dog Coffee brand; each coffee purchase generates donations to the rescue. Targeted at coffee consumers who want purchases to support dog rescue.
• Partner, Sponsor, and Host Program Structured corporate sponsorship program offering businesses partnership, sponsorship, and hosting opportunities to support Wiley's Wish operations and brand-aligned giving.
• Sponsor a Rescue Recurring or one-time sponsorship option that lets individuals or businesses fund a specific rescue dog's journey through rescue, rehabilitation, training, and adoption preparation.
• Donation Program Tax-deductible donation program accepting one-time and recurring gifts to fund rescue, veterinary care, training, and operations. Operated as the primary funding mechanism for the 501(c)(3).

Quantifiable outcome

• Over 350 dogs trained, certified, and placed into forever homes
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Shelter Dog CoffeecoreGTM or Marketing PartnerPartnership with small-batch craft coffee roaster where $5 from every bag purchased through Wiley's Wish dedicated page is donated directly to the rescue. Coffee collection includes Tripod, Velvet Hippo, and Jack Beagle blends. Subscription options with flat-rate shipping support ongoing donations.
• Dogwood Animal Rescue ProjectsupportingStrategic or Co-development PartnerPartnership to help relieve shelter stress during LA fires by transporting animals from Southern California to Sonoma County. Collaborative rescue effort during emergency situations.
• California Department of Corrections and Rehabilitation (CDCR)coreStrategic or Co-development PartnerOfficial partnerships with CDCR to operate Paws of Hope training programs in three California state prisons: Soledad Correctional Training Facility (Veterans Hub), Pleasant Valley State Prison, and Corcoran Substance Abuse Treatment Facility. Programs provide rehabilitation for residents and training for rescue dogs.
• Accredited University PartnershipsupportingStrategic or Co-development PartnerPartnership with an accredited university allowing prison program participants to earn their A.S. degree in Canine Studies and Behavior, and become AKC-certified trainers through the Second Chance program.
• VTC (Vocational Training Center)supportingStrategic or Co-development PartnerVTC involved in Wiley's Wish dog training program expansion to SATF-Corcoran, providing skills development for both dogs and program participants.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Others

• Shelter Dog Coffee: Cause-marketed coffee roaster that partners with animal rescues, donating per-bag proceeds. Comparable as Wiley's Wish's affiliate/cause-marketing partner, useful as a peer reference for nonprofit fundraising channel partnerships.
• Mutual Rescue: Animal-welfare nonprofit producing documentaries and storytelling campaigns that have featured Wiley's Wish. Comparable as a peer storytelling/awareness organization that amplifies shelter dog narratives; not a direct rescue competitor.

Broad incumbents

• ASPCA: National animal welfare organization focused on rescue, adoption, anti-cruelty, and advocacy. Comparable mission (rescuing dogs from high-kill shelters, finding forever homes) but operates at a national, multi-program scale rather than regional.
• Humane Society of the United States: Largest animal protection organization in the U.S., addressing rescue, shelter reform, and policy advocacy. Comparable as a major 501(c)(3) animal welfare nonprofit, though its scope is policy- and shelter-system focused rather than direct dog rescue and training.
• Canine Companions for Independence: Large nonprofit that trains and places service dogs, including through in-prison puppy-raising programs. Comparable on prison-based dog training methodology and nonprofit structure; differs by producing service dogs rather than adoptable rescues.
• Best Friends Animal Society: Largest no-kill animal welfare nonprofit in the U.S., operating sanctuary, adoption, and rescue programs nationally. Comparable as a 501(c)(3) animal rescue organization, though at vastly greater scale and with broader advocacy and shelter operations.

Direct peers

• Wags and Walks: California-based dog rescue pulling from high-kill shelters with foster network and adoption events. Comparable California focus, foster-driven model, and adoption-fee-based revenue stream; differentiated by absence of a prison training component.
• Rebels Rescues: California-focused dog rescue pulling from high-kill shelters with strong social media presence and community-led adoption model. Comparable California regional focus, social-media-driven GTM, and foster-based operations.
• Paws for Purple Hearts: 501(c)(3) that trains service dogs for veterans through in-prison programs run with correctional partners. Comparable prison-based canine training model, veteran population focus, and partnership with corrections agencies; differs in producing service dogs rather than adoptable companion dogs.
• Karma Rescue: Los Angeles-based 501(c)(3) dog rescue that pulls from high-kill shelters and provides foster, training, and adoption services in California. Directly comparable to Wiley's Wish on regional rescue operations, foster network model, and certified-dog positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WileysWishAnimalRescue/featured
• Facebookfacebook.com/WileysWish
• Instagraminstagram.com/wileyswish/?hl=en
• TikToktiktok.com/@wileyswishrescue
• Xx.com/wileyswish
• LinkedInlinkedin.com/company/wiley-s-wish

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiley's Wish Animal Rescue