Cat’s Pride
Cat's Pride is a US mass-market cat litter brand owned by Oil-Dri Corporation of America (NYSE: ODC), selling clay and crystal litters plus accessories through Walmart, Target, Chewy, Amazon, and its own website to cat-owning households.
- Company typePublic
- Founded1952
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cat’s Pride does
Cat's Pride is a Chicago-based consumer cat litter brand and a wholly-owned pet products sub-brand of Oil-Dri Corporation of America (NYSE: ODC), a public mineral products company. The brand manufactures and sells a broad portfolio of clay-based (Max Power, Max Power Pro, Natural, Fresh & Clean, Complete Multi-Cat) and silica crystal (Ultra by Cat's Pride) cat litter products, plus accessories including KatKit disposable trays and Jonny Cat litter box liners. Its underlying technology rests on a patented Max Power dual-clay formulation for clumping and odor control, four granted US patents related to Total Odor Control, and a proprietary pH-indicator Health Monitor crystal litter that color-changes to flag potential feline urinary issues.
Cat's Pride sells through major US mass-market and pet-specialty retailers—Walmart, Target, Chewy, and Amazon—and through its own e-commerce site (catspride.com) with a Cat's Pride Club loyalty program. The brand differentiates via the trademarked Litter for Good program, which donates one pound of litter to partner animal shelters for every jug purchased and is amplified by the 2026 Go Big or Go Home campaign (a 1 million pound donation goal in partnership with American Humane Society's Second Chance Grants). The customer base is fragmented US cat-owning households; named shelter partners (PAWSibilities, Fearless Kitty Rescue, Pet Haven) are donation recipients rather than paying customers. The brand operates as a strategic consumer sub-brand within Oil-Dri's larger mineral products portfolio and does not report standalone revenue.
Cat’s Pride firmographics
Firmographics- Name
- Cat’s Pride
- Legal name
- Oil-Dri Corporation of America
- Website
- https://catspride.com
- Company type
- Public
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cat's Pride is a US mass-market cat litter brand owned by Oil-Dri Corporation of America (NYSE: ODC), selling clay and crystal litters plus accessories through Walmart, Target, Chewy, Amazon, and its own website to cat-owning households.
- Ownership category
- akta.pro rank
Cat’s Pride industry classification
Industry- Product category
- Cat Litter (Pet Care Consumer Products)
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)
- akta.pro primary industry
- Pet Litter, Waste & Odor Control Retail (CRALAHAH)
- akta.pro secondary industry
- Pet Toys & Enrichment Retail (CRALAHAE)
Keywords
Where Cat’s Pride is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cat’s Pride business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Cat Litter Sales: Cat's Pride generates revenue through the sale of cat litter products including clumping, non-clumping, and crystal litters. Products are sold through major retail channels (Walmart, Target, Chewy, Amazon) and direct-to-consumer through the company website. The company offers various product lines at different price points.
- Litter Box Liners and Accessories: Sale of related cat care products including litter box liners (Jonny Cat brand, Cat's Pride brand), KatKit disposable trays, and other accessories.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Cat’s Pride product offering
Product offeringCore offering
Cat's Pride manufactures and sells cat litter products including clumping clay litters, non-clumping clay litters, and crystal litters under its own brand and sub-brands (Max Power, Ultra, KatKit, Jonny Cat). The company also sells related accessories such as disposable litter trays and litter box liners. Every purchase triggers a litter donation to animal shelters through the Litter for Good program.
Product overview
Cat's Pride is a cat litter brand manufactured by Oil-Dri Corporation of America, offering a comprehensive portfolio of clay-based and crystal-based cat litter products. The product lineup is organized into three main categories: traditional clumping and non-clumping litters (including Max Power, Max Power Pro, Natural, Fresh & Clean, and Complete Care lines), crystal litters (Ultra by Cat's Pride and standard crystal products with options for odor control, health monitoring, and low tracking), and accessories (KatKit disposable trays, litter box liners under both Cat's Pride and Jonny Cat sub-brands, and deodorizers). The brand emphasizes odor control technology, lightweight formulations, and the Litter for Good social impact program where product purchases support animal shelter donations.
Differentiator
Problem solved
Functional benefit
Brands
- Max Power: Premium clumping cat litter line with patented dual-clay formula for odor control and strong clumping
- Ultra
- Litter for Good
- KatKit
- Jonny Cat
Products and services
- Max Power Triple Odor Guard Unscented Cat Litter Clumping clay cat litter for cat owners seeking strong, long-lasting odor control in an unscented formula with strong clumping and low dust.
- Max Power Total Odor Control Scented Cat Litter Scented clumping cat litter for cat owners wanting immediate and long-lasting odor control with strong clumping.
- Max Power Total Odor Control Unscented Cat Litter Unscented clumping cat litter for cat owners who want fragrance-free odor control and strong clumping performance.
- Max Power Bacterial Odor Control Scented Cat Litter Scented clumping cat litter for households focused on preventing bacterial odor growth in the litter box.
- Max Power Natural Care Unscented Cat Litter Hypoallergenic unscented clumping litter for cats and households with sensitivities to perfumes and dyes.
- Max Power UltraClean Scented Cat Litter Scented low-tracking clumping litter for cat owners who want reduced paw tracking and lighter handling.
- Max Power UltraClean Unscented Cat Litter Unscented low-tracking clumping litter for cat owners wanting reduced tracking without added fragrance.
- Max Power Pro Total Odor Control Scented Cat Litter Online-exclusive premium clumping litter for cat owners wanting extended 14-day odor control.
- Complete Care Cat Litter Hypoallergenic fragrance-free clumping litter for sensitive cats and households.
- Pure & Fresh Cat Litter
Quantifiable outcome
- Up to 50% lighter than traditional scoopable litters
- +3 more outcomes
Companies that use Cat’s Pride
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Cat’s Pride technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cat’s Pride partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- American Humane Society Second Chance GrantscoreCat's Pride partnered with American Humane Society's Second Chance Grants program for its Go Big or Go Home campaign. For every Cat's Pride litter purchase, one pound of litter is donated to animal shelters in need. The partnership aims to provide financial support for life-saving animal care at shelters.
- PAWSibilities Animal RescuecoreLitter for Good recipient shelter that has received over 13,000 pounds of litter donations. The partnership helps the shelter save funds to take in more animals, provide more medical care, and have a larger capacity to house animals.
- Fearless Kitty RescuecoreLitter for Good recipient shelter that has received over 26,000 pounds of litter donations. The partnership helps the rescue save money for extra care including food, lodging, medical supplies, and vet technicians.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Cat’s Pride competitors and assessment
Company assessmentPeers
Direct peers
- Fresh Step (Church & Dwight): Fresh Step is a top-selling mass-market clumping cat litter from Church & Dwight, competing head-to-head with Cat's Pride across scented, unscented, lightweight, and clumping clay SKUs at the same national retail chains.
- Tidy Cats (Purina / Nestlé): Tidy Cats is the category-leading mass-market clumping cat litter brand owned by Nestlé Purina. It directly competes with Cat's Pride in clumping, lightweight, and multi-cat litter formats at the same major retailers (Walmart, Target, Amazon, Chewy).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Cat’s Pride social profiles
Digital presenceCat’s Pride financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cat’s Pride leadership team
Management profileNumber of profiles
Cat’s Pride funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cat’s Pride M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cat’s Pride
What does Cat’s Pride do?
Cat's Pride manufactures and sells cat litter products including clumping clay litters, non-clumping clay litters, and crystal litters under its own brand and sub-brands (Max Power, Ultra, KatKit, Jonny Cat). The company also sells related accessories such as disposable litter trays and litter box liners. Every purchase triggers a litter donation to animal shelters through the Litter for Good program.
Is Cat’s Pride a public or private company?
Cat’s Pride is a public company. It is classified as corporate owned and is currently operating.
When was Cat’s Pride founded?
Cat’s Pride was founded in 1952. It employs 11 to 50 people.
Where is Cat’s Pride based?
Cat’s Pride is headquartered in Chicago, United States, in the North America region.
How does Cat’s Pride make money?
Two revenue lines are on record. Cat Litter Sales are the primary driver. The others are litter Box Liners and Accessories.
Who are Cat’s Pride's main competitors?
Arm & Hammer Cat Litter (Church & Dwight) is listed as a peer. Direct peers are Fresh Step (Church & Dwight) and Tidy Cats (Purina / Nestlé).
Does Cat’s Pride have an API?
No public API is recorded for Cat’s Pride.
What industry is Cat’s Pride in?
Cat’s Pride's product category is Cat Litter (Pet Care Consumer Products). Its primary akta.pro industry code is CRALAHAH, Pet Litter, Waste & Odor Control Retail, with a secondary code of CRALAHAE, Pet Toys & Enrichment Retail. Its NAICS code is 45991.