Elite Alfred Berg

What Elite Alfred Berg does

Elite Alfred Berg is described in the source material as a Finnish wealth management and asset management firm. The detailed input data, however, characterizes a Nordic asset manager operating under the brand "Evli" (legal name Evli Oyj, Helsinki Stock Exchange ticker: EVLI), a publicly listed company founded in 1985 and headquartered in Helsinki with a secondary office in Stockholm, Sweden. The firm manages approximately €21.5 billion in client assets and is positioned as the third-largest fund company in Finland, with roughly 300 employees.

The company's product and service suite spans five core verticals: wealth management (Private Banking for clients with €300,000+ in investable assets, Institutional Asset Management for foundations/pension funds/insurers, a Digital Wealth Management discretionary service starting from €10,000, and an Aurator-branded wealth management offering); investment funds (traditional equity, fixed income, balanced, and real estate funds accessible from €50/month, plus alternative funds covering private equity, real estate, forest, lending, and infrastructure); structured investment solutions; Corporate Finance advisory (M&A and IPO support); and remuneration/incentive system design. Distribution is hybrid: direct sales teams for Private Banking and institutional clients, an online portal ("My Evli") for digital discretionary management, and fund distribution for self-directed retail investors. The firm has been recognized by Kantar Prospera as Finland's best institutional asset manager for 10 consecutive years (through 2026) and has received Lipper Fund Awards.

The underlying technology stack is not disclosed in the source material beyond the My Evli online client portal and a digital onboarding flow with bank-credential login. Revenue mechanics are predominantly asset-based management fees (recurring, scaling with AUM), supplemented by transaction fees on trading and structured products, and advisory fees from corporate finance mandates. The firm operates with no disclosed parent company, no subsidiaries, no funding rounds (consistent with its public-listing status), and no disclosed AI/ML capabilities, patents, or third-party technology partnerships.

Name

Elite Alfred Berg

Legal name

Evli Oyj

Website

https://eabgroup.fi

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Elite Alfred Berg operates as a publicly listed Nordic asset manager (Evli Oyj) offering Private Banking, institutional asset management, digital wealth management, investment and alternative funds, and corporate finance advisory across Finland and Sweden, managing approximately €21.5 billion in client assets.

Ownership category

akta.pro rank

Product category

Wealth Management and Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Wealth management services
• Institutional asset management
• Investment fund management
• Private banking
• Corporate finance advisory

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Asset Management Fees: Management fees charged on assets under management across Private Banking, institutional asset management, and digital wealth management services. Revenue scales with AUM of 21.5 billion euros.
2. Fund Management Fees: Ongoing management fees from investment funds (equity, fixed income, balanced, real estate) and alternative funds (private equity, real estate, forest, lending, infrastructure). Evli is the third largest fund company in Finland.
3. Transaction Fees: Transaction-based fees from trading activities across various asset classes including funds, structured products, and direct securities.
4. Corporate Finance Services: Advisory fees from M&A transactions, IPO support, and other corporate finance mandates.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Elite Alfred Berg provides saving, investment and asset management services for private investors and institutional clients. Offerings span Private Banking for high-net-worth individuals (300,000+ euros minimum), Institutional Asset Management for organizations, Digital Wealth Management (full discretionary from 10,000 euros), investment funds (equity, fixed income, balanced, real estate), alternative funds, structured investment solutions, and Corporate Finance advisory including M&A and IPO services.

Product overview

Evli is a Nordic asset manager offering a comprehensive wealth management and investment product suite. The portfolio spans Private Banking (personalized service for 300,000+ euro portfolios), Institutional Asset Management, Digital Wealth Management (starting from 10,000 euros), and Aurator wealth management. Investment products include Investment Funds (equity, fixed income, mixed, and real estate), Alternative Funds (private equity, forest, lending, infrastructure), and Structured Investment Solutions. Additional services encompass Corporate Finance advisory and Remuneration & Incentive Systems. The platform also includes My Evli digital client portal. Key figures: ~300 employees, 21.5 billion euros in assets under management, founded in 1985.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Banking Personalized wealth management service for clients with investment assets exceeding 300,000 euros, offering dedicated portfolio management and expert consultation on investment decisions.
• Institutional Asset Management (Instituutiovarainhoito) Customized institutional wealth management services for foundations, pension funds, insurance companies, and other organizations, including individual asset management and investment funds across all asset classes, supporting investment policy and strategy development.
• Digital Wealth Management (Digitaalinen varainhoito) Digital full-discretionary asset management starting from 10,000 euros, managed by Elite Alfred Berg professionals with portfolio tracking and account management through the My Evli online service and bank-credential login.
• Aurator Wealth Management Aurator-branded wealth management service providing dedicated portfolio management to clients seeking personalized discretionary asset management.
• Investment Funds (Sijoitusrahastot) Investment funds offering professionally managed portfolios across equity, fixed income, mixed (balanced), and real estate categories, starting from 50 euros per month with fund manager oversight.
• Alternative Funds (Vaihtoehtorahastot) Alternative investment fund selection covering private equity, real estate, forest, lending, and infrastructure funds, offering diversification and inflation protection for professional and qualified investors.
• Structured Investment Solutions (Strukturoidut sijoitusratkaisut) Structured investment products providing customized investment solutions with tailored risk-return characteristics for clients across market conditions.
• Corporate Finance Services Corporate finance advisory services for corporate clients, including M&A advisory, IPO support, and broader transaction-related mandates.
• Remuneration and Incentive Systems (Palkitseminen ja kannustinjärjestelmät) Compensation and incentive system design services for corporate clients, supporting executive and employee reward program structuring.
• Enhanced Funds (Enhanced Rahastot) Enhanced index funds combining index investing diversification and cost-efficiency with active stock selection for additional return potential; easy and efficient solutions for long-term investing.

Quantifiable outcome

• Assets under management of 21.5 billion euros
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Handelsbanken Fonder: Swedish bank-owned asset manager with strong fund franchise in the Nordics. Comparable as a regional incumbent offering active funds and institutional asset management to overlapping clients in Finland and Sweden.
• Nordea Asset Management: Largest Nordic asset manager with multi-hundred-billion-EUR AUM. Directly comparable as a Nordic-domiciled active manager serving institutional, retail, and HNW clients across the same geography as Elite Alfred Berg/Evli.
• Danske Bank Asset Management: Pan-Nordic bank-owned asset manager with significant AUM and broad product range. Comparable for its institutional mandates, mutual funds, and private banking services in the same Nordic geography.
• SEB Investment Management: Major Swedish-headquartered asset manager with institutional mandates, mutual funds, and private banking. Comparable as a Nordic player offering wealth management and funds to similar institutional and HNW segments.

Emerging players

• Altor Equity Partners: Nordic-focused private equity and alternative investment firm. Comparable on the alternative funds side — Evli offers PE, real estate, and infrastructure funds to institutional clients, overlapping with this firm's investor base and product category.

Direct peers

• ODIN Fund Management: Norwegian active equity fund manager serving Nordic institutional and retail clients. Comparable as a focused Nordic asset manager competing in similar active fund categories and client segments.
• Lannebo Fonder: Independent Swedish active fund manager specializing in Nordic equities and fixed income. Comparable as a Nordic-domiciled active manager competing for the same institutional and retail fund allocations.
• Aktia Asset Management: Finnish bank-affiliated asset manager offering private banking, institutional asset management, and funds. Direct comparable given overlapping Finnish market, similar product set, and competing for the same HNW and institutional clients.
• Carnegie Fonder: Swedish asset manager owned by Carnegie Group offering active Nordic and European funds, plus private banking. Comparable as a Nordic-focused competitor in active management and HNW wealth services.

Regional players

• S-Pankki (S-Bank) Wealth Management: Finnish retail bank-owned wealth manager offering funds and discretionary asset management to Finnish consumers. Comparable as a domestic competitor in the mass-affluent digital wealth management segment Evli targets via My Evli from EUR 10K.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/elitealfredberg
• YouTubeyoutube.com/@evlioyj
• Facebookfacebook.com/evli.oyj
• LinkedInlinkedin.com/company/10666
• Instagraminstagram.com/evli.oyj

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Alfred Berg