Think USA Dairy

What Think USA Dairy does

Think USA Dairy (thinkusadairy.org) is the consumer-facing digital brand of the U.S. Dairy Export Council (USDEC), a non-profit trade promotion organization founded in 1995 and managed by Dairy Management Inc. (DMI). USDEC represents the export interests of U.S. dairy farmers, processors, and ingredient manufacturers, and Think USA Dairy operates as its multilingual marketing platform and B2B supplier search portal connecting global buyers with 100+ vetted U.S. dairy supplier companies. The platform serves food and beverage manufacturers (primary), foodservice operators, nutrition and medical products manufacturers, importers/distributors, and humanitarian organizations across eight languages, supported by USDEC offices and representatives worldwide and a dedicated Southeast Asia hub (the U.S. Dairy Excellence Center).

The underlying technical asset is the U.S. dairy industry's regulatory and traceability infrastructure: FDA's Pasteurized Milk Ordinance, USDA oversight, GFSI and SQF alignment, ISO certification, and the ISO-recognized F.A.R.M. Animal Care program covering 98% of U.S. milk production, layered with industry-developed enhanced traceability standards adopted by 80% of U.S. dairy companies enabling sub-two-hour product identification. The product portfolio promoted through the platform spans butter and milkfat, cheese (600+ varieties), lactose, milk powders, milk proteins, permeate, whey proteins and ingredients, and yogurt—anchored by an underlying industry that produced 102.5 million metric tons of cow's milk in 2024, the largest single-country output globally.

USDEC is funded through the U.S. dairy checkoff program administered by DMI rather than through product sales; pricing for dairy products is negotiated bilaterally between global buyers and U.S. supplier companies. Go-to-market combines digital content marketing (multilingual website, brochures, formulation database, video), organic social, and event-driven engagement (e.g., the U.S. Dairy Protein Strategy Seminar in Taiwan and the U.S. Dairy Ingredient Innovation Workshop in Singapore), with international field sales supported by regional offices and representative networks. Revenue, headcount trends, and detailed financial figures are not disclosed.

Name

Think USA Dairy

Legal name

U.S. Dairy Export Council

Website

https://thinkusadairy.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Think USA Dairy (thinkusadairy.org) is the multilingual digital brand of the U.S. Dairy Export Council, a non-profit trade promotion organization that connects global food and beverage buyers with 100+ vetted U.S. dairy suppliers and provides formulation, traceability, and quality-assurance resources across eight languages.

Ownership category

akta.pro rank

Product category

Dairy Export Promotion Services

NAICS

Dairy Product (except Dried or Canned) Merchant Wholesalers (424430), Dairy Product Manufacturing (3115), Dairy Cattle and Milk Production (112120)

SIC

Wholesale-Farm Product Raw Materials (5150), Food And Kindred Products (2000), Agricultural Services (700)

akta.pro primary industry

Butter & Cultured Dairy (Yogurt, Sour Cream, Kefir) Wholesale (AFAIAEAB)

akta.pro secondary industries

Butter & Ghee Manufacturing (AFAKAKAD), Butter, Cream & Dairy Fats (CRADACAD), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL)

Keywords

• Dairy export promotion
• Dairy trade services
• Supplier search directory
• Dairy ingredient marketing
• Global dairy sourcing

Headquarters

HQ city

United

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Industry membership and promotion services: USDEC is a non-profit organization funded by the dairy industry through Dairy Management Inc. (DMI). It operates as the export promotion arm of the U.S. dairy industry, providing trade services, market development, and export facilitation for U.S. dairy farmers, suppliers, and processors.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Think USA Dairy (thinkusadairy.org) is the consumer-facing brand and multilingual digital platform of the U.S. Dairy Export Council (USDEC), a non-profit trade promotion organization. It connects global buyers in food and beverage manufacturing, foodservice, nutrition/medical products, and distribution with over 100 U.S. dairy supplier companies through a supplier search directory, while promoting U.S. dairy products and ingredients (cheese, milk powders, whey proteins, lactose, butter, permeate, milk proteins, yogurt) backed by quality assurance, traceability, and sustainability content.

Product overview

ThinkUSAdairy.org is a marketing information portal operated by the U.S. Dairy Export Council (USDEC) that promotes U.S. dairy products and ingredients to global customers. The platform showcases a comprehensive portfolio of dairy products including Butter & Milkfat, Cheese (600+ varieties), Lactose, Milk Powders, Milk Proteins, Permeate, Whey Protein & Ingredients, and Yogurt. This is not a software product but a promotional resource providing product information, applications guidance, formulas/recipes, and industry resources for food and beverage manufacturers, foodservice professionals, and nutrition/medical products companies seeking to source U.S. dairy ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• U.S. Dairy Supplier Search Directory

Quantifiable outcome

• 102.5 million metric tons of milk produced in 2024 — world's largest single-country producer
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Jiangnan UniversitycoreStrategic or Co-development Partner · 1 April 2018USDEC and Jiangnan University established an innovation partnership to drive the commercialization of new products using attractive U.S. dairy ingredients. The collaboration aims to bring innovation-driven comprehensive cooperation to provide nutritious foods using U.S. dairy ingredients for Chinese consumers.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• International Dairy Federation (IDF): Global dairy industry umbrella organization providing scientific expertise, standards, and policy advocacy. Adjacent peer representing the broader global dairy sector rather than a single country's export interests.
• Fonterra Cooperative Group: New Zealand dairy cooperative and the world's largest single dairy exporter. While a commercial entity rather than trade body, Fonterra is the principal competitor USDEC's export promotion efforts target in global markets, especially for milk powder and whey.
• Arla Foods: European dairy cooperative and major global dairy exporter, particularly strong in cheese, butter, and whey. Commercial competitor whose export expansion and brand presence are key targets for USDEC's international marketing efforts.

Direct peers

• European Dairy Association (EDA): Trade association representing the European dairy industry across EU member states. Direct peer in continental-scale trade promotion, advocacy, and policy coordination, and the EU counterpart competing for export market share.
• Dairy UK: UK dairy industry trade association representing processors, farmers, and dairy companies. Direct peer in trade association/promotion function, representing competing European dairy origin.
• Dairy Australia: Australian dairy industry-owned service body that invests farmer levies in marketing, research, and trade promotion. Direct functional peer to USDEC, representing a competing origin country in export markets.
• Dairy NZ: New Zealand dairy industry organization funded by farmer levies, investing in research, advocacy, and sustainability. Direct functional peer operating the same industry-good funding model for a competing dairy-exporting country.
• Dairy Farmers of Canada (Les Producteurs laitiers du Canada): National dairy industry-funded organization promoting Canadian dairy. Direct peer in checkoff-funded trade promotion model, representing competing North American dairy origin.
• AHDB (Agriculture & Horticulture Development Board) - Dairy: UK statutory levy-funded body that supports British dairy through marketing, market intelligence, and R&D. Direct peer in checkoff/levy-funded trade development and export promotion.

Regional players

• China Dairy Industry Association (CDIA): Trade association representing China's domestic dairy industry. A key regional counterpart in the world's largest dairy consumption growth market and a counterparty in the bilateral trade dynamics USDEC navigates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thinkusadairy
• LinkedInlinkedin.com/company/think-usadairy
• Instagraminstagram.com/thinkusadairy
• Facebookfacebook.com/profile.php

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think USA Dairy