Surecare Group
Surecare Group is a UK-based private care home operator running six wholly-owned residential and nursing homes across England and Wales with 239 beds, serving elderly residents via local authority and self-funded placements.
- Company typePrivate
- Founded2009
- HeadquartersGreat Barr, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Surecare Group does
Surecare Group is a privately-held UK care home operator registered as Sure Care UK Ltd (company number 04738408), headquartered at Peak House, Farm House Way, Great Barr, Birmingham. The group operates six wholly-owned care homes across England and Wales with a combined registered capacity of 239 beds, providing residential care, 24-hour nursing care, dementia and EMI nursing care, end-of-life care, and respite care. The portfolio comprises Hafod House Residential Home (25 beds, Ruabon, Wrexham), Vyrnwy Nursing Home (39 beds, Powys, CIW-registered), Old Vicarage Nursing Home (50 beds, Gobowen, Shropshire), Brocklehurst Nursing Home (43 beds, Withington, Manchester), Lezayre Nursing Home (36 beds, Rock Ferry, Wirral), and Derwent Lodge Nursing Home (46 beds, New Ferry, Wirral).
The operating model is asset-heavy and localised. Each home is a physical care facility with ensuite accommodation, assistive technology (nurse call systems, stair lifts, bath aids), landscaped or riverside grounds, and dedicated home managers. Revenue is generated through recurring monthly care fees paid by residents, sourced from a mix of UK local authority funding and self-funding arrangements; pricing is not publicly disclosed and is set on a per-resident basis following individual assessment. Marketing and lead generation run through the corporate website, individual home social media pages (Facebook, X, Instagram), phone enquiries, and a referral partnership with Carehomes.co.uk. The group has no app, no public API, and limited disclosed digital infrastructure beyond an e-learning LMS (yourhippo) and Sage HR online payslips.
The business is structured as a multi-site roll-up under a single UK private limited company, with no external institutional investors or parent company identified. Surecare employs 101-250 staff across the six sites, claims over 15 years of operating history, and operates within both the CQC (England) and CIW (Wales) regulatory regimes. Revenue, funding history, and M&A activity are not publicly disclosed.
Surecare Group firmographics
Firmographics- Name
- Surecare Group
- Legal name
- Sure Care UK Ltd
- Website
- https://surecaregroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Surecare Group is a UK-based private care home operator running six wholly-owned residential and nursing homes across England and Wales with 239 beds, serving elderly residents via local authority and self-funded placements.
- Ownership category
- akta.pro rank
Surecare Group industry classification
Industry- Product category
- Residential and Nursing Care Services
- NAICS
- Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)
- akta.pro secondary industries
- Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)
Keywords
Where Surecare Group is headquartered
LocationHeadquarters
- HQ city
- Great Barr
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Surecare Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure
Revenue model
- Residential and Nursing Care Fees: Surecare Group generates revenue through residential and nursing care fees paid by residents. Funding sources include local authority funding and self-funding arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Care home fees - specific pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Surecare Group product offering
Product offeringCore offering
Surecare Group operates a portfolio of six care homes across England and Wales providing 24-hour residential care, nursing care, dementia care, EMI nursing, end of life care, and respite care for older people. The group has 239 registered beds across locations in Birmingham (head office), Wirral, Manchester, Shropshire, Powys, and Wrexham, with combined capacity for elderly residents requiring varying levels of daily living assistance and clinical care.
Product overview
Surecare Group operates a portfolio of six care homes across the UK, offering residential and nursing care services for older people. The portfolio includes Hafod House Residential Home (25-bed residential home in Wrexham), Vyrnwy Nursing Home (39-bed nursing/dementia care in Powys), Old Vicarage Nursing Home (50-bed home in Oswestry offering EMI and residential care), Brocklehurst Nursing Home (43-bed home in Manchester), Lezayre Nursing Home (36-bed Victorian home in Wirral), and Derwent Lodge Nursing Home (46-bed home on the River Mersey with views of Liverpool). The homes provide varying levels of care including 24-hour nursing, dementia care, EMI nursing, residential care, and end of life care, with amenities such as WiFi, activities programs, and landscaped gardens. The company has over 15 years of experience providing care services.
Differentiator
Problem solved
Functional benefit
Products and services
- Hafod House Residential Home A 25-bed residential care home in Ruabon, Wrexham, providing 24-hour personal care for elderly residents with assistive technology such as bath and stair lifts, set in 2.5 acres of countryside in the NE Wales Borderlands.
- Vyrnwy Nursing Home A 39-bed nursing home in Llansantffraid, Powys, providing elderly, frail, and dementia care in a homely environment beside the River Vyrnwy, registered with CIW for clients over the age of 65.
- Old Vicarage Nursing Home A 50-bed nursing home in Gobowen, Oswestry, Shropshire, offering 24-hour nursing care, EMI nursing, and residential care in a former vicarage with 17 ensuite shower bedrooms.
- Brocklehurst Nursing Home A 43-bed nursing home in Withington, South Manchester, providing quality nursing care for elderly residents in landscaped gardens.
- Lezayre Nursing Home A 36-bed Victorian nursing home in Rock Ferry, Wirral, offering end of life care with a 1950s dining room, large garden, and resident outings.
- Derwent Lodge Nursing Home A 46-bed nursing home in New Ferry, Wirral, on the banks of the River Mersey, offering both double and single rooms with ensuites and views of Liverpool's skyline, including dementia care.
Companies that use Surecare Group
Customer profileSegments2 records
Ideal customer profiles2 records
Surecare Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Surecare Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Carehomes.co.ukminorReferral and information partnership - the company directs website visitors to Carehomes.co.uk for funding advice and care home fee information.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Surecare Group competitors and assessment
Company assessmentDirect peers
- Maria Mallaband Care Group:
- Avery Healthcare: Avery Healthcare operates around 100 UK care homes focused on residential, nursing, and dementia care for older adults. Closely matches Surecare on service mix, resident demographic, and mid-sized regional operator profile.
Broad incumbents
- Barchester Healthcare: Barchester operates over 200 care homes across the UK delivering nursing, residential, and dementia care. Comparable to Surecare for its mix of nursing and residential services and similar quality-of-life positioning, but at materially larger scale.
- Bupa Care Homes: Bupa operates around 120 care homes in the UK offering nursing, residential, dementia, and respite care. Comparable to Surecare on service lines, though Bupa benefits from being part of a global health insurer.
- HC-One: HC-One is the largest care home operator in the UK with hundreds of homes providing residential, nursing, and dementia care. It is a broad incumbent comparable to Surecare on service mix (nursing, residential, dementia) and resident profile, though at vastly greater national scale.
- Care UK: Care UK runs more than 150 care homes providing residential, nursing, dementia, and end-of-life care for older people across England, Scotland, and Wales. Direct overlap with Surecare's service portfolio and resident demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Surecare Group social profiles
Digital presenceSurecare Group compliance and trust
Trust signalCompliance1 record
Surecare Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surecare Group leadership team
Management profileNumber of profiles
Profiles1 record
Surecare Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Surecare Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surecare Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surecare Group
What does Surecare Group do?
Surecare Group operates a portfolio of six care homes across England and Wales providing 24-hour residential care, nursing care, dementia care, EMI nursing, end of life care, and respite care for older people. The group has 239 registered beds across locations in Birmingham (head office), Wirral, Manchester, Shropshire, Powys, and Wrexham, with combined capacity for elderly residents requiring varying levels of daily living assistance and clinical care.
Is Surecare Group a public or private company?
Surecare Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surecare Group founded?
Surecare Group was founded in 2009. It employs 101 to 250 people.
Where is Surecare Group based?
Surecare Group is headquartered in Great Barr, United Kingdom, in the Europe region.
How does Surecare Group make money?
One revenue line is on record: residential and Nursing Care Fees.
Who are Surecare Group's main competitors?
Direct peers on record are Maria Mallaband Care Group and Avery Healthcare. Broad incumbents are Barchester Healthcare, Bupa Care Homes, HC-One and Care UK.
Does Surecare Group have an API?
No public API is recorded for Surecare Group.
What industry is Surecare Group in?
Surecare Group's product category is Residential and Nursing Care Services. Its primary akta.pro industry code is HLADADAB, Long-Term Care Nursing Homes (Custodial LTC), with a secondary code of HLADAKAG, Dementia/Alzheimer’s Respite Care (Specialized). Its NAICS code is 623 and its SIC code is 8050.