Voss Active
Voss Active AS is a Norwegian adventure tourism operator in Voss offering Class 2-4 rafting, a 64-element high rope/zipline park, canyoning, riverboarding, and waterfall rappelling, complemented by Elva Hotel, Elva Restaurant, and spa facilities, serving families, school groups, and corporate guests.
- Company typePrivate
- Founded1992
- HeadquartersBergen, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Voss Active does
Voss Active AS is a privately held Norwegian adventure tourism operator headquartered in Skulestadmo, Voss municipality, with operations tracing back to 1992 under the predecessor name Voss Rafting Senter AS. The company runs a vertically integrated portfolio built around white water rafting — including Class 2 family rafting and Class 4 full-action rafting on Strandaelva and Raundalselva rivers — and extends into riverboarding, canyoning, waterfall rappelling (~90m descents beside Skjerve Waterfall), and a 64-element High Rope & Zipline Park with 7 long ziplines at heights up to 15 meters. The High Rope Park uses a Koala Equipment Continuous Belay safety system, and the rafting base features 130 lockers, heated floors, a 2000L hot water system, and a custom equipment washing/disinfection process.
The commercial model is direct-to-consumer e-commerce: customers book through the company's website (powered by Visbook AS, with payments processed via Elavon/Netaxept), choosing individual activities at NOK 1,000-2,845 per person or bundled packages (Wind & Rope, Wind & Water, Wind Rope & River, Rope & River). Group channels include multi-day school trips (Class 2 and Class 4 options), corporate teambuilding, and conference/event bookings. Ancillary revenue is generated through Elva Restaurant (fine dining, 3- and 7-course menus), Elvatun Café & Bar, outdoor jacuzzi/sauna facilities, gift cards valid for 1 year, and annual season cards.
The integrated offering expanded materially in 2023 with the launch of Elva Hotel, a 14-room design property (main building plus 5 mini-houses) with on-site hot-tubs and sauna. The company holds a passenger transport license covering 6 vehicles including 4 buses (88-seat capacity), enabling in-house ground transport for packaged guests. Strategically positioned as the original adventure provider in 'Norway's extreme sports capital,' Voss Active pursues joint packages with Voss Vind (indoor skydiving), is Miljøfyrtårn (Eco-Lighthouse) certified, and operates under SJT, DSB, Mattilsynet, and Norsk Rafting Organisasjon oversight. Ownership rests with founders Frode Solbakk and Christian Short, with no institutional funding or public listing disclosed; a sister company, Norway Active, extends into fjord round trips and bicycle rentals in Bergen and Flåm.
Voss Active firmographics
Firmographics- Name
- Voss Active
- Legal name
- Voss Active AS
- Website
- https://vossactive.no
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Voss Active AS is a Norwegian adventure tourism operator in Voss offering Class 2-4 rafting, a 64-element high rope/zipline park, canyoning, riverboarding, and waterfall rappelling, complemented by Elva Hotel, Elva Restaurant, and spa facilities, serving families, school groups, and corporate guests.
- Ownership category
- akta.pro rank
Where Voss Active is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Voss Active business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Adventure Activity Bookings: Individual and group bookings for rafting (Class 2 and Class 4), high rope park, zipline park, canyoning, waterfall rappelling, riverboarding, and combined adventure packages. Revenue generated through per-person activity fees.
- Elva Restaurant Dining: Fine dining restaurant offering 3-course and 7-course tasting menus with seasonal local ingredients. Revenue from table reservations and group bookings.
- Elva Hotel Accommodation: Design hotel with 14 rooms comprising main building and 5 mini-houses. Revenue from overnight stays including breakfast.
- Jacuzzi & Sauna Facilities: Outdoor jacuzzis and wood-fired sauna rental, including private sessions and combo packages. Additional revenue from towel rental and drop-in sessions.
- Gift Cards: Digital gift cards valid for 1 year, applicable to all online products and Elva Hotel bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | School Trip - Class 4 Rafting Package |
| Unit Pricing | Pay-as-you-go | School Trip - Class 2 Rafting Package |
| Unit Pricing | Pay-as-you-go | Wind, Rope & River Individual Pack |
| Unit Pricing | Pay-as-you-go | Wind, Rope & River Family Pack |
| Unit Pricing | Pay-as-you-go | Wind & Water Action Pack |
| Unit Pricing | Pay-as-you-go | Wind & Water Family Pack |
| Unit Pricing | Pay-as-you-go | Voss Wind and Rope Package |
| Unit Pricing | Pay-as-you-go | Rope & River Action Pack |
| Unit Pricing | Pay-as-you-go | Rope & River Family Pack |
| Unit Pricing | Pay-as-you-go | Jacuzzi & Sauna Combo |
| Subscription | Annual | Season Cards - Entire Park |
| Subscription | Annual | Season Cards - Mini Park |
| Subscription | Annual | Season Cards - Family Card |
| Unit Pricing | Pay-as-you-go | Canyoning Add-ons |
| Unit Pricing | Pay-as-you-go | Jacuzzi & Sauna Add-ons |
| Other | Pay-as-you-go | Cancellation Policy |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Voss Active product offering
Product offeringCore offering
Voss Active is a Norwegian adventure tourism company operating a year-round activity center in Voss, Western Norway since 1992. It sells guided outdoor experiences including Class-4 and Class-2 white water rafting, riverboarding, canyoning, waterfall rappelling, and a high rope and zipline park, packaged into per-person and multi-activity bundles. The activity offering is anchored by an integrated on-site Elva Hotel, Elva Restaurant, Elvatun Café & Bar, and outdoor Jacuzzi & Sauna.
Product overview
Voss Active is a nature-based adventure activity provider located in Voss, Norway's extreme sports capital, operating since 1992. The company offers a diverse portfolio centered around white water rafting as the core offering, supplemented by the High Rope & Zipline Park, riverboarding, canyoning, and waterfall rappelling. The portfolio extends into integrated package offerings combining multiple activities (Wind and Rope, Voss Wind & Water, Wind Rope & River, Rope & River) that bundle activities with Voss Wind's indoor skydiving tunnel. Accommodation and dining are provided through the Elva Hotel design hotel and Elva Restaurant fine dining venue, alongside the casual Elvatun Café & Bar. Spa amenities include outdoor jacuzzis and sauna facilities. The company serves diverse market segments including families, school groups, corporate teams, and individual adventure seekers through core activities, group packages, season memberships, and gift cards.
Differentiator
Problem solved
Functional benefit
Brands
- Elva Hotel: Design hotel comprising main complex and 5 unique mini-houses offering views over lake and surrounding west coast landscape
- Elva Restaurant
- Elvatun Café & Bar
Products and services
- Class-4 Full Action Rafting
- Class 2 Family Rafting Family-rated white water rafting experience designed for participants without prior experience and suitable for families.
- Riverboarding Guided riverboarding experience in which participants ride bodyboards down white water rapids.
- Canyoning Guided canyoning experience in which participants traverse a natural canyon using jumps, natural slides, and rope techniques.
- Waterfall Rappelling Guided rappelling experience down a natural waterfall, using rope techniques to descend vertical water sections.
- High Rope & Zipline Park Year-round high rope course and zipline park with multiple tracks and a Koala Equipment Continuous Belay Safety System, open to individual visitors and groups.
- Wind and Rope Package Multi-activity bundle package combining high rope and zipline with other activities at a discounted bundled price.
- Voss Wind & Water Package Multi-activity bundle package combining high rope/zipline with a water activity such as rafting or riverboarding.
- Wind, Rope & River Package Multi-activity bundle package combining high rope, zipline, and a river activity (rafting or riverboarding).
- Rope & River Package Multi-activity bundle package combining high rope/zipline with a river activity (rafting or riverboarding).
- Elva Hotel Design hotel located on the Voss Active site, integrated with the activity center, restaurant, café, and spa.
- Elva Restaurant Fine dining restaurant on the Voss Active site offering a multi-course tasting menu with tiered menu options (Mini, Micro, and Main course).
- Elvatun Café & Bar Casual café and bar on the Voss Active site serving food and drinks for visitors and groups.
- Jacuzzi & Sauna Outdoor Jacuzzi and sauna facility on the Voss Active site, available as an add-on for individual visitors and groups.
- School Trips Group booking offering for schools and youth groups, combining selected adventure activities with warm meals and optional add-ons.
- Teambuilding Group booking offering for corporate and organizational teams, combining adventure activities with warm meals and optional Jacuzzi access.
- Corporate Events Corporate event booking offering covering conferences, team-building, and corporate gatherings at the Voss Active site.
- Gift Cards Gift card product redeemable against Voss Active activities, accommodation, and dining.
- Season Cards Annual season card product providing repeated access to high rope and zipline activities during the operating season.
Quantifiable outcome
- 33 seasons of operation since 1992
- +4 more outcomes
Companies that use Voss Active
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles6 records
Voss Active technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature2 records
Voss Active partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Voss VindcoreVoss Vind and Voss Active have joined forces to offer package deals combining wind tunnel indoor skydiving with adventure activities. Joint packages include 'Voss Wind & Rope' (wind tunnel + high ropes), 'Voss Wind & Water' (wind tunnel + rafting), and 'Wind, Rope & River' (all three activities). Voss Vind operates the indoor wind tunnel facility in Voss.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Voss Active competitors and assessment
Company assessmentEmerging players
- Up Norway: Curated, high-end Norwegian adventure travel company designing bespoke itineraries that often include activity partners such as rafting operators. Comparable as an emerging direct-to-consumer adventure brand targeting premium international travelers.
Broad incumbents
- Fjord Tours: Large established Norwegian tour operator offering fjord cruises and packaged tours. Comparable as a broad incumbent serving overlapping inbound tourist demand, though focused on transport/sightseeing rather than adrenaline activities.
- Hurtigruten Norwegian Adventures: Major Norwegian travel brand combining coastal voyages with land-based adventure excursions. Operates in overlapping customer segments (international visitors to Western Norway) and offers activity add-ons that compete with bundled adventure packages.
Regional players
- Åre Rafting: White water rafting operator in Åre, Sweden. Comparable on guided rafting product, school/corporate packages, and Scandinavian adventure tourism customer base, though serving the Swedish rather than Norwegian market.
- Camp Ripan: Activity and accommodation operator in Kiruna, northern Sweden offering dogsledding, snowmobile and northern lights packages. Comparable on the integrated adventure + lodging model and on Nordic activity tourism demand, though in a winter/different geography.
Direct peers
- Sjoa Rafting: Established white water rafting operator on the Sjoa river in Norway. Directly comparable to Voss Active on core product (guided Class 3–4 rafting), target customer (international adventure tourists), and seasonality, making it the closest Norwegian rafting peer.
- Dagali Rafting: Norwegian rafting operator in Dagali and the original parent company of Voss Active (1992–1995). Highly comparable on guided river rafting, group packages, and Norwegian tourism customer base.
- Go Rafting Sjoa: White water rafting and adventure activities operator on the Sjoa river. Comparable to Voss Active on river-based adventure offerings, multi-day packages, and dependence on the international rafting tourist segment.
- Norway Adventures: Multi-activity adventure tour operator in Norway offering rafting, hiking, glacier walks, and combined packages. Directly comparable on adventure activity bundling and direct-to-consumer online booking.
- FjordQuest: Adventure activity provider in Flåm offering rafting, kayaking, and rib boat tours. Operates in the same Norwegian fjord tourism corridor as Voss Active and targets a similar adventure tourist demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Voss Active social profiles
Digital presenceVoss Active compliance and trust
Trust signalCompliance5 records
Voss Active financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voss Active leadership team
Management profileNumber of profiles
Profiles5 records
Voss Active subsidiaries and ownership
Company hierarchySubsidiaries1 record
Voss Active funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voss Active M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voss Active
What does Voss Active do?
Voss Active is a Norwegian adventure tourism company operating a year-round activity center in Voss, Western Norway since 1992. It sells guided outdoor experiences including Class-4 and Class-2 white water rafting, riverboarding, canyoning, waterfall rappelling, and a high rope and zipline park, packaged into per-person and multi-activity bundles. The activity offering is anchored by an integrated on-site Elva Hotel, Elva Restaurant, Elvatun Café & Bar, and outdoor Jacuzzi & Sauna.
Is Voss Active a public or private company?
Voss Active is a private company. It is classified as family owned and is currently operating.
When was Voss Active founded?
Voss Active was founded in 1992. It employs 11 to 50 people.
Where is Voss Active based?
Voss Active is headquartered in Bergen, Norway, in the Europe region.
How does Voss Active make money?
Five revenue lines are on record. Adventure Activity Bookings are the primary driver. The others are elva Restaurant Dining, elva Hotel Accommodation, jacuzzi & Sauna Facilities and gift Cards.
Who are Voss Active's main competitors?
Up Norway is listed as an emerging player. Broad incumbents are Fjord Tours and Hurtigruten Norwegian Adventures. Regional players are Åre Rafting and Camp Ripan. Direct peers are Sjoa Rafting, Dagali Rafting, Go Rafting Sjoa, Norway Adventures and FjordQuest.
Does Voss Active have an API?
No public API is recorded for Voss Active.