Syarikat Air Terengganu

What Syarikat Air Terengganu does

Syarikat Air Terengganu Sdn. Bhd. (SATU) is a state-owned water utility company incorporated in 1997, operating as a Government-Linked Company (GLC) under the Terengganu state government. It is the sole licensed water operator for the entire state of Terengganu Darul Iman, operating under the Water Services Industry Act 2006 and serving all 8 districts: Kuala Terengganu, Kuala Nerus, Marang, Besut, Kemaman, Hulu Terengganu, Setiu, and Dungun. The company provides treated water supply to 300,000+ registered accounts covering approximately 600,000+ domestic users, with a diversified customer base spanning residential, commercial, industrial, government, educational, healthcare, shipping, and data center segments.

SATU's core product is treated water supply delivered through a multi-plant infrastructure: LRA Bukit Sah (288 MLD capacity, Kemaman), LRA Bukit Berapit (120 MLD, Kuala Nerus), LRA Losong (42 MLD, Kuala Terengganu), and Muka Sauk Pulau Bahagia (140 MLD raw water intake). The technology stack includes conventional water treatment plants, SCADA-enabled monitoring, and telemetry control systems. Supporting digital products include the MySATU mobile app (iOS/Android), SATU customer portal, SATU E-Invoicing system (LHDNM-compliant), SATU E-Vendor portal, SATUwater FM (Automatic Meter Reading), and HIVE complaint management system. SATU holds ISO 9001:2015 and ISO/IEC 27001:2022 certifications (2025) and CGSO 5-Star and 4-Star ratings for its treatment plants.

Revenue is generated primarily through regulated usage-based water tariffs (effective August 1, 2025) with progressive domestic tiers, flat-rate non-domestic rates, and dedicated categories for data centers, shipping, and worship/welfare institutions. Revenue streams also include connection fees, reconnection fees, minimum charges, and NRW (Non-Revenue Water) recovery initiatives. Distribution combines 8 physical district offices, digital self-service apps, and a nationwide payment network (POS Malaysia, JomPAY, FPX, e-wallets, convenience stores, fuel stations). Recent strategic moves include RM1.3 billion KTU project completion (2022), RM670-690 million LRA Bukit Sah upgrade (2022), and quality/regulatory certifications in 2025. Leadership is headed by CEO Ts. Haji Abdul Karim bin Endut.

Name

Syarikat Air Terengganu

Legal name

Syarikat Air Terengganu Sdn. Bhd.

Website

https://satuwater.com.my

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Syarikat Air Terengganu (SATU) is the sole state-owned water utility serving 300,000+ registered accounts across all 8 districts of Terengganu, Malaysia. It operates multiple large-scale water treatment plants with combined capacity exceeding 500 MLD, supplying treated water to residential, commercial, industrial, government, and institutional customers under regulated tariffs.

Ownership category

akta.pro rank

Product category

Water Utility Services

NAICS

Water Supply and Irrigation Systems (221310)

SIC

Water Supply (4941)

akta.pro primary industry

Submetering & Multi-Unit Property Billing (MUDs, submeters, RUBS, landlord/tenant billing) (EUANAIAK)

akta.pro secondary industry

Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)

Keywords

• Water utility services
• Water treatment operations
• Treated water supply
• Water distribution infrastructure
• Utility billing services

Headquarters

HQ city

Kuala Terengganu

HQ country

Malaysia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Treated Water Supply Charges: SATU generates revenue primarily through water supply charges billed to domestic, commercial, industrial, government, and institutional customers based on metered water consumption. Tariffs are regulated and updated periodically (latest effective August 1, 2025). Revenue also includes minimum charges, connection fees, and reconnection fees.
2. Water Connection and Reconnection Services: Fees charged for new water connection applications, tee/crossing installations, and service reconnection after disconnection for non-payment. Minimum monthly charges apply per tariff category.
3. Non-Revenue Water Management Services: SATU addresses non-revenue water (NRW) through pipe leak management, illegal connection enforcement, and meter optimization to reduce water losses, indirectly supporting revenue recovery.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels8 records

Core offering

SATU is the sole licensed water utility operator for the state of Terengganu Darul Iman, Malaysia, providing treated water supply to approximately 300,000+ registered domestic accounts plus commercial, industrial, governmental, institutional, shipping, and data center customers across all 8 state districts. The company operates large-scale water treatment plants (combined capacity exceeding 500 million liters per day) and supports customers through physical district counters, the MySATU mobile app, the SATU Customer Portal, and a toll-free customer careline. Additional services include new water connections, reconnections, Non-Revenue Water (NRW) management, and LHDNM-integrated e-invoicing.

Product overview

Syarikat Air Terengganu (SATU) operates as a state water utility company providing treated water supply services across Terengganu, Malaysia. The product portfolio consists of a core water supply and treatment service supported by a digital services ecosystem. The primary customer-facing digital products are the MySATU Mobile Application (iOS/Android) and SATU Customer Portal for account management and bill payments, complemented by the SATU E-Invoicing System for LHDNM compliance. Backend operations are supported by the SATU E-Vendor Portal for contractor management, SATU IntraPortal for employee access, SATUwater FM (AMR) for automatic meter reading, and the HIVE complaint management system. The WORMS vendor app and SATUwater Klinik Panel (i-Panel) serve specialized operational needs. Water treatment is delivered through multiple facilities including LRA Bukit Sah (Kemaman), LRA Bukit Berapit (Kuala Nerus), LRA Losong (Kuala Terengganu), and Muka Sauk Pulau Bahagia. SATU serves approximately 300,000 registered accounts across 8 districts with services categorized as domestic, commercial, and industrial.

Differentiator

Problem solved

Functional benefit

Products and services

• Treated Water Supply Service Core treated water supply service billed monthly to domestic, commercial, industrial, governmental, institutional, shipping, and data center customers across all 8 districts of Terengganu Darul Iman based on metered consumption.
• Water Connection and Reconnection Services Fees charged for new water connection applications, tee/crossing installations, and service reconnection after disconnection for non-payment, with minimum monthly charges per tariff category.
• Non-Revenue Water (NRW) Management Service Structured water loss reduction program addressing non-revenue water through pipe leak management, illegal connection enforcement, and meter optimization to recover revenue and conserve water resources across the state distribution network.
• MySATU Mobile Application Mobile application for iOS and Android that allows customers to view account information, check water bills, make payments, access payment history, and track consumption for water supply services.
• SATU Customer Portal Web-based customer portal providing online access to water account management, bill viewing, payment services, and account administration, sharing unified authentication with the MySATU mobile app.
• SATU E-Invoicing System Electronic invoicing system integrated with Malaysia's Lembaga Hasil Dalam Negeri Malaysia (LHDNM) for mandatory e-invoice compliance, providing customer information forms for both individual and corporate water supply users.

Quantifiable outcome

• LRA Bukit Sah provides treated water to 325,000 users and 60,457 registered accounts in Kemaman
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tenaga Nasional Berhad (TNB)coreTechnology or Integration · 5 February 2022SATU entered into a cooperation with TNB to improve water flow in upper river areas. TNB provides technical collaboration to support SATU's water supply system improvements and operational efficiency. This partnership addresses infrastructure challenges affecting water distribution.
• Kelab Sukan dan Kebajikan Kakitangan (KSKK) SATUminorOthersKSKK is an internal employee welfare and sports club that co-organizes CSR activities with SATU such as the Korban sacrifice program and other community events.
• Persatuan Ragbi Negeri Terengganu (PRNT)minorGTM or Marketing PartnerSATU acts as a sponsor for the Terengganu Rugby Team (PRNT) for the 2026 season. This sponsorship was presented by the Regent of Terengganu and demonstrates SATU's commitment to local sports development and community empowerment.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kuching Water Board: Statutory body providing treated water supply across Kuching division in Sarawak under state legislation. Comparable to SATU as an exclusive state-level water utility, though operating under East Malaysian regulatory framework.
• Air Selangor: The largest state water operator in Malaysia, supplying treated water across Selangor, Kuala Lumpur, and Putrajaya under an exclusive license. Direct peer to SATU as both are regulated state water utilities with metered tariff billing, AMR rollouts, and district-based service centers.
• Mada-MKAK (Kedah Water Supply): Kedah state water supply operator providing treated water across Kedah state districts under exclusive license. Directly comparable to SATU in operating model, regulatory exposure, and rural-urban customer mix across northern Peninsular Malaysia.
• Air Kelantan: State water utility for Kelantan operating under state GLC structure with sole license to supply treated water across the state. Direct regional peer to SATU, with comparable rural/urban split and similar regulatory framework under SPAN oversight.
• Perbadanan Bekalan Air Pulau Pinang (PBAPP): Penang state water utility providing treated water supply across Penang island and Seberang Perai under an exclusive license. Functions as a direct peer to SATU with parallel tariff structure, district-level operations, and treatment plant portfolio.
• SAJ Holdings (Ranhill): Operates the water supply concession for the state of Johor under the Ranhill Utilities group; comparable to SATU in business model (licensed state utility, metered tariffs, treatment + distribution + NRW programs), regulated under the same Water Services Industry Act 2006 framework.
• Lembaga Air Pahang (LAKU): State water operator for Pahang, managing treatment and distribution across that state's districts. Direct peer comparable in scale, regulatory exposure, and customer-mix (significant domestic-residential base) to SATU.

Broad incumbents

• Ranhill Utilities Berhad: Group parent of SAJ Holdings that operates the Johor water concession and provides broader water-and-wastewater services across Malaysia. Comparable to SATU at the parent-company level — listed water utility operator with concession exposure and large-cap treatment assets.
• Taliworks Corporation Berhad: Diversified infrastructure group with a water-services subsidiary operating treatment and distribution assets across multiple states. Adjacent peer to SATU given its footprint in Malaysian water utility concessions and treatment plant operations.
• Gamuda Water: Privately-operated water treatment concession holder in Malaysia (notably the SPLASH concession in Selangor). Comparable to SATU at the asset-management level — major water treatment plant operator with significant MLD capacity — but operating as a private concession rather than a state-wide utility franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SyarikatAirTerengganu
• LinkedInlinkedin.com/company/syarikat-air-terengganu-satu-sdn-bhd
• Instagraminstagram.com/satu_water

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syarikat Air Terengganu