Zhejiang Yongyu Home Furnishings Co.

What Zhejiang Yongyu Home Furnishings Co. does

Zhejiang Yongyu Home Furnishings Co., Ltd. is a privately held, vertically integrated Chinese manufacturer of flooring and wall products founded in 2000 and headquartered in Anji County, Zhejiang Province. Its core product portfolio spans SPC (stone crystal) flooring — including SPC Super Flooring, VSPC, and LSPC variants — bamboo flooring, outdoor siliconized bamboo boards, and wall panels, with the underlying technology stack anchored by a US-patented ABA co-extrusion multi-layer structure and a proprietary next-generation bionic siliconization process for outdoor applications. The company holds 96 patents, participates in drafting 3 national, 2 industry, and 5 group standards, and runs a dedicated Yongyu Research Institute plus five industry-university alliances.

The business operates three production bases — Anji (smart factory, 800+ million yuan investment, 150 acres, 900 equipment units), Hunan Guidong, and a wholly-owned Vietnam facility in Binh Duong Province (~700 million yuan, 145,000 sqm, 80,000 sqm smart factory, 50+ lines, established March 2019) — with a workforce of 1,000+ including 200+ R&D technicians. Annual export volume is approximately 40 million square meters of flooring across more than 50 countries.

Commercially, Yongyu runs a hybrid model: international B2B supply to large retail distributors including Shaw, Home Depot, Floor and Decor, and Cali through multi-year volume contracts; a domestic direct-sales operation covering hotels, offices, schools, hospitals, and public infrastructure across 13 major Chinese cities; a franchise partner network under the YOYU brand; and a Tmall storefront for residential consumers. Marketing combines international trade shows (SURFACES Las Vegas, DOMOTEX asia), Chinese social platforms (Weibo, Xiaohongshu, Douyin, Kuaishou), and partnerships with Sina, NetEase, and Zhonghua Floor Network. Pricing is quote-based and not publicly disclosed, with multi-year contracts anchoring the international channel.

Name

Zhejiang Yongyu Home Furnishings Co.

Legal name

浙江永裕家居股份有限公司

Website

https://yoyucn.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zhejiang Yongyu Home Furnishings is a privately held Chinese manufacturer of SPC flooring, bamboo flooring, outdoor siliconized boards, and wall panels, exporting to 50+ countries through distributors such as Shaw, Home Depot, Floor and Decor, and Cali, with three production bases in China and Vietnam.

Ownership category

akta.pro rank

Product category

Flooring and Wall Panels (Building Materials)

NAICS

Carpet and Rug Mills (314110), Other Furniture Related Product Manufacturing (3379)

SIC

Carpets & Rugs (2273), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

akta.pro secondary industries

Floor Covering Backing & Primary Substrate Manufacturing (IMAOAJAK), Engineered Wood Flooring Substrates & Panels (IMAMACAL)

Keywords

• SPC flooring manufacturing
• Bamboo flooring products
• Outdoor decking boards
• Wall panel products
• Stone crystal flooring

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Products Export: Export of SPC flooring, bamboo flooring, and related products to international markets through major retail partners. Annual export volume of approximately 40 million square meters (Chinese source) or 20 million square meters (English source) to 50+ countries.
2. Domestic B2B Sales: Direct sales to domestic commercial projects including hotels, office buildings, sports venues, parks, and residential complexes. Expanded to 13 major cities in China by 2021.
3. Partner/Distributor Channel: Distribution through franchise partner network targeting stone crystal material market with win-win cooperation model.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Zhejiang Yongyu Home Furnishings Co. is a manufacturer and exporter of SPC (stone crystal) flooring, bamboo flooring, outdoor siliconized bamboo boards, and wall panels. The company produces its flooring and wallboard portfolio across three production bases in China and Vietnam using proprietary ABA co-extrusion and bionic siliconization technologies, distributing through international retail chains, direct commercial sales, franchise partners, and online channels.

Product overview

Zhejiang Yongyu Home Furnishings Co. is a modern enterprise specializing in research, development, production, and sales of new materials for top wall and ground applications. The company offers a comprehensive portfolio of flooring and wall panel products including SPC Super Flooring (SPC超级地板), VSPC Flooring (VSPC地板), LSPC Lightweight SPC Flooring (LSPC地板), Bamboo Flooring (竹地板), Outdoor Siliconizing Board (户外硅化板), and Wallboard (墙板). The product lineup features proprietary technologies including ABA co-extrusion multi-layer patented structure for SPC flooring and bionic siliconizing technology for outdoor applications. Products are exported to over 50 countries and regions worldwide, with annual export volume approaching 40 million square meters. The company operates three major production bases domestically and internationally with a workforce of over 1,000 employees.

Differentiator

Problem solved

Functional benefit

Brands

• SPC超级地板 (SPC Super Flooring): ABA co-extruded stone crystal flooring with patented three-layer structure, exported to over 50 countries
• VSPC地板
• LSPC地板
• 竹地板 (Bamboo Flooring)
• 户外硅化板 (Outdoor Siliconizing Board)

Products and services

• SPC Super Flooring (SPC超级地板) Stone Crystal (SPC) flooring with proprietary ABA co-extrusion multi-layer patented structure. Provides environmental protection, deformation resistance, and a multi-layer stable structure. Exported to over 50 countries and certified under a US patent.
• VSPC Flooring (VSPC地板) Versatile SPC flooring that combines SPC performance with the feel of solid wood and bamboo. Features waterproof properties, deformation resistance, and ABA co-extrusion technology. Available in wood grain patterns including hickory, oak, heavy bamboo, and acacia.
• LSPC Lightweight SPC Flooring (LSPC地板) Lightweight SPC flooring with a foamed core structure for enhanced stability. Adapts to floor heating environments with strong stability. Features upgraded ABA co-extrusion layer technology, reduced weight, and lower transportation costs.
• Bamboo Flooring (竹地板) Eco-friendly bamboo flooring including carbonized heavy bamboo, bamboo-wood composite, heat-resistant bamboo flooring, and bamboo charcoal environmental protection flooring. Features natural wood texture, water resistance, wear resistance, and healthy living qualities.
• Outdoor Siliconizing Board (户外硅化板) Outdoor bamboo boards treated with bionic siliconization technology, forming silicon crystals inside the bamboo. Provides anti-mold, anti-fading, deformation resistance, high strength, and high corrosion resistance for outdoor applications such as parks, trails, and waterfront platforms.
• Wallboard (墙板) Wall panel products offering integrated top wall solutions. Properties include eco-friendly materials, waterproofing, deformation resistance, sound insulation, anti-slip performance, antibacterial properties, high strength, wear resistance, fire retardance, and anti-termite protection.

Quantifiable outcome

• 2021 floor export was 5 times that of 2017 despite global pandemic conditions
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• ShawcoreChannel Partner/ Reseller/ DistributorMajor international flooring retailer and distributor partnership. Shaw distributes YOYU products through their global retail network.
• Home DepotcoreChannel Partner/ Reseller/ DistributorPartnership with Home Depot for distribution of stone crystal and bamboo flooring products through their international home improvement retail chain.
• Floor and DecorcoreChannel Partner/ Reseller/ DistributorInternational flooring retailer partnership for distribution of SPC and bamboo flooring products.
• CalicoreChannel Partner/ Reseller/ DistributorPartnership with Cali for distribution of wood-grain and bamboo flooring products internationally.
• Nanjing Forestry UniversitycoreStrategic or Co-development PartnerOne of five major industry-university research alliances. Provides academic research support, talent development, and joint R&D for bamboo and flooring technologies.
• State Forestry Administration Bamboo Research and Development CentercoreStrategic or Co-development PartnerGovernment-affiliated research center providing expertise in bamboo material research and development, technology transfer, and industry standards development.
• Zhejiang A&F University (ZAFU)coreStrategic or Co-development PartnerOne of five major industry-university research alliances. Collaborates on bamboo material science, forestry research, and product development.
• Zhejiang Academy of Forestry SciencescoreStrategic or Co-development PartnerGovernment research academy providing scientific research support for bamboo industry applications and sustainable forestry practices.
• Zhejiang University of Science and Technology (ZUST)coreStrategic or Co-development PartnerOne of five major industry-university research alliances. Green new materials R&D base collaboration focused on materials science and engineering applications.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• CFL Flooring: Specialist in rigid core SPC and waterproof laminate flooring with global distribution. Closest like-for-like peer in product category, with overlapping customer profile of flooring distributors and retailers.
• Beaulieu International Group: Belgian flooring manufacturer with strong resilient vinyl and carpet tile product lines distributed globally. Overlaps with Yongyu in water-resistant resilient flooring supplied to international retailers.
• Mannington Mills: US-based manufacturer of resilient sheet/vinyl/LVT flooring and hardwood products. Comparable in delivering durable, waterproof resilient flooring to US home center and specialty retailer channels.
• Anhui Tianzhu Bamboo & Wood Products: Chinese manufacturer specializing in bamboo flooring, panels, and outdoor bamboo products — a direct domestic competitor to Yongyu's bamboo product line with similar export orientation.
• Classen Industries: German manufacturer of laminate and resilient flooring with significant SPC/vinyl production. Comparable competitor in the European flooring retail supply chain where Yongyu exports.
• Jiangxi Feiyu Bamboo Industry: Vertically integrated Chinese bamboo flooring manufacturer exporting to Europe and North America. Direct peer to Yongyu's bamboo flooring business in raw-material sourcing, product mix, and overseas distribution.
• Tarkett: Global flooring manufacturer with a major resilient vinyl/LVT product line serving commercial and residential markets. Direct competitor to Yongyu's SPC flooring in Europe, North America, and Asia-Pacific distribution channels.

Broad incumbents

• Mohawk Industries: World's largest flooring manufacturer offering carpet, LVT/SPC, wood, and laminate through retail and contractor channels (including COREtec brand). Comparable in serving the same big-box retailers (e.g., Home Depot) where Yongyu is also a supplier.
• COREtec (US Floors / Mohawk): Pioneer brand in rigid core LVT/SPC flooring, now part of Mohawk. Sets the category benchmark that Yongyu's SPC products compete against in US home center and specialty retail channels.

Others

• Valinge Innovation: Swedish flooring technology company that licenses click-lock and surface technologies widely used in SPC and laminate flooring. Adjacent technology enabler for the same SPC click-system category Yongyu produces.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zhejiang-yongyu-bamboo-joint-stock-co.-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhejiang Yongyu Home Furnishings Co.