UNO Sports

What UNO Sports does

UNO Sports is a privately held Costa Rican multi-channel sports retailer operating 19 physical stores across the country alongside an e-commerce platform at unosportscr.com. The company sells a comprehensive assortment of sports equipment, apparel, footwear, and accessories spanning 15+ sport categories — including running, tennis, padel, pickleball, soccer, swimming, cycling, fitness, yoga, and outdoor — distributed through partnerships with international brands such as Adidas, ON, Head, TYR, Hydro Flask, Klean Kanteen, BH, Umbro, and Compressport, as well as local brands like Physical Zone and PACE. Adjacent verticals including sports medicine (braces, compression wear, insoles), supplements (Gu, Nuun, SIS), and exercise machines extend the addressable spend toward full athlete lifecycle support.

The technology stack is a standard e-commerce platform with AWS S3-hosted product imagery, integrated shopping cart, customer accounts, and digital gift card fulfillment via a partnership with Me regala.com. Pricing is unit-based in Costa Rican colones, with rackets priced ₡39,000–₡149,000 and premium running footwear up to ₡107,950, complemented by recurring 30–40% promotional campaigns (e.g., MUNDIALISTA, MIX & MATCH). Revenue derives from one-time retail sales and gift card sales, with the Plan de Lealtad Grupo UNO loyalty program layered on for retention. The customer base is fragmented across individual athletes (primary), sports clubs and schools, and gift buyers. No management team, ownership structure, employee count, or financials are disclosed; affiliation with "Grupo UNO" is referenced only through the loyalty program name.

Name

UNO Sports

Website

https://unosportscr.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

UNO Sports is a privately held Costa Rican omni-channel sports retailer operating 19 physical stores and an e-commerce site, selling branded footwear, apparel, equipment, sports medicine, and supplements across 15+ sport categories to athletes, clubs, schools, and gift buyers.

Ownership category

akta.pro rank

Product category

Sports Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Sports retail
• Athletic footwear
• Sports equipment
• Fitness apparel
• Sports accessories

Headquarters

HQ city

Escazú

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Direct sales of sports equipment, apparel, footwear, and accessories through physical retail stores and e-commerce website. Products include footwear, apparel, sports equipment (rackets, balls), fitness gear, supplements, and sports medicine products from brands like Adidas, Head, ON, TYR, and others.
2. Gift Cards: Sale of physical gift cards (in stores) and digital gift cards through partnership with Me regala.com. Physical cards have 1-year validity, are non-rechargeable, and can be redeemed across 19 UNO Sports stores.
3. Loyalty Program: Plan de Lealtad Grupo UNO loyalty program that drives customer retention and repeat purchases through promotional offers and rewards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

UNO Sports operates a multi-channel sports retail chain of 19 physical stores across Costa Rica plus an e-commerce storefront, selling branded athletic footwear, apparel, sports equipment, fitness machines, sports medicine products, and supplements from international brands. The company complements its retail offering with a Plan de Lealtad Grupo UNO loyalty program, as well as physical gift cards (issued in stores) and digital gift cards (via the Me regala.com partnership).

Product overview

UNO Sports is a Costa Rican e-commerce sports retail platform and physical store chain (19 stores) selling a comprehensive range of sports equipment, apparel, footwear, and accessories. The product portfolio includes running shoes (ON, Adidas brands), tennis rackets and accessories (Head), swimming gear (TYR), soccer equipment, fitness equipment (LiveUp), athletic apparel (PACE, Physical Zone), insulated water bottles (Hydro Flask, Klean Kanteen), energy supplements, and sports medicine products. The company operates both online and physical retail locations across Costa Rica, offering physical and digital gift cards through a partnership with Meregala.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Athletic Footwear Running, trail, training, soccer, and tennis-inspired footwear from brands including ON (Cloud 6, Cloud X 4, Cloudflow 5, Cloudpulse 2, Cloudrift 1, Cloudvista 2, The Roger Advantage 2) and Adidas (Supernova 3, Supernova Stride, Response, Duramo RC2, Duramo SL, Runfalcon 5, Run Falcon M, Predator Club, F50 Club, Deportivo III FXG). Sold to individual athletes and fitness consumers across Costa Rica.
• Tennis Rackets, Strings, and Accessories Head branded tennis rackets (including the HEAD SQUARED with aluminum frame, 105in² head, 275g, 16x19 string pattern), strings (Rip Control, Master multifilament), replacement grips (Hydrosorb Pro, Leather Tour, Dual Absorbing), overgrips (Xtremesoft, Xtreme Track, Prestige Pro), vibration dampeners (Xtra Damp, Logo Singles), tennis balls (Championship 3B), and Head Tour Gym Sacks, for beginner through intermediate players.
• Soccer Equipment Soccer footwear (Adidas Predator Club, F50 Club, Deportivo III FXG) and footballs (Umbro Neo Swerve), for recreational and competitive soccer players.
• Swimwear and Swimming Gear TYR swimwear (VB Solid Maxback, Top Reilly, Top Jojo), anti-fog spray, swim caps, and goggles (Nest Pro), for competitive and recreational swimmers.
• Athletic Apparel Athletic clothing from PACE (licra shorts, tank tops, shirts with quick-dry fabric) and Physical Zone (shorts, blouses, compression gear designed and made in Costa Rica), plus Adidas t-shirts/shorts and other branded sportswear, for athletes and active consumers.
• Exercise Machines and Fitness Equipment Biomechanical equipment and muscle-building machines (BH brand category), and LiveUp fitness accessories (yoga mats, yoga balls, jump ropes, grip trainers, door gyms), for home and gym training consumers.
• Sports Medicine Products Sports medicine items including elbow pads (CODERA), compression stockings (Medias de compresión), thigh supports (Muslera), wristbands (Muñequera), insoles (PLANTILLAS), protectors, knee pads (Rodillera), lumbar support (Soporte Lumbar), ankle supports (Tobilleras), taping (VENDAJE), and Compressport R2V2 calf compression sleeves, for athletes needing recovery and injury support.
• Sports Supplements Energy and electrolyte supplements including Gu energy gels (100 calories, fat-free), Saltstick Caps Plus 100 Caffeine electrolyte capsules, Mouk, Nuun, Perform, and SIS brands, for athletes in training and competition.
• Hydration Bottles and Drinkware Insulated water bottles and drinkware from Hydro Flask (Wide Flex Straw Cap 24oz) and Klean Kanteen (TKWide 32oz with Twist Cap, Rise 14oz Mug, Kid Classic Insulated Sport Cap), for athletes and active consumers.
• Physical Gift Cards Physical gift cards loaded in any of the 19 UNO Sports stores with a minimum denomination of ₡10,000 and no maximum, valid for 1 year from issue date, non-rechargeable, and redeemable across all 19 UNO Sports stores (not valid for e-commerce). Targeted at consumers and corporate buyers purchasing gifts for sports enthusiasts.
• Digital Gift Cards (via Me regala.com) Digital UNO Sports gift cards sold through the Me regala.com partnership platform, allowing customers to purchase and send sports-retail gift value remotely online, redeemable in-store across the 19 Costa Rica locations. Targeted at consumers gifting sports enthusiasts without visiting a physical store.
• Plan de Lealtad Grupo UNO Loyalty Program In-house loyalty program offering rewards, promotional offers, and repeat-purchase incentives to individual customers shopping across UNO Sports stores and online, designed to drive customer retention.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Me regala.comsupportingGTM or Marketing PartnerCommercial partnership for digital gift card distribution. Through this alliance, UNO Sports offers customers the ability to purchase digital gift cards online via the Me regala.com platform (www.meregala.com), providing convenience for remote gift purchases without visiting physical stores.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Intersport: International sporting goods retail network operating thousands of stores across multiple countries. Comparable to UNO Sports as a multi-brand sporting goods retailer serving athletes and sports enthusiasts through both physical stores and digital channels.
• Sports Direct (Frasers Group): Large multi-brand sporting goods retailer known for discount-led positioning and broad assortment across footwear, apparel and equipment. Comparable to UNO Sports as a value-oriented multi-brand sporting goods chain with promotional pricing as a core GTM lever.
• Decathlon: Global multi-format sporting goods retailer with own-brand product depth across virtually every sport category. Comparable to UNO Sports as a mass-market destination for sports equipment, apparel and footwear, though with vastly greater scale and geographic reach.
• Academy Sports + Outdoors: U.S.-based sporting goods and outdoor recreation retailer with multi-channel distribution. Comparable to UNO Sports in assortment breadth across sports, outdoor and fitness categories, and in running loyalty/promotional programs.
• JD Sports: Global multi-brand athletic and sports fashion retailer with strong sneaker and performance footwear presence. Comparable to UNO Sports in carrying Adidas/ON-tier brands and operating physical plus digital stores, though with a more footwear/apparel-weighted mix.
• Dick's Sporting Goods: Largest U.S. sporting goods retailer with hundreds of stores, broad category coverage and active e-commerce. Comparable to UNO Sports in product breadth (footwear, apparel, equipment, fitness) and loyalty-driven customer engagement, though at materially larger scale.

Emerging players

• adidas (Direct / adidas.com): Global athletic brand strengthening its Latin American DTC footprint, including in Costa Rica. Comparable to UNO Sports both as a key current supplier and as a structural competitive threat via direct online sales that bypass multi-brand retailers.
• Nike (Direct / Nike.com): Global athletic brand operating a rapidly expanding direct-to-consumer channel across Latin America. Comparable to UNO Sports as a destination for premium athletic footwear and apparel in the same customer segment, and a direct competitive threat as a supplier-controlled channel.

Regional players

• Martí: Mexico-based sporting goods chain with broad multi-brand assortment and physical store network. Comparable to UNO Sports as a Latin American multi-brand sports retailer, though primarily serving Mexico rather than Costa Rica/Central America.

Direct peers

• Sportline: Multi-brand sporting goods retailer operating across Latin America (notably Colombia and Central America). Directly comparable to UNO Sports as a regional, multi-store athletic footwear, apparel and equipment chain carrying similar international brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/unosportscr
• Facebookfacebook.com/1sports
• LinkedInlinkedin.com/company/unosports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNO Sports