Lending People
- Company typePrivate
- Founded2016
- HeadquartersBirkenhead, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
Lending People firmographics
Firmographics- Name
- Lending People
- Legal name
- ROC Funding LLC
- Website
- https://lendingpeople.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Ownership category
- akta.pro rank
Lending People industry classification
Industry- Product category
- Small Business Lending
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Middle-Market Lending (FSANADAI)
- akta.pro secondary industry
- Private Credit / Direct Lending (FSAAAHAG)
Keywords
Where Lending People is headquartered
LocationHeadquarters
- HQ city
- Birkenhead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lending People business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Business Term Loan Interest: Interest income from unsecured business loans ranging from £10,000 to £500,000 with 1-5 year terms. Rates from 9-18% annually. Revenue generated through interest payments on funded amounts over the loan term.
- No Doc Loan Interest: Interest income from fast-access loans requiring no documentation, ranging from £10,000 to £100,000. Rates from 12-24% annually. Premium pricing for convenience of no-document requirement and fast access.
- Business Credit Card Fees: Interest income and interchange from the Lending People Cashback Credit Card. Representative 14.9% APR variable on balances not paid in full. Earn 2% cashback on business purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Business Term Loan: £10K-£500K, 1-5 year terms, rates from 9% |
| Transaction based/ take rate | Pay-as-you-go | No Doc Loan: £10K-£100K, no documents required, rates from 12% |
| Transaction based/ take rate | Monthly | Cashback Credit Card: Representative 14.9% APR, up to £250K limit, 2% cashback |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Lending People product offering
Product offeringCore offering
Lending People is a UK specialist small business funder that provides non-status business funding ranging from £10,000 to £500,000. The company offers unsecured business term loans, no-documentation loans, and a business cashback credit card, evaluating business potential and cash flow rather than relying solely on credit scores. Decisions are issued in hours and funds are typically deposited within 24-48 hours of approval.
Product overview
Lending People offers a portfolio of three distinct business funding products: the Business Term Loan (unsecured funding £10K-£500K with 1-5 year terms at 9-18% rates), the No Doc Loan (fast funding £10K-£100K requiring no documents at 12-24% rates), and the Cashback Credit Card (a Visa business card with 2% unlimited cashback, up to 42 days interest-free, £250K credit limit at 14.9% representative APR). The three products are designed to serve different funding needs—from traditional term-based business loans to rapid no-documentation funding and everyday business spending rewards.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Term Loan Unsecured business funding with flexible terms from 1-5 years, ranging from £10,000 to £500,000 with rates from 9-18%. Designed for UK SMEs seeking growth capital, expansion funding, or working capital regardless of credit history.
- No Doc Loan Fast funding with minimal paperwork for £10,000 to £100,000 with no documents required and rates from 12-24%. Designed for UK businesses needing quick access to capital without traditional documentation hurdles.
- Lending People Cashback Credit Card A Visa business credit card built for UK companies offering 0% interest for up to 42 days, unlimited 2% cashback on eligible business spending, no annual fees, no foreign exchange fees, and credit limits up to £250,000 at a representative 14.9% APR variable.
Quantifiable outcome
- 4x higher approval rate compared to traditional lenders
- +4 more outcomes
Companies that use Lending People
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Lending People technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lending People partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
Lending People competitors and assessment
Company assessmentDirect peers
- ThinCats: UK-based direct lending platform providing growth and working capital loans to established SMEs, overlapping with Lending People's term-loan offering for UK small businesses.
- Bibby Financial Services: Established UK provider of invoice finance and business lending to SMEs, comparable in serving small UK businesses needing working capital outside of mainstream banks.
- iwoca: UK-based fintech lending directly to small businesses with fast decisions and flexible credit criteria — a near-direct competitor in serving non-prime UK SMEs with rapid, online-driven funding.
- Funding Circle: Major UK SME lending platform originating business loans and lines of credit, with a similar target market of UK small businesses seeking alternatives to high-street bank funding.
- Fleximize: UK specialist alternative finance provider offering flexible funding to SMEs, closely comparable in target customer (UK SMEs turned away by banks) and product structure (term loans).
- Capify: UK alternative business lender focused on working capital and unsecured SME funding, competing for the same non-prime/SME customer segment Lending People serves.
- MarketFinance (Marketlend): UK business finance platform providing working capital, business loans and invoice finance to SMEs — direct competitor in the alternative UK SME funding space.
Broad incumbents
- OakNorth Bank: UK specialist bank focused on lending to SMEs and property businesses, an established scaled competitor in the broader UK SME lending category.
- HSBC UK Business Banking: Mainstream UK high-street bank serving SMEs with loans, overdrafts and credit facilities — relevant as the dominant incumbent that Lending People positions against.
- Tide: UK digital business-banking platform expanding into SME lending and credit products; relevant as an adjacent player serving the same UK small-business base, though wider in scope than pure lending.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lending People compliance and trust
Trust signalCompliance1 record
Lending People financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lending People leadership team
Management profileNumber of profiles
Lending People funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lending People M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lending People
What does Lending People do?
Lending People is a UK specialist small business funder that provides non-status business funding ranging from £10,000 to £500,000. The company offers unsecured business term loans, no-documentation loans, and a business cashback credit card, evaluating business potential and cash flow rather than relying solely on credit scores. Decisions are issued in hours and funds are typically deposited within 24-48 hours of approval.
Is Lending People a public or private company?
Lending People is a private company. It is classified as corporate owned and is currently operating.
When was Lending People founded?
Lending People was founded in 2016.
Where is Lending People based?
Lending People is headquartered in Birkenhead, United Kingdom, in the Europe region.
How does Lending People make money?
Three revenue lines are on record. Business Term Loan Interest is the primary driver. The others are no Doc Loan Interest and business Credit Card Fees.
Who are Lending People's main competitors?
Direct peers on record are ThinCats, Bibby Financial Services, iwoca, Funding Circle, Fleximize, Capify and MarketFinance (Marketlend). Broad incumbents are OakNorth Bank, HSBC UK Business Banking and Tide.
Does Lending People have an API?
No public API is recorded for Lending People.
What industry is Lending People in?
Lending People's product category is Small Business Lending. Its primary akta.pro industry code is FSANADAI, Middle-Market Lending, with a secondary code of FSAAAHAG, Private Credit / Direct Lending. Its NAICS code is 522 and its SIC code is 6153.