Kultura
Kultura is a Macedonian retailer based in Skopje that sells books, textbooks, and stationery to consumers and educational buyers through its e-commerce website kultura.com.mk, operating under a brand founded in 1945.
- Company typePrivate
- Founded1945
- HeadquartersSkopje
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kultura does
Kultura is a for-profit, privately held retailer headquartered in Skopje, Macedonia, operating under the long-standing Kultura brand that traces back to 1945. The company sells books, textbooks, and stationery through its e-commerce website at kultura.com.mk, which offers online ordering, payment processing, delivery, and customer support. The product mix suggests a focus on both general consumer reading materials and educational supplies, which would make the business sensitive to academic calendar cycles and educational procurement patterns in Macedonia.
The company operates with a small workforce of 11-50 employees, consistent with a specialized independent retailer rather than a scaled national chain. Its commercial activity is concentrated on the Macedonian market, with no disclosed geographic expansion, subsidiaries, or international footprint. The website is the primary digital touchpoint, though detailed product catalog, pricing, or channel data was not accessible from the source page during data collection.
Kultura's business model is straightforward retail commerce: it procures books, textbooks, and stationery and resells them to end consumers and likely educational customers in Macedonia, monetizing through unit sales via its online store and presumably a physical presence implied by its heritage as a 1945-founded bookseller. No information on supplier relationships, pricing structure, promotional strategy, or revenue mechanics was available in the source data, limiting deeper assessment of unit economics.
Kultura firmographics
Firmographics- Name
- Kultura
- Website
- https://www.kultura.com.mk
- Company type
- Private
- Founded year
- 1945
- Headcount range
- 11–50 employees
- Short description
- Kultura is a Macedonian retailer based in Skopje that sells books, textbooks, and stationery to consumers and educational buyers through its e-commerce website kultura.com.mk, operating under a brand founded in 1945.
- Ownership category
- akta.pro rank
Kultura industry classification
Industry- Product category
- Bookstore Retail
- NAICS
- Book Retailers and News Dealers (45921), Office Supplies and Stationery Retailers (459410)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Office, School & Business Supplies Online Retailers (CRAFADAL)
- akta.pro secondary industry
- Children’s Books & Educational Readers Retail (CRALAAAD)
Keywords
Where Kultura is headquartered
LocationHeadquarters
- HQ city
- Skopje
Markets served
Kultura business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Kultura product offering
Product offeringCore offering
Kultura AD operates a retail bookstore selling books, textbooks, and stationery through the e-commerce website kultura.com.mk. The business is based in Skopje, North Macedonia, and provides online ordering, payment options, delivery, and customer support alongside its physical retail presence. The company has been operating since 1945 and employs between 11 and 50 staff.
Differentiator
Problem solved
Functional benefit
Products and services
- Kultura Online Bookstore Retail bookstore offering books, textbooks, and stationery for individual consumers, students, and educational buyers in North Macedonia, with online ordering, multiple payment options, delivery, and customer support via kultura.com.mk.
Companies that use Kultura
Customer profileIdeal customer profiles1 record
Kultura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kultura partnerships and signals
Strategic signalExpansion highlights1 record
Kultura competitors and assessment
Company assessmentDirect peers
- Feniks Kniga: Macedonian bookstore chain offering books and stationery through physical and online channels; directly comparable to Kultura as a domestic competitor targeting the same North Macedonian book-buying public.
- Logos-A: Skopje-based publisher, bookseller, and educational materials distributor serving North Macedonia; overlaps with Kultura in both retail bookselling and the textbook/school supplies segment.
- Libris: Large Dutch online bookstore selling physical books, e-books, and stationery; closely comparable to Kultura's e-commerce-led model and stationery bundling approach, scaled to a different market.
Regional players
- Knjižara Znanje: Largest Croatian bookstore chain selling books and stationery through stores and online; comparable to Kultura in category mix and offline-plus-online model, but serves a different national market.
- Thalia Bücher: German-speaking omnichannel bookstore retailer combining physical stores with a major e-commerce platform; provides a benchmark for how a regional bookseller can scale online sales of books and non-book media.
- Hugendubel: German bookstore chain with a strong online presence selling books, e-books, and stationery; relevant comparison point for omnichannel strategy and stationery upsell beyond pure book retail.
- Knjiga.hr: Croatian online bookstore carrying books, textbooks, and stationery with delivery; serves as a regional reference point for an e-commerce-first bookseller in a small Slavic-language market.
Broad incumbents
- WHSmith: Global multi-category retailer of books, stationery, and travel essentials across hundreds of stores and online; comparable in product mix (books + stationery) but operates at much larger scale.
- Amazon Books: Global online books and media retailer; represents the dominant cross-border competitive threat to Kultura's online book and textbook sales in North Macedonia.
- Staples: Global office supplies and stationery retailer with strong e-commerce; relevant for benchmarking Kultura's stationery and school supplies categories against a scaled omnichannel incumbent.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key highlights4 records
Customer concentration
Kultura social profiles
Digital presenceKultura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kultura leadership team
Management profileNumber of profiles
Kultura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kultura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kultura
What does Kultura do?
Kultura AD operates a retail bookstore selling books, textbooks, and stationery through the e-commerce website kultura.com.mk. The business is based in Skopje, North Macedonia, and provides online ordering, payment options, delivery, and customer support alongside its physical retail presence. The company has been operating since 1945 and employs between 11 and 50 staff.
When was Kultura founded?
Kultura was founded in 1945. It employs 11 to 50 people.
Where is Kultura based?
Kultura is headquartered in Skopje.
Who are Kultura's main competitors?
Direct peers on record are Feniks Kniga, Logos-A and Libris. Regional players are Knjižara Znanje, Thalia Bücher, Hugendubel and Knjiga.hr. Broad incumbents are WHSmith, Amazon Books and Staples.
Does Kultura have an API?
No public API is recorded for Kultura.
What industry is Kultura in?
Kultura's product category is Bookstore Retail. Its primary akta.pro industry code is CRAFADAL, Office, School & Business Supplies Online Retailers, with a secondary code of CRALAAAD, Children’s Books & Educational Readers Retail. Its NAICS code is 45921 and its SIC code is 5331.