Steadplan
Steadplan is a privately held UK commercial vehicle dealership group operating across Leeds, Rochdale, and Burnley, selling, leasing, servicing, and converting MAN, Ford, Maxus, and Isuzu vehicles for fleet operators, tradespeople, and sole traders in Northern England.
- Company typePrivate
- Founded1983
- HeadquartersLeeds, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Steadplan does
Steadplan is a privately held commercial vehicle dealership group headquartered in Leeds, United Kingdom, founded by the Smith family in 1983 and owned by Jim Smith since 2015. The group operates across three sites along the M62 and M65 corridors (Leeds, Rochdale, and Burnley), functioning as an authorized MAN Truck & Bus UK dealership since 2001, an official Ford converter since 2021, and a Maxus UK dealer partner through its wholly-owned subsidiary The Electric Van Company Ltd. Steadplan employs 51-100 staff across sales, leasing, maintenance, and conversion operations.
The company's offering is structured around four pillars: commercial vehicle sales of new MAN, Ford, Maxus, and Isuzu models (including the flagship MAN TGE in payload and cargo configurations up to 1,800 kg and 18.4 m³); long-term leasing arrangements with 3-7 year terms; manufacturer-trained maintenance, MOT preparation, and DVSA testing using genuine parts across multi-bay workshops; and bespoke vehicle conversions including Edström racking systems with a 360 3D configurator and custom seat design. Fleet sales target enterprise operators (Amazon, DHL, Jewson, Birchall Food) while the showroom channel and online inventory serve SMBs and sole traders across trades including plumbing, electrical, carpentry, and courier services.
Steadplan generates revenue through one-time vehicle sales, recurring lease payments (3-7 year contracts), workshop services, bespoke conversion projects, and commission from brokered finance arrangements via VW Financial Services, MotoNovo, and Creditas. Distribution combines owned dealership showrooms in Northern England, a dedicated fleet field-sales division, and an online showroom with SEO-driven location pages. Customer support is reinforced through the Mobile24 MAN breakdown network covering 2,000 UK and European workshops. Additional revenue diversification includes 250,000+ parts inventory and the recent 2025 MAN TGE Next Level Edition launch.
Steadplan firmographics
Firmographics- Name
- Steadplan
- Legal name
- Steadplan Ltd
- Website
- https://steadplan.co.uk
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Steadplan is a privately held UK commercial vehicle dealership group operating across Leeds, Rochdale, and Burnley, selling, leasing, servicing, and converting MAN, Ford, Maxus, and Isuzu vehicles for fleet operators, tradespeople, and sole traders in Northern England.
- Ownership category
- akta.pro rank
Steadplan industry classification
Industry- Product category
- Commercial Vehicle Dealership
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)
Keywords
Where Steadplan is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Steadplan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of new and used commercial vehicles including MAN trucks and vans, Ford conversions, Maxus electric vehicles. Revenue generated from one-time vehicle purchases at varying price points based on model and specifications.
- Vehicle Leasing: Long-term hire arrangements providing commercial vehicles for 3-7 year periods with fixed monthly payments. Generates recurring revenue streams throughout the lease term.
- Maintenance and Servicing: Workshop services for vehicle repair and maintenance including DVSA testing, MOT preparation, and manufacturer-standard servicing using genuine parts. Revenue from service appointments and parts sales.
- Vehicle Conversions: Custom conversion services including Ford conversions, MAN TGE conversions, welfare vans, refrigeration, tippers, and specialist builds. One-time revenue per conversion project.
- Finance and Insurance Products: Broker services connecting customers with finance providers including Hire Purchase, Finance Lease, Contract Hire, and Lease Purchase arrangements. Commission revenue from financial product referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Long-term vehicle leasing with 3-7 year terms |
| Subscription | Monthly | Hire Purchase (HP) - Vehicle ownership through installment payments |
| Subscription | Monthly | Finance Lease - Lower monthly costs with flexibility at term end |
| Subscription | Monthly | Contract Hire - Rent-only arrangement with maintenance bundles available |
| Subscription | Monthly | Lease Purchase - Lower payments with balloon payment at term end |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Steadplan product offering
Product offeringCore offering
Steadplan is an authorised multi-brand commercial vehicle dealership providing sales, leasing, maintenance, and conversion services across three UK depots in Leeds, Rochdale, and Burnley. The group holds authorised MAN dealership status and official Ford converter status, offering new and used MAN, Maxus, Ford, and Isuzu vehicles alongside bespoke van and truck conversions using Edström racking and custom seat design.
Product overview
Steadplan is a commercial vehicle dealership offering a complete vehicle solution under one roof. The core offering comprises four main service pillars: Sales (new and used vehicles from brands including MAN, MAXUS, Ford, and Isuzu), Leasing (3-7 year long-term hire for vans, trucks and trailers), Maintenance (manufacturer-trained servicing with genuine parts across Leeds, Rochdale, and Burnley depots), and Conversions (official Ford converter and MAN TGE specialist with Edström racking and custom seating). The company also provides fleet sales for large volume buyers, 24/7 Mobile24 MAN breakdown support, and finance solutions through VW Financial Services, MotoNovo and Creditas. The MAN TGE is the flagship product, available in multiple configurations with payload up to 1,800kg and cargo volume up to 18.4m³.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Vehicle Sales Sale of new and used commercial vehicles including in-stock and made-to-order MAN vehicles, Maxus electric vehicles, Ford vehicles, and Isuzu pickups. Customers include fleet operators and individual buyers across the North of England and UK.
- Commercial Vehicle Leasing Long-term commercial vehicle hire solutions with 3-7 year terms for vans, trucks and trailers, offering flexible packages with fixed monthly payments tailored to business needs.
- Maintenance and Servicing Expert maintenance and repair services using manufacturer-trained technicians, genuine parts, and diagnostic equipment at six-bay Leeds, five-bay Rochdale and five-bay Burnley workshops, including DVSA testing and MOT preparation.
- Vehicle Conversions Custom vehicle conversion services including official Ford converter work (campervans, mobile workshops, specialist builds), MAN TGE van conversions, Edström vehicle racking systems with a 360 3D configurator, and TUV-tested custom seat design.
- Fleet Sales Large-volume fleet sales solutions for fleet operators of all sizes, offering welfare vans, service vans, drop sides, tippers, campers and other configurations with multi-stakeholder procurement support.
- Mobile24 MAN Breakdown Cover 24/7 MAN breakdown support service providing round-the-clock assistance with access to MAN-trained technicians and genuine MAN parts across 2,000 workshops in the UK and Europe.
- MAN TGE MAN TGE commercial van available in multiple lengths, heights and configurations through Steadplan's authorised MAN dealership; flagship model with payload capacity up to 1,800kg, maximum cargo volume of 18.4 cubic metres, advanced driver-assistance systems and Euro 6-compliant engines.
- MAXUS eDeliver 7 Electric commercial van sold through The Electric Van Company Ltd (part of the Steadplan Group), offering 88.5kWh battery capacity suited to urban and regional deliveries.
- Isuzu D-Max Pickup truck sold through the Steadplan dealership, including specialised variants such as the Arctic Trucks AT35 for off-road applications.
Companies that use Steadplan
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Steadplan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Steadplan partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and minor.
- MAN Truck & Bus UKcoreAuthorized MAN dealership relationship established in 2001. Steadplan sells in-stock and made-to-order MAN vehicles as a service partner. Their expert maintenance team specializes in servicing and repairing MAN vehicles using genuine parts. Warranty and aftersales support flows through this authorized channel.
- Maxus UKcoreDealer partner for Maxus UK electric commercial vehicles. UK sales of Maxus vehicles conducted by The Electric Van Company Ltd part of the Steadplan Group, enabling Steadplan to offer electric vehicle options alongside traditional diesel vehicles.
- Ford Motor CompanycoreOfficial Ford converter since 2021. Steadplan is trusted to provide high-quality, reliable Ford vehicle conversions including campervan conversions, mobile workshops, and other specialized conversions meeting Ford's quality standards.
- EdströmsupportingVehicle racking systems provider. Steadplan offers Edström vehicle racking systems as flexible storage solutions with crash-tested safety credentials and extraordinary flexibility, including access to Edström's 360 3D configurator tool for custom designs.
- Training 2000supportingTraining provider partner for HGV apprenticeship programs. Steadplan uses Training 2000 to provide formal qualifications for apprentices including NVQ Level 3 certifications.
- Mobile24 MAN Breakdownsupporting24/7 MAN breakdown support network providing around-the-clock assistance through 2,000 workshops across the UK and Europe. Steadplan offers this as added peace of mind for customers.
- Dunny BeesminorFamily-run beekeeping business in West Yorkshire sponsored by Steadplan as part of commitment to sustainability and community support. Produces high-quality honey and beeswax products.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Steadplan competitors and assessment
Company assessmentBroad incumbents
- Pendragon: UK automotive retail group with multi-franchise commercial and passenger vehicle operations. Comparable in dealership-finance-bundled offering but at much larger national scale across broader brand portfolio.
- Lookers: Major UK automotive retailer with van and commercial vehicle operations alongside passenger car franchises. Comparable end customers (fleet operators, businesses) but with national scale and broader OEM mix.
- ALD Automotive UK: Large UK vehicle contract hire and fleet management provider with commercial vehicle capabilities. Comparable on long-term hire revenue model and enterprise fleet customers, but operates as a lessor rather than a dealer.
- Marshall Motor Group: UK automotive retail group with commercial vehicle dealerships among a broader passenger-car portfolio. Larger, multi-brand incumbent serving overlapping business and fleet customers through a wider geographic footprint.
- Lex Autolease: UK's largest vehicle leasing company with substantial commercial vehicle contract hire portfolio. Comparable on long-term fleet leasing business model and customer base, though operating at far greater scale and primarily as a finance-led lessor.
Direct peers
- Keltruck: UK Scania commercial vehicle dealer operating multiple depots in the Midlands. Direct comparable on authorized-CV-dealership model, regional multi-depot footprint, parts inventory, and fleet servicing business.
- Dawsongroup: UK commercial vehicle and trailer rental/leasing specialist with managed-fleet services. Comparable on the long-term commercial vehicle hire business model and fleet customer base, though operating via rental rather than dealership sales.
- Motus Truck & Van: UK commercial vehicle dealer group operating authorized MAN and Mercedes-Benz dealerships across multiple UK sites. Most directly comparable peer as a regional-to-national CV dealership offering sales, service, and parts on overlapping OEM brands.
- Thomas Hardie Commercials: UK MAN commercial vehicle dealer with depots in the North-West and Midlands. Closest authorized-MAN peer to Steadplan, with overlapping geographic catchment, fleet sales, and aftersales offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Steadplan social profiles
Digital presenceSteadplan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steadplan leadership team
Management profileNumber of profiles
Profiles3 records
Steadplan subsidiaries and ownership
Company hierarchySubsidiaries1 record
Steadplan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steadplan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steadplan
What does Steadplan do?
Steadplan is an authorised multi-brand commercial vehicle dealership providing sales, leasing, maintenance, and conversion services across three UK depots in Leeds, Rochdale, and Burnley. The group holds authorised MAN dealership status and official Ford converter status, offering new and used MAN, Maxus, Ford, and Isuzu vehicles alongside bespoke van and truck conversions using Edström racking and custom seat design.
Is Steadplan a public or private company?
Steadplan is a private company. It is classified as family owned and is currently operating.
When was Steadplan founded?
Steadplan was founded in 1983. It employs 51 to 100 people.
Where is Steadplan based?
Steadplan is headquartered in Leeds, United Kingdom, in the Europe region.
How does Steadplan make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Leasing, maintenance and Servicing, vehicle Conversions and finance and Insurance Products.
Who are Steadplan's main competitors?
Broad incumbents on record are Pendragon, Lookers, ALD Automotive UK, Marshall Motor Group and Lex Autolease. Direct peers are Keltruck, Dawsongroup, Motus Truck & Van and Thomas Hardie Commercials.
Does Steadplan have an API?
No public API is recorded for Steadplan.
What industry is Steadplan in?
Steadplan's product category is Commercial Vehicle Dealership. Its primary akta.pro industry code is TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire). Its NAICS code is 5321 and its SIC code is 7510.