The Urban Woods
The Urban Woods operates modular timber residential buildings under a flexible subscription model in the Netherlands. It develops C-CLT construction material from waste wood and serves urban millennials seeking sustainable, community-oriented housing with shared amenities and digital management via its WoodsApp.
- Company typePrivate
- Founded2023
- HeadquartersGroningen, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Urban Woods does
The Urban Woods is a Dutch sustainable housing company founded in 2023 by tech entrepreneur Sebastian Monteban and architect Tim Vermeend, headquartered in Groningen, the Netherlands, and operating as The Urban Woods B.V. The company develops and operates modular timber residential buildings under a flexible housing subscription model, replacing traditional leases with adjustable monthly subscriptions that include shared amenities (gym, rooftop gardens, co-working spaces, guest rooms) and per-use add-ons (e-bike, office space, storage, cleaning). Its first location in Delft opened in June 2026 with 102 apartments spread across a 10-story, 31-meter timber building — the highest wooden residential building in the Netherlands without a concrete core — housing 150 residents from 40 countries.
The core technology stack centers on C-CLT (Circular Cross Laminated Timber), a patented construction plate made from ash wood, waste wood, and old pallets, developed in collaboration with TNO, Staatsbosbeheer, DZB Leiden, Wood Joint, and BoerBoom. C-CLT is reported to be 10-15% stronger than traditional CLT and is fully circular — 85% of building materials are reusable at end of life, with 50% biobased. Buildings integrate ground-source heat pumps, solar panels, heat recovery, smart sensor networks, and a proprietary WoodsApp that handles subscription management, add-on booking, real-time energy tracking, and building access. Construction uses a systematic repetitive method that is 30% faster than traditional methods and is nitrogen-free, addressing Dutch permitting constraints.
The business model is direct-to-consumer: prospective residents register online via Typeform, complete income verification, attend a meet-and-greet, and finalize enrollment with zero activation costs. Pricing ranges from €1,296 to €1,700 per month for base rent across seven apartment types (The Treehouse, Greenhouse, Birdhouse, House of Light, Moon Palace, Castle in the Clouds, House of Dreams) at 39–65 m², with service costs of ~€120/month including WiFi. The company targets urban millennials and young professionals (single or two-person households, ages 25-40) seeking flexible, community-oriented sustainable housing. Geographic expansion is planned across five Dutch cities — Delft (operational), Deventer (design phase), Amsterdam, Groningen, and Zwolle.
The Urban Woods firmographics
Firmographics- Name
- The Urban Woods
- Legal name
- The Urban Woods B.V.
- Website
- https://theurbanwoods.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Urban Woods operates modular timber residential buildings under a flexible subscription model in the Netherlands. It develops C-CLT construction material from waste wood and serves urban millennials seeking sustainable, community-oriented housing with shared amenities and digital management via its WoodsApp.
- Ownership category
- akta.pro rank
The Urban Woods industry classification
Industry- Product category
- Residential Housing Subscription
- NAICS
- New Multifamily Housing Construction (except For-Sale Builders) (236116), Residential Building Construction (2361), Lessors of Residential Buildings and Dwellings (53111)
- SIC
- Prefabricated Wood Bldgs & Components (2452), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Modular & Prefabricated Home Construction (IMAFABAF)
- akta.pro secondary industries
- CLT (Cross-Laminated Timber) Manufacturing (IMAMACAF), Build-to-Rent (BTR) Community Management (BPAJAFAC), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Mass Timber Panels & Components (DLT, NLT, Hybrid Panels) (IMAMACAG)
Keywords
Where The Urban Woods is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
The Urban Woods business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Housing Subscription: Monthly housing subscription combining rent, carpeting costs, and service costs. Residents can adjust their subscription with on-demand add-ons charged per hour or per day (e.g., e-bike, extra storage, office space, cleaning service). The subscription is for an indefinite period with monthly termination after the first year.
- Shared Facilities Add-ons: Optional add-on services such as extra storage space, cleaning service, e-bike, additional office space, or guestroom access. Charged per hour or per day as usage-based extras on top of the base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | The Treehouse - 2 room apartment, 42 m², 1-2 balconies |
| Subscription | Monthly | The Greenhouse - 2 room apartment, 41-43 m², balcony |
| Subscription | Monthly | The Birdhouse - 2 room apartment, 39-42 m², balcony |
| Subscription | Monthly | The House of Light - 2 room apartment, 59-60 m², supersize sundeck |
| Subscription | Monthly | The Moon Palace - 3 room apartment, 61 m², large sundeck |
| Subscription | Monthly | The Castle in the Clouds - 3 room apartment, 63-65 m², balcony |
| Subscription | Monthly | The House of Dreams - 3 room apartment, 60-63 m², 2 balconies |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Urban Woods product offering
Product offeringCore offering
The Urban Woods designs, constructs, and operates modular timber residential buildings using proprietary C-CLT (Circular Cross Laminated Timber) made from waste wood and old pallets, and rents the apartments to residents through a flexible monthly housing subscription. Each subscription bundles rent, service costs, and access to shared facilities (gym, rooftop gardens, workspaces, laundry), and can be customized on demand with usage-based add-ons managed through the WoodsApp digital platform.
Product overview
The Urban Woods is a sustainable housing subscription platform offering modular, circular wooden apartments combined with shared facilities and a digital management system (WoodsApp). The core offering is a housing subscription model that replaces traditional renting with flexible, adjustable subscriptions. Residents choose from various apartment types (The Treehouse, The Greenhouse, The Birdhouse, The House of Light, The Moon Palace, The Castle in the Clouds, The House of Dreams) at different locations (Delft, Deventer, Amsterdam, Groningen, Zwolle), access shared facilities (gym, hot tub, rooftop gardens, work spaces), and customize their experience with optional add-ons via WoodsApp. The system integrates sustainable building (CLT wooden construction, C-CLT from waste wood), energy management, and community features into a unified housing experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Housing Subscription (Rent 2.0) A flexible monthly housing subscription combining rent, service costs, and access to shared facilities. Residents can upgrade their subscription on demand through the WoodsApp and terminate with monthly notice after the first year. Targeted at urban millennials and young professionals in the Netherlands.
- WoodsApp Proprietary digital platform enabling residents to manage their subscription, choose add-ons, sign up for events, book spaces, track real-time energy usage, and access building services.
- The Treehouse (apartment type) Two-room unfurnished apartment of 42 m² with 1-2 balconies and access to 350 m² shared area; priced from €1,310/month excluding service costs.
- The Greenhouse (apartment type) Two-room unfurnished apartment of 41-43 m² with balcony and access to 350 m² shared area; priced €1,305-€1,320/month excluding service costs.
- The Birdhouse (apartment type) Two-room unfurnished apartment of 39-42 m² with balcony and access to 350 m² shared area; priced €1,296-€1,310/month excluding service costs.
- The House of Light (apartment type) Two-room unfurnished apartment of 59-60 m² with supersize sundeck and access to 350 m² shared area; priced €1,550-€1,600/month excluding service costs.
- The Moon Palace (apartment type) Three-room unfurnished apartment of 61 m² with large sundeck and access to 350 m² shared area; priced €1,600/month excluding service costs.
- The Castle in the Clouds (apartment type) Three-room unfurnished apartment of 63-65 m² with balcony and access to 350 m² shared area; priced €1,650-€1,700/month excluding service costs.
- The House of Dreams (apartment type) Three-room unfurnished apartment of 60-63 m² with 2 balconies and access to 350 m² shared area; priced €1,600-€1,650/month excluding service costs.
- The Guesthouse On-site hotel facility with two fully equipped luxury rooms, fresh linen, and private bathrooms. Two nights per year included in the housing subscription; additional nights available as a paid add-on for residents' guests.
- Subscription Add-ons Optional extras available on demand to upgrade the housing subscription, including extra storage space, e-bike, cleaning service, additional office space, and guest room nights; charged per hour or per day.
- Shared Facilities Included amenities available to all residents: gym, hot tub, rooftop gardens, work spaces (The Work World), coffee corner, laundry (The Cleanest Room), lounge areas, book nook (Among The Leaves), and indoor bike parking.
Quantifiable outcome
- 85% of building materials are reusable at end of lifecycle
- +3 more outcomes
Companies that use The Urban Woods
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
The Urban Woods technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Urban Woods partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- StaatsbosbeheercoreSelects ash wood (non-coniferous, deciduous) from their Dutch forests for the C-CLT production. Provides sustainably sourced local wood as the primary raw material for the world's first circular CLT construction plates made from waste wood.
- DZB LeidencoreSocial development company that prepares and processes waste wood from waste streams (including discarded pallets and demolition wood) for use in C-CLT production.
- Wood JointcorePerforms finger-jointing of planks as part of the C-CLT production process, preparing wood segments for the circular cross-laminated timber panels.
- BoerBoomcoreManufactures the solid wood panels (C-CLT) from finger-jointed planks, producing the structural construction plates used in The Urban Woods buildings.
- TNO (Netherlands Organisation for Applied Scientific Research)coreConducts research on metal detection in recycled wood, bonding techniques, and strength classification for C-CLT panels. Provides scientific validation and quality assurance for the innovative construction material.
- ArcadismajorEngineering and design consultancy serving as structural engineer for The Urban Woods Delft project. Designer Meint Smith contributed to the innovative timber construction and stability system design.
- Urban Climate ArchitectscoreArchitecture firm led by Tim Vermeend (co-founder) specializing in bio-based timber construction. Designs The Urban Woods buildings applying 20+ years of timber construction expertise.
Scale indicators9 records
Recent moves11 records
Expansion highlights5 records
The Urban Woods competitors and assessment
Company assessmentRegional players
- AM (Amvest): Dutch housing corporation and developer focused on mid-market and affordable rental housing. Comparable on Dutch mid-market rental target demographic and BTR operations, though without timber construction specialization.
Broad incumbents
- Heijmans: Major Dutch listed construction and residential developer with sustainability-focused housing projects. Comparable on Dutch residential development and ESG positioning, but operates as a large diversified contractor rather than a single-material specialist.
- Binderholz: Austrian family-owned leader in CLT and mass timber production. Comparable on engineered wood panel manufacturing and European CLT market context, but operates as a B2B supplier rather than a residential operator.
- BPD (Bouwfonds Property Development): Large Dutch residential area developer owned by Rabobank. Comparable on Dutch residential development pipeline and municipality partnerships, but at significantly larger scale and with conventional construction methods.
- Bouwinvest: Dutch institutional investor in residential real estate including mid-market rental. Comparable on Dutch BTR investment thesis and target tenant demographic, but operates as a fund manager rather than a builder-operator.
- Stora Enso: European leader in mass timber including CLT panels. Comparable as a C-CLT-adjacent engineered wood manufacturer; overlaps in CLT supply chain, but at industrial scale and as a materials supplier rather than residential operator.
- Vesteda: Largest Dutch institutional residential investor and BTR operator. Comparable on Dutch mid-market rental housing and BTR community management, but operates at significantly larger scale with a traditional rather than timber/circular construction approach.
Others
- Arcadis: Global engineering and design consultancy that is already Urban Woods' structural engineer. Comparable as an enabler of innovative timber construction, not a competitor; relevant for benchmarking the broader ecosystem supporting circular timber development.
Direct peers
- Finch Buildings: Dutch modular timber housing developer building factory-produced wood homes for Dutch housing corporations and developers. Directly comparable on modular timber construction methodology, Dutch geography, and mid-market residential focus.
- Boelens de Groot: Dutch residential developer focused on sustainable, modular, and circular housing. Closely comparable on circular construction principles, Dutch geography, and small-team developer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
The Urban Woods social profiles
Digital presenceThe Urban Woods compliance and trust
Trust signalCompliance5 records
The Urban Woods financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Urban Woods leadership team
Management profileNumber of profiles
Profiles7 records
The Urban Woods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Urban Woods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Urban Woods
What does The Urban Woods do?
The Urban Woods designs, constructs, and operates modular timber residential buildings using proprietary C-CLT (Circular Cross Laminated Timber) made from waste wood and old pallets, and rents the apartments to residents through a flexible monthly housing subscription. Each subscription bundles rent, service costs, and access to shared facilities (gym, rooftop gardens, workspaces, laundry), and can be customized on demand with usage-based add-ons managed through the WoodsApp digital platform.
Is The Urban Woods a public or private company?
The Urban Woods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Urban Woods founded?
The Urban Woods was founded in 2023. It employs 11 to 50 people.
Where is The Urban Woods based?
The Urban Woods is headquartered in Groningen, Netherlands, in the Europe region.
How does The Urban Woods make money?
Two revenue lines are on record. Housing Subscription is the primary driver. The others are shared Facilities Add-ons.
Who are The Urban Woods's main competitors?
AM (Amvest) is listed as a regional player. Broad incumbents are Heijmans, Binderholz, BPD (Bouwfonds Property Development), Bouwinvest, Stora Enso and Vesteda. Arcadis is listed as an others. Direct peers are Finch Buildings and Boelens de Groot.
Does The Urban Woods have an API?
No public API is recorded for The Urban Woods.
What industry is The Urban Woods in?
The Urban Woods's product category is Residential Housing Subscription. Its primary akta.pro industry code is IMAFABAF, Residential Modular & Prefabricated Home Construction, with a secondary code of IMAMACAF, CLT (Cross-Laminated Timber) Manufacturing. Its NAICS code is 236116 and its SIC code is 2452.