What United Illusions does

United Illusions operates a single-site, ARRI-accredited virtual production studio in Budapest, Hungary, positioned as the largest such facility in Central Europe. The core offering is a configurable LED volume built on a 28 m x 6 m curved ROE BlackPearl v2 wall (9,856 x 2,112 pixels, 1,500 nits), a 4 m x 4 m moveable section, and a 7 m x 4.5 m ceiling, all driven by BROMPTON SX 40 processors and integrated with ARRI Alexa 35 camera packages, ARRI 24-75mm T2.8 Signature Zoom Lenses, ARRI Orbiters, and 48 Skypanel S60-C softbox lighting under IP-based control. Real-time camera tracking drives reactive in-camera visual effects through Unreal Engine environments, and the facility delivers end-to-end services spanning previsualization, real-time environment creation, on-set operation, and final delivery.

The company serves film and television productions, advertising and commercial clients (e.g., Aston Martin Budapest), interactive-media producers, and—through a partnership with MOME Open and DIGIC Pictures—film and media education. Revenue is generated primarily by renting the LED volume and providing professional-services staff on a project-by-project, quote-based basis; pricing is bespoke by scope and equipment, with no published tiers. Supporting infrastructure includes a dedicated 900 sq m main stage with sound-dampened ceiling and a rotating stage, two 450 m² secondary stages, a steel ceiling grid for rigging, full production-support facilities, and a 500 kW solar array that the studio cites as supporting fully green operations.

Distribution is direct and enterprise-oriented: the company sells through studio tours, project consultations, and a presence at international film industry events (notably as main sponsor of Location Expo co-located with AFM in Las Vegas), supplemented by educational partnerships and press events around marquee productions. The team disclosed in the source material comprises six named members—including a Managing Director, Technical Manager, Virtual Art Department Supervisor, Production Coordinator, a PhD-level Generative Media & XR Research Advisor, and a Film Expert/Consultant—alongside additional unquantified staff; no funding rounds, revenue figures, or ownership structure beyond an independent private company are disclosed.

Name

United Illusions

Legal name

United Illusions

Website

https://unitedillusions.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

A Budapest-based virtual production studio operating the largest ARRI-accredited LED volume in Central Europe, offering real-time 3D environments, in-camera visual effects, and previsualization to film, television, advertising, and education clients.

Ownership category

akta.pro rank

Product category

Virtual Production Services

akta.pro primary industry

Virtual Production Stages & LED Volume Operators (MPAHADAA)

akta.pro secondary industry

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)

Keywords

• Virtual production services
• LED volume studio
• In-camera visual effects
• Film production studio
• Real-time 3D environments

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Virtual Production Studio Rental: Rental of LED volume stage and equipment for film, television, and advertising productions. Includes access to main curved wall, moveable section, ceiling, and supplementary ARRI equipment.
2. End-to-End Virtual Production Services: Comprehensive VP services from concept to execution, including previz, real-time environment creation, on-set operation, and in-camera visual effects
3. Training Programs: Educational programs in partnership with MOME Open and DIGIC Pictures for Unreal Engine filmmaking and virtual production workflow training

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

United Illusions operates a virtual production studio in Budapest, Hungary, providing ARRI-accredited LED volume facilities and end-to-end virtual production services for film, television, and advertising productions. The studio features a configurable LED volume (28m x 6m main curved wall, moveable 4x4m section, 7m x 4.5m ceiling) using ROE BlackPearl v2 panels and BROMPTON SX 40 processors, alongside ARRI Alexa 35 camera packages, in-house art department, previsualization, and full production support infrastructure on a dedicated 900 sq m main stage.

Product overview

United Illusions is a single virtual production studio offering centered on an ARRI-accredited LED volume. The core product is the virtual production studio itself, which provides LED volume technology, ARRI camera and lighting equipment, and a dedicated 900 sq m stage. The offering is structured as a unified studio service combining the LED volume (main curved wall, moveable section, ceiling), end-to-end virtual production services, and previsualization. The studio also offers supplementary stages and production support infrastructure as part of its full-service offering. No separate software-as-a-product, SaaS modules, or standalone products were identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Production Studio (LED Volume Rental) Rental of an ARRI-accredited LED volume virtual production studio for film, television, and advertising productions. Includes a fully configurable LED volume (28m x 6m main curved wall, 4x4m moveable section, 7m x 4.5m ceiling), ARRI Alexa 35 camera packages with ARRI 24-75mm T2.8 Signature Zoom Lens, supplementary ARRI Rental lighting, BROMPTON SX 40 processing, IP-based lighting network, rotating stage, and complete production support facilities.
• Previsualization Services Cost-effective and high-quality previsualization solutions to help directors and production teams plan and refine shots before final filming. Enables creative focus during production by optimizing shooting schedules and visualizing virtual environments in advance.
• End-to-End Virtual Production Services Comprehensive virtual production workflow covering concept to execution, including real-time environment creation, dynamic visual effects, LED wall content creation, in-house art department services, on-set operation, and in-camera visual effects. Includes full production support such as production offices, dining area, hair/makeup room with styling stations, VIP skybox, set preparation area, storage, and on-site parking.
• Virtual Production Training Programs Educational programs in partnership with MOME Open and DIGIC Pictures offering Unreal Engine for Filmmaking and Virtual Production training. Provides hands-on training for film students, VFX professionals, 3D generalists, motion designers, and producers in a real LED volume studio environment with industry mentors.

Quantifiable outcome

• ~97% CO2 emission reduction compared to traditional on-location filming (from ~95 tons to ~0.74 tons)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Origo Film GroupcoreStrategic or Co-development PartnerStrategic partnership for film production services. United Illusions is located 5 minutes from Origo Film Group studios, facilitating seamless referrals and integrated production workflows. The partnership positions United Illusions within the established Hungarian film production ecosystem.
• ARRIcoreTechnology or IntegrationARRI provides equipment, solutions, and official stage accreditation for United Illusions' virtual production facility. The partnership includes ARRI Alexa 35 camera packages, ARRI 24-75mm T2.8 Signature Zoom Lens, supplementary lighting via ARRI Rental, and color science integration. ARRI has published feature coverage highlighting United Illusions as one of Europe's most advanced VP studios.
• MOME OpenminorStrategic or Co-development PartnerEducational partnership offering Unreal Engine for Filmmaking and Virtual Production training programs. The collaboration provides hands-on training for film students, VFX professionals, and industry practitioners in a real studio environment with industry mentors.
• DIGIC PicturesminorStrategic or Co-development PartnerCo-development partner in the MOME Open training program, providing industry mentorship and expertise in modern content creation techniques and VP workflow for training participants.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Pinewood Studios: Iconic global film studio group with major sound stages in the UK and international partner studios (including Shepperton). A broad incumbent that offers overlapping production infrastructure but does not specialize exclusively in virtual production.
• DNEG: Global visual effects and post-production group (Double Negative) with growing virtual production and ICVFX capabilities for major film and episodic productions. A broader incumbent with overlapping but more diversified service offerings.
• Framestore: Global VFX and immersive content company with established virtual production capabilities serving feature film, episodic, and brand clients. Overlaps with United Illusions on VP but operates a much wider VFX and immersive services portfolio.
• Cinesite: Global VFX and post-production house that has expanded into virtual production services. Comparable as a broader media technology services player with VP capability, but VP is one offering among a wider VFX portfolio.

Direct peers

• Trilith Studios: Large-scale film and TV production campus in Georgia (formerly Pinewood Atlanta) that has invested in virtual production capabilities. A direct competitor for productions choosing between Central European and US Southeast locations.
• NEP Group: Global broadcast and live/virtual production services company operating virtual production stages and broadcast infrastructure for entertainment clients. Comparable business model of operating production facilities and equipment on a service-rental basis.
• Dimension Studios: UK-based virtual production studio with LED volume stages serving film, episodic, and advertising clients. A direct competitor offering similar ARRI/ROE-equipped LED volume services to international productions.
• NantStudios: Los Angeles and Atlanta-based virtual production studio specializing in LED volume stages for feature, episodic, and commercial productions. Highly comparable as a premium-tier VP studio operator serving Hollywood productions.
• Pixomondo: Global virtual production studio network (now part of Sony) operating multiple LED volume stages worldwide and serving film, TV, and commercial productions. Directly comparable to United Illusions as a competing LED volume operator targeting the same enterprise customer segments.
• Sunset Studios (Hudson Pacific): Operator of large sound stage and production facility complexes (Sunset Studios, Brokaw, Quixote) with growing virtual production capabilities. Comparable as a capital-intensive physical production infrastructure provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/unitedillusions
• LinkedInlinkedin.com/company/unitedillusions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Illusions