What Pygmalion does

Pygmalion, s.r.o. is a privately held language school founded in 1998 and headquartered in Český Těšín, Czech Republic, operating across three branches in the Moravian-Silesian region (Český Těšín, Třinec, Ostrava). The company delivers foreign language instruction in English, German, French, Italian, Russian, Polish, Spanish, and Czech for foreigners, structured to the Common European Framework of Reference from A1 to C1+, with delivery formats including group courses, one-to-one instruction, and corporate in-company training. As an official Cambridge Center partner, Pygmalion prepares students for Cambridge English examinations (YLE, KET, PET, FCE, CAE, CPE, IELTS, ILEC) and administers them on-site; it is also accredited by MŠMT for teacher training and holds Bureau Veritas quality certification.

The company's product portfolio extends beyond classroom instruction to include a separate Translation and Interpretation Centre (Překladatelské centrum Pygmalion) with a database of over 600 freelance translators and interpreters handling standard, certified, and specialized translation plus simultaneous and consecutive interpretation. Adjacent lines include post-secondary language study (pomaturitní studium) conferring student status, study abroad programs across multiple countries, summer language camps for children, online courses and placement tests, multimedia/dubbing services, and methodological teacher training including CELTA certification courses hosted on-site.

Revenue is generated through four primary streams: recurring course fees (subscription-style enrollment), corporate B2B training contracts, transactional study abroad placement, and professional translation/interpreting fees. The business operates on a sales-led motion via branch coordinators, walk-in enrollment, and online ordering forms. Teaching quality is supported by 14 CELTA-certified lecturers plus 2 DELTA holders, 2 study directors, and 3 methodologists. Marketing relies primarily on the company website, Facebook organic content, and recurring literary competitions (GATE for English, TOR for German) co-sponsored by the Moravian-Silesian Region and the Municipality of Třinec.

Name

Pygmalion

Legal name

Pygmalion, s.r.o.

Website

https://pygmalion.cz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Pygmalion is a privately held Czech language school, founded 1998, operating three branches in the Moravian-Silesian region (Český Těšín, Třinec, Ostrava) and serving individual learners, children, and corporate clients with multi-language courses, Cambridge exam preparation, and a translation/interpretation center.

Ownership category

akta.pro rank

Product category

Language Education and Translation Services

NAICS

Language Schools (61163), Exam Preparation and Tutoring (611691), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Language Schools & Institutes (EDAMAFAA)

akta.pro secondary industries

Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE) (EDANACAD), Teacher Training & Language Teaching Certifications (e.g., CELTA/DELTA) (EDAIAEAI), English Proficiency & International Admissions Exams (TOEFL/IELTS/PTE/Duolingo) Prep (EDANABAC), Language Learning Centers (ESL/EFL & World Languages) (EDANAHAG)

Keywords

• Language school services
• Corporate language training
• Cambridge exam preparation
• Translation and interpreting
• Foreign language courses

Headquarters

HQ city

Cesky Tesin

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Language Courses: Afternoon and evening group language courses, individual 1-to-1 courses, and 2-to-1 courses for adults, children, and teenagers. Also includes exam preparation courses, summer camps, and study abroad programs.
2. Translation & Interpreting Services: Full-service translation center with over 600 freelance translators and interpreters. Services include standard translation, certified/specialized translation, interpreting (consecutive and simultaneous), DTP, and multimedia/dubbing services.
3. Corporate Language Training: B2B language training contracts for corporate clients, delivered at company premises or school branches.
4. Study Abroad Programs: Organized language study programs in the UK, Ireland, Malta, USA, Canada, Australia, and other countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pygmalion s.r.o. operates a language school offering group, individual, corporate, and children's foreign-language courses (English, German, French, Italian, Russian, Polish, Spanish, Czech for foreigners) at CEFR levels A1–C1+, alongside Cambridge exam preparation, post-secondary pomaturitní studium, summer camps, study abroad programs, and accredited teacher training. Its separate Překladatelské centrum delivers translation, certified/specialized translation, consecutive and simultaneous interpreting, telephone and Skype interpreting, DTP, and multimedia dubbing/subtitling through a 600+ freelancer network.

Product overview

Pygmalion is a comprehensive language school offering a portfolio of language education products and services across multiple delivery formats. The core offerings include General Language Courses for Adults (English, German, French, Italian, Russian, Polish, and Czech for foreigners) at CEFR levels A1-C1, available as individual, group, or corporate courses. Children's Programs include Pygmalionek (ages 3+), Pupil (ages 8-12), and Teenager courses, all designed to prepare students for Cambridge YLE international examinations. The company serves as an official Cambridge Center, offering official Cambridge examination preparation (PET, FCE, CAE, CPE, IELTS, ILEC). Post-secondary language study (Pomaturitní studium) provides one-year intensive programs with student status. Supporting services include Translation and Interpretation (in multiple language combinations with telephone/Skype options), Study Abroad Programs in multiple countries, Online Language Courses and Tests, Summer Holiday Programs for Children, and Teacher Training Programs including Cambridge CELTA methodology courses. Multimedia Services provide complementary visual content production. The company operates three physical branches in Český Těšín, Třinec, and Ostrava, with online delivery capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Pygmalionek: Language courses for young children starting from age 3.
• Překladatelské centrum Pygmalion

Products and services

• General Language Courses for Adults Afternoon and evening language courses for the general public in English, German, French, Italian, Russian, Polish, Spanish, and Czech for foreigners, structured from A1 to C1 levels per the Common European Framework of Reference. Delivered at Pygmalion's three Czech branches to adult learners seeking personal or professional proficiency.
• Individual Language Courses One-to-one or two-to-one personalized language instruction tailored to individual learner needs, schedules, and goals, available across Pygmalion's language portfolio. Targeted at adult learners needing customized pacing and content.
• Corporate Language Courses B2B business language training for companies and institutions, including general Business English, English for Specific Purposes, and customized corporate programs delivered at client premises or school branches. Targeted at enterprises needing employee language competency (e.g., AGEL, Walmark, Genpact, Shimano Karviná).
• Children's Language Programs (Pygmalionek, Pupil, Teenager) Age-segmented language courses for children from age 3 (Pygmalionek), ages 8–12 (Pupil), and teenagers 13+ (Teenager), designed to prepare children for Cambridge YLE, KET, and PET international examinations. Targeted at parents enrolling children for early language acquisition and school certification.
• Cambridge Examination Preparation Courses Preparation courses for international Cambridge English examinations including PET, FCE, CAE, CPE, and IELTS, plus ILEC business examinations. Delivered as an official Cambridge Center with on-site exam administration.
• Post-Secondary Language Study (Pomaturitní studium) One-year post-secondary language study program providing student status, with intensive language training and preparation for Cambridge international examinations. Targeted at graduates seeking intensive language immersion and student status benefits.
• Translation and Interpretation Services Professional translation services in multiple language combinations and interpretation services including simultaneous and consecutive interpretation, telephone interpretation, and Skype interpretation, delivered via Pygmalion's network of 600+ freelance translators and interpreters. Targeted at enterprises, institutions, and government clients (e.g., Shimano Karviná, Krkonoše National Park Administration).
• Study Abroad Programs Organized language study programs in the UK, Ireland, Malta, USA, Canada, Australia, and other countries, with options for general, business, youth, or teacher-focused courses and various accommodation types. Targeted at students seeking international immersion.
• Online Language Courses and Tests Online language courses and online placement tests for English, Spanish, French, and German, accessible through Pygmalion's online platform. Targeted at learners seeking self-paced study or initial level assessment.
• Summer Holiday Programs for Children Vacation week programs with English for children, including summer camps (příměstské tábory) and holiday weeks with immersive language activities, games, and creative projects. Targeted at parents seeking school-break immersion for children.
• Teacher Training Programs Professional development courses for educators including Cambridge CELTA methodology courses, English language courses for pedagogical workers, and methodological support for foreign language teaching. Programs accredited by MŠMT. Targeted at primary and secondary school teachers.
• Summer Group Courses Summer group language courses (4–6 students) offered as 6 lessons for 600 CZK. Targeted at learners seeking short, intensive summer-term study in a small group format.
• Cambridge YLE Preparation Courses Specialized preparation for Cambridge Young Learners English (YLE) examinations at Starters, Movers, and Flyers levels for children aged 6 and above. Targeted at parents seeking international certification for young learners.

Quantifiable outcome

• Successful preparation of children for Cambridge YLE, KET, and PET international exams
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Cambridge English Language AssessmentcoreStrategic or Co-development PartnerPygmalion is an official Cambridge Center, authorized to prepare students for Cambridge English exams (YLE, KET, PET, FCE, CAE, CPE, IELTS, ILEC) and administer these exams on-site. This partnership provides credibility and access to official Cambridge teaching standards and materials.
• Cambridge English Language Assessment (CELTA)coreStrategic or Co-development PartnerPygmalion hosted the Cambridge CELTA teacher training course in August 2013, enabling 11 of its lecturers to obtain the internationally recognized CELTA teaching qualification. The school also has 2 lecturers with DELTA diplomas.
• Oxford University PressminorStrategic or Co-development PartnerOxford University Press is a partner in the GATE literary competition organized by Pygmalion, providing prize books and supporting the competition for high school students. OUP also provides methodological materials used in teacher training programs.
• Association of Language Schools of the Czech Republic (AJŠ)coreStrategic or Co-development PartnerPygmalion is a member of the Association of Language Schools (AJŠ), formed in 2015 by merging ACERT and AJŠA. The association works to strengthen the position of language schools, promote cooperation, and improve the language education market in the Czech Republic.
• Municipality of TřinecminorGTM or Marketing PartnerThe municipality of Třinec provides financial support for the German literary competition TOR organized at Pygmalion's Třinec branch.
• Moravian-Silesian RegionminorGTM or Marketing PartnerThe Moravian-Silesian Region provides financial support for the GATE literary competition organized by Pygmalion.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Jazyková škola Glossa: Czech language school focused on teaching Czech as a foreign language and other languages, with study abroad options; comparable to Pygmalion on language school operations and study abroad programs, with a different primary language emphasis (Czech-as-foreign-language).
• Jazyková škola Caledonian School: Czech private language school with a multi-branch presence offering general and corporate language courses plus Cambridge exam preparation; directly comparable to Pygmalion in product mix and target market, though concentrated in Prague rather than the Moravian-Silesian region.
• Jazyková škola Hello (Brno): Moravian-based language school offering adult, children, and corporate language courses with Cambridge prep; comparable in product mix and regional Czech positioning, providing head-to-head competition for Pygmalion's Moravian-Silesian customers.
• British Centre Prague: Czech language school with Cambridge exam preparation and corporate training programs; comparable to Pygmalion's core offerings, but operates primarily in Prague versus Pygmalion's Moravian-Silesian footprint.

Direct peers

• International House Prague: Part of the global International House network offering CELTA teacher training, language courses, and exam preparation; comparable to Pygmalion on CELTA certification programs and exam prep, but operates globally and at larger scale.
• Jazyková škola ACERT Prague / AKCENT International House Prague: Long-established Czech language school network offering general courses, Cambridge/IELTS prep, corporate training, and translation services; closest functional peer to Pygmalion across the same product set and customer segments, with greater scale and brand recognition.

Broad incumbents

• Berlitz Czech Republic: Global language school brand with corporate language training, individual instruction, and immersion programs; competes with Pygmalion in the corporate and adult-learners segments but offers broader geographic and product reach.
• Eurocentres Czech: International language school operator with classroom-based and study abroad programs in CEE; comparable to Pygmalion on adult courses and study abroad, though larger and more internationally diversified.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/172022619523155
• LinkedInlinkedin.com/company/pygmalion-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pygmalion