URUFOR
URUFOR is a Uruguayan vertically integrated forestry company producing FSC-certified kiln-dried Red Grandis lumber from 40,000+ hectares of Eucalyptus Grandis plantations, exporting 220,000 m3 annually to window, door, furniture, and construction manufacturers in 30+ countries.
- Company typePrivate
- Founded1992
- HeadquartersMontevideo, Uruguay
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What URUFOR does
URUFOR S.A. is a privately held Uruguayan Sociedad Anónima that, together with its sister company COFUSA, operates a vertically integrated plantation-to-export forestry business producing kiln-dried Red Grandis lumber (Eucalyptus Grandis). COFUSA manages more than 40,000 hectares of FSC-certified plantations in northeastern Uruguay on deep sandy soils with annual rainfall exceeding 1,650 mm, and supplies URUFOR's industrial operations with pruned logs under a 25-year sustainable rotation cycle. URUFOR owns and operates a state-of-the-art sawmill processing pruned logs with SED 40 cm, 90 kiln-drying chambers with 23,000 m3 total capacity delivering piece-by-piece moisture control to 10–12%, an EN 13307 certified lamination plant for window and door components, NHLA-compliant grading, and a 10 MW/hr cogeneration plant running on 100% biomass from processing byproducts. An in-house nursery with a genetic improvement program supplies 100% of plantation stock.
URUFOR markets its entire production under the registered RED GRANDIS™ trademark, exporting high-grade KD lumber (random width averaging 230mm+, length averaging 4000mm+) and EN 13307 / FSC 100% certified DKD and KKK scantlings to more than 30 countries. The go-to-market is direct B2B export to industrial buyers — window and door manufacturers, furniture manufacturers, and construction/cladding customers — under quote-based pricing typical of the lumber export trade. Marketing channels are modest: a company website, LinkedIn, Instagram, and YouTube presence, with email and phone as primary commercial contact points.
The business is monetized through hardware sales of physical lumber products. Both URUFOR and COFUSA have been FSC certified since 2001, and in March 2020 the group voluntarily adopted US and UK anti-money laundering and anti-corruption compliance frameworks exceeding Uruguayan requirements, with a compliance review completed in March 2023. No revenue, headcount growth, M&A, or capital-raising activity is disclosed in the source materials; the company is described as founder or family-controlled with Mercedes Otegui serving as Compliance Officer.
URUFOR firmographics
Firmographics- Name
- URUFOR
- Legal name
- URUFOR S.A.
- Website
- https://urufor.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- URUFOR is a Uruguayan vertically integrated forestry company producing FSC-certified kiln-dried Red Grandis lumber from 40,000+ hectares of Eucalyptus Grandis plantations, exporting 220,000 m3 annually to window, door, furniture, and construction manufacturers in 30+ countries.
- Ownership category
- akta.pro rank
URUFOR industry classification
Industry- Product category
- Sustainable Lumber Manufacturing
- NAICS
- Sawmills (321113), Timber Tract Operations (113110), Timber Tract Operations (11311), Sawmills and Wood Preservation (3211), Sawmills and Wood Preservation (32111)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Forestry (800), Wholesale-Lumber & Other Construction Materials (5030), Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Hardwood Lumber Sawmills (IMAMABAB)
- akta.pro secondary industries
- Timber Tract Operations & Forest Ownership (Timberland) (IMAMAAAA), Silviculture & Reforestation Services (Nurseries, Planting, Tending) (IMAMAJAC), Biomass Ash, Slag & Byproduct Handling/Utilization (Ash Management, Soil Amendments) (EUAAAGAJ)
Keywords
Where URUFOR is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices1 record
Markets served
URUFOR business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Lumber Production and Export: URUFOR produces 220,000 m3 of Red Grandis lumber per year from its state-of-the-art sawmill. COFUSA supplies high quality Eucalyptus Grandis logs from its 40,000+ hectares of plantations. The company exports lumber products (high grade KD lumber and scantlings) to more than 30 countries worldwide.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
URUFOR product offering
Product offeringCore offering
URUFOR produces and exports high-grade kiln-dried Red Grandis (Eucalyptus Grandis) lumber and EN 13307 certified laminated scantlings from 40,000+ hectares of FSC certified plantations in Uruguay. The vertically integrated operation includes a 220,000 m3/year sawmill, 90 kiln-drying chambers with piece-by-piece moisture control, NHLA-compliant grading, an EN 13307 certified lamination plant, and a 10 MW/hr biomass cogeneration facility. Products are sold to manufacturers of windows, doors, furniture, kitchen cabinets, ceiling, and cladding in more than 30 countries.
Product overview
URUFOR is a Uruguayan forestry and lumber company operating through two entities: URUFOR S.A. and COFUSA, which together form a vertically integrated forestry operation. COFUSA handles nursery, plantation, and log supply from over 40,000 hectares of Eucalyptus Grandis plantations, while URUFOR operates the industrialization and marketing of lumber products under the RED GRANDIS™ brand. The core product portfolio consists of RED GRANDIS™ High Grade KD (kiln-dried) Lumber and RED GRANDIS™ Scantlings (DKD and KKK grades), with an annual production capacity of 220,000 m3 of lumber. Industrial operations span sawmill processing, kiln drying (90 chambers, 23,000 m3 capacity), NHLA grading, lamination plant for windows/doors components (EN 13307 certified), and a 10 MW/hr cogeneration plant utilizing 100% biomass. Both companies have been FSC® certified since 2001.
Differentiator
Problem solved
Functional benefit
Brands
- RED GRANDIS™: High grade KD lumber and scantlings produced by URUFOR, featuring FSC 100% certified products including rough sawn lumber, kiln-dried to 10-12% moisture content, and EN 13307 certified scantlings.
Products and services
- RED GRANDIS™ High Grade KD Lumber
Quantifiable outcome
- 220,000 m3 annual lumber production from state-of-the-art sawmill
- +4 more outcomes
Companies that use URUFOR
Customer profileSegments3 records
Ideal customer profiles3 records
URUFOR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
URUFOR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- COFUSAcoreCOFUSA is a sister company within the same Economic Group as URUFOR. COFUSA supplies URUFOR with high quality Eucalyptus Grandis logs from its 40,000+ hectares of plantations. COFUSA has been engaged in planting and forest management since 1989. Both companies share the same economic group, forestry sector activities, and FSC certification since 2001.
Scale indicators7 records
Recent moves6 records
Expansion highlights3 records
URUFOR competitors and assessment
Company assessmentBroad incumbents
- Weyerhaeuser Company: Weyerhaeuser is one of the world's largest private timberland owners and a major producer of lumber, engineered wood products, and panels. Although it is a diversified softwood/wood-products conglomerate rather than a hardwood specialist, its combination of timberland ownership, certified forestry (SFI/PEFC/FSC), sawmilling, and value-added wood products is structurally analogous to URUFOR's vertically integrated model.
- Stora Enso Oyj: Stora Enso is a Finnish-Swedish forest products major with global operations in timberland, sawn timber, and engineered wood (CLT, LVL), and it operates eucalyptus plantations in South America. Its CLTMass timber solutions and Wood Products division (sawmills and value-added wood components) are conceptually similar to URUFOR's certified hardwood lumber and EN 13307 laminated scantlings for window/door makers.
- Boise Cascade Company: Boise Cascade is a major US producer of engineered wood products, plywood, and lumber, with a building materials distribution arm that supplies lumber and panels to industrial and construction buyers. Its mix of certified timberland, value-added wood manufacturing, and downstream distribution resonates with URUFOR's plantation, lamination, and direct-export distribution model.
- West Fraser Timber Co. Ltd. West Fraser is one of North America's largest lumber and wood panels producers with significant timberland holdings and certified forestry operations. While focused on softwood lumber, OSB, and pulp, its model of certified timberland ownership coupled with industrial wood-product manufacturing parallels URUFOR's plantation-to-export operation.
- Rayonier Inc. Rayonier is a US timberland REIT with significant timberland holdings and a wood products segment producing lumber and engineered wood products. Its pure-play timberland-plus-manufacturing structure and history of selling certified wood to industrial customers make it a relevant broad comparator for URUFOR's plantation-anchored business model.
- Canfor Corporation: Canfor is one of the largest producers of softwood lumber and pulp in North America, with substantial certified timberland and global lumber distribution. Although species and geographic mix differ, its scale of operations and sawmill footprint provide a useful comparison for capital-intensive certified wood processing and export logistics of the kind URUFOR runs.
- Suzano S.A. Suzano is the world's largest eucalyptus pulp producer, operating hundreds of thousands of hectares of eucalyptus plantations in Brazil and increasingly venturing into solid wood and biomaterials. While primarily a pulp giant, its scale of Eucalyptus plantation operations and vertical integration from forestry through processing make it a benchmark for asset-intensive eucalyptus forestry economics similar to URUFOR's model.
- UPM-Kymmene Corporation: UPM is a Finnish forest products major with global timber assets and eucalyptus plantations in Uruguay and Brazil, making it a geographically and operationally similar large-scale, certified timber owner. While UPM is largely pulp-and-paper oriented, its forestry division and Uruguay-based plantations make it the most relevant broad-incumbent comparable for land economics and regulatory exposure.
Direct peers
- Interfor Corporation: Interfor is a Canadian lumber producer with vertically integrated timberlands and a global export orientation across North America, Asia, and Europe. Like URUFOR, it sells kiln-dried lumber and value-added components (including finger-jointed studs and engineered wood) to industrial buyers, but at much larger scale and across softwood species. Closest functional comparable for a kiln-dried hardwood lumber exporter with industrial asset intensity.
Emerging players
- Eldorado Florestal / Eldorado Brasil Celulose: Eldorado Brasil is a Brazilian eucalyptus pulp producer with more than 200,000 hectares of eucalyptus plantations and ongoing ventures into solid biomass and bioproducts. Although pulp-focused, its adjacency in large-scale Eucalyptus plantation management and South American operating conditions provides useful benchmarking for plantation yield, cost, and certification economics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
URUFOR social profiles
Digital presenceURUFOR compliance and trust
Trust signalCompliance2 records
URUFOR financial estimates
Financial estimateRevenue estimate
Valuation estimate
URUFOR leadership team
Management profileNumber of profiles
Profiles1 record
URUFOR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
URUFOR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about URUFOR
What does URUFOR do?
URUFOR produces and exports high-grade kiln-dried Red Grandis (Eucalyptus Grandis) lumber and EN 13307 certified laminated scantlings from 40,000+ hectares of FSC certified plantations in Uruguay. The vertically integrated operation includes a 220,000 m3/year sawmill, 90 kiln-drying chambers with piece-by-piece moisture control, NHLA-compliant grading, an EN 13307 certified lamination plant, and a 10 MW/hr biomass cogeneration facility. Products are sold to manufacturers of windows, doors, furniture, kitchen cabinets, ceiling, and cladding in more than 30 countries.
Is URUFOR a public or private company?
URUFOR is a private company. It is classified as corporate owned and is currently operating.
When was URUFOR founded?
URUFOR was founded in 1992. It employs 251 to 500 people.
Where is URUFOR based?
URUFOR is headquartered in Montevideo, Uruguay, in the Latin America region.
How does URUFOR make money?
One revenue line is on record: lumber Production and Export.
Who are URUFOR's main competitors?
Broad incumbents on record are Weyerhaeuser Company, Stora Enso Oyj, Boise Cascade Company, West Fraser Timber Co. Ltd., Rayonier Inc., Canfor Corporation, Suzano S.A. and UPM-Kymmene Corporation. Interfor Corporation is listed as a direct peer. Eldorado Florestal / Eldorado Brasil Celulose is listed as an emerging player.
Does URUFOR have an API?
No public API is recorded for URUFOR.
What industry is URUFOR in?
URUFOR's product category is Sustainable Lumber Manufacturing. Its primary akta.pro industry code is IMAMABAB, Hardwood Lumber Sawmills, with a secondary code of IMAMAAAA, Timber Tract Operations & Forest Ownership (Timberland). Its NAICS code is 321113 and its SIC code is 2400.