Alprovi
Alprovi is a family-owned Dutch e-commerce retailer founded in 1988, curating and reselling movement, exercise, and play equipment from over 35 brands to schools, physiotherapy practices, sports clubs, elderly care facilities, and home consumers across the Netherlands and Belgium.
- Company typePrivate
- Founded1988
- HeadquartersVeenendaal, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Alprovi does
Alprovi is a privately held, family-owned Dutch e-commerce retailer founded in 1988 by Annemieke Vink, headquartered in Veenendaal, Netherlands. The company curates and resells movement, exercise, and play equipment across five verticals: Education and Childcare, Therapy and Rehabilitation, Sports and Training, Home Users, and Elderly Care. Its catalog spans products from over 35 third-party brands including Gymnic, Gonge, Winther, Franklin Methode, BS Toys, Weplay, 12Springs, and Togu, ranging from low-cost items such as €2.75 Reflex balls to premium equipment like the €649 Winther Viking Challenge WheelyRider. Alprovi does not develop proprietary technology; its core platform is a multi-brand retail operation with detailed product taxonomy, content marketing via a blog, and a physical showroom in Veenendaal for appointments.
The company operates primarily direct-to-consumer through two storefronts — alprovi.nl for the Netherlands and alprovi.be for Belgium — with WhatsApp and phone support, payment options including 'achteraf betalen' via Billink, and volume discounts on select bulk items. Pricing is publicly listed per unit with tiered discounts (e.g., 5% at 10 units, 10% at 20 units on certain Reflex balls) and shipping at €5.95 with free shipping over €50 within the Netherlands. Alprovi maintains no subsidiary structure, no disclosed investors, no patents, and no M&A activity; it relies on a small team (11–50 employees) and trade show presence (NOT Beurs, FysioExpo, NVFK, NVFG) to drive B2B demand from schools, physiotherapy practices, sports clubs, and senior care facilities across the Benelux region.
Alprovi firmographics
Firmographics- Name
- Alprovi
- Legal name
- Alprovi
- Website
- https://www.alprovi.nl
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alprovi is a family-owned Dutch e-commerce retailer founded in 1988, curating and reselling movement, exercise, and play equipment from over 35 brands to schools, physiotherapy practices, sports clubs, elderly care facilities, and home consumers across the Netherlands and Belgium.
- Ownership category
- akta.pro rank
Where Alprovi is headquartered
LocationHeadquarters
- HQ city
- Veenendaal
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Alprovi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Alprovi generates revenue through direct sales of physical products including exercise balls, therapy equipment, balance training tools, playground equipment, and sports gear. Products range from individual items (balls, massage tools) to complete sets and packages (sport containers, movement kits). Sales occur through their Dutch (alprovi.nl) and Belgian (alprovi.be) e-commerce websites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-unit pricing for individual products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Alprovi product offering
Product offeringCore offering
Alprovi is an e-commerce retailer that curates and sells movement, exercise, therapy, and play equipment from over 35 brands to professional buyers (schools, physiotherapy practices, sports clubs, elderly care facilities) and home consumers in the Netherlands and Belgium. Its offering spans balance and therapy balls, massage rollers and balls, balance boards, sensory integration tools, foam play blocks, trampolines, slacklines, balance bikes, foot training equipment, and elderly mobility aids, organized into five category verticals.
Product overview
Alprovi is an e-commerce retailer specializing in movement and exercise products for education, therapy, sport, and home use, founded in 1988 by Annemieke Vink. The company sells a broad portfolio organized into five main categories: (1) Education and Childcare (onderwijs en kinderopvang) covering foam play blocks, riding vehicles, balance equipment, trampolines, and active learning materials; (2) Therapy (therapie) including balance balls, balance boards, massage rollers, massage balls, sensory integration tools, and foot training products; (3) Sport and Training (sport en training) featuring yoga and Pilates equipment, fitness balls, resistance bands, and balance training tools; (4) Home (thuis) for indoor and outdoor play; and (5) Elderly and Movement (ouderen en bewegen) targeting balance, fine motor skills, and strength training for seniors. The product range is primarily distributed under third-party brands including Gymnic, Winther, Gonge, Weplay, BS Toys, Slackers, Togu, Franklin Methode, and many others, sold through the alprovi.nl e-commerce platform with a showroom in Veenendaal, Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Education and Childcare Movement Equipment
Quantifiable outcome
- Over 35 years of experience serving the movement and exercise equipment market
Companies that use Alprovi
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Alprovi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alprovi partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- Skills2MoveminorPartner organization focused on movement and skills development. Listed as a partner on Alprovi's website, indicating collaboration on movement education and product development.
- WieblieminorPartner listed on Alprovi's partners page. Nature of partnership appears to be related to movement and play products.
- Zit met PitminorMovement education program partner. Alprovi offers 'Zit met Pit! workshop Bewegend Leren in company' (Sit with Energy! Active Learning workshop in-company), indicating collaboration on educational movement programs.
- VoetentrainingminorPartner organization focused on foot training. Alprovi carries foot training products and provides online training programs for foot conditions including Hallux Valgus, Mortons Neuroom, and Hallux Limitus/Rigidus.
- 12Springs SportsminorPartner brand for sports equipment including airtracks and gymnastics equipment. Alprovi is an authorized reseller of 12Springs products.
- 12Springs TrampolinesminorPartner brand for trampoline products. Alprovi distributes 12Springs trampolines as part of their product portfolio.
- BodymapminorPartner brand for body mapping and movement analysis products. Listed as a partner on Alprovi's website.
- MM (MM logo)minorPartner brand indicated by MM logo on partners page.
- BestConceptminorPartner brand for concept products. Listed as a partner on Alprovi's website.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Alprovi competitors and assessment
Company assessmentDirect peers
- Sport-Thieme: German-based multi-brand retailer of sports, therapy, and educational equipment for schools, clubs, and physiotherapy practices. Closest direct comparable to Alprovi in product mix, target customer segments, and multi-brand curation model, with a larger geographic footprint in DACH.
- Therapy Shoppe: US-based online retailer specializing in occupational and physical therapy products for pediatric and adult clients. Closely comparable to Alprovi's therapy vertical in catalog, customer (therapists/parents), and digital-first distribution model.
- Sportime: US multi-brand supplier of physical education, sports, and movement equipment for schools and recreation programs. Direct comparable to Alprovi's education and childcare vertical in SKU mix, customer type, and curriculum-led selling approach.
Broad incumbents
- Decathlon: Global sporting goods retail giant with broad coverage of fitness, cycling, team sports, and outdoor equipment. Overlaps with Alprovi in balance, therapy, and kids' sports categories, but competes on price and breadth rather than clinical-grade curation.
- Performance Health: Global manufacturer and distributor of rehabilitation and therapy brands (Thera-Band, Sammons Preston, Rolyan). Comparable to Alprovi's therapy vertical in target customers and product categories, but operates upstream as a brand owner rather than a multi-brand retailer.
Emerging players
- Fun and Function: US-focused retailer of sensory integration, special needs, and pediatric therapy products. Overlaps with Alprovi's therapy and education segments, particularly around sensory and motor skill tools, with similar e-commerce-led distribution.
- Flaghouse: US retailer of special education, adaptive PE, and therapy equipment. Comparable to Alprovi's education and therapy segments in institutional customer base and inclusive-play product focus.
- Pedalo: German manufacturer of balance, coordination, and motor-skill equipment (Pedalo rollers, beams, balance boards). Overlaps with Alprovi's balance and motor training assortment and serves the same therapy and education markets.
- Power Systems: US distributor of functional fitness, balance, and rehab training equipment for gyms, schools, and trainers. Comparable to Alprovi's sport and training vertical in product categories and institutional buyer focus.
Regional players
- Perry Sport: Dutch sporting goods retailer with brick-and-mortar and online presence across the Netherlands. Competes with Alprovi in the broader Dutch active lifestyle and home fitness category, though it lacks the clinical-grade therapy and education specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Alprovi social profiles
Digital presenceAlprovi compliance and trust
Trust signalCompliance2 records
Alprovi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alprovi leadership team
Management profileNumber of profiles
Profiles1 record
Alprovi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alprovi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alprovi
What does Alprovi do?
Alprovi is an e-commerce retailer that curates and sells movement, exercise, therapy, and play equipment from over 35 brands to professional buyers (schools, physiotherapy practices, sports clubs, elderly care facilities) and home consumers in the Netherlands and Belgium. Its offering spans balance and therapy balls, massage rollers and balls, balance boards, sensory integration tools, foam play blocks, trampolines, slacklines, balance bikes, foot training equipment, and elderly mobility aids, organized into five category verticals.
Is Alprovi a public or private company?
Alprovi is a private company. It is classified as family owned and is currently operating.
When was Alprovi founded?
Alprovi was founded in 1988. It employs 11 to 50 people.
Where is Alprovi based?
Alprovi is headquartered in Veenendaal, Netherlands, in the Europe region.
How does Alprovi make money?
One revenue line is on record: product Sales.
Who are Alprovi's main competitors?
Direct peers on record are Sport-Thieme, Therapy Shoppe and Sportime. Broad incumbents are Decathlon and Performance Health. Emerging players are Fun and Function, Flaghouse, Pedalo and Power Systems. Perry Sport is listed as a regional player.
Does Alprovi have an API?
No public API is recorded for Alprovi.