Alepay.vn

What Alepay.vn does

AlePay.vn is a Vietnam-based online payment gateway service that has operated since 2017 as a card-acceptance product brand under the parent payment platform NgânLượng.vn. The company processes online and in-store card transactions for Vietnamese merchants using domestic and international cards, with its technology foundation built on proprietary card tokenization that replaces sensitive card data with secure tokens to enable PCI-compliant processing. Its product portfolio consists of three core offerings: a one-click linked-card payment solution for fast online checkout, a 0% interest installment payment option that allows customers to split purchases into monthly payments, and an Mpos counter-payment solution for in-store card acceptance at physical merchant locations. AlePay generates revenue through transaction fees on payments processed through its gateway, with merchant acquisition handled via a self-service online registration portal (alepay-merchant.nganluong.vn) targeting SMBs, alongside embedded distribution through the NgânLượng.vn ecosystem.

The company's technical footprint is anchored by integration with three global card networks (VISA, Mastercard, JCB) and 20+ banking partners spanning both domestic Vietnamese institutions (VPB/VPBank, TCB/Techcombank, TPB/TPBank, MSB/Maritime Bank, SCB, STB/Sacombank, VIB, ICB/VietinBank, FE Credit) and international banks operating locally (ANZ, HSBC, Shinhan, SEB, NAB). AlePay achieved PCI DSS Level 1 compliance certification in Q2 2020, the highest tier of payment card industry data security standard, which is a prerequisite for processing card data at volume. The company maintains two offices — in Hanoi (VTC Online Building, Tuong Mai Ward) and Ho Chi Minh City (More Building, Phu Nhuan District) — covering Vietnam's two principal commercial centers. The customer base is described as horizontally segmented across online merchants and e-commerce businesses (primary) and retail stores offering installment and Mpos payments (secondary), with no named anchor customers disclosed in available sources.

From a go-to-market perspective, AlePay combines a self-service PLG motion through its merchant portal with channel-partner distribution via card networks and banking partners, operating under the regulatory and operational umbrella of parent NgânLượng.vn. Customer engagement relies on Facebook and Zalo as primary digital channels, alongside integration documentation hosted at sandbox-guide.alepay.vn. Pricing is not publicly disclosed but is structured around transaction fees per payment processed. No independent funding rounds, headcount figures, revenue figures, or AI/ML capabilities are disclosed in available source material, limiting visibility into the company's financial scale and growth trajectory.

Name

Alepay.vn

Legal name

AlePay.vn

Website

https://alepay.vn

Company type

Private

Founded year

2017

Operating status

Operating

Short description

AlePay.vn is a Vietnam-based payment gateway operating under NgânLượng.vn, providing tokenized online and in-store card acceptance via 1-click payments, 0% interest installments, and Mpos solutions for SMB and e-commerce merchants.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), BNPL Card / Virtual Card Programs (FSAKACAC), Payment Gateways & Orchestration (BPAMAFAA)

Keywords

• Online payment gateway
• Card tokenization service
• Installment payment processing
• Mobile point-of-sale
• Merchant card acceptance

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Payment Processing Fees: AlePay generates revenue through transaction fees charged on card payments processed through its platform. Merchants pay fees for each payment transaction involving linked cards, installments, and Mpos payments.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

AlePay.vn operates an online payment gateway that processes domestic and international card payments for Vietnamese merchants through tokenization-based security. It offers a unified set of card acceptance solutions including one-click linked card payments, 0% interest installment plans, and Mpos in-store counter payments, serving e-commerce websites, mobile apps, and physical retail stores. The service is built on PCI DSS compliant infrastructure and integrated with 20+ banks and the VISA, Mastercard, and JCB networks.

Product overview

Alepay.vn is an online card payment solution provided by NgânLượng.vn, offering a unified payment platform centered around its AlePay Tokenization technology. The product portfolio includes three core services: Thanh toán liên kết thẻ (1-Click Card Payment) for fast tokenized checkout, Thanh toán trả góp lãi suất 0% (0% Interest Installment Payment) for affordable purchase financing, and Thanh toán Mpos tại quầy (Mpos Counter Payment) for in-store card acceptance. These services are built on a shared tokenization infrastructure that secures card data and enables seamless integration with multiple card networks (VISA, Mastercard, JCB) and partner banks across Vietnam.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles3 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• VISAcoreTechnology or IntegrationCard network partnership enabling Visa card acceptance for AlePay's payment solutions across online and offline channels
• MastercardcoreTechnology or IntegrationCard network partnership enabling Mastercard acceptance for AlePay's payment solutions
• JCBcoreTechnology or IntegrationCard network partnership enabling JCB card acceptance for AlePay's payment solutions
• NgânLượng.vncoreStrategic or Co-development PartnerAlePay is a service of NgânLượng.vn, Vietnam's established online payment infrastructure. This is the parent ecosystem providing the foundational payment platform and regulatory framework for AlePay's operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/share/1AxgF42ZZo/?mibextid=LQQJ4d

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alepay.vn