The Story Shoppe
The Story Shoppe is a privately-held brand strategy consultancy that helps founders and independent experts clarify and operationalize their personal brand, using a proprietary OurTypes® archetype framework via a $2,000 one-time Positioning Intensive and a $3,000/month Story Partner retainer.
- Company typePrivate
- Founded2013
- HeadquartersRiverside, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Story Shoppe does
The Story Shoppe is a privately-held, single-member brand strategy consultancy founded in 2013 and operated by Colleen Arturi out of Riverside, USA. The firm serves founders and independent experts (including fractional executives, solo consultants, and creator-led companies) for whom personal brand clarity is tied to revenue outcomes such as fundraising, client acquisition, and public positioning. Services are built on OurTypes®, a proprietary psychology-backed framework featuring 12 archetypes with a unique Primary and Secondary blend, which functions as the methodology underwriting all engagements and as a differentiated competitive asset.
The commercial structure consists of two core products: The Positioning Intensive, a one-time focused engagement priced at $2,000 that delivers a one-liner and positioning usable immediately, with credits that convert into The Story Partner if the client commits within 30 days; and The Story Partner, a recurring monthly engagement priced at $3,000/month that builds a brand foundation in month one (OurTypes® read, brand story, positioning, live LinkedIn presence) and continues as ongoing story maintenance as clients scale, raise, or launch. A secondary speaking and workshops business line monetizes the framework for groups, keynotes, and team workshops.
Distribution is direct and founder-led: a 'Book a call' call-to-action on the website, a personal LinkedIn content engine, speaking engagements, and referral-based acquisition. Deliverables are high-margin, service-only with no software product, no app, no API, and no disclosed external investment. Notable case-study outcomes cited include Modest's acquisition by PayPal two months post-launch, Rachel Kraska's identity-first brand holding through a $2.5B merger, and Threadless' community growth from 700K to 2M driven by the 'Make Great Together' positioning.
The Story Shoppe firmographics
Firmographics- Name
- The Story Shoppe
- Legal name
- The Story Shoppe LLC
- Website
- https://thestoryshoppe.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Story Shoppe is a privately-held brand strategy consultancy that helps founders and independent experts clarify and operationalize their personal brand, using a proprietary OurTypes® archetype framework via a $2,000 one-time Positioning Intensive and a $3,000/month Story Partner retainer.
- Ownership category
- akta.pro rank
The Story Shoppe industry classification
Industry- Product category
- Brand Strategy Consulting
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Event Strategy & Experience Design (BPAFAGAA)
Keywords
Where The Story Shoppe is headquartered
LocationHeadquarters
- HQ city
- Riverside
- HQ country
- United States
- HQ region
- North America
Markets served
The Story Shoppe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- The Positioning Intensive: One-time focused session at $2,000 to help clients nail their one-liner and positioning. Credits toward The Story Partner if the client chooses to continue within 30 days.
- The Story Partner: Ongoing monthly partnership at $3,000/month. Month one focuses on building the brand foundation: OurTypes® read, brand story, positioning, and live LinkedIn content. Subsequent months involve ongoing story maintenance and refinement as the client raises, launches, and grows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | The Positioning Intensive - One focused session for quick clarity |
| Subscription | Monthly | The Story Partner - Ongoing monthly brand partnership |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
The Story Shoppe product offering
Product offeringCore offering
The Story Shoppe provides brand strategy consulting services for founders and independent experts, anchored by the proprietary OurTypes® psychology-backed framework. The core offering consists of two engagement tiers: a one-time Positioning Intensive ($2,000) for rapid positioning clarity, and an ongoing monthly Story Partner engagement ($3,000/month) that builds brand foundation including an OurTypes® read, brand story, positioning, and sustained story maintenance as the client grows.
Product overview
The Story Shoppe is a brand strategy consultancy offering a unified portfolio of services built around the OurTypes® framework—a psychology-backed assessment with 12 archetypes that creates a unique Primary and Secondary blend for each client. The core offerings include The Positioning Intensive (a focused one-session engagement at $2,000 for immediate positioning clarity) and The Story Partner (an ongoing monthly partnership at $3,000/mo providing comprehensive brand building, OurTypes® assessment, and sustained support as clients grow). All services are delivered through direct consulting engagements and workshops, with no software or platform products.
Differentiator
Problem solved
Functional benefit
Brands
- OurTypes®: A psychology-backed assessment and framework for brand positioning, consisting of 12 archetypes with Primary and Secondary blends unique to each client.
Products and services
- The Positioning Intensive A focused one-session engagement priced at $2,000 that helps founders and independent experts nail their one-liner and positioning in a single session, with language they can use immediately. Credits toward The Story Partner apply if the client continues within 30 days.
- The Story Partner An ongoing monthly brand partnership priced at $3,000/month. Month one builds the foundation: OurTypes® read, brand story, positioning, and live LinkedIn presence. Subsequent months provide sustained story maintenance and refinement as the client raises funds, launches, and grows.
- Speaking & Workshops Keynotes and team workshops built on the OurTypes® framework, delivered to groups and organizations. Each attendee leaves with their own Primary/Secondary archetype blend and the story only they can tell, providing a shared language for how team members think, communicate, and lead.
Quantifiable outcome
- PayPal acquisition 2 months post-launch for Modest after brand story development
- +4 more outcomes
Companies that use The Story Shoppe
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
The Story Shoppe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Story Shoppe partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
The Story Shoppe competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Story Shoppe social profiles
Digital presenceThe Story Shoppe financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Story Shoppe leadership team
Management profileNumber of profiles
Profiles1 record
The Story Shoppe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Story Shoppe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Story Shoppe
What does The Story Shoppe do?
The Story Shoppe provides brand strategy consulting services for founders and independent experts, anchored by the proprietary OurTypes® psychology-backed framework. The core offering consists of two engagement tiers: a one-time Positioning Intensive ($2,000) for rapid positioning clarity, and an ongoing monthly Story Partner engagement ($3,000/month) that builds brand foundation including an OurTypes® read, brand story, positioning, and sustained story maintenance as the client grows.
Is The Story Shoppe a public or private company?
The Story Shoppe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Story Shoppe founded?
The Story Shoppe was founded in 2013. It employs 1 to 10 people.
Where is The Story Shoppe based?
The Story Shoppe is headquartered in Riverside, United States, in the North America region.
How does The Story Shoppe make money?
Two revenue lines are on record. The Positioning Intensive is the primary driver. The others are the Story Partner.
Does The Story Shoppe have an API?
No public API is recorded for The Story Shoppe.
What industry is The Story Shoppe in?
The Story Shoppe's product category is Brand Strategy Consulting. Its primary akta.pro industry code is BPAFAGAA, Event Strategy & Experience Design. Its NAICS code is 541613 and its SIC code is 7311.