The Center for Counseling
The Center for Counseling is a private outpatient mental health practice operating from two physical locations in New Baltimore, Michigan and Ooltewah, Tennessee, plus statewide telehealth in both states, serving children, teens, adults, couples, and families with individual therapy, marriage and family counseling, psychiatric services, and specialized treatment across a broad range of conditions.
- Company typePrivate
- Founded2001
- HeadquartersNew Baltimore, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Center for Counseling does
The Center for Counseling is a private outpatient mental health counseling practice founded approximately 35 years ago (circa 1990), operating from two physical locations in New Baltimore, Michigan and Ooltewah, Tennessee, plus statewide telehealth coverage in both states. The practice delivers individual therapy, marriage and family counseling, substance abuse treatment, and specialized programs covering PTSD, depression, anxiety, bipolar disorder, ADD/ADHD, grief, perinatal mental health, domestic violence, anger management, and support for autism-related sensory issues and catastrophic/closed-head injuries, alongside psychiatric evaluation and medication management.
The core technology stack is intentionally lean: a telehealth video platform for virtual sessions and a client portal (thecenterforcounseling.clientsecure.me) used for billing, document management, and scheduling. There are no disclosed proprietary software products, AI capabilities, or platform modules; the business is fundamentally a clinical services practice rather than a technology company. The marketing stack includes an SEO-optimized website plus social channels (Facebook, LinkedIn, Instagram, YouTube).
Revenue is generated through per-session billing (50-55 minute sessions) reimbursed via most major insurance plans, with private-pay options and Good Faith Estimates for uninsured patients. Acquisition runs through formal physician and healthcare-provider referrals, phone-based scheduling with a free 15-minute consultation conversion mechanism, and digital/word-of-mouth channels. Ownership is independent and founder-controlled with no disclosed external investment, parent entity, or public listing.
The Center for Counseling firmographics
Firmographics- Name
- The Center for Counseling
- Legal name
- The Center for Counseling
- Website
- https://thecenterforcounseling.net
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Center for Counseling is a private outpatient mental health practice operating from two physical locations in New Baltimore, Michigan and Ooltewah, Tennessee, plus statewide telehealth in both states, serving children, teens, adults, couples, and families with individual therapy, marriage and family counseling, psychiatric services, and specialized treatment across a broad range of conditions.
- Ownership category
- akta.pro rank
The Center for Counseling industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
- akta.pro secondary industries
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Psychiatry & Medication Management (EDALAFAC)
Keywords
Where The Center for Counseling is headquartered
LocationHeadquarters
- HQ city
- New Baltimore
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Center for Counseling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Therapy Sessions: The practice generates revenue through billable therapy sessions (50-55 minutes each) billed to insurance or paid privately. They accept most insurance plans and also offer private pay options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per session | Insurance-based therapy sessions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Center for Counseling product offering
Product offeringCore offering
The Center for Counseling is an outpatient mental health practice that delivers individual therapy, marriage and family counseling, substance abuse treatment, trauma and PTSD therapy, anxiety and depression counseling, and psychiatric medication management. Services are provided through two physical clinics in New Baltimore, MI and Ooltewah, TN, and through statewide telehealth coverage in Michigan and Tennessee. Sessions typically last 50-55 minutes and are billed to insurance or paid privately.
Product overview
The Center for Counseling offers mental health counseling and psychiatric services through a network of in-person and telehealth therapy options. The practice provides individual therapy, marriage and family counseling, and specialized treatment programs for various mental health conditions. Services are delivered through two physical locations (Michigan and Tennessee) and statewide telehealth coverage. The company operates as a traditional outpatient counseling center with psychologists, counselors, therapists, and psychiatrists, rather than as a software platform with distinct digital products or modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy
Quantifiable outcome
- Served thousands of individuals successfully through therapy
Companies that use The Center for Counseling
Customer profileSegments2 records
Ideal customer profiles2 records
The Center for Counseling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Center for Counseling partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Center for Counseling competitors and assessment
Company assessmentDirect peers
- BetterHelp: Largest online therapy platform offering individual, couples, and teen counseling via telehealth subscriptions. Directly competes with The Center for Counseling's telehealth therapy offering, especially for price-sensitive and digitally-native patients across Michigan and Tennessee.
- Talkspace: Online therapy and psychiatry platform providing licensed therapist matching, video sessions, and insurance-billed services. Competes head-on with the practice's telehealth therapy and psychiatric/medication management offerings.
- Two Chairs: Outpatient therapy practice combining in-person clinics with telehealth, focused on measured clinical outcomes and personalized matching. Closely mirrors The Center for Counseling's in-person + telehealth hybrid model with a similar therapist-driven service orientation.
- Thriveworks: Multi-state outpatient counseling and psychiatry practice offering in-person and telehealth therapy across a wide range of mental health conditions. Operates a similar traditional-clinic-plus-telehealth model targeting the same individual and family therapy use cases.
Broad incumbents
- LifeStance Health: Large, publicly-traded outpatient mental health platform operating hundreds of clinics across the U.S. Offers the same combination of in-person and telehealth therapy, psychiatry, and specialty services that The Center for Counseling provides, but at significantly greater scale and geographic reach.
- Lyra Health: Mental health benefits platform partnering with employers to deliver therapy and coaching virtually and in-person. Represents enterprise-channel competition for the same insured/employer-sponsored patient base the practice serves via insurance billing.
Emerging players
- Cerebral: Telehealth mental health provider offering therapy and medication management for anxiety, depression, and insomnia. Directly competes with the practice's psychiatric and therapy services, particularly for adult patients seeking medication management plus counseling.
- Grow Therapy: Therapist marketplace and practice-management platform enabling independent clinicians to accept insurance and offer telehealth. Provides a digital alternative model that competes for the same therapist talent and insured patient demand.
- Alma: Network for independent mental health practitioners with insurance billing support, telehealth infrastructure, and a client matching platform. Competes indirectly by aggregating independent therapists — including those the practice might otherwise hire — into a national brand.
- Brightside Health: Telehealth mental health company providing therapy and medication management for anxiety and depression, with insurance acceptance. Competes for the same outpatient adult therapy and psychiatry patients, especially via online channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Center for Counseling social profiles
Digital presenceThe Center for Counseling financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Center for Counseling leadership team
Management profileNumber of profiles
Profiles6 records
The Center for Counseling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Center for Counseling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Center for Counseling
What does The Center for Counseling do?
The Center for Counseling is an outpatient mental health practice that delivers individual therapy, marriage and family counseling, substance abuse treatment, trauma and PTSD therapy, anxiety and depression counseling, and psychiatric medication management. Services are provided through two physical clinics in New Baltimore, MI and Ooltewah, TN, and through statewide telehealth coverage in Michigan and Tennessee. Sessions typically last 50-55 minutes and are billed to insurance or paid privately.
Is The Center for Counseling a public or private company?
The Center for Counseling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Center for Counseling founded?
The Center for Counseling was founded in 2001. It employs 11 to 50 people.
Where is The Center for Counseling based?
The Center for Counseling is headquartered in New Baltimore, United States, in the North America region.
How does The Center for Counseling make money?
One revenue line is on record: therapy Sessions.
Who are The Center for Counseling's main competitors?
Direct peers on record are BetterHelp, Talkspace, Two Chairs and Thriveworks. Broad incumbents are LifeStance Health and Lyra Health. Emerging players are Cerebral, Grow Therapy, Alma and Brightside Health.
Does The Center for Counseling have an API?
No public API is recorded for The Center for Counseling.
What industry is The Center for Counseling in?
The Center for Counseling's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFABAC, Outpatient Mental Health & Counseling Clinics, with a secondary code of HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers. Its NAICS code is 621420 and its SIC code is 8011.