FarmaVerde
FarmaVerde is a Puerto Rico-based medical cannabis dispensary network founded in 2016, operating 9 retail locations across the island. It serves registered medical cannabis patients with flowers, cartridges, edibles, concentrates, capsules, and prerolls under six proprietary sub-brands, supported by a mobile app and loyalty program.
- Company typePrivate
- Founded2016
- HeadquartersGuaynabo, Puerto Rico
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FarmaVerde does
FarmaVerde is a Puerto Rico-based medical cannabis dispensary network founded in 2016 and operating as Farma Verde LLC. The company runs 9 physical dispensary locations across the island (Bayamón, Vega Baja, Cupey, Dorado, Isla Verde, Canóvanas, Fajardo, Rexville, and Río Piedras) and sells its products through both walk-in retail and an e-commerce ordering platform paired with a proprietary iOS/Android mobile application. FarmaVerde serves registered patients in Puerto Rico's regulated medical cannabis program seeking therapeutic products for conditions including anxiety, pain, inflammation, sleep disorders, stress, and respiratory issues.
The company sells across six core product categories: flowers (with House Pick, Premium, and High Quality 28g tiers at $70, $85, and $95 respectively), cartridges, edibles, concentrates, capsules, and prerolls. It has built a portfolio of six proprietary sub-brands (HealthWeed, LegendX, Golden Reserve, Kana, Future Labs, and AiroPro) sold exclusively at its dispensaries, alongside third-party brands such as Jeeter, Pure Sunfarms, Simply Bare Organic, Adults Only (NSFW), CARMEL, Capulator, and VOLO. Its technology stack centers on a mobile app and online ordering platform that integrates a points-based loyalty program (1 point per $1 in-store, 2 points per $1 via app/web, 3 points per $1 on app/web purchases over $200) and an AI-powered website chat agent ('Mario').
FarmaVerde's business model is direct-to-consumer retail of regulated medical cannabis, monetized through unit-priced product sales at the dispensary and through online/app orders, with the loyalty program functioning as a retention layer that incentivizes digital purchasing. Customer acquisition relies on multi-channel marketing including Instagram, Facebook, YouTube, and LinkedIn brand pages, Weedmaps listings, and educational blog content covering terpenes, consumption methods, and cannabis regulations. The company positions itself as the only dispensary in Puerto Rico offering the broadest set of promotions and discounts, leveraging its multi-location footprint and proprietary brand portfolio as primary competitive differentiators.
FarmaVerde firmographics
Firmographics- Name
- FarmaVerde
- Legal name
- Farma Verde LLC
- Website
- https://farmaverdepr.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FarmaVerde is a Puerto Rico-based medical cannabis dispensary network founded in 2016, operating 9 retail locations across the island. It serves registered medical cannabis patients with flowers, cartridges, edibles, concentrates, capsules, and prerolls under six proprietary sub-brands, supported by a mobile app and loyalty program.
- Ownership category
- akta.pro rank
FarmaVerde industry classification
Industry- Product category
- Medical Cannabis Retail
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Cannabis Dispensary Chains & Multi-Location Operators (MSO/Regional) (CRANAFAD)
- akta.pro secondary industries
- Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH), Cannabis Subscription & Membership Delivery Programs (CRANAGAI)
Keywords
Where FarmaVerde is headquartered
LocationHeadquarters
- HQ city
- Guaynabo
- HQ country
- Puerto Rico
- HQ region
- Latin America
Offices9 records
Markets served
FarmaVerde business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Cannabis Product Sales: Direct retail sales of medical cannabis products including flowers, cartridges, edibles, concentrates, capsules, and branded products across 9 dispensary locations and online ordering platform
- Loyalty Program Management: Points-based loyalty system where customers accumulate points for purchases that can be redeemed for discounts and exclusive gifts on future purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | House Pick Flower 28g - $70 |
| Unit Pricing | Pay-as-you-go | Premium Flower 28g - $85 |
| Unit Pricing | Pay-as-you-go | High Quality Flower 28g - $95 |
| Unit Pricing | Pay-as-you-go | Cannabis Shake Bulk Specials |
| Unit Pricing | Pay-as-you-go | Vape Cartridges and Pods |
| Unit Pricing | Pay-as-you-go | Edibles and Gummies |
| Other | Pay-as-you-go | Loyalty Points Redemption |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
FarmaVerde product offering
Product offeringCore offering
FarmaVerde operates a network of nine medical cannabis dispensaries across Puerto Rico, selling cannabis flower, vape cartridges, edibles, concentrates, capsules, and prerolls under six proprietary sub-brands (HealthWeed, LegendX, Golden Reserve, Kana, Future Labs, AiroPro) alongside curated third-party brands. Sales are fulfilled through walk-in retail, an e-commerce online ordering platform, and a dedicated iOS/Android mobile application integrated with a points-based loyalty program that rewards digital purchases at higher rates.
Product overview
FarmaVerde is a Puerto Rico-based medical cannabis dispensary network founded in 2016, operating 9 physical store locations. The company offers a portfolio of 6 proprietary sub-brands (HealthWeed, LegendX, Golden Reserve, Kana, Future Labs, and AiroPro) alongside third-party cannabis products. Its product portfolio encompasses five core consumer categories: Flores (flower), Cartuchos (vape cartridges), Comestibles (edibles), Concentrados (concentrates), Capsulas (capsules), and Prerolls. The company supplements its retail operations with a proprietary mobile app enabling online ordering, loyalty program management, and product catalog access, plus a points-based loyalty rewards program.
Differentiator
Problem solved
Functional benefit
Brands
- HealthWeed: Sub-brand offering cannabis flower, edibles including gummies, and topical products like Arnica Stick and Arnica Muscle Rub.
- LegendX
- Golden Reserve
- Kana
- Future Labs
- AiroPro
Products and services
- HealthWeed Proprietary FarmaVerde house brand offering cannabis flower, gummies, and topical wellness products such as Arnica Stick and Arnica Muscle Rub for pain relief, sold exclusively across the FarmaVerde dispensary network.
- LegendX Proprietary FarmaVerde house brand offering premium cannabis flower products sold exclusively at FarmaVerde dispensary locations.
- Golden Reserve Premium FarmaVerde house brand offering high-quality cannabis flower with tiered pricing (House Pick, Premium, High Quality) and exclusive limited drops available at FarmaVerde dispensaries.
- Kana Proprietary FarmaVerde cannabis sub-brand product line available at FarmaVerde dispensary locations in Puerto Rico.
- Future Labs Proprietary FarmaVerde cannabis sub-brand offering innovative cannabis products within the FarmaVerde retail portfolio.
- AiroPro Closed-loop vape cartridge system combining precision-engineered hardware, high-performance batteries, and medical-grade materials for consistent, leak-free vapor delivery with maximum bioavailability preservation; offered by FarmaVerde alongside compatible AiroPro pods.
- FarmaVerde Mobile App Dedicated FarmaVerde mobile application available on iOS and Android enabling medical cannabis patients to place online orders, accumulate loyalty points, browse the full product catalog, and check store locations and hours.
- Programa Lealtad (Loyalty Program) Points-based customer loyalty program awarding 1 point per $1 spent in-store, 2 points per $1 spent via the FarmaVerde app or website, and 3 points per $1 on app/web purchases over $200, with points redeemable for discounts and exclusive gifts on future purchases.
Companies that use FarmaVerde
Customer profileSegments1 record
Ideal customer profiles1 record
FarmaVerde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
FarmaVerde partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- HealthWeedcoreHouse brand of cannabis products including flower, concentrates, and topical products such as Arnica Stick and Arnica Muscle Rub. Products are developed or sourced exclusively for FarmaVerde dispensaries.
- LegendXcoreHouse brand product line sold exclusively at FarmaVerde locations
- Golden ReservecorePremium house brand product line available at FarmaVerde dispensaries
- KanacoreHouse brand product line sold exclusively at FarmaVerde locations
- Future LabscoreHouse brand product line available at FarmaVerde dispensaries
- AiroProcoreClosed-loop cartridge vape system with precision engineering, high-performance batteries, and medical-grade materials. FarmaVerde offers AiroPro products and pods.
- CapulatorminorCraft cannabis cultivator whose genetics are featured in Woof Walkers prerolls sold at FarmaVerde. Products phenotype hunted and grown by Capulator himself.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
FarmaVerde competitors and assessment
Company assessmentBroad incumbents
- The Cannabist Company (formerly Columbia Care): The Cannabist Company operates multi-state cannabis dispensaries and is a relevant benchmark for retail network valuation and operating benchmarks applied to FarmaVerde's nine-store footprint. Both companies emphasize standardized retail customer experience across locations.
- iAnthus Capital Holdings: iAnthus operates dispensary networks in multiple U.S. states through its MPX and Be. brands. Its multi-location retail operating model and house-brand-plus-third-party-brand merchandising approach are directly comparable to FarmaVerde's Puerto Rico dispensary network.
- Green Thumb Industries: Green Thumb Industries operates Rise and other dispensary chains across U.S. states with both owned and partner brands (e.g., Dogwalkers pre-rolls). Its multi-location retail model and branded pre-roll SKU strategy closely parallel FarmaVerde's dispensary network and branded product partnerships.
- Trulieve Cannabis Corp: Trulieve is a leading U.S. MSO with a large dispensary footprint and vertically integrated brand portfolio including proprietary product lines. Its retail operating playbook, multi-state expansion strategy, and sub-brand structure closely mirror FarmaVerde's multi-location dispensary-plus-house-brand model.
- Curaleaf Holdings: Curaleaf is one of the largest U.S. multi-state cannabis operators with retail dispensaries across numerous states. While not currently operating in Puerto Rico, its scale, brand portfolio, and capital base make it a credible competitive threat if it enters the Puerto Rico market, and its retail operating model is the closest large-cap analog to FarmaVerde's dispensary network.
- Verano Holdings: Verano operates a multi-state dispensary footprint with proprietary and partner brand strategy that maps directly to FarmaVerde's six-house-brand-plus-third-party-brand model. Both companies emphasize curated retail experience and exclusive product drops in their stores.
- Cresco Labs: Cresco Labs runs a multi-state dispensary and cultivation operation with proprietary brands. Its vertically integrated brand-plus-retail structure and dispensary operating format parallel FarmaVerde's house-brand-and-dispensary model.
Regional players
- AYR Wellness: AYR Wellness is a multi-state cannabis operator that runs dispensaries in Puerto Rico, directly competing with FarmaVerde for the same medical cannabis patient base on the island. Both companies operate similar retail formats with multi-location dispensary footprints in the same Puerto Rico geography.
- MedLeaf / Caribbean Cannabis operators: Regional Puerto Rico dispensary operators and cannabis clinics (e.g., MedLeaf and similar clinic-dispensary hybrids) directly compete with FarmaVerde for the same registered medical cannabis patients on the island, sharing geographic, regulatory, and patient-acquisition dynamics.
Emerging players
- Cookies (cannabis retail): Cookies operates a chain of cannabis dispensaries and a flagship branded retail concept. While more brand-led than FarmaVerde, its multi-location dispensary approach and exclusive-variety merchandising strategy are directly comparable, and Cookies represents a threat as a curated alternative in markets it enters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FarmaVerde social profiles
Digital presenceFarmaVerde financial estimates
Financial estimateRevenue estimate
Valuation estimate
FarmaVerde leadership team
Management profileNumber of profiles
FarmaVerde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FarmaVerde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FarmaVerde
What does FarmaVerde do?
FarmaVerde operates a network of nine medical cannabis dispensaries across Puerto Rico, selling cannabis flower, vape cartridges, edibles, concentrates, capsules, and prerolls under six proprietary sub-brands (HealthWeed, LegendX, Golden Reserve, Kana, Future Labs, AiroPro) alongside curated third-party brands. Sales are fulfilled through walk-in retail, an e-commerce online ordering platform, and a dedicated iOS/Android mobile application integrated with a points-based loyalty program that rewards digital purchases at higher rates.
Is FarmaVerde a public or private company?
FarmaVerde is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FarmaVerde founded?
FarmaVerde was founded in 2016. It employs 11 to 50 people.
Where is FarmaVerde based?
FarmaVerde is headquartered in Guaynabo, Puerto Rico, in the Latin America region.
How does FarmaVerde make money?
Two revenue lines are on record. Retail Cannabis Product Sales are the primary driver. The others are loyalty Program Management.
Who are FarmaVerde's main competitors?
Broad incumbents on record are The Cannabist Company (formerly Columbia Care), iAnthus Capital Holdings, Green Thumb Industries, Trulieve Cannabis Corp, Curaleaf Holdings, Verano Holdings and Cresco Labs. Regional players are AYR Wellness and MedLeaf / Caribbean Cannabis operators. Cookies (cannabis retail) is listed as an emerging player.
Does FarmaVerde have an API?
No public API is recorded for FarmaVerde.
What industry is FarmaVerde in?
FarmaVerde's product category is Medical Cannabis Retail. Its primary akta.pro industry code is CRANAFAD, Cannabis Dispensary Chains & Multi-Location Operators (MSO/Regional), with a secondary code of CRANAGAC, Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect). Its SIC code is 2833.